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1. Tablet PC Market in India
September 2011

2. Executive Summary
Tablet PC market size in India is expected to reach x1 mn by 20-- - --
Current global market size of Tablet PCs is approximately x2 mn
Market Consumer_type1 alone are expected to consume more than x3 mn Tablet PCs in 20-- - --
Tablet PC market in India is still niche but market trend shows exponential growth in adoption
with introduction of type1 Tablets & service1 in India
Drivers: Challenges:
Drivers & Portability & Ease of Use Affordability
Challenges Enterprise Mobility Low Awareness About Utility &
Rise in Disposable Income Usability
Burgeoning Broadband Penetration
Diverse Connectivity Options
More & more domestic vendors are releasing Tablets by either rebranding Chinese devices or
producing Tablets in China
Trends Produtc1 adoption trend is rising in both domestic & foreign Tablet vendors as prodcut1 is
type2
Type3 devices are adopting component1 & plans on component_type1
Major Tablet PC Vendors
Competition Player 1 Player A
Player 2 Player B
TABLET PC MARKET IN INDIA - 2011.PPT 2

3. •Introduction
•Market Overview
•Key Components of Tablet PC
•Drivers and Challenges
•Major Tablet PC Players
•Future Trends
•Strategic Recommendation
•Appendix: Specifications of Tablet PC
TABLET PC MARKET IN INDIA - 2011.PPT 3

4. Global Tablet PC Innovation Trend (_/_)
• Launch of legendary Tablet device23
• Product22 was a dvice22 converted into
• Company21 forays into Tablet market
a device_x by a third party company
with app20 running device24
called company20
• Company22 launches product24 running
app21
20-- 20-- 20-- 20-- 20--
• Product26
Product20 • Product23
• Product27
- Product_ty Product21 Product22 • Product24
• Product28
pe21 • Product25
• Product29
• Company23 launches its first Tablet PC
• Product21 was a touch screen • Product27 is released
device25 that connected to a • An army of product_type20 comes out with
element20 through technology20 & component20
acted as a device26 • Compnay28 shuts down product29 operation
Source:
TABLET PC MARKET IN INDIA - 2011.PPT 4

5. Tablet market in India is yet to mature but with entry of
device50, adoption is expected to rise significantly
Tablet PC - Market Overview
• Current global market size of Tablet PCs in is approximately x50 mn
Global sales of technology50 based Tablets alone is expected to reach x51 mn by 20--
It is expected that tablet_type51 will account for approximately x52% of the total market while product_type51 will have x53% in the
year 20--
Consumer_type51 alone are expected to consume more than x54 mn Tablet PCs in 20-- - --
Global Market Share of Tablets (On the basis of OS) - 2011
A1% OS1
C1% OS2
B1% D1% OS3
E1% OS4
61%
OS5
• Tablet PC market size in India is expected to reach x1 mn by 20-- - --
Tablet PC market in India is still niche but market trend shows exponential growth in adoption with introduction of product52 &
technology51
• While type51 Tablet manufacturers such as company51, company52, company53 etc have launched their Tablets in
India targeting consumer_type55, companies such as company54, company55, company56 etc are aiming wider
consumer base with product56
• Tablet50 is believed to be the first ever Tablet released in India
Source:
TABLET PC MARKET IN INDIA - 2011.PPT 5

6. Both tech1 & tech2 display with tech3 & higher aspect1 will
suffice the consumer needs
Key Components of Tablet – Display Screen
Component61 Component62
General LCD
tech4 tech5 tech6 tech7
• tech6 are cheap to produce • tech7 are intuitive & efficient
• tech4 as used in many • tech5 are capable of better
or purchase in terms of aspect71 &
product61 are economic, feature63, higher feature64
• tech6 tend to be bad in aspect72
easily available & has low & even lower feature65
feature60 terms of aspect66 & • tech7 are costlier but the
• tech5 are costlier &
aspect67 unless used with cost gap is diminishing
• Tech4 is an aging production is limited
component66 • tech7 are used in many
component61 with limited • tech5 are used in
feature61 & feature62 • tech6 has been used in device_type71 &
device_type61
device_type62 device_type72
Source:
Note: The list is not exhaustive
TABLET PC MARKET IN INDIA - 2011.PPT 6

7. Domestic Tablet PC Players (-/-)
Company Snapshot: company81
Corporate Information Business Highlights
Headquarter city81, state81 •x
•x
Employee x
NA
Strength
Contact Phone: xxxxxxxxxx
Information Website: www.-------.in
Revenue NA
Tablet Offering
Processor Network USB
Product OS Display Wi-Fi GPS
& RAM (3G) Port
• x81 • x84
product81 OS81 • x82 -
• x83 • x85
Source:
TABLET PC MARKET IN INDIA - 2011.PPT 7

8. Number of product91 to flood the market targeting
specifically consumer91, consumer92 & sector91
Future Trends
Tablet Launch Tablet Configuration Trend
• Product1 launch details • Component1 launch details
• Product2 announcement details • Component2 announcement details
• Product3 announcement details • Component3 announcement details
Tablet Adoption Trend
• Adoption1 details
• Adoption2 details
• Adoption3 details
• Adoption4 details
• Adoption5 details
Source:
TABLET PC MARKET IN INDIA - 2011.PPT 8

9. Strategic Recommendations (-/-)
XXXXXX
• xxxxx
xxxxx • xxxxx
• xxxxx
Source:
TABLET PC MARKET IN INDIA - 2011.PPT 9

10. Specifications of Tablet PCs in India – Foreign Vendors (1/2)
Display
Price Operating Internal
Model Size Processor RAM 3G Wi-Fi GPS USB
(INR) System Storage (GB)
(Inches)
Company1
Product1 Z1 OS1 -
Product2 Z2 OS2
Company2
Product3 Z3 OS3 - -
Product4 Z4 OS4 - - -
Company3
Product5 Z5 OS5 -
Company4
Product6 Z6 OS6 - - -
Company5
Product7 Z7 OS7
Product8 Z8 OS8
Company6
Product9 z9 OS9 -
Source:
TABLET PC MARKET IN INDIA - 2011.PPT 10

11. Thank you for the attention
The Tablet PC Market – India report is a part of Research on India’s Information Technology
Series. For more detailed information or customized research requirements please contact:
Kalyan Banga Our other offerings in the IT Series:
Phone: +91 33 4064 6215 •Cloud Computing Market in India 2011
E-Mail: kalyan.banga@netscribes.com •ICT Adoption in Healthcare Sector in India 2011
•ICT Adoption in Manufacturing Sector in India 2011
•ICT Adoption in Education Sector in India 2011
Gagan Uppal
•ICT in Retail in India 2011
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