Join Shridhar Luthria in building a business plan for an ideal web presence business in this fast paced industry. Shridhar attempts an all new format, engaging you in a conversation with other established business owners, who have stood strong and scaled up through the various changes in the industry.
3. The Premise
The Indian Website Industry is evolving
Some believe the Indian Market to have
skipped generations
People are questioning the need for
Websites
Those that have/want it want a Mobile
presence with it
Some are just happy with Facebook and
Amazon
What might have worked in 2010, might not
today
4. Keeping all that in mind, the idea is to stop and
think if there is anything about our Business,
that needs Change or to be Reinvented, with
time
5. Who Is This For?
This is for every person sitting in this room
- who already does, or wants to run a Web
Presence Business
You might have your Business today, but it
won't hurt to see if you are doing all this or if
you should :)
7. Have you heard this
before?
I don't want a Website. Why should I get one?
I have to write content for a Website, when I
really don't know how to
Pay for Maintenance also? Are you mad!?
What do I do with this Website now? I don't
know how to get Traffic
13. Do You Want to
Focus on...
Customers of a certain Purchasing Power?
All types of Customers within a City, State, Country?
Becoming the outsourced arm of several large
International Design & Development Agencies?
Everybody that has a Facebook Business page or is
an Amazon Seller
Specific Channels & Verticals?
18. Positioning: Just in case nobody
says anything
Specialize in Services for Specific Sectors
Help Build Affordable Websites
Specialize in Responsive Design
Specialize in Good Content and Optimized Websites
Focus on the Overall Online Presence (including SMM,
SEO, SEM)
End to end Online Presence Value Provider - I want to
help you add value to your Business with everything you
can do Online
21. Products: See Anything
You Like?
Website Design
Responsive Website Design/Mobile Websites
Email Services
Professional Content Writing Services
Stock Images
Integrated Google Analytics
Website Maintenance Services
Marketing Services - SEO, SEM, SMM
Tools to post updates on the Website and
other social media
27. Marketing 101 (or 102?)
Reaching Out to Customers
Cold Calling
Feet On Street
Email Marketing
Micro Affiliates - Referral Incentives
Local Newspapers/Industry Magazines
Google Search Lists
Facebook Business Page Search Lists
Local Body Partnerships
Targeted SEO
Advertising via Google & Facebook (if you
want to indulge)
28. Marketing 101 (or 102?)
Reduce Customer Friction (via good
Documentation)
Benefits of a consolidated Web Presence -
why the Website is a must
Website creation process on your Website
and Email Content, for interested parties
29. Marketing 101 (or 102?)
Engage Your Customers
Send them a Monthly Analytics Reports
Send them Reports on what Competitors in
the same space are doing Online
Use the above to offer Redesigns, Marketing
Services, Responsive Sites, Apps, more
Social Media Presence, etc.
36. I don't want a Website.
Why should I get one?
Positioning yourself as a Technology
provider, or complete Online Service provider
helps reduce the focus on the need of just
the Website
Collaterals explaining uses of a Website
Added Collaterals around what Competitors
are doing helps the Customer take a decision
A Micro-Affiliate Strategy ensures an
increase in the number of people providing
positive Feedback about the need
Responsive Designs coupled with the need
for a Mobile Presence
37. I have to write Content for a
Website, when I really don't
know how to
Depending on your Positioning, you could
look at consolidating your charges
Documentation explaining the Website
creation process can help give the Customer
clarity
Integrating Professional Content Writing
Services also helps
Integrating Social Media Presence and
reducing actual Content across the Website
reduces friction as well
38. Pay for Maintenance also?
Are you mad!?
Try charging a consolidated amount here too
Provide basic edits for free – charge for the
more time consuming ones
Again, documentation explaining the process
of Creation and Maintenance
Providing Monthly Analytics and Competitor
Reports allow you to help the Customer look
at Maintenance Activities
39. What do I do with this Website
now? I don't know how to get
Traffic
Provide the right Promotion Services
Look at inexpensive and effective solutions -
SMM, SEO, Email Marketing, etc
Ensure the SMB is listed on as many portals
as possible
Add value to his online presence