For the complete report, get in touch with us at : info@netscribes.com Abstract : Netscribes’ latest market research report titled Bottled Water Market in India 2013 covers a wide spectrum of concerns with regard to the bottled water industry and identifies several factors impacting the sale of bottled water in India. The shortage of safe drinking water around the world, especially in the third world countries, has opened up new avenues of opportunity for the bottled water industry. Bottled water is drinking water that has been treated to make it clean and packaged in plastic or glass bottles meant for sale. Bottled water industry caters to one of the most thriving markets within the country. Right from the year 1995, the bottled water industry has witnessed healthy growth in terms of the number of licensed units and market size. The consumption of smaller bottled water units of 500 ml capacity has increased by around 140% perceptibly. The 20-liter bulk water jars have found phenomenal acceptance in households and at workplaces. Due to the growing market size, one can expect a substantial increase in employment opportunities within the bottled water segment in the near future. The bottled water industry is also witnessing rapid global market growth owing to rising health concerns of the ever-increasing population. India is a country that has witnessed one of the fastest rates of growth in Asia, at more than 20% per annum. Identification of product innovation opportunities by key players has also led to a surge in demand for bottled water. The extensive use of advanced technology in water purification methods is yet another move of strategic importance. The report also identifies a few pain points in the industry that include spurious product differentiation and low rural penetration. The Bureau of Indian Standards has formulated the following standards which provide quality norms for packaged water – IS 14543:2004 Packaged drinking water (other than natural mineral water) (First Revision) and IS 13428: 2005 Packaged natural mineral water (Second Revision). Table of Contents :

1. Bottled Water Market – India
September 2013

2. 2
SAMPLEExecutive Summary
Market
Drivers &
Challenges
Competitive
Landscape
Drivers
 Growth in urbanization and population
 Increasing level of health awareness
 Bottled water is a rapidly growing and competitive
market segment
 Rise in income and consumption
 Influx of foreign tourists
 Water shortage
Trends
Challenges
 Spurious brands have flooded the bottled water
market
 Low penetration in rural markets
 Possible threat from litigation and public campaigns
 Brand and category differentiation
 Increasing use of water purifiers
Key Players
Company A Company B Company C
Company D Company E Company F
 New entrants from other sectors results in an
increase in the number of brands
 Wide range of packaging formats to target a
diverse group of consumers
 Bottled water brands are trying to capture
market share abroad
 Bottled water industry is one of the growing sectors in India that has attracted a number of players
 Growing health consciousness among consumers and changing life styles have made bottled water an essential
part of the monthly household expenditure list of Indian consumers
BOTTLED WATER MARKET IN INDIA 2013.PPT
 Flavored drinking water is a top end innovation
within the bottled water segment in India
 Brand building to give momentum to brand
differentiation by consumers
 Institutions continue to be an important channel
to reach out to the core masses

3. 3BOTTLED WATER MARKET IN INDIA 2013.PPT
•Macro Economic Indicators
•Introduction
•Market Overview
•Distribution Channel
•Export & Import
•Drivers & Challenges
•Government Regulations
•Key Trends
•Competitive Landscape
•Recent Developments
•Strategic Insights
•Appendix

4. 4
SAMPLE
Economic Indicators (2/3)
Gross Fiscal Deficit: Monthly
Exchange Rate: Monthly
INR bn
Month--
x6
Month--
x5
Month--
x4
Month--
x3
Month--
x2
Month--
x1
USD/INR
Month 20--
y6
Month 20--
y5
Month 20--
y4
Month 20--
y3
Month 20--
y2
Month 20--
y1
BOTTLED WATER MARKET IN INDIA 2013.PPT

5. 5
SAMPLE
Bottled water is one of the fastest growing industrial sectors
in India that has caught the attention of marketers
• Point 1
• Point 2
• Point 3
• Point 4
INR bn
X
20--e
x6
20--e
x5
20--e
x4
20--e
x3
20--e
x2
20--
x1
BOTTLED WATER MARKET IN INDIA 2013.PPT
Bottled Water – Market Size & Growth
Bottled Water Market – Overview

6. 6
SAMPLE
After successfully capturing urban markets, the players are
now keen to establish a foothold in rural India
x2%
x1%
X2
X1 y2%
y1%
Y2
Y1
•Point 1
•Point 2
•Point 3
BOTTLED WATER MARKET IN INDIA 2013.PPT
Market Segmentation – Structure wise(20--) Market Segmentation – Region wise(20--)

7. 7
SAMPLE
Observation
z%
y%
x%
Bottled Water Market – Segmentation (20--)
•Point 1
•Point 2
B
A
C
BOTTLED WATER MARKET IN INDIA 2013.PPT
Segments Brand Coverage Price Range
Segment 1 Brand Coverage 1 Price Range 1
Segment 2 Brand Coverage 2 Price Range 2
Segment 3 Brand Coverage 3 Price Range 3
Key players are inevitably present in all the major
segments of the bottled water market in India
Market Consolidation

8. 8
SAMPLECommodity Wise Exports:
Volume
Exports – Value and Volume Terms (1/2)
Commodity Wise Exports:
Value
INR mn
X
20--
x4
20--
x3
20--
x2
20--
x1
‘000 ltr
Y
20--
y4
20--
y3
20--
y2
20--
y1
•Point 1
•Point 2
•Point 3
•Point 1
•Point 2
•Point 3
BOTTLED WATER MARKET IN INDIA 2013.PPT
Note: HS code – A – Mineral Water

9. 9
Exports – Value and Volume Terms (2/2)
Exports: Country Wise
Segmentation (Value)
20-- – 20--20-- – 20--
20-- – 20--20-- – 20--
a7%
a6%
a5%
a4%
a3%
a2%
a1%
G1
F1
E1
D1
C1
B1
A1
Exports: Country Wise
Segmentation (Volume)
b7%
b6%
b5%
b4%
b3%
b2%
b1% G2
F2
E2
D2
C2
B2
A2
c7%c6%
c5%c4%
c3%
c2%
c1%
G3
F3
E3
D3
C3
B3
A3
d7%
d6%
d5%
d4%
d3%d2%
d1% G4
F4
E4
D4
C4
B4
A4
BOTTLED WATER MARKET IN INDIA 2013.PPT
Note: HS code – A – Mineral Water

10. 10
SAMPLE
Drivers & Challenges
Drivers
Growth in urbanization and
population
Increasing level of health awareness
Bottled water is a rapidly growing and
competitive market segment
Rise in income and consumption
Influx of foreign tourists
Water shortage
Challenges
Spurious brands have flooded the
bottled water market
Low penetration in rural markets
Possible threat from litigation and
public campaigns
Brand and category differentiation
Increasing use of water purifiers
BOTTLED WATER MARKET IN INDIA 2013.PPT

11. 11
SAMPLE
Urban population shows greater inclination towards
purchase of bottled water
• Finding 1
• Finding 2
• Finding 3
Impact
Growing Population & Urbanization
bn
y4%
20--e
z4
x4%
20--e
z3
x3%
y3%
20--20--
z2
x2%
y2%
z1
x1%
y1%
Rural PopulationUrban Population.
BOTTLED WATER MARKET IN INDIA 2013.PPT
Growth in urbanization and population
Observation

12. 12
Increasing use of water purifiers and their low costs have
created a threat to the sale of packaged drinking water
•Finding 1
•Finding 2
•Finding 3
•Finding 4
BOTTLED WATER MARKET IN INDIA 2013.PPT
Water Purifiers – Growth (Value)
INR bn
X
20--e
x5
20--e
x4
20--e
x3
20--
x2
20--
x1
mn units
y5Y
20--e20--e
y4
20--e
y3
20--
y2
20--
y1
Water Purifiers – Growth (Volume)
ImpactIncreasing use of water purifiers
SAMPLE

13. 13
SAMPLEKey trends
`
Flavored drinking water is a top end innovation within the bottled water
segment in India
Brand building to give momentum to brand differentiation by consumers
Bottled water brands are trying to capture market share abroad
New entrants from other sectors results in an increase in the number of
brands
Institutions continue to be an important channel to reach out to the core
masses
Trends
Wide range of packaging formats to target a diverse group of consumers
BOTTLED WATER MARKET IN INDIA 2013.PPT

14. 14
Flavored bottled drinking water is an important value
addition to satisfy growing needs of consumers
Flavored drinking water is a top end innovation within the bottled water segment in India
•Finding 1
•Finding 2
•Finding 3
 Finding 1
 Finding 2
 Finding 3
Major competitors
•Brand 1
•Brand 2
•Brand 3
•Brand 4
BOTTLED WATER MARKET IN INDIA 2013.PPT

15. 15
SAMPLEPorter’s Five Forces Analysis
Competitive Rivalry
• Description
Bargaining Power of Suppliers
• Description
Bargaining Power of Buyers
• Description
Threat of Substitutes
• Description
Threat of New Entrants
• Description
Impact
Medium
to high
Impact
High
Impact
low
Impact
High
Impact
High
BOTTLED WATER MARKET IN INDIA 2013.PPT

16. 16
SAMPLE
Key People
Products and Services
Company Information Offices and Centres – India
India Head Office
Address 1
Tel No. +xx-yy-zzzzzzzz
Website www.xxx.com
Year of Incorporation 19--
Name Designation
Person 1 CEO
Person 2 Managing Director
India Head Office
Category Products/Services
Product Product 1
Mumbai
BOTTLED WATER MARKET IN INDIA 2013.PPT
Public : Domestic Company – Company A (1/5)

17. 17
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company incurred a net profit of INR x4 mn in FY 20--, as compared to
net Loss x3 of INR mn in FY 20—
• The company reported total income of INR y4 mn in FY 20--, registering an
increase of x% over FY 20--
• The company earned an operating margin of z1% in FY 20--, an increase of
z2 percentage points over FY 20--
• The company reported a current ratio of r1 in FY 20-- as compared to a
current ratio of r2 in FY 20--
Key Financial Performance Indicators
Indicators Value (--/--/20--)
Market Capitalization (INR mn) f1
Total Enterprise Value (INR mn) f2
EPS (INR) f3
PE Ratio (Abs) f4
Net Profit/LossTotal Income
0
100
200
300
-150
-100
-50
0
50
INR mnINR mn
20--
y4
x4
20--
y3
x3
20--
y2
x2245.3
20--
y1
x1
Public : Domestic Company – Company A (2/5)
BOTTLED WATER MARKET IN INDIA 2013.PPT
Particulars
y-o-y change
(20-----)
20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin - - - - -
Net Margin - - - - -
Profit Before Tax Margin - - - - -
Return on Equity - - - - -
Return on Capital Employed - - - - -
Return on Working Capital - - - - -
Return on Assets - - - - -
Return on Fixed Assets - - - - -
Cost Ratios - - - - -
Operating costs (% of Sales) - - - - -
Administration costs (% of
Sales)
- - - - -
Interest costs (% of Sales) - - - - -
Liquidity Ratios - - - - -
Current Ratio - - - - -
Cash Ratio - - - - -
Leverage Ratios - - - - -
Debt to Equity Ratio - - - - -
Debt to Capital Ratio - - - - -
Interest Coverage Ratio - - - - -
Efficiency Ratios - - - - -
Fixed Asset Turnover - - - - -
Asset Turnover - - - - -
Current Asset Turnover - - - - -
Working Capital Turnover - - - - -
Capital Employed Turnover - - - - -
Improved Decline

18. 18
SAMPLE
Public : Domestic Company – Company A (3/5)
Key Business Segments Key Geographic Segments
x1%
20-- 20--
x2%
India
Business Highlights (1/2)
Description News
Overview • Company Description
yy
Mineral Water
BOTTLED WATER MARKET IN INDIA 2013.PPT
xx
Note: HACCP – Hazard analysis and critical control points; BIS – Bureau of Indian Standards; ISI – Indian Standards Institute

19. 19
SAMPLE
Business Highlights
Description Details
Overview • Company Description
Bottled Water • Bottled Water Description
BOTTLED WATER MARKET IN INDIA 2013.PPT
Public : Domestic Company – Company A (4/5)

20. 20
SAMPLEPublic : Domestic Company – Company A (5/5)
•Strength 1
•Strength 2
•Strength 3
•Strength 4
•Weakness 1
•Weakness 2
•Weakness 3
•Threat 1
•Threat 2
•Threat 3
•Threat 4
•Threat 5
•Opportunity 1
•Opportunity 2
•Opportunity 3
TO
WS
BOTTLED WATER MARKET IN INDIA 2013.PPT

21. 21
SAMPLEKey Ratios of 3 Major Companies – Operational Basis (FY 20--) (1/3)
Competitive Benchmarking (1/3)
Company C
y3
x3
Company B
y2
x2
Company A
y1
%
x1
Net MarginOperating Margin
BOTTLED WATER MARKET IN INDIA 2013.PPT
• Point 1
• Point 2

22. 22
Key People
Products and Services
Company Information Offices and Centres – India
India Head Office Address 1
Tel No. +xx-yy-zzzzzzzz
Website www.yyy.com
Year of Incorporation 19--
Name Designation
Person 1 Chairman and Managing Director
Person 2 Director
Person 3 Director
Category Products/Services
Products
Product 1
Product 2
Product 3
Product 4
BOTTLED WATER MARKET IN INDIA 2013.PPT
Head Office
Mumbai
Private : Domestic Company – Company B (1/5)

23. 23
SAMPLE
Private : Domestic Company – Company B (2/5)
Shareholders of the Company as on --/--/20-- Ownership Structure
Name No. of Shares held
A -
B -
C -
Total -
x3%x2%
20--20--
x1%
20--
Directors or relatives of directors
Ownership structure corresponds to Date of AGM: --/--/20--, --/--/20-- and --/--/20--
BOTTLED WATER MARKET IN INDIA 2013.PPT

24. 24
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• Company incurred a net profit of INR x2 mn in FY 20--, as
compared to net profit of INR x1 mn in FY 20--
• It reported total Income of INR y2 mn in FY 20--,
registering an increase of y% over FY 20--
• It earned an operating margin of z1% in FY 20--, an
increase of z percentage points over FY 20--
• The company reported debt to equity ratio of r1% in FY
20--, an increase of r% over FY 20--
Improved Decline
Profit / Loss
Total Income
Profit
INR mn
Total Income
INR mn
20--
y2
x2
20--
y1
x1
Private: Domestic Company – Company B (3/5)
Particulars
y-o-y change
(20-----)
20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin - - - - -
Net Margin - - - - -
Profit Before Tax Margin - - - - -
Return on Equity - - - - -
Return on Capital Employed - - - - -
Return on Working Capital - - - - -
Return on Assets - - - - -
Return on Fixed Assets - - - - -
Cost Ratios - - - - -
Operating costs (% of Sales) - - - - -
Administration costs (% of
Sales)
- - - - -
Interest costs (% of Sales) - - - - -
Liquidity Ratios - - - - -
Current Ratio - - - - -
Cash Ratio - - - - -
Leverage Ratios - - - - -
Debt to Equity Ratio - - - - -
Debt to Capital Ratio - - - - -
Interest Coverage Ratio - - - - -
Efficiency Ratios - - - - -
Fixed Asset Turnover - - - - -
Asset Turnover - - - - -
Current Asset Turnover - - - - -
Working Capital Turnover - - - - -
Capital Employed Turnover - - - - -
BOTTLED WATER MARKET IN INDIA 2013.PPT

25. 25
SAMPLE
Description Details
Overview • Company Description.
Bottled Water • Bottled Water Description
BOTTLED WATER MARKET IN INDIA 2013.PPT
Business Highlights
Private : Domestic Company – Company B (4/5)

26. 26
SAMPLEPrivate : Domestic Company – Company B (5/5)
•Strength 1
•Strength 2
•Strength 3
•Strength 4
•Weakness 1
•Weakness 2
•Threat 1
•Threat 2
•Threat 3
•Threat 4
•Opportunity 1
•Opportunity 2
•Opportunity 3
TO
WS
BOTTLED WATER MARKET IN INDIA 2013.PPT

27. 27
Strategic Recommendations
Recommendation 1
• Point 1
• Point 2
Recommendation 2
• Point 1
Recommendation 3
• Point 1
• Point 2
Recommendation 4
• Point 1
• Point 2
BOTTLED WATER MARKET IN INDIA 2013.PPT

28. 28
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BOTTLED WATER MARKET IN INDIA 2013.PPT