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1. Branded Furniture ‐
Branded Furniture India
November 2009

2. Executive Summary
 Branded furniture market is valued at INR 58 bn in 2008; expected to reach INR 165 bn in 2012
Market  The overall furniture market is 85% unorganized
 Market for branded furniture in India is mainly concentrated in cities
Drivers:
Di Challenges:
Ch ll
– Increase in Disposable Income – Reduction in Timber Harvest
– Reduction in Import Duties – FDI Regulations
Drivers & – Growth in Real Estate Sector – Market Restricted to Cities
– Growth in Organized Retail
Growth in Organized Retail
Challenges
Ch ll – Rising Quality Consciousness amongst Indian
Consumers
– Growth in IT & ITES Sector
– Growth in Tourism
 Forward Integration
 Kids Furniture gaining popularity
 Rising Popularity of Traditional Furniture
Trends
 Modular Kitchens
 Use of Recycled Wood
 Use of Innovative Materials
 Furniture companies operate both, through direct selling in the market and through distributors
Competition  3 ti
3 tier selling & distribution model, comprising of the distributor, wholesaler and retailer is popular
lli & di t ib ti d l ii f th di t ib t h l l d t il i l
 Market has witnessed entry of specialty furniture chains in furniture retailing
BRANDED FURNITURE MARKET ‐ INDIA 2

3. •Market Overview
•Drivers & Challenges
Drivers & Challenges
•Trends
•Competition
•Key Developments
BRANDED FURNITURE MARKET ‐ INDIA 3

4. Furniture market in India is highly unorganized
Market Overview Market Size & Growth
• Furniture market in India is highly unorganised with INR bn
organized sector having 15% market share
200
• Branded furniture market in India is mainly 165
+30%
concentrated in cities 150
• Market is driven by increasing income levels and 100
increased consumption of lifestyle products 58
50
•K S
Key Segments:
 Domestic furniture meant for home use 0
 Commercial furniture for office & hospitality sectors 2008 2012
Raw Material Preference Key Consumer Segments
Plastic
10%
Commercial Furniture
35%
Metal
M t l 25%
65% 65%
Wood Domestic Furniture
BRANDED FURNITURE MARKET ‐ INDIA 4

5. Both domestic and commercial furniture markets have good
growth potential
Domestic Furniture Market Market Size and Growth
• Domestic/Home furniture accounts for about 65% of INR bn
the furniture market 120 107
100 +30%
30%
• Manufacturers catering to this segment try to
differentiate on the basis of design, variety and price 80
60
• Demand for furniture of international standards is 38
40
limited to the larger cities
g
20
• Upper middle class families focus on design and 0
quality and price is not a major factor for them 2008 2012
Commercial Furniture Market Market Size and Growth
• Commercial furniture segment caters to the office INR bn
space and hospitality industry 60 58
+30%
• The growth in IT and the ITES segments has provided 50
g
thrust to commercial furniture segment 40
• A major part of the office furniture market caters to 30
20
operative desks, seats and storage cabinets 20
• In the commercial space, manufacturers focus on 10
building a strong and reliable brand 0
2008 2012
BRANDED FURNITURE MARKET ‐ INDIA 5

6. •Market Overview
•Drivers & Challenges
Drivers & Challenges
•Trends
•Competition
•Key Developments
BRANDED FURNITURE MARKET ‐ INDIA 6

7. Drivers & Challenges ‐ Summary
Drivers
Increase in Disposable Income
Reduction in Import Duties Challenges
Growth in Real Estate Sector Reduction in Timber Harvest
Growth in Organized Retail FDI Regulations
Rising Quality Consciousness amongst Market Restricted to Cities
Indian Consumers
Growth in IT & ITES Sector
Growth in Tourism
BRANDED FURNITURE MARKET ‐ INDIA 7

8. Increase in disposable income has empowered Indians to spend
more on lifestyle products like furniture
Increase in Disposable Income Impact
• With economic growth driving incomes, the purchasing power will increase significantly across
all consumer groups creating one of the largest consumer groups globally
• Majority of the Indian families didn't consider purchasing branded furniture earlier. But with the
increase in disposable income, the middle and upper classes are willing to spend more on their
lifestyle products such as furniture
• Influence of global lifestyle trends have also led to many urban, affluent Indians, moving
towards branded furniture
Per household annual Aggregate Annual Disposable
Total No. of Household (mn) income (INR ‘000) Income (INR tn)
Core target
Core target
281 consumer 90
244 3% groups
12% 24%
207 2% 1%
5% 1% 1% 23% Globals >1000
34%
23%
Strivers 500‐1000
S i 44
44%
43% Seekers 200‐500 15%
9%
33% 24 34%
Aspirers 90‐200 9% 34%
49% Deprived <90 13% 7%
30% 49% 33% 15%
18%
23% 9% 3%
2005 2015 2025 2005 2015 2025
BRANDED FURNITURE MARKET ‐ INDIA 8

9. Reduction in import duties has helped in popularizing branded
imported furniture in India
Reduction in Import Duties Impact
• Reduction in import duties has helped in growth of branded furniture segment
 The Indian government has reduced tariff rates from a peak rate of 300% in 1991 down to 30% 2009
Current Duty Structure
C t D t St t
Import Duty Additional Duty Educational Cess Total
10% 16% 2% 30%
Imports of Furniture
Imports of Furniture Reduction in Tariff Rates
Reduction in Tariff Rates
INR bn %
14 300
15 +52% 300 -12%
11
10 200
7
4
5 3 100
36 30
0 0
2004 2005 2006 2007 2008 1991 2005 2009
• The main source of these imports are Italy, Germany, Spain, Malaysia, China and Singapore
h f h l l h d
 China and Malaysia cater predominantly to the middle class
 Italy and Germany account for upper end furniture for home, office and commercial spaces
 80% of organized imported furniture caters to domestic furniture
 Popular foreign brands include Gautier of France Danish Flexa Hurtado from Spain German Moll and Italian Saporiti
Popular foreign brands include Gautier of France, Danish Flexa, Hurtado from Spain, German Moll and Italian Saporiti
BRANDED FURNITURE MARKET ‐ INDIA 9

10. Growth in real estate has helped in creating demand for branded
furniture
Growth in Real Estate Sector Impact
• Growth in both, housing and commercial development has helped the furniture industry, by
generating need to furnish new constructions
• Although housing constitutes three quarters of real estate, commercial construction has
witnessed an impressive growth which has in turn created demand for branded office furniture
 The cumulative demand for office space in 2005‐2008 is estimated to be in excess of 85 mn square feet
Demand for Office Space
d f Offi S Real Estate Growth
R lE t t G th
mn sq-feet INR bn
20 +10% 2,000
+30% 1,874
16
10 1,000 656
4
0 0
1988 2004 2008 2012
BRANDED FURNITURE MARKET ‐ INDIA 10

11. Growth in Retail Sector as well as increasing consciousness
amongst consumers has provided thrust to the market
Growth in Organized Retail Impact
• Growth of the organized retail has provided a thrust to retail furniture sector
• Many organized retailers have entered furniture retailing
 Pantaloon, Shoppers’ Stop, Trent, RPG, Vishal Retail, Reliance and Tata group have entered furniture
retailing
• One‐stop shopping chains for home solutions such as Arcus in Gurgaon and KSS Home Pro in
Bangalore have further driven growth in organized retailing
Overall Retail Sector Share of Organized retail
INR bn +10% %
39,984
40,000 24,528 20 14
20,000
20 000 10 6
0 0
2008 2013 2006 2011
Rising Quality Consciousness amongst Indian Consumers Impact
• Q li
Quality assurance and after‐sales service offered by manufacturers have made people prefer
d f l i ff d b f h d l f
branded furniture over unbranded furniture
• Most of the branded furniture comes with a warranty
• Increase in prices of branded furniture on account of increase in raw materials prices has failed
to deter customers from buying quality branded furniture
to deter customers from buying quality branded furniture
BRANDED FURNITURE MARKET ‐ INDIA 11

12. Hotels and IT & ITES companies are key target segments for
furniture industry
Growth in IT & ITES Sector Impact
• India is emerging as IT outsourcing services hub to many countries
• This has resulted in increase in demand for office space which has in turn created demand for
branded office furniture in India
Share of IT & ITES Sector in GDP
%
10
5.4 5.5
4 2 4.9
4.2
5 2.7 2.9 3.2 3.5
29 32 35
1.3 1.6 1.9
0
1996 1998 2000 2002 2004 2006 2008
Growth in Tourism Impact
• With the growth in tourism, hotels are being developed to cater to the needs of domestic
tourists and foreign travelers
• This has benefited furniture industry by creating subsequent demand for hotel furniture
Foreign Tourist Arrivals
+16%
mn
3.92 4.45 4.98
5 2.73 3.46
0
2003 2004 2005 2006 2007
BRANDED FURNITURE MARKET ‐ INDIA 12

13. Reducing timber harvest, FDI regulations and concentration of
market in urban areas impede industry growth
Reduction in Timber Harvest Impact
• Forest plantations are an important source of raw material for branded furniture industry
• Majority of India's forests are state owned with only 10% being classified as private forests
• After the adoption of the National Forest Policy of 1988 (NFP), there has been a ban on the
felling of trees in all forests located above an altitude of 1,000 meters
 The NFP emphasized meeting the fuel wood, fodder and small timber needs of local communities rather
than the raw material requirements of the wood‐based industry
 Priority is given to planting fuel wood and fodder producing trees in government forests
Priority is given to planting fuel wood and fodder producing trees in government forests
 This has restricted industrial wood production to farms and wastelands
• As a result, there has been a drastic reduction in timber harvest volumes
FDI Regulations Impact
• Currently, regulations permit 100 % foreign direct investment (FDI) only in single brand stores
• Branded furniture falls into the multi‐brand category hence foreign players find it difficult to
enter India
Market Restricted to Cities Impact
• Branded furniture market in India is mainly restricted to urban areas
 Top 784 urban centers contribute 41% to the total consumer furniture market
 A and B type cities together contribute 33% of the total market
BRANDED FURNITURE MARKET ‐ INDIA 13

14. •Market Overview
•Drivers & Challenges
Drivers & Challenges
•Trends
•Competition
•Key Developments
BRANDED FURNITURE MARKET ‐ INDIA 14

15. Trends ‐ Summary
Forward Integration
Use of innovative
Use of innovative Kids Furniture gaining
Kids Furniture gaining
materials popularity
Trends
Rising popularity of
Use of recycled wood
traditional furniture
Modular kitchens
BRANDED FURNITURE MARKET ‐ INDIA 15

16. Forward Integration by plywood and laminate makers and rising
popularity of kids furniture are emerging trends in this sector
Forward Integration
• Leading plywood and laminate manufacturing companies are venturing into branded furniture
business as part of a forward integration
Competition set
Competition set
 Plywood manufacturing company, Archidply, is planning to venture into branded furniture business to increase
 Durian, a leading plywood manufacturer has entered branded furniture manufacturing and retailing segment
 Merino Group, a leading plywood & laminate manufacturer, is providing the products in home, retail and office
furniture, the group specializes in ready‐to‐fit furniture and locker systems
Kids Furniture gaining popularity
• With the rise of single‐child‐double‐income families many urban parents are investing in high
quality furniture and furnishings for their kids rooms
quality furniture and furnishings for their kids’ rooms Kids furniture
Kids furniture
• Mickey Mouse, Barbie and Winnie the Pooh are some popular themes in kids furniture retail emerging as new
growth segment
• A number of retail outlets are now catering to promising Kids furniture market
 Ebony is offering furniture for all age groups from infants to teenagers
– M t f th f it
Most of the furniture is made of rubber wood, synthetic wood, teak wood, with some pieces in
i d f bb d th ti d t k d ith i i
wrought iron
 Arcus,one‐stop home building store in Gurgaon, has introduced a range of kids’ furniture
– It includes colored kids’ chairs, round and square tables, book shelves and corner shelves
 Gautier a French brand is planning to introduce range of furniture for children and infants
Gautier, a French, brand is planning to introduce range of furniture for children and infants
BRANDED FURNITURE MARKET ‐ INDIA 16

17. Traditional furniture, modular kitchens and furniture made of
recycled wood are also gaining popularity in Indian market
Rising Popularity of Traditional Furniture
• Consumers are looking for designs and models dating back to the Mughal era as such
traditional Indian furniture is considered a luxury lifestyle statement Traditional
 Old fashioned Rajasthani jharokhas, Barmeri tables, wooden arches, mehrab, gilt and wooden mirrors and furniture making
the old ornate wooden seats, cupboards, bedsteads, bookshelves with traditional carvings from Patan in a comeback
Gujarat and Renukunta and Mahabalipuram in south India are very popular both in India and abroad
Modular Kitchens
• Concept of Modular Kitchens is fast gaining popularity in urban areas
 Modular Kitchens are available in a ready‐to‐install pre‐fabricated format to fit easily in existing structures
Modular
kitchens
 They are available in any various colors and patterns
emerging as new
 Modular Kitchens can be cleaned easily and they are made from durable materials
growth segment
growth segment
• Awareness levels of modular kitchens in India are expected to grow 10 times in the next three to
four years
Use of Recycled Wood
• Due to shortage of wood many manufacturers are making furniture from recycled wood
Due to shortage of wood many manufacturers are making furniture from recycled wood
 The wood is often recycled, culled from old discarded furniture and crumbling ‘havelis’ (traditional Indian Recycled wood a
mansions) and from the villages new source of
• There is demand for solid recycled wood furniture made from acacia, sesham, teak and rare raw material
mahogany, sal and deodar since manufacturers find it difficult to procure such materials
mahogany sal and deodar since manufacturers find it difficult to procure such materials
BRANDED FURNITURE MARKET ‐ INDIA 17

18. Manufacturers are offering diverse range of furniture made of
innovative materials
Use of Innovative Materials
• Many companies are offering diverse range of furniture made from particleboards or medium‐
MDF a
density fiberboards (MDF)
substitute for
substitute for
• The boards are usually laminated, varnished and edge‐sealed in manufacturers factory conventional
• Particleboards or medium‐density fiberboards offer certain advantage over conventional wood wood & plywood
 The furniture made from such materials can be dismantled and assembled
 Furniture is relatively easy to manage, much lighter in weight and termite‐resistant
BRANDED FURNITURE MARKET ‐ INDIA 18

19. •Market Overview
•Drivers & Challenges
Drivers & Challenges
•Trends
•Competition
•Key Developments
BRANDED FURNITURE MARKET ‐ INDIA 19

20. Indian furniture companies operate through direct selling in the
market and through distributors
Competition Overview Market Structure
• Furniture market is dominated by unorganized sector
 Unorganized players tend to offer customized products
Organized Sector
g
• Indian furniture companies operate both, through
direct selling in the market and through distributors
 Companies with a large local customer base prefer to sell
directly, without involving distributors
• Manufacturers prefer a 3‐tier distribution structure
Manufacturers prefer a 3‐tier distribution structure, Importer Manufacturer
comprising of the distributor, wholesaler and retailer
 Gross percentage margins for retailers is 10‐15 % and for
wholesalers it ranges between 3 – 4%
• There are a large number of furniture retailers and
franchises engaged in furniture retailing in India Wholesalers
Wh l l
 Majority of retailers are small in size and scale, large
retailers usually operate in urban markets
• The market has witnessed entry of specialty furniture
chains in furniture retailing
chains in furniture retailing
 @Home from Nilkamal, Home Town from Future Group
and Home Stop from Shoppers Stop have entered Franchisee Stores Retailers Exclusive Dealers
furniture retailing
• Leading players tend to spend nearly 5‐10% of sales
revenue on advertising
BRANDED FURNITURE MARKET ‐ INDIA 20

21. Major Players (1/5)
Player Business Description
BP Ergo • BP Ergo is based in Mumbai
• Its brands include Element, Connect, Alfa, League, Totem, Va Va Voom, Stratum and
Ensemble
E bl
• The company specializes in office furniture
Damro • Damro is present in both commercial and domestic furniture segment
 In domestic segment its products include sofas, beds, dining suites, and recliners
 In commercial segment its products include office tables, cupboards, computer tables and chairs
• Its stores are located in Andhra Pradesh, West Bengal, Tamil Nadu , Kerala, Karnataka and
Goa
Durian
Durian • Durian is a major player in imported furniture, offering living, bedroom, dining room and
Durian is a major player in imported furniture, offering living, bedroom, dining room and
office furniture
• The company has been set up by the Dokania Group, which has been involved in plywood
manufacturing
• Durian has over 40 imported furniture showrooms in the country
Note: This list is not exhaustive
BRANDED FURNITURE MARKET ‐ INDIA 21

22. Major Players (2/5)
Player Business Description
Featherlite • Featherlite deals exclusively in commercial furniture
• It manufactures and retails its furniture through its 25 exclusive showroom in Mumbai,
Kolkata, Delhi, Chennai, Bangalore and Hyderabad
K lk t D lhi Ch i B l dH d b d
• Product range includes workstations, chairs, executive desks, storage systems , seating's,
retail fixtures and cafeteria furniture
• It manufactures 20,000 chairs and 3,400 workstations per month and sells 35% of its
production through its retail outlets
production through its retail outlets
Godrej Interio • Godrej Interio is a business unit of Godrej & Boyce Mfg. Co. Ltd and is based in Mumbai
• It has nationwide presence with 50 exclusive showrooms in 18 cities and 800 dealer outlets
• It offers home and office furniture, along with solutions for labs, healthcare establishments,
education and training institutes, shipyards and navy, auditoriums and stadiums
d i d i i i i hi d d di i d di
• Godrej Interio is targeting a 20‐25 % growth in furniture sales
Financials:
• Godrej & Boyce Mfg. Co. reported a turnover of INR 40.56 bn & a net income of INR 1.71 bn
in FY 2007‐08
i FY 2007 08
Kian Furniture • Company is based in Bangalore
• HC Dugar Group Enterprise has brought Malaysian furniture maker to India
• Besides residential furniture, the company offers furniture for café, restaurants , hotels and
corporate furniture
Note: This list is not exhaustive
BRANDED FURNITURE MARKET ‐ INDIA 22

23. Major Players (3/5)
Player Business Description
Living Room • Living Room offers furniture for both commercial and residential segment
• It has showrooms in Mumbai, Goa , Surat and Pune
• It has 2 production centres at Mumbai and Goa
• It customizes furniture as per customers requirements
Financials:
• It reported a turnover of INR 205 mn and a net income of INR 9,33,000 in FY 2007‐08
Nilkamal • Nilkamal specializes in manufacturing plastic moulded furniture
• The company has diversified into the lifestyle furniture business by launching @home, which
is a complete home solution store offering contemporary readymade wooden furniture
• The company has eight manufacturing locations in India
The company has eight manufacturing locations in India
• It also has joint ventures in Bangladesh and Sri Lanka
Financials:
• It reported a total income of INR 7.8 bn and a net profit of INR 5.73 mn in FY 2007‐08
PSL Modular • PSL specializes in office furniture
Furniture • Its clients include Airtel, Zee News, NIIT, Syntel
• Its furniture portfolio consists of partitions, workstations, storage systems, computer
accessories etc.
Note: This list is not exhaustive
BRANDED FURNITURE MARKET ‐ INDIA 23

24. Major Players (4/5)
Player Business Description
Style Spa • Style Spa is promoted by the Zuari‐Chambal Group and headquartered in Chennai
• Its manufacturing facility is located near Chennai and it has over 90 exclusive showrooms
• Its product range includes Bedroom, Living Room, Dining Room, Study room and Office
Furniture
Financials
• It reported a turnover of INR 8.8 bn and a net income of INR 83 mn
Timbor Home • Timber Home is based in Ahmedabad
• The company is a manufacturer and retailer of Solid Wood Furniture, Modular Kitchens and
Doors with a distribution network comprising of franchisee stores across India
• Bennett Coleman & Co. Ltd, along with Writers and Publishers Ltd. of Dainik Bhaskar Group
have invested in the equity of the company
• It currently has 72 exclusive kitchen, furniture and door showrooms
• It plans to invest INR 400 mn to increase the number of its stores to 300 in the next two years
Usha Shriram
Usha Shriram • Its product range includes bedroom, dining room, study room, living room and office
p g , g , y , g
Furniture Industries furniture
• It has dealer outlets and showrooms in Delhi, Haryana, Jammu and Kashmir, Uttar Pradesh,
Bihar, Madhya Pradesh, Gujarat , Maharashtra, Andhra Pradesh and Chennai
Note: This list is not exhaustive
BRANDED FURNITURE MARKET ‐ INDIA 24

25. Major Players (5/5)
Player Business Description
V3 Engineers • V3 Engineers is based in Bangalore
• The company offers products and services for office, home and commercial spaces
• It has 120,000 sq‐feet manufacturing facility
• Its clients include IBM, Satyam , SAP, HP, and Blue Star
• V3 plans to establish its own branded outlets throughout South India and is targeting a
revenue of about INR 2 bn by 2010
Wipro Furniture • Wipro Furniture started operations in 2004 and is part of Wipro Consumer Care and Lighting
Group
• It has a manufacturing unit for chairs in Chennai and another manufacturing unit for entire
range of office furniture in Waluj ,Aurangabad
• It is investing INR 1bn in its manufacturing facility at Waluj in Maharashtra
• Company is planning to launch a range of modular and office furniture range with a focus on
IT and ITES segment . It is also targeting educational institutions for increasing its sales
• Wipro works for large corporates such as Bharti, Kotak Mahindra, Anand Rathi, Biocon,
Honeywell Automation for their office furniture requirements
H ll A i f h i ffi f i i
• Wipro is aiming to increase its presence in the premium branded office furniture market by
launching new range of designer furniture
• It has tied up with New York‐based designer Eric Chan and London‐based designer Tim
Wallace to manufacture its new range of premium chairs
g p
Note: This list is not exhaustive
BRANDED FURNITURE MARKET ‐ INDIA 25

26. Furniture Retail Chains (1/2)
Player Business Description
Ebony Gautier • Ebony Gautier is a joint venture between French furniture giant Gautier and Ebony Retail part
of the DS Group
• Th j i t
The joint venture was forged in 2007 with a plan of opening 20 stores initially
t f d i 2007 ith l f i 20 t i iti ll
• In this joint venture Gautier is providing expertise and products, where as Ebony is investing
financially into the venture, besides providing the retail expertise
• These stores are spread over area 20,000 square feet to 40,000 square feet of area and they
offer a premium shopping environment and provide a comprehensive range of Furniture,
offer a premium shopping environment and provide a comprehensive range of Furniture
Home Furnishing and Home Decor solutions under one roof
HomeTown • HomeTown is owned by Home Solutions Retail, a subsidiary of Pantaloon Retail
• The Stores are divided into three sections – exhibitions, markets and services
 E hibiti
Exhibition section displays various rooms such as living room , bed room etc.
ti di l i h li i b d t
 Markets section will feature products like sofa sets, dining tables, beds, kids furniture, etc.
 Services section will offer various services such as plumbing, electrical, carpentry , tiling, etc.
• Stores stocks products from all major manufacturers from India and abroad
• ICICI Ventures Funds Mgt & Kotak SEAF India Fund have invested INR 1 5 bn in the company
ICICI Ventures Funds Mgt & Kotak SEAF India Fund have invested INR 1.5 bn in the company
HomeStop • HomeStop is owned by Shoppers Stop Group
• These stores sell products furniture & recliners, bath accessories to bedroom furnishings,
mattress to draperies, carpets, kitchen accessories and appliances, modular kitchen, and
other items related to home use
other items related to home use
Note: This list is not exhaustive
BRANDED FURNITURE MARKET ‐ INDIA 26

27. Furniture Retail Chains (2/2)
Player Business Description
@ Home • @home is a retail venture of Nilkamal group, it is a complete home solution store offering
contemporary readymade wooden furniture
• @home Stores span over 10000 to 28000 sq ft. and are located in prime location in 9 major
cities of India
• It provides free interior planning services
Millenium Lifestyles • Millenium Lifestyles has showrooms across Bangalore & Hyderabad
y
• The company sells wide variety furniture from around the world under one roof
• In the year 2000, it added Italian sofa lounges branded under ‘Divani’ in its stores
• It introduced two world class brands Sherwood and Soft Plus in 2002
p p p g y,
• Soft Plus is multi purpose modular programme from Germany, while Sherwood is hosts a
collection of bedrooms , occasional furniture and dining sets from France, Germany & the Far
East
Tangent • Tangent retails home and office furniture through its chain of showrooms
• It l
It also sells variety of imported furniture from Spain, Italy, Malaysia, France and Hong Kong
ll i t fi t d f it f S i It l M l i F dH K
Note: This list is not exhaustive
BRANDED FURNITURE MARKET ‐ INDIA 27

28. •Market Overview
•Drivers & Challenges
Drivers & Challenges
•Trends
•Competition
•Key Developments
BRANDED FURNITURE MARKET ‐ INDIA 28

29. Key Developments
Date Development
27‐Oct‐2009 The Furniture Mall, a venture of the Euro Group, opened its new store of 12,000 sq ft at Kirti Nagar, New
Delhi. The store stocks bedroom sets, dining sets, children's room furniture, bar units, recliners,
cabinets, sofas, office desks, chairs etc
cabinets sofas office desks chairs etc
12‐Oct‐2009 Ikian Furniture introduced its new range of designer sofas, upholstered in different fabrics. Its sofas are
designed to suit the human body by offering enough support and relaxation
18‐Aug ‐2009 Godrej Interio launched its new range home furniture products in Kochi, the range consists of the Flute
bedroom set, Kreation wardrobe, IVY dinning room sets and Urban living room furniture
bedroom set Kreation wardrobe IVY dinning room sets and Urban living room furniture
26‐Jul‐2009 The mattress company Kurl‐On Ltd of Bangalore has forged a 60:40 joint venture with Cesare of Italy to
produce branded furniture in India. The joint venture company will be called Kurl‐ On Cesare Ltd and will
commence its operations in Bangalore by Jun 2010. Kurl‐On plans to invest about INR 1 bn in the joint
venture company
2‐Apr‐2009 Timbor Home Pvt Ltd, manufacturer‐retailer of modular kitchens in India, is investing INR 400mn to
increase the number of its stores to 300 in the next two years in India
9‐Nov‐2008 Wipro Furniture launched a new range of office furniture — I’M, I’M is a green product designed for
contemporary new‐age offices, the company has also filed for three product patent applications for this
product, positioned as a premium product.
BRANDED FURNITURE MARKET ‐ INDIA 29

30. Thank you for your time
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BRANDED FURNITURE MARKET ‐ INDIA 30