The document discusses trends in online video and strategies for creating successful video content. It notes that YouTube gets over 1 billion unique visitors per month, showing people are increasingly watching online videos. Quality video content can balance information and entertainment for brands by blurring the lines between experiences and products. The document also provides examples of brands that have created engaging video content on YouTube to target audiences and drive results. It emphasizes the importance of knowing your audience and creating remarkable content for the right influencers to achieve epic results.

1. THEFUTUREOFVIDEO @MIKESHARMAN
mike@retroviral.co.za

2. WHO&WHAT
The3R s–Remarkable
content,totheRight
influencers,achieveEPIC
Results.

3. OURFOURPILLARS

5. TOPREDICTTHEFUTURE
OFONLINEVIDEOS

6. WENEEDTOLOOKAT
WHERETHEYCAMEFROM

7. Link- http://youtu.be/jNQXAC9IVRw

8. IFVIDEOKILLEDTHERADIOSTAR…
THENWHATHASYOUTUBEKILLED?

9. BOREDOM–YOUTUBEGETSMORETHAN1BILLIONUNIQUE
VISITORSPERMONTH(ANDGROWING)

11. WHYINVESTINGINVIDEOCONTENTISSOIMPORTANT
§ Qualityvideocontentcanbalanceinformationandentertainment-itallows
brandstoblurthelinesbetweencreatinganexperienceandsellinga‘product’
§ OnlinevideoscanbesharedtoothersocialmediaplatformssuchasFacebook,
twitter,blogs
§ Videoblursthelinesoftime

12. WHYCONTENTSHOULDLIVEONYOUTUBE
§ YouTubeisthesecondbiggestsearchengine,afterGoogle
§ 4th mostpopularwebsiteinSouthAfrica
§ Allowsustotargetsegmentedaudiencesandtrackthepeoplewhowatchyour
content
§ YouTubeislocalisedin61countriesandacross61languages

13. WHYCONTENTSHOULDLIVEONYOUTUBE
§ 100hoursofvideoareuploadedtoYouTubeeveryminute
§ OversixbillionhoursofvideoarewatchedeachmonthonYouTube—that‘s
almostanhourforeverypersononearth,and50%morethanlastyear
§ Millionsofsubscriptionshappeneachday—thenumberofpeoplesubscribing
dailyisupmorethan3xsincelastyear,andthenumberofdailysubscriptions
isupmorethan4xsincelastyear

14. KNOWYOURAUDIENCE

15. Link-http://youtu.be/fNtBCsZzC24

16. SOUTHAFRICANYOUTUBEROCKSTARS

26. BARRIERSTOENTRY

27. GETTINGTHAT“GREAT”SHOT
Shootinggreatvideowasonlyhandledbyprofessionals…Wellalmostcompletelyby
professionals

28. MILLENNIALSEATUP
YOUTUBEFOODVIDEOS

29. YOUTUBE–FOODVIEWS

30. EXCLUSIVITY

31. NETFLIX–HOUSEOFCARDS
NetflixscorestopEmmynominationsfor'HouseofCards'and'OrangeisTheNewBlack'

32. GETTINGYOURONLINEAUDIENCE
TOWORKFORYOURBRAND

33. ONLINEVIDEOPARTICIPATION
Unlesstheincentivesareabsolutelyworthit,brandsfinditdifficulttoenticetheiraudience
toparticipateinonline/videoengagement
§ Lowandexpensivebandwidthissues
§ Dedicationtoresourcesandtime
§ Lackofincentivesorrewards

34. EXAMPLES

35. ADIDAS–JUMPSTORE
Link-http://youtu.be/Wv6L0fYSoC4

36. MISEREOR–THESOCIALSWIPE
Link-http://youtu.be/ZcqsRhMHo8o

37. CLARO–VROOM,RING,BOOM
Link-http://youtu.be/5tpG9RFNsts

38. TOSHIBA-THEBEAUTYINSIDE
Link-http://youtu.be/qyMQIMeSCVY

39. SANLAM–ONERANDMAN
Link-http://youtu.be/RLY_tGjm-9Y

40. CASTLELAGER–BRAAINATIONAPP
Link-http://youtu.be/AGOgBJGX0fo

41. DOUWEEGBERTS–BYEBYEREDEYE
Link-http://youtu.be/HOTQ8z0fQHo

42. RETROVIRAL–#RETROSPECTIVE’13
Link-http://youtu.be/XR3EdtuoaaY

43. @MIKESHARMAN|MIKE@RETROVIRAL.CO.ZA