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The New Internet Marketing Machine A Program for Staking Your Claim Online
Is your business easy to  find online ?
Are you regularly  monitoring  and  enhancing  your reputation online?
Are you  active  in all the places where your  target customers  hang out online?
Do you have an easy, automated way to   follow up with them over time ?
Why not?
[object Object],[object Object]
97%  of consumers use online searches when  researching products or services
78%  of consumers  trust  peer recommendations
Only  14%   trust ads
[object Object]
[object Object]
Those  members  seek and make recommendations for  products ,  services  &  experiences   for friends & followers
[object Object],[object Object]
You Tube   is now the second   largest  search engine
You Tube  gets  >300,000,000  visitors a month who watch more than  2,000,000,000 videos
People go there to  look for videos  to answer their  questions ,  show them  how to  do something,  or  review  a product or business
There are more than  200,000,000  blogs
People are   more likely   to   visit blogs   that   align   with their   interests   because blogs  are   non-selling environments
Whether you know it or not, your  prospects  &  customers  are  using social media
Are you still spending money on  Yellow Pages ,  Newspaper inserts  & other  old-school media ?
24  of the  25   largest newspapers experienced  record  declines   in  circulation   in the  past year
Why are the  Yellow Pages  like Nursing Homes?
They’re shockingly  expensive  and  few people  under  70  use them
According to  Yahoo!   92%  of all business searchers  start looking online , either at home or on their mobile phones
Marketing online isn’t an option anymore —  it’s a requirement
It’s where your  prospects  &  customers  are searching to find businesses they can  trust to buy products  or  services  or get their problems solved
Marketing online  is no longer just about having a  Web site  where people come to  find your business
[object Object]
Only   26% Good news: ,[object Object]
There is  still time  to get  established  before it’s  too late
How?
Three steps:   Get out there and  get found Engage Follow up
[object Object],Get out there & get found
Get out there & get found But it’s not   “set and forget.”   You need to  stay   fresh
Get out there & get found Internet   search engines ,  directories   &   social media   are like big  grocery stores
[object Object],Get out there & get found
[object Object],Get out there & get found
Engage Once you  get found ,  engage  with your prospects  on their terms .
[object Object],Engage
Engage Then start offering  more  insightful  information,  expert  perspective,  recommendations ,  news ,  coupons ,  membership privileges…
Engage Build  relationships Earn their  trust Earn their  business
Follow Up Continue to   engage   &   follow up
[object Object],[object Object],Follow Up
Recap:   Get out there and get  found Engage Follow up
What are the   keys   to a   successful   online marketing program for your   business ?
Get  started  right now
Integrate  all the elements  so they  amplify  each other—search engines, video, social media, mobile marketing
Do it with  zero  extra work on your part
That’s where  we come in .
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],Set up  YouTube  Channel,  Facebook  business page &  Twitter  feed Brand with  theme  and  your logo
[object Object],[object Object],[object Object]
Let’s get  started  right now

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Social Media Presentation

  • 1. The New Internet Marketing Machine A Program for Staking Your Claim Online
  • 2. Is your business easy to find online ?
  • 3. Are you regularly monitoring and enhancing your reputation online?
  • 4. Are you active in all the places where your target customers hang out online?
  • 5. Do you have an easy, automated way to follow up with them over time ?
  • 7.
  • 8. 97% of consumers use online searches when researching products or services
  • 9. 78% of consumers trust peer recommendations
  • 10. Only 14% trust ads
  • 11.
  • 12.
  • 13. Those members seek and make recommendations for products , services & experiences for friends & followers
  • 14.
  • 15. You Tube is now the second largest search engine
  • 16. You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
  • 17. People go there to look for videos to answer their questions , show them how to do something, or review a product or business
  • 18. There are more than 200,000,000 blogs
  • 19. People are more likely to visit blogs that align with their interests because blogs are non-selling environments
  • 20. Whether you know it or not, your prospects & customers are using social media
  • 21. Are you still spending money on Yellow Pages , Newspaper inserts & other old-school media ?
  • 22. 24 of the 25 largest newspapers experienced record declines in circulation in the past year
  • 23. Why are the Yellow Pages like Nursing Homes?
  • 24. They’re shockingly expensive and few people under 70 use them
  • 25. According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones
  • 26. Marketing online isn’t an option anymore — it’s a requirement
  • 27. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
  • 28. Marketing online is no longer just about having a Web site where people come to find your business
  • 29.
  • 30.
  • 31. There is still time to get established before it’s too late
  • 32. How?
  • 33. Three steps: Get out there and get found Engage Follow up
  • 34.
  • 35. Get out there & get found But it’s not “set and forget.” You need to stay fresh
  • 36. Get out there & get found Internet search engines , directories & social media are like big grocery stores
  • 37.
  • 38.
  • 39. Engage Once you get found , engage with your prospects on their terms .
  • 40.
  • 41. Engage Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges…
  • 42. Engage Build relationships Earn their trust Earn their business
  • 43. Follow Up Continue to engage & follow up
  • 44.
  • 45. Recap: Get out there and get found Engage Follow up
  • 46. What are the keys to a successful online marketing program for your business ?
  • 47. Get started right now
  • 48. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
  • 49. Do it with zero extra work on your part
  • 50. That’s where we come in .
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. Let’s get started right now