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ERP Market – China
April 2012
Executive Summary 
                ERP market in China is the largest segment of the Chinese Enterprise Applications market
  Market        ERP market in China has shown strong growth generating USD ‐‐ mn in 2010, and is expected to grow at x% 
                 during  20‐ ‐20‐




                                                                    
                 Drivers:                                                      Challenges:




                                                                LE
                 ‐ Wage Inflation                                              ‐ High Cost of ERP Implementation 
                 ‐ Increasing Demand from SMBs                                 ‐ Cultural Issues 

  Drivers & 
 Challenges                         P
                 ‐ Penetration of New Industries
                 ‐ Demand of Enterprise Management System 


                                   M
                 ‐ Rising Auto Sales
                                                                               ‐ Lack of ERP Experience
                                                                               ‐ Communication Barrier




                                  A
                                                                               ‐ Profitability Concerns for ERP Vendors



                                S
                 ‐ Opportunity from Cloud Computing
                 ‐ Stricter Regulation of Resource Consumption & Carbon 
                   Emissions
                Emergence of Chinese ERP Software Vendors as Dominant Players
                Software Localization
                Shift towards High‐end, Large‐scale Clients 
   Trends
                Shift in ERP Focus to Business Processes
                Increasing Mergers & Acquisitions 

                                                            Major Domestic Players
                           Company A                            Company B                            Company C


Competition                                                  Major Foreign Players

                       Company D                    Company E                   Company F                   Company G


                                            ERP MARKET IN CHINA 2012.PPT                                                    2
•Introduction 
•Market Overview
     Global
     China
                           LE  
     P
•ERP Selection Criteria
    M
 S A
•Benefits of ERP Implementation
•Drivers & Challenges
•Government Initiatives
•Trends
•Mergers & Acquisitions
•Competition
•Key Takeaways


       ERP MARKET IN CHINA 2012.PPT   3
Enterprise Resource Planning (ERP) ‐ Definition


                                                                         LE  
                                            Enterprise Resource Planning (ERP) 


                                              P
           ERP is an accounting oriented information system needed to acquire, create, distribute 
            and account for customer orders for classifying and planning the enterprise resources 

                                             M
                                           SA
                                            Key Characteristics of ERP Systems


                                                 Common Access to a Single Set 
   Standardized Data Definitions                                                                Beyond the Company Scope
                                                          of Data
                                                                                              • ERP system should support an 
                                                • Single set of data is to be maintained
  • Same data definition across all ERP                                                         organization's online services to 
                                                  in a basic design objective across 
    application modules is shared by                                                            external units instead of 
                                                  all business processes within 
    the ERP business processes                                                                  confining to an organization’s 
                                                  an organization
                                                                                                boundary


                                 System Flexibility                         Open System Architecture

                         • With the changing needs of an                 • Any ERP module can be interfaced 
                           enterprise an ERP system should be              or detached when required without 
                           flexible which is facilitated by                affecting other modules and should 
                           client/server technology to run                 support multiple hardware 
                           across different database back‐ends             platforms for companies that use 
                           through Open Data Base                          heterogeneous systems, including 
                           Connectivity (ODBC)                             some third‐party add‐ons


                                                     ERP MARKET IN CHINA 2012.PPT                                                    4
Evolution of ERP 

  Since, 1960 Information Technology has offered solutions which are intended for facilitating smoother and faster 
               business operations within an organization, some of which can be illustrated as below:


        Inventory 
                                 Material Requirement 

                                                                     LE   Manufacturing 
                                                                                               Enterprise Resource 


                                        P
      Management &                                                         Requirements 
                                   Planning (MRP)                                                Planning (ERP)
         Control                                                         Planning (MRP II)

   1960


                                    S AM
                                       1970                                     1980                       1990



• Development 1                • Development 1                      • Development 1          • Development 1
• Development 2                • Development 2                      • Development 2          • Development 2




                                                 ERP MARKET IN CHINA 2012.PPT                                         5
Framework of ERP System
                                             Purchase
             Manufacturing
                                                                    HR / Payroll




                                                  LE  
                                MP     ERP Console


                               A
      Vendor Management
                                                                             CRM


                             S
             Sales                                                   Accounting

                                             Inventory Management




                              ERP MARKET IN CHINA 2012.PPT                         6
Global ERP Market is expected to grow at 3.8% during 2009‐
13, reaping significant benefits from various factors
Global ERP Market – Overview 



  (CAGR) of x% during 20‐ ‐20‐

                                                                   LE  
• Global ERP Market in terms of sales is expected to reach USD ‐‐ bn by 20‐ with a compound annual growth rate 




                                           P
• Global ERP market in SaaS is expected to reach ‐‐ bn USD in 20‐ from ‐‐ bn USD in 20‐ with a CAGR of y%
• Rising revenues for maintenance fees, new acquisitions, penetration of new industries, and emerging markets such as 




                                       S AM
  China, will extend development and new growth over the coming years




               Global ERP Sales and Growth                                               Global ERP Market  (SaaS)
 USD bn                         x%                                                  USD bn
                                                  a6        a7                                                      y%            b2
 50                     a3      a4       a5                                        2.0
                  a2
          a1
 40                                                                                1.5               b1
 30
                                                                                   1.0
 20
 10                                                                                0.5

  0                                                                                0.0
       20‐       20‐   20‐e     20‐e    20‐e     20‐e      20‐e                                      20‐                         20‐e
                                                                         Note: SaaS refers to Software as a Service which is a sub‐segment in ERP

                                               ERP MARKET IN CHINA 2012.PPT                                                                    7
The top 10 global ERP vendors generated almost half of the 
total revenues from ERP software
Global ERP Software Revenues (20‐)                                                     Software Revenue Share (20‐) 
                   0         10,000   20,000   30,000    40,000




                                                                                
                                                               USD mn
      Company 1                  a1                                                                            b3




                                                                            LE
                                                                                                       b6 b5
      Company 2             a2                                                                    b7           b4 b1
                                      16%      8%                 37%


                                                 P
                                                                                                                  b2
      Company 3        a3                                                                    b8




                                                M
      Company 4        a4
                                                                                                                                        b11



                                               A
      Company 5        a5                                                                b9

      Company 6
      Company 7
      Company 8
                       a6
                       a7
                       a8
                                      17%    S 7%               38%                                    b10

      Company 9        a9
     Company 10        a10
                                                                                 Company 1         Company 4           Company 7         Company 10
           Other                       a11
                                                                                 Company 2         Company 5           Company 8         Other
           Total                                        a12                      Company 3         Company 6           Company 9
                                      17%      7%               38%

    By 20‐, the global ERP software revenues accounted about ‐‐ bn with the top five global ERP vendors having 
                                              x% share of the market 

                                                                                                             Note: ERP vendors considered are not exhaustive

                                                        ERP MARKET IN CHINA 2012.PPT                                                                      8
ERP market in China is expected to be the fastest growing 
market in the world with x% CAGR during 20‐ ‐20‐
China ERP Market – Overview                                          ERP Market Size and Growth
                                                                      USD mn



                                                                         
                                                                  1,500                              x%                    a7
                                                                                                                     a6



                                                                     LE
  • ERP market is expected to grow with a CAGR                                                              a5
                                                                  1,000                              a4
   of ~x% during 20‐ ‐20‐ reaching USD ‐‐ bn by                                               a3
                                                                                      a2


                                        P
                                                                                a1
   20‐
                                                                    500




   commanding ~y% market share in 20‐
                                       M
  • ERP market in China is the largest segment of 


                                      A
   the Chinese Enterprise Applications market, 


                                    S
                                                                       0
                                                                                20‐   20‐e    20‐e   20‐e   20‐e    20‐e   20‐e


  • Enterprise software market in China is                           Enterprise Software Market Growth
   expected to grow to USD ‐‐ bn by 20‐ with a 
                                                                      USD bn
   CAGR of z% during 20‐ ‐20‐
                                                                     10                              y%            b2
  • Foreign ERP vendors  like SAP, Oracle and                          8
   others entered China attracted by significant                       6                b1
   business opportunities and taking control in                        4
                                                                       2
   the Chinese ERP market
                                                                       0
                                                                                        20‐                        20‐e




                                                 ERP MARKET IN CHINA 2012.PPT                                                   9
ERP vendors are seeking growth opportunities from the 
 growing enterprise sales revenue
 Average Sales Revenue Per Enterprise 

       USD mn
     100

      80                                         16%        8%
                                                              c
                                                                               37%

                                                                                            LE    c8%
                                                                                                          c1%
                                                                                                                        Province 1
                                                                                                                        Province 2
                                                                                                                        Province 3


                                                          P
                     a                   b                                                                      c2%
      60                                                                                                                Province 4



                                                         M
                                                                                            c7%
                                                                                                                  c3%   Province 5



                                                        A
      40                                                                                                                Province 6
      20

        0
                    20‐                 20‐
                                                17%   S     7%
                                                            20‐
                                                                               38%
                                                                                             c6%

                                                                                                    c5%
                                                                                                            c4%
                                                                                                                        Province 7
                                                                                                                        Province 8




                     Top eight provinces of China having x enterprises accrued USD ‐‐ mn average sales revenue 
                            per enterprise in 20‐ demonstrates huge opportunities for both domestic and 
                                                 international vendors in ERP market

Note: Eight provinces and cities with the largest number of enterprises have been studied


                                                                     ERP MARKET IN CHINA 2012.PPT                                    10
Company 1 and Company 2, the top two foreign ERP vendors 
accounted for more than x% market share in the high‐end ERP market

Market Share of Major ERP Vendors in the High‐End ERP Segment (2009)
                                               Market Share

                                                 a8%
                                            a6% a7%


                                                            LE   a1%                      High‐end ERP market is 



                                   P
                                          a5%        a9%                                dominated by international 
  Company 1   Company 4     Company 6                                                vendors like company 1, company 



                                  M
                                          a4%                                          2 while the local vendors who 
  Company 2   Others        Company 7



                                 A
                                                                                     dominates the low‐end are trying 
  Company 3   Company 5     Company 8          a3%


                               S
                                                           a2%                                 to reach there


                                         Groups of ERP Vendors


                        International ERP 
                                                                  Local Vendors – Company 
                       Vendors – Company 1, 
                                                                      3, Company 4 etc.
                          Company 2 etc.           ERP 
                                                 Vendors 
                        Industry Solutions       in China
                                                                  SaaS Vendors ‐ Company
                       Vendors – Company 5, 
                          Company 6 etc.
                                                                     7, Company 8 etc.

                                                                       Note: High‐end ERP segment caters to vast and complex operations

                                        ERP MARKET IN CHINA 2012.PPT                                                                11
ERP Selection Criteria (1/4)
                        Selection Criteria – Major Aspects (1/2)




   Finding 1
               • Sub‐finding 1


                                                     LE  
                           P
               • Sub‐finding 2




                       S AM
               • Sub‐finding 3
   Finding 2
               • Sub‐finding 4




               • Sub‐finding 5
   Finding 3
               • Sub‐finding 6




                                 ERP MARKET IN CHINA 2012.PPT      12
ERP Selection Criteria (3/4)

ERP – Cost Components (1/2)
                                     Cost Components – ERP Installation




                                                               LE  
                                        MP
                                     S A          Direct Cost



                 Source 1                            Source 2                            Source 3

                                         Necessary hardwares such as         Several tools and application also 
                                         administration consoles,            needs to be installed including 
     Basic ERP application or the 
                                         peripherals and connectivity and    security softwares, software 
     software that needs to be 
                                         networking tools, to support the    updates and software license fees 
     purchased 
                                         functioning of software has         to ensure a proper and secured 
                                         to be procured                      functioning of the ERP




                                           ERP MARKET IN CHINA 2012.PPT                                            13
ERP Selection Criteria (4/4)

ERP – Cost Components (2/2)
                                           Cost Components – ERP Installation




                                                                         LE  
                                           MP
                                        S A                Indirect Cost



          Source 1                           Source 2                               Source 3                      Source 4

                                  In‐house staff and IT staff
Time utilized by the company                                                                            Cost incurred for testing and 
                                  needs to be trained on its            Cost to convert the existing 
to prepare details such as                                                                              scrutiny of the solution’s 
                                  usage and other necessary             data and media to the format 
analysis and documentations                                                                             performance and user 
                                  details, which in turn attracts       supported by the ERP
relevant to the implementation                                                                          acceptance before its actual
                                  a crucial cost component
of the solution                                                                                         implementation
                                  for the company




                                                     ERP MARKET IN CHINA 2012.PPT                                                    14
•Introduction 
•Market Overview
     Global
     China
•ERP Selection Criteria
•Benefits of ERP Implementation
•Drivers & Challenges
•Government Initiatives
•Trends
•Mergers & Acquisitions
•Competition
•Key Takeaways


       ERP MARKET IN CHINA 2012.PPT   15
Benefits from ERP Implementation (1/6)

                   Benefit 1                                                        Benefit 2



           Improved decision making 


                                                             LE  
                                                            Suppliers and customers can be online communication




                                  MP                           Integration of business operations and processes 




                                 A
        Improve financial management                                      Improve the labor productivity 


                               S
     Faster and more accurate transactions 
                                                                              Quality of information


                                                                             Improved delivery times 


    Reducing the requirements of manpower                    Reduction of total operation and administration costs 


                                                                            Reduction of stock levels

        Improved inventory/asset mgt 
                                                                        Reduction of real‐time information



                                         ERP MARKET IN CHINA 2012.PPT                                                 16
Benefits from ERP Implementation (3/6)

Direct Benefits from ERP Implementation
                                    0    10     20   30    40   50    60     70   80    90 100
                                                                                              Direct Benefits in %
                        Benefit 1

                        Benefit 2


                                                                   LE             a2%
                                                                                            a1%



                        Benefit 3




                                M
                        Benefit 4
                                 P                              a4%
                                                                       a3%
                                                                                                   Direct benefits from ERP 
                                                                                                       implementation in 



                             S A
                        Benefit 5

                        Benefit 6

                        Benefit 7             a7%
                                                             a6%
                                                                a5%                              enterprises obviously act at 
                                                                                                         the level of the 
                                                                                                   improvement of delivery 
                                                                                                     efficiency prior to the 
                        Benefit 8         a8%
                                                                                                 improvement in purchasing 
                        Benefit 9         a9%                                                         efficiency leading to 
                       Benefit 10        a10%                                                     customer satisfaction and 
                       Benefit 11       a11%                                                       escalating market share

                       Benefit 12       a12%

                       Benefit 13       a13%
                                                                                                        Note: % share are approximation




                                              ERP MARKET IN CHINA 2012.PPT                                                           17
Benefits from ERP Implementation (4/6)

                 Factors influencing Chinese Companies to Implement an ERP System



• Finding 1


                                                              LE  
                                   P
• Finding 2
• Finding 3




                               S AM
              Factors influencing Chinese Companies in ERP Implementation

                                                            a5%
                    Factor 1   Factor 4               a4%
                                                                               Findings
                    Factor 2   Factor 5         a3%
                    Factor 3

                                                a2%                      a1%




                                          ERP MARKET IN CHINA 2012.PPT                    18
Benefits from ERP Implementation (5/6)

Critical Success Factors (CSF) in ERP Implementation in China (1/2)

                         Teamwork and Composition

                         Top Management Support

                                                           LE  
                                  P
                         Business Process Re‐engineering


                                 M
  Critical Success   `        S A
                         Effective Project Management

                         User Involvement

       Factors           Education and Training

                         Suitability of Software and Hardware

                         Effective Interdepartmental Communication

                         Change Management Programme & Culture

                         Organizational Culture


                                       ERP MARKET IN CHINA 2012.PPT   19
Benefits from ERP Implementation (6/6)

Critical Success Factors (CSF) in ERP Implementation in China (2/2)
                              0.0   0.5   1.0   1.5   2.0   2.5   3.0    3.5    4.0       4.5
                                                                                                Rating from 1 to 5
                      CSF 1

                      CSF 2

                                                                    LE                    a1

                                                                                         a2

                      CSF 3


                                       MP                                                a3

                      CSF 4

                      CSF 5
                                    S A                                              a4

                                                                                    a5
                                                                                                                            Findings




                      CSF 6                                                         a6

                      CSF 7                                                    a7

                      CSF 8                                              a8

                      CSF 9                                             a9

                     CSF 10                                             a10


                                                                                         Note: 1 refers to  lowest rating and 5 refers to highest rating 

                                                ERP MARKET IN CHINA 2012.PPT                                                                          20
Drivers & Challenges – Summary




                                                         LE    Challenges
  Drivers
  Wage Inflation

                                     MP                        High Cost of ERP Implementation 




                                    A
                                                               Cultural Issues 
  Increasing Demand from SMBs

  Penetration of New Industries
                                  S                            Lack of ERP Experience

                                                               Communication Barrier
  Rising Need for Management 
                                                               Profitability Concerns for ERP Vendors
  Effectiveness 

  Rising Automobile Production

  Opportunity from Cloud Computing




                                     ERP MARKET IN CHINA 2012.PPT                                       21
Wage inflation will be a catalyst for expanding ERP 
 usage in China
 Wage Inflation                                                                                                                   Impact
 • Finding 1



                                                                                          
 • Finding




                                                                                      LE
      Sub‐finding 1
      Sub‐finding 2
 • Finding 3
      Sub‐finding 3
      Sub‐finding 4

                                                       MP
                             Labour Costs
                                                    S A                                          Growth in Average Monthly Wage

      Country 1                                          a1                                 USD
      Country 2                   a2                    China has 2nd                   400                      x%
      Country 3                  a3                  highest total labour                                                 b2
      Country 4            a4                         cost in Emerging                  300             b1
      Country 5            a5                                Asia
      Country 6           a6                                                            200
      Country 7          a7
      Country 8         a8                                                              100
      Country 9        a9
                                                                                           0
Note: :Per capita Average Annual Salary (USD) has been considered as of Oct 2010
                                                                                                        20‐               20‐

                                                                  ERP MARKET IN CHINA 2012.PPT                                             22
ERP is increasingly gaining popularity among the SMBs that 
account for a1% of the total Chinese enterprises
Increasing Demand from SMBs                                                                                            Impact
• Finding 1



                                                                           
• Finding 2




                                                                       LE
• Finding 3
    Sub‐finding 1



                                              P
    Sub‐finding 2




                                          S AM
     Share of SMEs in Total Chinese Enterprises

                          a2%1%

                                                              Demand from the SMBs is increasing to 
                                                                improve their infrastructure and with 
                                                                      spreading out of operations

                            a1%
              Small & Medium enterprise   Others


              In the presence of healthy economic outlook, increasing competitiveness among SMBs
              In the presence of healthy economic outlook, increasing competitiveness among SMBs
                                    is leading to more aggressive ERP growth 
                                     is leading to more aggressive ERP growth 
                                                                                             Note: SMB refers to Small & Medium Business

                                                   ERP MARKET IN CHINA 2012.PPT                                                       23
With the major enterprises entering into new industries, 
usage of ERP…
Penetration of ERP in New Industries (1/2)                                                           Impact
•Finding 
   Sub‐finding 1
   Sub‐finding 2

Significant opportunity lies for the ERP vendors as the major enterprises in the industry plan to 
                                  enhance management systems


                                          Sub‐finding 3


                                          Sub‐finding 4


                                          Sub‐finding 5


                                          Sub‐finding 6




                                               ERP MARKET IN CHINA 2012.PPT                                   24
China’s enterprise management software market witness 
rapid growth owing to rising need for cost‐effectiveness
Rising Need for Management Effectiveness                                                       Impact
•Finding 1


                                                               
   Sub‐finding 1




                                                           LE
   Sub‐finding 2




                                 P
•Finding 2
   Sub‐finding 3




                             S AM
                             Management Software Revenue Growth
                                                                             China’s management software 
                    USD bn                                                    market revenue was expected 
                                                    x%                a2     to reach USD ‐‐ bn in 20‐ with a 
                    3                                                          CAGR of x% during 20‐ ‐20‐
                    2            a1
                    1

                    0
                                 20‐                                  20‐e


                                       ERP MARKET IN CHINA 2012.PPT                                          25
Chinese automobile sector growing with a CAGR 10% during 
2007‐20 will foster software demands for automakers
Rising Automobile Production                                                              Impact


• Finding 1
    Sub‐finding 1

                                                                 LE  
    Sub‐finding 2
• Finding 2

                                         MP
                                      S A
                                      Growth of Automobile Production

                     mn units
                                                                                   a6
                     30                                    x%
                                                                            a5
                     20                                           a4
                                                    a3
                                a1     a2
                     10

                      0
                                20‐    20‐          20‐          20‐        20‐e   20‐e




                                             ERP MARKET IN CHINA 2012.PPT                          26
Lack of ERP adoption in China is primarily due to high cost of 
implementation
High Cost of ERP Implementation                                                                          Impact
•Finding 1
•Finding 2
   Sub‐finding 1



                                                                                                  Total Cost of ERP 
                                                                     Company Size   ERP Users
                                                                                                     Ownership 

  Total Cost of an ERP                                               Small              ‐       USD ‐‐
                          finding 1
        Solution 
                                                                     Medium             ‐       USD ‐‐

                                                                     Big                ‐       USD ‐‐



                                                                     Company Size   ERP Users      Hardware Costs 
 Hardware Costs of an                                                Small              ‐       USD ‐‐
     ERP System           finding 2
                                                                     Big                ‐       More than a mn USD




                                      ERP MARKET IN CHINA 2012.PPT                                                     27
ERP industry stands to gain from wider growth avenues as 
the govt. increases focus on IT and software innovation
    Plan for Growth in Five Key Areas of Beijing's Software and Information Services Industry



             1                                   2                                  3

          Finding 1                          Finding 2                          Finding 3




                      4                                                   5

                 Finding 4                                              Finding 5




                                                                                                28
Trends – Summary 

                                         Emergence of Chinese ERP 
                                       Software Vendors as Dominant 



                                                                   
                                                  Players




                                    P                          LE
  Increasing Mergers & 
       Acquisitions 


                                S AM                 Key
                                                                                      Software Localization



                                                  Trends 




     Shift in ERP Focus to Business                                       Shift towards High‐end, Large‐
                Processes                                                          scale Clients 




                                           ERP MARKET IN CHINA 2012.PPT                                       29
Domestic ERP vendors like company 1, company 2 and company 3 
accounted for more than x% of ERP market share

Emergence of Chinese ERP Software Vendors as Dominant Players



                                                                           
• Finding 1                                                                                                            Local ERP vendors 




                                                                       LE
                                                                                                                       are dominating the 
• Finding 2                                                                                                                  market
    Sub‐finding 1
    Sub‐finding 2




                                           MP
                                        Market Share of Major ERP Vendors (2010)


2010                 a1%
                                        S A  a2%          a3%         a4% a5%         a6%          a7%      a8%            a9%          100%


                                                                                      Top three foreign ERP 
                     Top five domestic ERP vendors holds y% market 
                                                                                     vendors holds z% of the 
                             share gaining competitive edge 
                                                                                          market share
Company 1        Company 2      Company 3       Company 4       Company 5         Company 6        Company 7           Company 8            Others

                                     Motivation behind Development of Domestic ERP Market

• Motivation 1
• Motivation 2
• Motivation 3

                                                                                        Note: Market share is in context with overall ERP market

                                                   ERP MARKET IN CHINA 2012.PPT                                                             30
With a1% ERP market client share in China, large‐scale 
enterprises…
Shift towards High‐end, Large‐scale Clients (1/2)
• Finding 1
                                                                                                              China’s ERP market 


                                                                           
   • Sub‐finding 1
                                                                                                              is shifting towards 




                                                                       LE
• Finding 2                                                                                                       the high‐end 
                                                                                                                     clients



                                               P
• Finding 3
    Sub‐finding 2




                                           S AM
                                           China’s ERP Market Client Structure (20‐)

                                                                                  By 20‐, China’s ERP market captured a1% 
                                                                                  of the large enterprises evidently showing 
                                                                        a1%         the shift towards high‐end, large scale 
                     Client 1   Client 4            a5%                                             clients
                     Client 2   Client 5
                     Client 3
                                                          a4%
                                                          a3%    a2%

                                                                                                Note: SME – Small & Medium Enterprises

                                                   ERP MARKET IN CHINA 2012.PPT                                                    31
Mergers & Acquisitions (M&A) (1/3)
Announced Date    Closed Date        Target              Buyer/Investors                Sellers   Size (USD mn)

Jan‐16‐20‐       Jan‐11‐20‐     Target Company A   Investor Company A        Seller Company A       USD X mn




                                                                  LE  
                                        P
Sep‐6‐20‐        Jan‐4‐20‐      Target Company B   Investor Company B        Seller Company B       USD X mn




Sep‐22‐20‐       N.A.

                                    S AM
                                Target Company C   Investor Company C        Seller Company C       USD X mn




Sep‐20‐20‐       Sep‐16‐20‐     Target Company D   Investor Company D        Seller Company D       USD X mn




                              SAMPLE 
                                              ERP MARKET IN CHINA 2012.PPT                                  32
Major Domestic Public Companies – Summary (1/2)

  Net Profit
    65         Size of the Bubble represents Market 
    60                Capitalization in USD mn
    55
    50



                                                                                              LE                               m1




                                                            P
    45
                                                    m2




                                                           M
    40




                                                          A
    35




                                                        S
    30
    25

    20

    15

    10

     5               m3

     0

    ‐5

   ‐10                                                                                                                                                    Total Income
         140   160    180     200     220     240   260    280    300     320    340    360     380    400     420    440     460    480    500     520

                          Company 1         Company 2      Company 3


Note: Revenue and Net Profit figures are in USD mn for the year ending Dec 31st  2010;  Market Cap figures for UFIDA Software Co., Ltd. is for Feb 1st 2012, for Kingdee
International Software Group Company Limited is for  Jan 20th.2012 and for Inspur Group is for Feb 23rd 2012

                                                                     ERP MARKET IN CHINA 2012.PPT                                                                          33
Major Domestic Public Companies – Summary (2/2)

Total Income and Profit for Major Domestic Companies 



                          Company 1

                                                          LE                                                               t1




                               P
                                                n1




                           S AM
                          Company 2
                                                                                    t2


                                              n2




                                                                     t3
                          Company 3
                                        n3
                                                                                                    Total income
                                                                                                    Net Income



                                                                      Note: All figures are in USD mn for the year ending Dec 31st 2010

                                      ERP MARKET IN CHINA 2012.PPT                                                                 34
Domestic Company – Company A
Company Information                                                           Locations – China
                         Company 5
Corporate Address        x, y Avenue, City 5, City 5 Pin‐code, 



                                                                                 
                         Country




                                                                             LE
Tel No.                  xxx‐yyy‐zzz
Fax No.                  xxx‐yyy‐zzz
Website
Year of Incorporation
                         ‐
                         19

                                               MP
Ticker Symbol
Stock Exchange

Products and Services
                         xx
                         yy
                                            S A                                  Headquarters
                                                                                 Other Offices
      Category                     Products/Services
Software Products       Enterprise resource planning,                         Key People
                        information security software
                                                                                        Name                  Designation
Development             Web groupware, Web application 
Platform Products       framework, business service platform,                 Person 1            Chairman of the Board, CEO & 
                        business process management, model                                        President
                        driven architecture
                                                                              Person 2            Vice Chairman & General Manager
Tax‐control Products    Chipsets, cashing machines, controllers, 
                                                                              Person 3            General Manager & Director
                        printers
                                                                              Person 4            CFO & Secretary

                                                         ERP MARKET IN CHINA 2012.PPT                                               35
Domestic Company – Company A
Financial Snapshot                                                                  Key Ratios
                                                                                                                    y‐o‐y change 
                                                                                              Particulars                         2010     2009   2008   2007
 Total Income                   Total Income                          Profit                                          (2010‐09)
   USD mn                                                            USD mn         Profitability Ratios
                                Profit / Loss




                                                                                         
 200                                                           a4        6           Operating Margin                    ‐         ‐         ‐     ‐         ‐
                a1             a2               a3
                                                                                     Net Margin                          ‐         ‐         ‐     ‐         ‐




                                                                                     LE
 150                                                                     4
                                                                                     Profit Before Tax Margin            ‐         ‐         ‐     ‐         ‐
 100                                                                     2
                                                                                     Return on Equity                    ‐         ‐         ‐     ‐         ‐




                                                          P
  50                                                                     0
                                                                                     Return on Capital Employed          ‐         ‐         ‐     ‐         ‐
    0                                                                    ‐2          Return on Working Capital           ‐         ‐         ‐     ‐         ‐




                                                         M
                20‐         20‐                 20‐            20‐                   Return on Assets                    ‐         ‐         ‐     ‐         ‐




                                                        A
Financial Summary                                                                    Return on Fixed Assets              ‐         ‐         ‐     ‐         ‐
                                                                                    Cost Ratios

  to net loss of USD ‐ mn in FY 20‐
                                                      S
• The company earned a net profit of USD ‐ mn in FY 20‐, as compared 

• The company reported total Income of  USD ‐ mn in FY 20‐, 
  registering an increase of x % over FY 20‐
• The company earned an operating margin of y % in FY 20‐ an 
                                                                                     Operating costs (% of Sales)
                                                                                     Administration costs (% of 
                                                                                       Sales)
                                                                                     Interest costs (% of Sales)
                                                                                    Liquidity Ratios
                                                                                     Current Ratio
                                                                                                                         ‐

                                                                                                                         ‐

                                                                                                                         ‐


                                                                                                                         ‐
                                                                                                                                   ‐

                                                                                                                                   ‐

                                                                                                                                   ‐


                                                                                                                                   ‐
                                                                                                                                             ‐

                                                                                                                                             ‐

                                                                                                                                             ‐


                                                                                                                                             ‐
                                                                                                                                                   ‐

                                                                                                                                                   ‐

                                                                                                                                                   ‐


                                                                                                                                                   ‐
                                                                                                                                                             ‐

                                                                                                                                                             ‐

                                                                                                                                                             ‐


                                                                                                                                                             ‐
  increase of z percentage points over FY 20‐
                                                                                     Cash Ratio                          ‐         ‐         ‐     ‐         ‐
• The company reported debt to equity ratio of ‐ in FY 20‐, an increase             Leverage Ratios
  of a % over FY 20‐                                                                 Debt to Equity Ratio                ‐         ‐         ‐     ‐         ‐
                                                                                     Debt to Capital Ratio               ‐         ‐         ‐     ‐         ‐
Financial Summary 
                                                                                     Interest Coverage Ratio             ‐         ‐         ‐     ‐         ‐
        Indicators                        Value (23/02/2012)                        Efficiency Ratios
Market Capitalization (USD)                           x1 mn                          Fixed Asset Turnover                ‐         ‐         ‐     ‐         ‐
Total Enterprise Value (USD)                                                         Asset Turnover                      ‐         ‐         ‐     ‐         ‐
                                                      x2 mn 
                                                                                     Current Asset Turnover              ‐         ‐         ‐     ‐         ‐
EPS (USD)                                              x3                            Working Capital Turnover            ‐         ‐         ‐     ‐         ‐
PE Ratio (Absolute)                                    x4                            Capital Employed Turnover           ‐         ‐         ‐     ‐         ‐

                                                                                                                                       Improved    Decline

                                                                 ERP MARKET IN CHINA 2012.PPT                                                                    36
Domestic Company – Company A
Key Business Segments                                                   Key Geographic Segments
           Segment A                                                                           Western China   North China
                                  The company operates                                         South China     East China




                                                                           
                       100%           through single 
100%                                                                      100%                   a4%                   b4%



                                                                       LE
                                   reportable segment                                    a3%                    b3%
                                   namely, Segment A
                                                                                           a2%                     b2%


                                           P
 50%                                                                        50%
                                                                                           a1%                     b1%
  0%



Key Recent Developments
                       20‐



                                       S AM                                  0%
                                                                                           20‐                      20‐




        Description                                                               News
                              • Company A provides various information technology (IT) products and services in China and 
Overview                       internationally
                              • Company A is one of the major domestic ERP vendors in china accounting 10.4% market share in 2010
                              • Ministry of Science and Technology (MOST) has approved China's Company A to establish the national 
Approval
                                engineering technology research center for information storage in recent days
                              • Company A and Comarch Semiramis have agreed on a joint venture for entering into the Chinese ERP 
Joint Venture & Acquisition     market together in 2010
                              • Company A acquired 49% stake in LC Genersoft, an ERP company inh 2008



                                                   ERP MARKET IN CHINA 2012.PPT                                                       37
ERP market in China is expected to be the fastest growing 
market in the world with x% CAGR during 20‐‐ ‐ ‐‐
                         Despite various challenges, future of Chinese ERP market is optimistic

                                                                                                   Initiatives Taken by 

                                                                         
 Trends in the Market                                  Market Size
                                                                                                          Players


                                                                     LE
 Local ERP vendors are            USD mn



                                           P                                                       Players are taking 
 gaining competitive edge      1,500                               x%                       a7
                                                                                     a6
 over their foreign                                                                                steps to upgrade the 


                                          M
                                                                                a5
 counterparts particularly     1,000                               a4                              quality of their 
                                                          a3


                                         A
 in low‐end, with 5                              a2
                                        a1                                                         products and after‐
 Chinese domestic 
 companies holding 53% 
 share of the market
 By 2010, China’s ERP 
 market captured 36% of 
                                500

                                  0    S
                                       20‐      20‐e     20‐e     20‐e     20‐e      20‐e   20‐e
                                                                                                   sales services along 
                                                                                                   with development in 
                                                                                                   software outsourcing 
                                                                                                   services
 the large enterprises 
 evidently showing                                         Challenges                              Though the ERP 
 increased focus on high‐                                                                          spending is till low, 
 end solutions for large                                                                           ERP vendors are 
 scale clients                             • High Cost of ERP Implementation                       developing through 
                                           • Cultural Issues                                       M&A to improve 
 ERP focus is shifting from 
                                           • Lack of ERP Experience                                their products and 
 finance and accounting 
                                                                                                   satisfy the 
 to business process                       • Communication Barrier                                 multiplying demands 
 related modules such as 
                                           • Profitability Concerns for ERP Vendors                of customers
 CRM, SCM and PLM

                                                 ERP MARKET IN CHINA 2012.PPT                                               38
Appendix (1/2)

Ratio                          Calculations                              Ratio                        Calculations
                               (Operating                                                             Current Assets / Current 
Operating Margin                                                         Current Ratio



                                                                              
                               Income/Revenues)*100                                                   Liabilities 




                                                                          LE
Net Margin                     (Net Profit / Revenues) *100                                           {(Cash & Bank Balance + 
                                                                         Cash Ratio                   Marketable Securities) / Current 



                                             P
                               (Income Before Tax / Revenues                                          Liabilities)} 
Profit Before Tax Margin
                               *100 
                                                                                                      Total Liabilities / Shareholders 


                                            M
                                                                         Debt to Equity 
                               (Net Income / Shareholders                                             Equity 



                                           A
Return on Equity (ROE) 
                               Equity)*100 



                                         S
                                                                                                      {Total Debt / (Shareholders 
                                                                         Debt to Capital Ratio
                               EBIT / (Total Assets – Current                                         Equity + Total Debt)} 
Return on Capital (ROCE) 
                               Liabilities)*100 
                                                                         Interest Coverage Ratio      EBIT / Interest Expense
                               (Net Income / Working Capital) 
Return on Working Capital
                               *100
                                                                         Fixed Asset Turnover         Sales / Fixed Assets 
Return on Assets               (Net Income / Total Assets)*100 
                                                                         Asset Turnover               Sales / Total Assets 
Return on Fixed Assets         (Net Income / Fixed Assets) *100 

                               (Operating Expenses / Sales)              Current Asset Turnover       Sales / Current Assets 
Operating Costs (% of Sales)
                               *100 

Administration Costs (% of     (Administrative Expenses / Sales)         Working Capital Turnover     Sales / Working Capital 
Sales)                         *100 
                                                                         Capital Employed Turnover    Sales / Shareholders Equity 
Interest Costs (% of Sales)    (Interest Expenses / Sales) *100 



                                                      ERP MARKET IN CHINA 2012.PPT                                                    39
Appendix (2/2)
Key sources of information used in the report include the 
following:

                •   News articles
                                             LE  
                •
                       MP
                    Journals
                •
                    S A
                    Business intelligence databases
                •   Industry associations
                •   Government publications




                         ERP MARKET IN CHINA 2012.PPT        40
Thank you for the attention
ERP Market ‐ China report is a part of Netscribes’ Information Technology Industry Series. 
For more detailed information or customized research requirements please contact:

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                                                        ERP MARKET IN CHINA 2012.PPT                                                        41

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Market Research Report : Erp market in china 2012

  • 2. Executive Summary   ERP market in China is the largest segment of the Chinese Enterprise Applications market Market  ERP market in China has shown strong growth generating USD ‐‐ mn in 2010, and is expected to grow at x%  during  20‐ ‐20‐   Drivers: Challenges: LE ‐ Wage Inflation ‐ High Cost of ERP Implementation  ‐ Increasing Demand from SMBs ‐ Cultural Issues  Drivers &  Challenges P ‐ Penetration of New Industries ‐ Demand of Enterprise Management System  M ‐ Rising Auto Sales ‐ Lack of ERP Experience ‐ Communication Barrier A ‐ Profitability Concerns for ERP Vendors S ‐ Opportunity from Cloud Computing ‐ Stricter Regulation of Resource Consumption & Carbon  Emissions  Emergence of Chinese ERP Software Vendors as Dominant Players  Software Localization  Shift towards High‐end, Large‐scale Clients  Trends  Shift in ERP Focus to Business Processes  Increasing Mergers & Acquisitions  Major Domestic Players Company A Company B Company C Competition Major Foreign Players Company D Company E Company F Company G ERP MARKET IN CHINA 2012.PPT 2
  • 3. •Introduction  •Market Overview  Global  China LE   P •ERP Selection Criteria M S A •Benefits of ERP Implementation •Drivers & Challenges •Government Initiatives •Trends •Mergers & Acquisitions •Competition •Key Takeaways ERP MARKET IN CHINA 2012.PPT 3
  • 4. Enterprise Resource Planning (ERP) ‐ Definition LE   Enterprise Resource Planning (ERP)  P ERP is an accounting oriented information system needed to acquire, create, distribute  and account for customer orders for classifying and planning the enterprise resources  M SA Key Characteristics of ERP Systems Common Access to a Single Set  Standardized Data Definitions Beyond the Company Scope of Data • ERP system should support an  • Single set of data is to be maintained • Same data definition across all ERP  organization's online services to  in a basic design objective across  application modules is shared by  external units instead of  all business processes within  the ERP business processes  confining to an organization’s  an organization boundary System Flexibility Open System Architecture • With the changing needs of an  • Any ERP module can be interfaced  enterprise an ERP system should be  or detached when required without  flexible which is facilitated by  affecting other modules and should  client/server technology to run  support multiple hardware  across different database back‐ends  platforms for companies that use  through Open Data Base  heterogeneous systems, including  Connectivity (ODBC) some third‐party add‐ons ERP MARKET IN CHINA 2012.PPT 4
  • 5. Evolution of ERP  Since, 1960 Information Technology has offered solutions which are intended for facilitating smoother and faster  business operations within an organization, some of which can be illustrated as below: Inventory  Material Requirement  LE   Manufacturing  Enterprise Resource  P Management &  Requirements  Planning (MRP) Planning (ERP) Control Planning (MRP II) 1960 S AM 1970 1980 1990 • Development 1 • Development 1 • Development 1 • Development 1 • Development 2 • Development 2 • Development 2 • Development 2 ERP MARKET IN CHINA 2012.PPT 5
  • 6. Framework of ERP System Purchase Manufacturing HR / Payroll LE   MP ERP Console A Vendor Management CRM S Sales Accounting Inventory Management ERP MARKET IN CHINA 2012.PPT 6
  • 7. Global ERP Market is expected to grow at 3.8% during 2009‐ 13, reaping significant benefits from various factors Global ERP Market – Overview  (CAGR) of x% during 20‐ ‐20‐ LE   • Global ERP Market in terms of sales is expected to reach USD ‐‐ bn by 20‐ with a compound annual growth rate  P • Global ERP market in SaaS is expected to reach ‐‐ bn USD in 20‐ from ‐‐ bn USD in 20‐ with a CAGR of y% • Rising revenues for maintenance fees, new acquisitions, penetration of new industries, and emerging markets such as  S AM China, will extend development and new growth over the coming years Global ERP Sales and Growth Global ERP Market  (SaaS) USD bn x% USD bn a6 a7 y% b2 50 a3 a4 a5 2.0 a2 a1 40 1.5 b1 30 1.0 20 10 0.5 0 0.0 20‐ 20‐ 20‐e 20‐e 20‐e 20‐e 20‐e 20‐ 20‐e Note: SaaS refers to Software as a Service which is a sub‐segment in ERP ERP MARKET IN CHINA 2012.PPT 7
  • 8. The top 10 global ERP vendors generated almost half of the  total revenues from ERP software Global ERP Software Revenues (20‐) Software Revenue Share (20‐)  0 10,000 20,000 30,000 40,000   USD mn Company 1 a1 b3 LE b6 b5 Company 2 a2 b7 b4 b1 16% 8% 37% P b2 Company 3 a3 b8 M Company 4 a4 b11 A Company 5 a5 b9 Company 6 Company 7 Company 8 a6 a7 a8 17% S 7% 38% b10 Company 9 a9 Company 10 a10 Company 1 Company 4 Company 7 Company 10 Other a11 Company 2 Company 5 Company 8 Other Total a12 Company 3 Company 6 Company 9 17% 7% 38% By 20‐, the global ERP software revenues accounted about ‐‐ bn with the top five global ERP vendors having  x% share of the market  Note: ERP vendors considered are not exhaustive ERP MARKET IN CHINA 2012.PPT 8
  • 9. ERP market in China is expected to be the fastest growing  market in the world with x% CAGR during 20‐ ‐20‐ China ERP Market – Overview  ERP Market Size and Growth USD mn   1,500 x% a7 a6 LE • ERP market is expected to grow with a CAGR  a5 1,000 a4 of ~x% during 20‐ ‐20‐ reaching USD ‐‐ bn by  a3 a2 P a1 20‐ 500 commanding ~y% market share in 20‐ M • ERP market in China is the largest segment of  A the Chinese Enterprise Applications market,  S 0 20‐ 20‐e 20‐e 20‐e 20‐e 20‐e 20‐e • Enterprise software market in China is  Enterprise Software Market Growth expected to grow to USD ‐‐ bn by 20‐ with a  USD bn CAGR of z% during 20‐ ‐20‐ 10 y% b2 • Foreign ERP vendors  like SAP, Oracle and  8 others entered China attracted by significant  6 b1 business opportunities and taking control in  4 2 the Chinese ERP market 0 20‐ 20‐e ERP MARKET IN CHINA 2012.PPT 9
  • 10. ERP vendors are seeking growth opportunities from the  growing enterprise sales revenue Average Sales Revenue Per Enterprise  USD mn 100 80 16% 8% c 37% LE   c8% c1% Province 1 Province 2 Province 3 P a b c2% 60 Province 4 M c7% c3% Province 5 A 40 Province 6 20 0 20‐ 20‐ 17% S 7% 20‐ 38% c6% c5% c4% Province 7 Province 8 Top eight provinces of China having x enterprises accrued USD ‐‐ mn average sales revenue  per enterprise in 20‐ demonstrates huge opportunities for both domestic and  international vendors in ERP market Note: Eight provinces and cities with the largest number of enterprises have been studied ERP MARKET IN CHINA 2012.PPT 10
  • 11. Company 1 and Company 2, the top two foreign ERP vendors  accounted for more than x% market share in the high‐end ERP market Market Share of Major ERP Vendors in the High‐End ERP Segment (2009) Market Share a8% a6% a7% LE   a1% High‐end ERP market is  P a5% a9% dominated by international  Company 1 Company 4 Company 6 vendors like company 1, company  M a4% 2 while the local vendors who  Company 2 Others Company 7 A dominates the low‐end are trying  Company 3 Company 5 Company 8 a3% S a2% to reach there Groups of ERP Vendors International ERP  Local Vendors – Company  Vendors – Company 1,  3, Company 4 etc. Company 2 etc. ERP  Vendors  Industry Solutions  in China SaaS Vendors ‐ Company Vendors – Company 5,  Company 6 etc. 7, Company 8 etc. Note: High‐end ERP segment caters to vast and complex operations ERP MARKET IN CHINA 2012.PPT 11
  • 12. ERP Selection Criteria (1/4) Selection Criteria – Major Aspects (1/2) Finding 1 • Sub‐finding 1 LE   P • Sub‐finding 2 S AM • Sub‐finding 3 Finding 2 • Sub‐finding 4 • Sub‐finding 5 Finding 3 • Sub‐finding 6 ERP MARKET IN CHINA 2012.PPT 12
  • 13. ERP Selection Criteria (3/4) ERP – Cost Components (1/2) Cost Components – ERP Installation LE   MP S A Direct Cost Source 1  Source 2 Source 3 Necessary hardwares such as  Several tools and application also  administration consoles,  needs to be installed including  Basic ERP application or the  peripherals and connectivity and  security softwares, software  software that needs to be  networking tools, to support the updates and software license fees  purchased  functioning of software has  to ensure a proper and secured  to be procured functioning of the ERP ERP MARKET IN CHINA 2012.PPT 13
  • 14. ERP Selection Criteria (4/4) ERP – Cost Components (2/2) Cost Components – ERP Installation LE   MP S A Indirect Cost Source 1 Source 2 Source 3 Source 4 In‐house staff and IT staff Time utilized by the company  Cost incurred for testing and  needs to be trained on its  Cost to convert the existing  to prepare details such as  scrutiny of the solution’s  usage and other necessary data and media to the format  analysis and documentations  performance and user  details, which in turn attracts  supported by the ERP relevant to the implementation  acceptance before its actual a crucial cost component of the solution implementation for the company ERP MARKET IN CHINA 2012.PPT 14
  • 15. •Introduction  •Market Overview  Global  China •ERP Selection Criteria •Benefits of ERP Implementation •Drivers & Challenges •Government Initiatives •Trends •Mergers & Acquisitions •Competition •Key Takeaways ERP MARKET IN CHINA 2012.PPT 15
  • 16. Benefits from ERP Implementation (1/6) Benefit 1 Benefit 2 Improved decision making  LE   Suppliers and customers can be online communication MP Integration of business operations and processes  A Improve financial management  Improve the labor productivity  S Faster and more accurate transactions  Quality of information Improved delivery times  Reducing the requirements of manpower  Reduction of total operation and administration costs  Reduction of stock levels Improved inventory/asset mgt  Reduction of real‐time information ERP MARKET IN CHINA 2012.PPT 16
  • 17. Benefits from ERP Implementation (3/6) Direct Benefits from ERP Implementation 0 10 20 30 40 50 60 70 80 90 100 Direct Benefits in % Benefit 1 Benefit 2 LE   a2% a1% Benefit 3 M Benefit 4 P a4% a3% Direct benefits from ERP  implementation in  S A Benefit 5 Benefit 6 Benefit 7 a7% a6% a5% enterprises obviously act at  the level of the  improvement of delivery  efficiency prior to the  Benefit 8 a8% improvement in purchasing  Benefit 9 a9% efficiency leading to  Benefit 10 a10% customer satisfaction and  Benefit 11 a11% escalating market share Benefit 12 a12% Benefit 13 a13% Note: % share are approximation ERP MARKET IN CHINA 2012.PPT 17
  • 18. Benefits from ERP Implementation (4/6) Factors influencing Chinese Companies to Implement an ERP System • Finding 1 LE   P • Finding 2 • Finding 3 S AM Factors influencing Chinese Companies in ERP Implementation a5% Factor 1 Factor 4 a4% Findings Factor 2 Factor 5 a3% Factor 3 a2% a1% ERP MARKET IN CHINA 2012.PPT 18
  • 19. Benefits from ERP Implementation (5/6) Critical Success Factors (CSF) in ERP Implementation in China (1/2) Teamwork and Composition Top Management Support LE   P Business Process Re‐engineering M Critical Success   ` S A Effective Project Management User Involvement Factors  Education and Training Suitability of Software and Hardware Effective Interdepartmental Communication Change Management Programme & Culture Organizational Culture ERP MARKET IN CHINA 2012.PPT 19
  • 20. Benefits from ERP Implementation (6/6) Critical Success Factors (CSF) in ERP Implementation in China (2/2) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 Rating from 1 to 5 CSF 1 CSF 2 LE   a1 a2 CSF 3 MP a3 CSF 4 CSF 5 S A a4 a5 Findings CSF 6 a6 CSF 7 a7 CSF 8 a8 CSF 9 a9 CSF 10 a10 Note: 1 refers to  lowest rating and 5 refers to highest rating  ERP MARKET IN CHINA 2012.PPT 20
  • 21. Drivers & Challenges – Summary LE   Challenges Drivers Wage Inflation MP High Cost of ERP Implementation  A Cultural Issues  Increasing Demand from SMBs Penetration of New Industries S Lack of ERP Experience Communication Barrier Rising Need for Management  Profitability Concerns for ERP Vendors Effectiveness  Rising Automobile Production Opportunity from Cloud Computing ERP MARKET IN CHINA 2012.PPT 21
  • 22. Wage inflation will be a catalyst for expanding ERP  usage in China Wage Inflation Impact • Finding 1   • Finding LE  Sub‐finding 1  Sub‐finding 2 • Finding 3  Sub‐finding 3  Sub‐finding 4 MP Labour Costs S A Growth in Average Monthly Wage Country 1 a1 USD Country 2 a2 China has 2nd  400 x% Country 3 a3 highest total labour  b2 Country 4 a4 cost in Emerging  300 b1 Country 5 a5 Asia Country 6 a6 200 Country 7 a7 Country 8 a8 100 Country 9 a9 0 Note: :Per capita Average Annual Salary (USD) has been considered as of Oct 2010 20‐ 20‐ ERP MARKET IN CHINA 2012.PPT 22
  • 23. ERP is increasingly gaining popularity among the SMBs that  account for a1% of the total Chinese enterprises Increasing Demand from SMBs Impact • Finding 1   • Finding 2 LE • Finding 3  Sub‐finding 1 P  Sub‐finding 2 S AM Share of SMEs in Total Chinese Enterprises a2%1% Demand from the SMBs is increasing to  improve their infrastructure and with  spreading out of operations a1% Small & Medium enterprise Others In the presence of healthy economic outlook, increasing competitiveness among SMBs In the presence of healthy economic outlook, increasing competitiveness among SMBs is leading to more aggressive ERP growth  is leading to more aggressive ERP growth  Note: SMB refers to Small & Medium Business ERP MARKET IN CHINA 2012.PPT 23
  • 24. With the major enterprises entering into new industries,  usage of ERP… Penetration of ERP in New Industries (1/2) Impact •Finding   Sub‐finding 1  Sub‐finding 2 Significant opportunity lies for the ERP vendors as the major enterprises in the industry plan to  enhance management systems Sub‐finding 3 Sub‐finding 4 Sub‐finding 5 Sub‐finding 6 ERP MARKET IN CHINA 2012.PPT 24
  • 25. China’s enterprise management software market witness  rapid growth owing to rising need for cost‐effectiveness Rising Need for Management Effectiveness Impact •Finding 1    Sub‐finding 1 LE  Sub‐finding 2 P •Finding 2  Sub‐finding 3 S AM Management Software Revenue Growth China’s management software  USD bn market revenue was expected  x% a2 to reach USD ‐‐ bn in 20‐ with a  3 CAGR of x% during 20‐ ‐20‐ 2 a1 1 0 20‐ 20‐e ERP MARKET IN CHINA 2012.PPT 25
  • 26. Chinese automobile sector growing with a CAGR 10% during  2007‐20 will foster software demands for automakers Rising Automobile Production Impact • Finding 1  Sub‐finding 1 LE    Sub‐finding 2 • Finding 2 MP S A Growth of Automobile Production mn units a6 30 x% a5 20 a4 a3 a1 a2 10 0 20‐ 20‐ 20‐ 20‐ 20‐e 20‐e ERP MARKET IN CHINA 2012.PPT 26
  • 27. Lack of ERP adoption in China is primarily due to high cost of  implementation High Cost of ERP Implementation  Impact •Finding 1 •Finding 2  Sub‐finding 1 Total Cost of ERP  Company Size ERP Users Ownership  Total Cost of an ERP  Small ‐ USD ‐‐ finding 1 Solution  Medium ‐ USD ‐‐ Big ‐ USD ‐‐ Company Size ERP Users Hardware Costs  Hardware Costs of an  Small ‐ USD ‐‐ ERP System  finding 2 Big ‐ More than a mn USD ERP MARKET IN CHINA 2012.PPT 27
  • 28. ERP industry stands to gain from wider growth avenues as  the govt. increases focus on IT and software innovation Plan for Growth in Five Key Areas of Beijing's Software and Information Services Industry 1 2 3 Finding 1 Finding 2 Finding 3 4 5 Finding 4 Finding 5 28
  • 29. Trends – Summary  Emergence of Chinese ERP  Software Vendors as Dominant    Players P LE Increasing Mergers &  Acquisitions  S AM Key Software Localization Trends  Shift in ERP Focus to Business  Shift towards High‐end, Large‐ Processes scale Clients  ERP MARKET IN CHINA 2012.PPT 29
  • 30. Domestic ERP vendors like company 1, company 2 and company 3  accounted for more than x% of ERP market share Emergence of Chinese ERP Software Vendors as Dominant Players   • Finding 1 Local ERP vendors  LE are dominating the  • Finding 2 market  Sub‐finding 1  Sub‐finding 2 MP Market Share of Major ERP Vendors (2010) 2010 a1% S A a2% a3% a4% a5% a6% a7% a8% a9% 100% Top three foreign ERP  Top five domestic ERP vendors holds y% market  vendors holds z% of the  share gaining competitive edge  market share Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Company 8 Others Motivation behind Development of Domestic ERP Market • Motivation 1 • Motivation 2 • Motivation 3 Note: Market share is in context with overall ERP market ERP MARKET IN CHINA 2012.PPT 30
  • 31. With a1% ERP market client share in China, large‐scale  enterprises… Shift towards High‐end, Large‐scale Clients (1/2) • Finding 1 China’s ERP market    • Sub‐finding 1 is shifting towards  LE • Finding 2 the high‐end  clients P • Finding 3  Sub‐finding 2 S AM China’s ERP Market Client Structure (20‐) By 20‐, China’s ERP market captured a1%  of the large enterprises evidently showing  a1% the shift towards high‐end, large scale  Client 1 Client 4 a5% clients Client 2 Client 5 Client 3 a4% a3% a2% Note: SME – Small & Medium Enterprises ERP MARKET IN CHINA 2012.PPT 31
  • 32. Mergers & Acquisitions (M&A) (1/3) Announced Date Closed Date Target Buyer/Investors Sellers Size (USD mn) Jan‐16‐20‐ Jan‐11‐20‐ Target Company A Investor Company A Seller Company A USD X mn LE   P Sep‐6‐20‐ Jan‐4‐20‐ Target Company B Investor Company B Seller Company B USD X mn Sep‐22‐20‐ N.A. S AM Target Company C Investor Company C Seller Company C USD X mn Sep‐20‐20‐ Sep‐16‐20‐ Target Company D Investor Company D Seller Company D USD X mn SAMPLE  ERP MARKET IN CHINA 2012.PPT 32
  • 33. Major Domestic Public Companies – Summary (1/2) Net Profit 65 Size of the Bubble represents Market  60 Capitalization in USD mn 55 50 LE   m1 P 45 m2 M 40 A 35 S 30 25 20 15 10 5 m3 0 ‐5 ‐10 Total Income 140 160 180 200 220 240 260 280 300 320 340 360 380 400 420 440 460 480 500 520 Company 1 Company 2 Company 3 Note: Revenue and Net Profit figures are in USD mn for the year ending Dec 31st  2010;  Market Cap figures for UFIDA Software Co., Ltd. is for Feb 1st 2012, for Kingdee International Software Group Company Limited is for  Jan 20th.2012 and for Inspur Group is for Feb 23rd 2012 ERP MARKET IN CHINA 2012.PPT 33
  • 34. Major Domestic Public Companies – Summary (2/2) Total Income and Profit for Major Domestic Companies  Company 1 LE   t1 P n1 S AM Company 2 t2 n2 t3 Company 3 n3 Total income Net Income Note: All figures are in USD mn for the year ending Dec 31st 2010 ERP MARKET IN CHINA 2012.PPT 34
  • 35. Domestic Company – Company A Company Information Locations – China Company 5 Corporate Address x, y Avenue, City 5, City 5 Pin‐code,    Country LE Tel No. xxx‐yyy‐zzz Fax No. xxx‐yyy‐zzz Website Year of Incorporation ‐ 19 MP Ticker Symbol Stock Exchange Products and Services xx yy S A Headquarters Other Offices Category Products/Services Software Products Enterprise resource planning,  Key People information security software Name Designation Development  Web groupware, Web application  Platform Products  framework, business service platform,  Person 1 Chairman of the Board, CEO &  business process management, model  President driven architecture Person 2 Vice Chairman & General Manager Tax‐control Products Chipsets, cashing machines, controllers,  Person 3 General Manager & Director printers Person 4 CFO & Secretary ERP MARKET IN CHINA 2012.PPT 35
  • 36. Domestic Company – Company A Financial Snapshot Key Ratios y‐o‐y change  Particulars  2010 2009 2008 2007 Total Income Total Income Profit (2010‐09) USD mn USD mn  Profitability Ratios Profit / Loss   200 a4 6 Operating Margin ‐ ‐ ‐ ‐ ‐ a1 a2 a3 Net Margin ‐ ‐ ‐ ‐ ‐ LE 150 4 Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐ 100 2 Return on Equity ‐ ‐ ‐ ‐ ‐ P 50 0 Return on Capital Employed ‐ ‐ ‐ ‐ ‐ 0 ‐2 Return on Working Capital ‐ ‐ ‐ ‐ ‐ M 20‐ 20‐ 20‐ 20‐ Return on Assets ‐ ‐ ‐ ‐ ‐ A Financial Summary  Return on Fixed Assets ‐ ‐ ‐ ‐ ‐ Cost Ratios to net loss of USD ‐ mn in FY 20‐ S • The company earned a net profit of USD ‐ mn in FY 20‐, as compared  • The company reported total Income of  USD ‐ mn in FY 20‐,  registering an increase of x % over FY 20‐ • The company earned an operating margin of y % in FY 20‐ an  Operating costs (% of Sales) Administration costs (% of  Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ increase of z percentage points over FY 20‐ Cash Ratio ‐ ‐ ‐ ‐ ‐ • The company reported debt to equity ratio of ‐ in FY 20‐, an increase  Leverage Ratios of a % over FY 20‐ Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐ Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐ Financial Summary  Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐ Indicators Value (23/02/2012) Efficiency Ratios Market Capitalization (USD) x1 mn Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐ Total Enterprise Value (USD) Asset Turnover ‐ ‐ ‐ ‐ ‐ x2 mn  Current Asset Turnover ‐ ‐ ‐ ‐ ‐ EPS (USD) x3 Working Capital Turnover ‐ ‐ ‐ ‐ ‐ PE Ratio (Absolute) x4 Capital Employed Turnover ‐ ‐ ‐ ‐ ‐ Improved Decline ERP MARKET IN CHINA 2012.PPT 36
  • 37. Domestic Company – Company A Key Business Segments Key Geographic Segments Segment A Western China North China The company operates  South China East China   100% through single  100% 100% a4% b4% LE reportable segment  a3% b3% namely, Segment A a2% b2% P 50% 50% a1% b1% 0% Key Recent Developments 20‐ S AM 0% 20‐ 20‐ Description  News • Company A provides various information technology (IT) products and services in China and  Overview internationally • Company A is one of the major domestic ERP vendors in china accounting 10.4% market share in 2010 • Ministry of Science and Technology (MOST) has approved China's Company A to establish the national  Approval engineering technology research center for information storage in recent days • Company A and Comarch Semiramis have agreed on a joint venture for entering into the Chinese ERP  Joint Venture & Acquisition market together in 2010 • Company A acquired 49% stake in LC Genersoft, an ERP company inh 2008 ERP MARKET IN CHINA 2012.PPT 37
  • 38. ERP market in China is expected to be the fastest growing  market in the world with x% CAGR during 20‐‐ ‐ ‐‐ Despite various challenges, future of Chinese ERP market is optimistic Initiatives Taken by    Trends in the Market Market Size Players LE Local ERP vendors are  USD mn P Players are taking  gaining competitive edge  1,500 x% a7 a6 over their foreign  steps to upgrade the  M a5 counterparts particularly  1,000 a4 quality of their  a3 A in low‐end, with 5  a2 a1 products and after‐ Chinese domestic  companies holding 53%  share of the market By 2010, China’s ERP  market captured 36% of  500 0 S 20‐ 20‐e 20‐e 20‐e 20‐e 20‐e 20‐e sales services along  with development in  software outsourcing  services the large enterprises  evidently showing  Challenges Though the ERP  increased focus on high‐ spending is till low,  end solutions for large  ERP vendors are  scale clients • High Cost of ERP Implementation  developing through  • Cultural Issues  M&A to improve  ERP focus is shifting from  • Lack of ERP Experience their products and  finance and accounting  satisfy the  to business process  • Communication Barrier multiplying demands  related modules such as  • Profitability Concerns for ERP Vendors of customers CRM, SCM and PLM ERP MARKET IN CHINA 2012.PPT 38
  • 39. Appendix (1/2) Ratio Calculations Ratio Calculations (Operating  Current Assets / Current  Operating Margin Current Ratio   Income/Revenues)*100 Liabilities  LE Net Margin (Net Profit / Revenues) *100 {(Cash & Bank Balance +  Cash Ratio Marketable Securities) / Current  P (Income Before Tax / Revenues  Liabilities)}  Profit Before Tax Margin *100  Total Liabilities / Shareholders  M Debt to Equity  (Net Income / Shareholders  Equity  A Return on Equity (ROE)  Equity)*100  S {Total Debt / (Shareholders  Debt to Capital Ratio EBIT / (Total Assets – Current  Equity + Total Debt)}  Return on Capital (ROCE)  Liabilities)*100  Interest Coverage Ratio EBIT / Interest Expense (Net Income / Working Capital)  Return on Working Capital *100 Fixed Asset Turnover Sales / Fixed Assets  Return on Assets (Net Income / Total Assets)*100  Asset Turnover Sales / Total Assets  Return on Fixed Assets (Net Income / Fixed Assets) *100  (Operating Expenses / Sales)  Current Asset Turnover  Sales / Current Assets  Operating Costs (% of Sales) *100  Administration Costs (% of  (Administrative Expenses / Sales)  Working Capital Turnover Sales / Working Capital  Sales) *100  Capital Employed Turnover  Sales / Shareholders Equity  Interest Costs (% of Sales) (Interest Expenses / Sales) *100  ERP MARKET IN CHINA 2012.PPT 39
  • 40. Appendix (2/2) Key sources of information used in the report include the  following: • News articles LE   • MP Journals • S A Business intelligence databases • Industry associations • Government publications ERP MARKET IN CHINA 2012.PPT 40
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