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ICT in Retail Sector – India 
ICT in Retail Sector India
July 2011
Executive Summary

                  Retail sector is estimated to reach INR x tr in 20‐‐ and is expected to witness a growth CAGR of 
                   a% to reach INR y tr in 20‐‐
                  IT / ICT adoption in India is fast gaining popularity, wherein growing retail and trade activity is 
   Market             p         p              p            y    g
                   expected to push the adoption rate by a large extent
                     Cuurrently, retail sector in India spend about b% ‐ c % of the overall yearly sales on IT services
                  Availability of better and faster IT / ICT solutions with maximum accuracy is pushing the industry 
                   forward significantly
                  Currently, adoption of IT / ICT in retail sector is estimated at INR z bn of the overall IT / ICT
                   Currently, adoption of IT / ICT in retail sector is estimated at INR z bn of the overall IT / ICT 
Technology         industry in India
Adoption in       Growing trade and retail activities is resulting in the need for line of business specific applications 
   Retail          aimed at catering to the specific needs of the sector
                  Cost component, flexibility and customization of applications are the key selection criteria 
                             p                y                           pp                    y
                   amongst retailers for the selection of IT / ICT tools and services
                  Cloud computing plays a major role in the enhancement of operational procedures of retailing 
                   wherein data and information are transmitted on a real time basis thereby facilitating faster 
Role of Cloud      decision making
  in Retail
  i R t il        It is predominantly implemented in the fields of supply chain management, inventory 
                   management and sales analysis
                  Lesser cost component involved stimulates the acceptance of cloud computing amongst retailers

                              Major Foreign Players
                               ajo o e g      aye s                                       Major Domestic Players
                                                                                           ajo o est c aye s
Competition
      ii           Player 1                 Player 2                       Player 3                       Player 4


                                             ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                                       2
• Retail Sector ‐ Overview
   Drivers & Challenges
   SMBs in Retail
• ICT Adoption in Retail
   Factors Influencing ICT Adoption
    Factors Influencing ICT Adoption
   ICT Solutions and Selection Criteria
   Vendor Opportunity
    Vendor Opportunity
• Role of Cloud in Retail
     j
• Major ICT Vendors
   Some Recently Launched Solutions
• Case Studies
• Appendix – Retail Players Profiles
        ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT   3
Indian retail sector provides a significant boost to the 
 economic growth of the nation
 Retail Sector ‐ Overview                                                         Growth and Size – Retail sector
 • Retail sector in India plays a crucial role in the 
   economic development and provides a tremendous 
   boost to the country s GDP
   boost to the country’s GDP                                                      INR tr
                                                                                   INR tr
       It accounts for a% of the country’s GDP and around b% of                                                   f
                                                                                 30                                                      e
        employment in India                                                                                        c            d
                                                                                 20          a          b
 • Market for retail sector in India was estimated at INR 
   w tr in 20‐‐ and is expected to grow at a CAGR of b%                          10
   to reach INR y tr by 20‐‐
   to reach INR y tr by 20‐‐
                                                                                  0
 • Unorganized segment accounts for c%, while the 
                                                                                            2010       2011e     2012e         2013e   2014e
   organized segment accounts for only d% of the 
   overall sector
 • Factors such as increasing disposable income and                               Market Segmentation(20‐‐)
   easy availability of credit is fueling the growth of the 
             l bl      f d        f l      h       h f h
   sector                                                                                                                abc
 • Retail sector is witnessing a stiff competition and                                            K%                     def
   players are innovating and coming up with better                                   L% I%
                                                                                            H%                           efg
   and enhanced services and offerings at par with                                  M%
                                                                                             J%                          hij
   international standards                                                         N%                                    klm
 • Growing competition and globalization of retailing 
   has led to the adoption of IT in the sector                                                              G%           nop
                                                                                      O%
       Players have incorporated IT in the areas of supply chain                                                        qrs
        management, vendor development, merchandising and                                                                tuv
        inventory management
                                                                                                                         wxyz
Source: x

                                                        ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                                                4
Currently, a growing tendency of IT implementation is 
 prevailing in the retail sector…
 IT in Retail – Overview (x/x)
 • Rapid growth in retail activities and increasing consumer base is resulting in an increased amount of daily transactions, 
   thereby forcing retail players to implement IT services 
       Automation of various operations such as: inventory management, supply chain management and billing systems with the aide of IT
        Automation of various operations such as: inventory management, supply chain management and billing systems with the aide of IT 
        services enhances the efficiency and accuracy of retailing thereby raising  productivity and revenue generation by a large extent
 • Currently, IT implementation of retailers is and following an upward curve. IT spent amongst retailers is estimated at 
   a% ‐b% of their total annual sales in 20‐‐
       IT adoption in retail sector is estimated to be valued at INR a bn  in 20‐‐
 • Ongoing competition and the emergence of better and superior quality services amongst retailers is expected to boost 
   the share of IT spending further, in India
    h h       f        di f h i           di
       Annual IT spending of Indian retailers is expected to increase to reach e‐f% as compared to the global average spend of g%

              IT Spending Pattern ‐ Retail Sector                                        Share of Retail Sector ‐ IT industry (20‐‐)

  Retailer                          Description                                              xxx    zzz
   Type            Format       Retail Players          Solutions

                             Player 1,                                                                    O%
 Type 1        x                                    Solution 1
                             Player 2, Player 3

 Type 2        y             Player 4               Solution 2

 Type 3        z             Player 5               Solution 3
                                                                                                               P%




Source: x

                                                          ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                                           5
…which is resulting in the emergence of various retail 
 specific IT / ICT solutions
 IT in Retail – Overview (x/x)
 • Growing consumer base and rapid expansion of retail outlets is resulting in an increased demand for IT services 
   wherein retailers require IT setup to facilitate a smooth and efficient operation


                                     SAMPLE 
 • Some of the IT / ICT solutions used by retailers which are intended to facilitate faster and accurate retail operations in 
   the current competitive market scenario can be illustrated as below:

                                          Widely Used IT / ICT Solutions ‐ Retailers



            Solution 1                   Solution 2                              Solution 3                 Solution 4




                 Solution 5                  Solution 6                          Solution 7             Solution 8




                                Solution 9                                           Solution 10



Source: x

                                                ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                                      6
Key Drivers & Challenges – Summary 




  Drivers

  Increased Operational Efficiency
                                                                    Challenges
  Favorable Demographics                                            High Cost

  Government Initiatives

  Availability of Skilled Manpower




                                     ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT     7
G and H stand out as the most valuable solutions for retail 
 sector based on their popularity & availability
                  High
                                                                                                                       H
                                                        il Players
                                                                                                                   G
                                                                                                     E
                                         ns amongst Retai


                                                                                                D
                                                                                                            F
                                                                             B
                                                                                       C
                        larity of Solution




                                                                     A                           I

                                                                                           J
                    Popul




                     Low                                                           Availability of Solutions               High

 • Demand & supply of A is the highest
 • B & C, despite of having demand, are lowest in availability
    •Demand & supply of POS is the highest                        •Demand for ERP has fallen recently but the supply 
 • D installation requires extensive investment and has longer installation time with low immediate ROI which reduces 
                                                                  remains moderate.
    •BI & PMS, despite of having more demand, is  p
   the attractiveness, thereby resulting in lower popularity amongst retailers
                      ,       y         g         p        y      g
    lowest in availability
    lowest in availability                                        •Newer technologies such as RFID are in moderate 
                                                                  •Newer technologies such as RFID are in moderate
 • Newer technologies such as E are in moderate demand & supply   demand & supply
Source: X

                                                                         ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                  8
Key IT / ICT Vendors – Retail Solutions (x/x)
                                                                                    Solutions
             Key Solution Providers
                                      a            b            c            d            e     f   g   h   i
 Player 1                                                      ‐                       ‐     ‐      ‐   ‐
 Player 2
 Player 2                             ‐            ‐             ‐           ‐            ‐     ‐   ‐      ‐
 Player 3                             ‐            ‐             ‐           ‐            ‐     ‐   ‐      ‐
 Player 4                             ‐            ‐             ‐           ‐                 ‐   ‐   ‐   ‐
 Player 5                             ‐            ‐             ‐           ‐            ‐     ‐   ‐      ‐
 Player 6                             ‐                                                ‐     ‐      ‐   
 Player 7                                         ‐                                    ‐     ‐   ‐   ‐   ‐
 Player 8                                                                             ‐     ‐   ‐   ‐   ‐
 Player 9
 Player 9                             ‐                         ‐           ‐            ‐     ‐   ‐   ‐   ‐
 Player 10                            ‐            ‐                                    ‐        ‐   ‐   
 Player 11                            ‐            ‐             ‐                       ‐        ‐      ‐
 Player 12                            ‐                                    ‐            ‐     ‐   ‐   ‐   ‐
 Player 13                            ‐            ‐             ‐                       ‐     ‐   ‐   ‐   ‐
 Player 14                            ‐            ‐             ‐           ‐            ‐        ‐   ‐   
 Player 15                            ‐                         ‐                            ‐      ‐   


                                      SAMPLE 
                                      S
 Player 16
 Player 16                                        ‐                                         ‐   ‐   ‐   ‐


Source: x

                                          ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                               9
Domestic Players in the Market (y/y) 

 Company Snapshot: Player A
 Corporate Information                                                   Financial Performance
 Headquarters      State, Country
                   State Country                                                                    Total Revenue
                                                                          INR bn                    Net Profit                           INR bn
 Industry                                                                                                          6.7
                   Product X                                               8                                                       7.5         1.0
 Classification                                                                                    5.6
                                                                           6
 Founded           19‐‐                                                    4        3.0                                                        0.5
                                                                                                                                               05
                                                                           2
 Key People        x – x
                                                                           0                                                                   0.0
                                                                                   2008           2009            2010           2011
 Business Highlights
            g g
 • Player A, Enterprise IT infrastructure management services provider, has launched cloud computing management and
   security services for large enterprises
 • It will help large enterprises and hosting service providers to easily deploy and manage business critical applications on
   the cloud with new levels of automation, control, portability and security
 • Built over the existing Enterprise Virtualization Management platform, it will help enterprises tap the power of cloud
   computing for scalable, cost effective IT infrastructure on demand, while maintaining complete control and flexibility




Source: x                                                                         Note: All figures for respective financial year ending 31st March

                                               ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                                                                10
Vendor
                       SAMPLE 
 Some recently launched retail solutions by IT / ICT vendors (1/2)
                                                         Description

              xyz


      Solution Name
      Solution Name

            abc123                                             xxx


            Category

               A



            Vendor                                       Description

              abc


      Solution Name

            XYZ321                                             yyy


            Category

              B,C

Source: x

                         ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT       11
Case Study x

                     Retailer                      Project Cost                        ICT Vendor

                      abcd                           INR a mn                            ZXYW

                                  Case: Implementation of ERP from SAP


                   Requirements                     Solution                            Benefit




            • x                        •1
            •y                         •2                                         •S
                                       •3




                                               Technology Used

                                                     A, A1,B12

Source: x

                                        ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                     12
Retail Player Insights (x/x)
                                             SAMPLE 
                                           Player X


                                 Key Applications used
                                 Key Applications used
•Solution a             •Solution b                                       •Solution c
•Solution d             • Solution e                                      • Solution f

                                        Key Contacts
Mr. XX                 Mr. XX                                            Mr. XX.
Designation:XX         Designation:XX                                    Designation:XX
Ph: XX                 Ph: XX                                            Ph: XX


Professional History   Professional History                              Professional History
XX                     XX                                                XX




Other                  Other                                             Other
XX                     XX                                                XX




                               ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                          13
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The ICT in Retail – India report is a part of Research on India’s Information Technology Series. 
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Gagan Uppal                                                                                       • Cloud Computing Market in India 2010
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                                                                 ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT                                                                  14

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Market Research Report : ICT in Retail in India 2011

  • 1. ICT in Retail Sector – India  ICT in Retail Sector India July 2011
  • 2. Executive Summary  Retail sector is estimated to reach INR x tr in 20‐‐ and is expected to witness a growth CAGR of  a% to reach INR y tr in 20‐‐  IT / ICT adoption in India is fast gaining popularity, wherein growing retail and trade activity is  Market p p p y g expected to push the adoption rate by a large extent  Cuurrently, retail sector in India spend about b% ‐ c % of the overall yearly sales on IT services  Availability of better and faster IT / ICT solutions with maximum accuracy is pushing the industry  forward significantly  Currently, adoption of IT / ICT in retail sector is estimated at INR z bn of the overall IT / ICT Currently, adoption of IT / ICT in retail sector is estimated at INR z bn of the overall IT / ICT  Technology  industry in India Adoption in   Growing trade and retail activities is resulting in the need for line of business specific applications  Retail  aimed at catering to the specific needs of the sector  Cost component, flexibility and customization of applications are the key selection criteria  p y pp y amongst retailers for the selection of IT / ICT tools and services  Cloud computing plays a major role in the enhancement of operational procedures of retailing  wherein data and information are transmitted on a real time basis thereby facilitating faster  Role of Cloud  decision making in Retail i R t il  It is predominantly implemented in the fields of supply chain management, inventory  management and sales analysis  Lesser cost component involved stimulates the acceptance of cloud computing amongst retailers Major Foreign Players ajo o e g aye s Major Domestic Players ajo o est c aye s Competition ii Player 1 Player 2 Player 3 Player 4 ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 2
  • 3. • Retail Sector ‐ Overview  Drivers & Challenges  SMBs in Retail • ICT Adoption in Retail  Factors Influencing ICT Adoption Factors Influencing ICT Adoption  ICT Solutions and Selection Criteria  Vendor Opportunity Vendor Opportunity • Role of Cloud in Retail j • Major ICT Vendors  Some Recently Launched Solutions • Case Studies • Appendix – Retail Players Profiles ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 3
  • 4. Indian retail sector provides a significant boost to the  economic growth of the nation Retail Sector ‐ Overview Growth and Size – Retail sector • Retail sector in India plays a crucial role in the  economic development and provides a tremendous  boost to the country s GDP boost to the country’s GDP INR tr INR tr  It accounts for a% of the country’s GDP and around b% of  f 30 e employment in India c d 20 a b • Market for retail sector in India was estimated at INR  w tr in 20‐‐ and is expected to grow at a CAGR of b%  10 to reach INR y tr by 20‐‐ to reach INR y tr by 20‐‐ 0 • Unorganized segment accounts for c%, while the  2010 2011e 2012e 2013e 2014e organized segment accounts for only d% of the  overall sector • Factors such as increasing disposable income and  Market Segmentation(20‐‐) easy availability of credit is fueling the growth of the  l bl f d f l h h f h sector  abc • Retail sector is witnessing a stiff competition and  K% def players are innovating and coming up with better  L% I% H% efg and enhanced services and offerings at par with  M% J% hij international standards N% klm • Growing competition and globalization of retailing  has led to the adoption of IT in the sector G% nop O%  Players have incorporated IT in the areas of supply chain  qrs management, vendor development, merchandising and  tuv inventory management wxyz Source: x ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 4
  • 5. Currently, a growing tendency of IT implementation is  prevailing in the retail sector… IT in Retail – Overview (x/x) • Rapid growth in retail activities and increasing consumer base is resulting in an increased amount of daily transactions,  thereby forcing retail players to implement IT services   Automation of various operations such as: inventory management, supply chain management and billing systems with the aide of IT Automation of various operations such as: inventory management, supply chain management and billing systems with the aide of IT  services enhances the efficiency and accuracy of retailing thereby raising  productivity and revenue generation by a large extent • Currently, IT implementation of retailers is and following an upward curve. IT spent amongst retailers is estimated at  a% ‐b% of their total annual sales in 20‐‐  IT adoption in retail sector is estimated to be valued at INR a bn  in 20‐‐ • Ongoing competition and the emergence of better and superior quality services amongst retailers is expected to boost  the share of IT spending further, in India h h f di f h i di  Annual IT spending of Indian retailers is expected to increase to reach e‐f% as compared to the global average spend of g% IT Spending Pattern ‐ Retail Sector Share of Retail Sector ‐ IT industry (20‐‐) Retailer  Description xxx zzz Type Format Retail Players Solutions Player 1, O% Type 1 x Solution 1 Player 2, Player 3 Type 2 y Player 4 Solution 2 Type 3 z Player 5 Solution 3 P% Source: x ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 5
  • 6. …which is resulting in the emergence of various retail  specific IT / ICT solutions IT in Retail – Overview (x/x) • Growing consumer base and rapid expansion of retail outlets is resulting in an increased demand for IT services  wherein retailers require IT setup to facilitate a smooth and efficient operation SAMPLE  • Some of the IT / ICT solutions used by retailers which are intended to facilitate faster and accurate retail operations in  the current competitive market scenario can be illustrated as below: Widely Used IT / ICT Solutions ‐ Retailers Solution 1 Solution 2 Solution 3 Solution 4 Solution 5 Solution 6 Solution 7 Solution 8 Solution 9 Solution 10 Source: x ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 6
  • 7. Key Drivers & Challenges – Summary  Drivers Increased Operational Efficiency Challenges Favorable Demographics High Cost Government Initiatives Availability of Skilled Manpower ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 7
  • 8. G and H stand out as the most valuable solutions for retail  sector based on their popularity & availability High H il Players G E ns amongst Retai D F B C larity of Solution A I J Popul Low Availability of Solutions High • Demand & supply of A is the highest • B & C, despite of having demand, are lowest in availability •Demand & supply of POS is the highest •Demand for ERP has fallen recently but the supply  • D installation requires extensive investment and has longer installation time with low immediate ROI which reduces  remains moderate. •BI & PMS, despite of having more demand, is  p the attractiveness, thereby resulting in lower popularity amongst retailers , y g p y g lowest in availability lowest in availability •Newer technologies such as RFID are in moderate  •Newer technologies such as RFID are in moderate • Newer technologies such as E are in moderate demand & supply demand & supply Source: X ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 8
  • 9. Key IT / ICT Vendors – Retail Solutions (x/x) Solutions Key Solution Providers a b c d e f g h i Player 1   ‐  ‐ ‐  ‐ ‐ Player 2 Player 2 ‐ ‐ ‐ ‐ ‐ ‐ ‐  ‐ Player 3 ‐ ‐ ‐ ‐ ‐ ‐ ‐  ‐ Player 4 ‐ ‐ ‐ ‐  ‐ ‐ ‐ ‐ Player 5 ‐ ‐ ‐ ‐ ‐ ‐ ‐  ‐ Player 6 ‐    ‐ ‐  ‐  Player 7  ‐   ‐ ‐ ‐ ‐ ‐ Player 8     ‐ ‐ ‐ ‐ ‐ Player 9 Player 9 ‐  ‐ ‐ ‐ ‐ ‐ ‐ ‐ Player 10 ‐ ‐   ‐  ‐ ‐  Player 11 ‐ ‐ ‐  ‐  ‐  ‐ Player 12 ‐   ‐ ‐ ‐ ‐ ‐ ‐ Player 13 ‐ ‐ ‐  ‐ ‐ ‐ ‐ ‐ Player 14 ‐ ‐ ‐ ‐ ‐  ‐ ‐  Player 15 ‐  ‐   ‐  ‐  SAMPLE  S Player 16 Player 16  ‐    ‐ ‐ ‐ ‐ Source: x ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 9
  • 10. Domestic Players in the Market (y/y)  Company Snapshot: Player A Corporate Information Financial Performance Headquarters State, Country State Country Total Revenue INR bn Net Profit INR bn Industry  6.7 Product X 8 7.5 1.0 Classification 5.6 6 Founded 19‐‐ 4 3.0 0.5 05 2 Key People x – x 0 0.0 2008 2009 2010 2011 Business Highlights g g • Player A, Enterprise IT infrastructure management services provider, has launched cloud computing management and security services for large enterprises • It will help large enterprises and hosting service providers to easily deploy and manage business critical applications on the cloud with new levels of automation, control, portability and security • Built over the existing Enterprise Virtualization Management platform, it will help enterprises tap the power of cloud computing for scalable, cost effective IT infrastructure on demand, while maintaining complete control and flexibility Source: x Note: All figures for respective financial year ending 31st March ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 10
  • 11. Vendor SAMPLE  Some recently launched retail solutions by IT / ICT vendors (1/2) Description xyz Solution Name Solution Name abc123 xxx Category A Vendor Description abc Solution Name XYZ321 yyy Category B,C Source: x ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 11
  • 12. Case Study x Retailer Project Cost ICT Vendor abcd INR a mn ZXYW Case: Implementation of ERP from SAP Requirements Solution Benefit • x  •1 •y •2 •S •3 Technology Used A, A1,B12 Source: x ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 12
  • 13. Retail Player Insights (x/x) SAMPLE  Player X Key Applications used Key Applications used •Solution a  •Solution b •Solution c •Solution d • Solution e • Solution f Key Contacts Mr. XX Mr. XX Mr. XX. Designation:XX Designation:XX Designation:XX Ph: XX Ph: XX Ph: XX Professional History Professional History Professional History XX XX XX Other Other Other XX XX XX ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 13
  • 14. Thank you for the attention The ICT in Retail – India report is a part of Research on India’s Information Technology Series.  For more detailed information or customized research requirements please contact: Kalyan Banga Our other offerings in the IT Series: Phone: +91 33 4064 6215 • ICT in Manufacturing in India 2011 E‐Mail: kalyan.banga@netscribes.com • Netbook Market in India 2011 • E‐Governance Market in India 2011 Gagan Uppal • Cloud Computing Market in India 2010 Phone: Ph +91  22 4098 7530 +91 22 4098 7530 • VoIP Market in India 2009 E‐Mail: gagan.uppal@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick  insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &  corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base.  Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.  Disclaimer: This report is published for general information only Although high standards have been used the preparation Research on India Netscribes (India) Pvt Ltd or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior  permission is required for guidelines on reproduction. ICT IN RETAIL INDUSTRY ‐ INDIA 2011.PPT 14