Why the Digital Shelf is Important to Brands and Retailers

•

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A summary of what the Digital Shelf is, why consumers have already adopted it, and why it's important for brands and retailers to include in their marketing and O2O strategies.

Marketing Wirtschaft & Finanzen Business

What is the

?
Photo Credit: rabiem22 (flickr)

Why have
the

embraced

?

Photo Credit: malglam (flickr)

personalized

curated

Photo Credit: madlyinlovewithlife (flickr)

shopping experience
Photo Credit: Jimmy Hilario (flickr)

Why is the
important for

?

Photo Credit: Mike Carney (flickr)

beyond

Photo Credit: Tomi Taio K (flickr)

What are the

implications of the

?

Photo Credit: Marshall Astor (flickr)

shopping experiences

Photo Credit: Kevin Dooley (flickr)

How does
power the

?

Photo Credit: Christa (flickr)

consumers

in stores

Photo Credit: Daniel Kulinski (flickr)

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Why the Digital Shelf is Important to Brands and Retailers

2. What is the ? Photo Credit: rabiem22 (flickr)

3. third-party websites mobile apps

5. Why have the embraced ? Photo Credit: malglam (flickr)

6. time money Photo Credit: mixi (flickr)

7. personalized curated Photo Credit: madlyinlovewithlife (flickr)

8. shopping experience Photo Credit: Jimmy Hilario (flickr)

9. Why is the important for ? Photo Credit: Mike Carney (flickr)

10. beyond Photo Credit: Tomi Taio K (flickr)

11. local fulfillment

12. What are the implications of the ? Photo Credit: Marshall Astor (flickr)

13. shopping experiences Photo Credit: Kevin Dooley (flickr)

14. mobile in-store online digital

15. optimize

16. trump Photo Credit: Nukamari (flickr)

17. How does power the ? Photo Credit: Christa (flickr)

18. consumers in stores Photo Credit: Daniel Kulinski (flickr)

19. consumers buyers

20. Thank you!