Total market for Nutraceuticals in India is valued at INR 44 bn in 2009; it is estimated to reach INR 95 bn in 2013. Market comprises of two segments - Food Supplements and Vitamins & Minerals. The report provides a snapshot of the market including its segments food supplements, and vitamins and minerals. An overview gives a quick picture of the market with estimated market size, growth rate and key products and examples. An analysis of drivers reveals that increasing shift towards preventive therapies, increase in disposable income, increase in healthcare spending, ageing population, pharma retail growth, and favourable pricing environment is driving growth in this sector. The key challenges identified include lack of standardization, high pricing, lack of awareness, marketing and distribution challenge. Future trends identified include fortified foods, ayurvedic Nutraceuticals and foreign tie-ups. The competitive landscape identifies major players in this sector. The report also provides details of the key developments and private equity investments in this sector.

1. Nutraceuticals Market – India
September 2009

2. Executive Summary
Market valued at INR XX bn in 20--; Estimated to reach INR YYbn in 20--
Market comprises of two segments:
– Food Supplements
Market – Vitamins and Minerals
LE
India accounts for less than b% of the total world market
Market has tremendous growth potential with several pharmaceuticals companies entering this
space
Drivers:
MP Challenges:
Drivers &
Challenges
–
–
–
–
A
Increasing shift towards preventive therapies
S
Increase in disposable income
Increase in healthcare spending
Ageing population
–
–
–
–
Lack of standardization
High pricing
Lack of awareness
Marketing and distribution challenges
– Pharma retail growth
– Favorable pricing environment
Fortified Foods
Trends Ayurvedic Nutraceuticals
Foreign Tie-ups
Company 1 leads the overall market followed by Company 2
Product 1 enjoys a 48.7% market share in B-Vitamin segment
Competition
Major players in food supplement segment include : U, V and W
Major players in vitamins and mineral segment include: X, Y and Z
NUTRACEUTICALS MARKET – INDIA.PPT 2

3. •Introduction
•Market Overview
•Drivers & Challenges
•Trends
•Government Regulations
•Competition
•PE Investments
•Key Developments
NUTRACEUTICALS MARKET – INDIA.PPT 3

4. Nutraceuticals are classified on the basis of their ingredients
or therapeutic use
Nutraceuticals refers to extracts of foods having a medicinal effect on human health. It comprises of foods,
dietary supplements, and medical foods meant for prevention or treatment of disease
Traditional Nutraceuticals Non - Traditional Nutraceuticals
Modern Nutraceuticals are available as forms of food, or
Traditionally, nutraceuticals came in a medicinal format such
included in foods or as whole food itself such as probiotic
as a capsule, tablet or powder in a prescribed dose
drinks and yogurt
Nutraceuticals can be classified on the basis of the beneficial ingredient and/or therapeutic benefit claimed
Ingredients Therapeutic Use
• Bone & joint health
• Antioxidants, carotenoids
• Cancer risk reduction
• Dairy-based ingredients
• Cardiovascular health and diabetes
• Fibres and carbohydrates
• Cognitive and mental function
• Minerals
• Energy & endurance
• Nutritional lipids and oils
• Eye health
• Phytochemicals, plant extracts
• Immune system
• Probiotics and prebiotics
• Maternal & infant health
• Proteins, peptides, amino acids
• Respiratory health
• Soy-based ingredients
• Skin health
• Vitamins & premixes
• Weight management
Vitamins and Minerals Food Supplement
NUTRACEUTICALS MARKET – INDIA.PPT 4

5. Increasing shift towards preventive therapies and increasing
disposable income has led to a growing market
Market Overview Market Size and Growth
•India accounts for less than b% of the world
INR bn
nutraceuticals market Y
100 a%
LE
•Nutraceuticals market in India is growing at a 80
very fast pace and expected to more double in
P
60 X
next four years 40
growth in this sector
S M
•Increasing shift towards preventive therapies
A
and increasing disposable income is driving
20
0
2009 2013e
•Several pharmaceuticals companies are Market Segments
entering this space
•Pharmaceutical companies have realized that Nutraceuticals Market
nutraceuticals products can be supplement
products for their therapeutic products
Food Supplements Vitamins and Minerals
Source:
NUTRACEUTICALS MARKET – INDIA.PPT 5

6. Drivers & Challenges
Drivers
Challenges
Increasing shift towards preventive
therapies Lack of standardisation
Increasing in disposable income High pricing
Increase in Healthcare Spending Lack of awareness
Ageing population Marketing and distribution challenges
Growth in pharma retail chain
Favorable pricing environment
NUTRACEUTICALS MARKET – INDIA.PPT 6

7. Trends
Fortified Foods
Trends
Ayurvedic Nutraceuticals Foreign Tie-ups
NUTRACEUTICALS MARKET – INDIA.PPT 7

8. Company 1 leads the overall market
Competition Overview Market Share - Overall
•There are more Indian players than Company 3 Company 4
Company 5
multinationals in the market as it’s a relatively Company 2 d%
low technology section in pharma c% e%
LE
f%
•Company 1 leads the overall market, followed
by Company 2
MP
•Company 1’s protein powder XX, was the most
Company 1 b%
a%
popular brand followed by Company 2’s YY
•In Health food drinks segment:
SA
Company 3 has four brands : U,V, W and X
L, M from Company 3 and Company 4's N are also
Market Share - Health food drinks
Others
popular Others
•P leads the Energy drinks market followed by w%
Q
Product 2 v%
•In Vitamin B-Complex market R is the leader,
followed by S, T and M u%
Product X enjoys a 48.7% market share Product 1
Source:
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9. Thank you for the attention
The Nutraceuticals Market report is part of Research on India’s Healthcare Industry series.
For more detailed information or customized research requirements please contact:
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