A joint webinar by .ASIA Registry and ResellerClub where Edmon Chung, CEO, dotAsia detailed why .ASIA makes sense as the best TLD for your customers looking for a relevant targeted online presence. Marketing tips, interesting statistics on the Asian online market and amazing promotions, Edmon covers it all here. View video here: http://youtu.be/TDDhg5BrJBc

1. Connecting Asia with One Domain:
.Asia and the Asian Internet Marketplace
2014.10
Edmon Chung
Important Note: This document was prepared for a
private audience. Copyrights for images included in
the presentation have not been obtained from the
right owners. If you are a right owner and wish for
the images not to continue to be included, please
contact me via email: edmon@dot.asia

4. Growing .Asia Presence
• 2009: 13 Million
• 2011: 66 Million
• 2012: 85.8 Million
• 2013: 140 Million
• 2014: 332 Million entries indexed at Google
332 Million “.asia” entries indexed at Google

5. More
than
just a
name.

6. Location, Location, Location...

7. Direct Navigation Tool/Command
Brand / Vanity Value
Domain Investment Value
SEO (Search Engine Optimization) Value
What’s in a Domain Name?

8. Main website / domain
Other domains:
i.e. Long Tail
Domain Investment Value

9. Strategic Price Promotion 2012-2013
Price
Reduction
~10%
of Regular
Price
Maintaining Revenue Level
Renewal
Rates:
>10%
(From
~50%)
Volume
Increase
>10x
New
Domains
Increase in
Revenue Base:
>25% in
last 12 months
>40% in last 6
months
Sep – Dec
2012
Sep – Dec
2013

10. Top 10 .Asia Countries / Territories
(by New Creates in 2013/14)
80000
70000
60000
50000
40000
30000
20000
10000
0
Japan China US Australia India singapore Indonesia Malaysia Germany Hong
Kong
Korea Viet Nam
2014 62554 10390 4666 3971 3813 1515 1510 1482 1108 1022 591 545
2013 77241 45145 6216 8488 6135 2698 1615 1664 1853 1906 5203 3918

11. Asia Market Integration
ASEAN Economic Community
Single Market & Non-Tariff Barriers by 2015

12. Asia @ ~30%; India @~17%
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

14. Asians More Willing to Spend Online
Asia Occupies ~40% of Global B2C
eCommerce Sales
Sources: US Census Bureau, ITU, CIA. Data represent active
mobile subscriptions.
URL Shorteners with .Asia
dest.asia/1crVi7j
cna.asia/1m5EAuX
scty.asia/fXqB86
jdp.asia/XcncuR

18. DOMAINX (PLACEHOLDER)

20. Active Secondary Market (2014)
• #4 Among TLDs in Secondary Market Sales
Volume By Extension:
1. com 99,407
2. de 13,297
3. net 13,011
4. asia 10,241
5. org 7,791
6. co.uk 5,704
7. com.au 3,857
8. info 3,385
9. eu 3,162
10.mobi 2,288
11.tv 1,561

21. DotAsia as a not-for-profit organisation with a mandate
to promote Internet development and adoption in Asia.

23. Every .Asia Domain
Contributes to Internet
Development in Asia

25. NetMission.Asia

29. www.give.asia

30. AsianFilmAwards.Asia
• The Asian Oscars

31. Asia Pacific Regional Internet
Governance Forum (APrIGF)
• 2010: Hong Kong | 2011: Singapore
• 2012: Tokyo | 2013: Seoul
• 2014: New Delhi – August 3-6

32. YIGF.Asia

34. .Future… not just about volume…

35. Internet of Things
fridge.john.asia
tv.john.asia
oven.john.asia
sink.john.asia
Internet of Names

36. Strategic Domain Value

37. Identities that Connect with People

38. Every .Asia
Domain
Contributes to
Internet
Development in
Asia
love.from.asia
Edmon Chung
<edmon@registry.asia>