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Innovations in Ecommerce:
Did it Happen, and What’s Next?
Moderator:     Speakers:
KELLY MOONEY   BILL BASS    BOB MYERS
WHICH WILL HAVE THE MOST IMPACT ON YOUR
BUSINESS IN THE NEXT 5 YEARS?
SOCIAL COMMERCE & COMMUNITY




         Backcountry
User Contributed Merchandising
BACKCOUNTRY
BACKCOUNTRY




       BILL’S TAKE:   BOB’S TAKE:
SOCIAL COMMERCE & COMMUNITY




            Wet Seal
         Social Shopping
WET SEAL
WET SEAL




           BILL’S TAKE:   BOB’S TAKE:
SOCIAL COMMERCE & COMMUNITY




           Nordstrom
      On-site Conversation
NORDSTROM
NORDSTROM




       BILL’S TAKE:   BOB’S TAKE:
EVERYWHERE COMMERCE




    The Home Depot & JCP
    Everywhere Commerce
THE HOME DEPOT & JCP
THE HOME DEPOT & JCP




        BILL’S TAKE:   BOB’S TAKE:
VIRTUAL TRY-ON




          Tobi Fashionista
           Virtual Try-on
TOBI FASHIONISTA
TOBI FASHIONISTA




        BILL’S TAKE:   BOB’S TAKE:
MOBILITY




           Ralph Lauren
            QR Codes
RALPH LAUREN
RALPH LAUREN




       BILL’S TAKE:   BOB’S TAKE:
MOBILITY




             QVC
           iPad App
QVC
QVC




      BILL’S TAKE:   BOB’S TAKE:
MOBILITY




            Shopkick
       Passive Geolocation
SHOPKICK
SHOPKICK




       BILL’S TAKE:   BOB’S TAKE:
REWIND: FIVE KEY PRINCIPLES (2006)


     Departures from the “original” shopping
     metaphor

     Relevant information…at the right time

     Consumer empowerment and guidance

     Content become the interface

     Fun and entertainment factor
Thank You.
For more information contact:

Kelly Mooney / CEO, Resource Interactive
kmooney@resource.com

Bill Bass/ President, Charming Shoppes Direct
william.bass@charming.com

Bob Myers/ CEO & President, Sheplers
bmyers@sheplers.com
9 / INTERACTIVE VIDEO




         French Connection
          Interactive video
FRENCH CONNECTION
FRENCH CONNECTION




       BILL’S TAKE:   BOB’S TAKE:

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Innovations in Ecommerce: Did it Happen, and What’s Next?