The real-time web is fueled by the portability of information and the consumer's ability to respond instantaneously. The mobile channel's advances in location awareness have made mobile apps one of the most powerful tools for keeping a brand top of mind. Pam and Tip will discuss how best to prioritize your mobile initiatives and mobilize your consumers, as well as what Sherwin-Williams sees as the future of real-time for consumers on the move.

1. Mobilizing your mobile Pam Gilliken, Director of Interactive Sales and Marketing, Sherwin-Williams Tip Rose, Executive Portfolio Director, Resource Interactive