Market Research Report :Enterprise mobility Market in India 2012

Enterprise Mobility Market – India
September 2012

Executive Summary
 Enterprise Mobility Market in India is currently witnessing a major boom and is expected to
grow even further with the advancement of newer and better technologies
 Market size for enterprise mobility was valued at INR xx bn in 2011 and is expected to grow at a
Market CAGR of xyz% to reach INR zz bn by 2015
 The market also gains a significant traction from the presence of SMBs, wherein SMBs are
expected to hold a share of zz‐xx% during 2011 to 2015
 Currently, there is a wide array of mobile technologies available in India which facilitate better,
efficient and secured mobility

Technology
Used
 Essential components of enterprise mobility solutions mainly comprise of operating systems,

LE
programming code and relational databases, which provide a platform for the flow of data and
information over the internet

important aspects as well

MP
 Protocols and format for data transfer coupled with connectivity tools happens to be equally

A
Drivers Challenges

S
 Abundant Presence of Handheld  Security Concerns
Devices  Device Compatibility
 Continual Replacement of Office
Role of Cloud
Drivers & PCs with laptops/ Netbooks
 Roll out of High Speed
in Education
Challenges Connectivity
 Low Data Access Charges
 Declining Hardware Prices
Major Enterprise Mobility Players
Competition Motorola Mobility Holdings Inc Infosys HCL Technologies Microsoft Corporation

ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 2

• Introduction
• Enterprise Mobility Market ‐ Overview
• Areas of Implementation
• Technology Used
• Major Solutions & Services
• Drivers and Challenges
• Industry Outlook
• Enterprise Mobility Players
• Sales Intelligence
• Case Studies
• Strategic Recommendation
• Appendix

Regional Offices
SAMPLE
An example of enterprise mobility architecture
Portable Internet
Enabled Devices

Corporate
Headquarter
Enterprise Servers

Admin Console
Internet

Warehouses


Enterprise Mobility Ecosystem
SAMPLE
Basic Feature Smartphones
Phones

Tablet PCs
LAN WLAN PDAs

E‐mail Sales force Enterprise
EDGE Management Management GPRS
Applications

Finance & Web 2.0 Apps Human Resource
LTE Accounts Management WiMax

CDMA 3G/ HSDPA Blackberry
Android

Symbian iOS

Physical Interface
Connectivity
Enterprise Mobility Applications * The list is not exhaustive


Enterprise Mobility Market (EMM) in India is witnessing
strong growth and is poised for massive adoption
Enterprise Mobility Market – Overview
• Rising need to access enterprise data on the move and bring about more flexibility so as to gain competitive edge in
business, is driving the EMM in India by manifolds
 Extensive evolution in the mobile technology space primarily supports and boosts the market
 Handheld devices such as Smartphones, PDAs and Tablets are utilized to access data and other information directly from any location
anytime

SAMPLE
• Owing to the fruitful characteristics such as increased efficiency and productivity, enterprise mobility finds continual
increase in adoption amongst several industries
 Retail and Banking, Financial Service and Insurance (BFSI) industries tops the list of key enterprise mobility adopters followed by
Pharmaceuticals, Transportation and Logistics industry
 It also holds adoption potential within sectors including Healthcare, Defense, Aviation, Energy Utility and Telecom wherein,
technological advancement will further shoot its adoption

Enterprise Mobility – Market Size & Growth Enterprise Mobility – Split (2011‐12)

INR bn x y
a
35%
b
xyz
c
d 65%
e
0
2011 2012e 2013e 2014e 2015e


Bring Your Own Device (BYOD) beginning to catch up in
India
BYOD Introduction
• Currently, the trend of employees using personal smart devices such as EEEE to pursue official work is fast gaining
popularity amongst the Indian organizations
• AAAAA

BYOD Advantage
• The basic advantage of BYOD happens to be the A and thereby reflecting positively on the B amongst employees
 EEEEEEE

BYOD Concern
SAMPLE
• Although, it has numerous benefits, nevertheless it comes with its XX
• The major concern associated with BYOD is X, wherein cases of Y devices can lead to significant Z for the organizations
• Implementing a stringent A such as maintaining proper R rights can resolve T issues by a large extent


SAMPLE
Enterprise Mobility Implementation – Business Functions
Organizations looking for EM adoption should primarily focus on the below listed business
areas with respect to their priority
Parameters Low Medium High

Function 1

Function 2

Function 3

Function 4

Function 5

Function 6

Function 7

Priority


SAMPLE
Enterprise Mobility Benefits – Post Implementation

Key drivers boosting mobility adoption amongst organizations can be illustrated as below:

High Priority, High Impact
Benefit 1

Benefit 2

Benefit 3

Benefit 4

Organizations implementing
Benefit 5
enterprise mobility are subjected to a
wide array of substantial benefits

Low Priority, Low Impact


SAMPLE
Enterprise Mobility Demand – Business Function
The enterprise mobility market will witness a strong pull from some key departments within an
organization
Current Scenario Planned for Next 2‐3 Years
Demand Demand

a b c d e f g g i

Departments such as xxx and xxx within an organization will bring forth the maximum demand for solutions which can
mobilize their business processes


The sizeable presence of SMBs infuses tremendous growth
in the overall EMM in India
Enterprise Mobility SMB Market – Overview
SAMPLE
• With a massive presence across key industry verticals, the Small and Medium Businesses (SMBs) provide a significant
thrust to the EMM in India
• Off late with the emergence of affordable handheld devices, wireless internet cards, data plans and hosted
applications, mobility adoption amongst SMBs has been stimulated further
• Advanced calling features coupled with the instant messaging options makes Smartphones and Tablet PCs the prime
choice
• SMBs in India will continually provide splendid opportunities for enterprise mobility vendors in the ensuing years
 Custom made products and solutions will find the most demand amongst Indian SMB market

Enterprise Mobility SMB – Market Size & Growth
INR bn
a
b
Xyz%
c
d
0
2011 2012e 2013e 2014e 2015e

Market size figures for the SMBs have been derived assuming the fact that a SMB has procured at least one smart
handheld device

11

SAMPLE
Some trends and challenges identified in the SMB market

Social Media   Payment & Billing
Marketing Management]
Some enterprise mobility trends
witnessed amongst SMBs are as
follows:
Business Productivity
Business Analytics
Suite

Cost & Complexity   Management &
Issues Employee Problems

Enterprise mobility challenges ‐
Small and Medium Business

Network & Device
Security Factor
Failure Issues


Current, enterprise mobility market is flooded with a wide
SAMPLE
range of solutions and services
Major enterprise mobility solutions and services based on its popularity in India

Rank 1 Solution 1

Rank 2 Solution 2

Rank 3 Solution 3

Rank 4 Solution 4

Rank 5 Solution 5

Rank 6 Solution 6

Rank 7 Solution 7

Rank 8 Solution 8

Rank 9 Solution 9

Rank 10 Solution 10


Presence of flourishing handheld devices market is primarily
supporting growth of EMM in India
Abundant Presence of Handheld Devices
SAMPLE Impact
• The booming Smartphone and Tablet PCs market in India happens to be one of the major drivers
for the EMM
Primarily, increasing affordability and consumerism amongst Indians is paving way for Smartphones and
Tablets in India
• Smartphones and Tablets are the primary devices used by enterprises for facilitating mobility
amongst its employees
• Further developments in the smart handheld devices market will only strengthen the market in
India which in turn will fetch in better growth prospects for the overall EMM
Smartphone Market – India Smartphone Market – Growth
Mobile Phone Market – India 2012 2012 & Size
Non‐Smart Phones Smartphones Units mn Units mn
xyz
100% 10,000
8,000
Operational Mobile
Connections 6,000 abc
Xx% Yy% 50%
(2012e) 4,000
2,000
0%
0
2012e
2013e 2014e 2015e 2016e
• Although the trend of Tablets PCs is still at its nascent stage, it ahs still managed to show an impressive sales figure
• As of now, the Indian Tablet PC market has witnessed sales of 1 lakh Tablets PCs / annum


Prevailing issues relating to the security of data happens to
be a major challenge for EMM
Security Concerns
SAMPLE Impact
•Security and data privacy poses as a major hindrance to the upliftment of the
market in India
•Along with great flexibility, enterprise mobility also brings forth some critical areas
which can be enlisted as:

Enterprise Mobility – Security Issues

It becomes mandatory for organizations configure proper security measures so as to
Security of data
handle security of data and information shared or transferred through the internet

Misplace/ Damaged Incase of a misplaced or damaged device, there are high probabilities of permanent
devices data loss or manipulation of data, which may hamper the company’s image

Potential Virus / Handheld devices are prone to virus and malware attacks and hence installation of
Malware attack proper and valid security applications is a mandate

It becomes critical for organizations to regulate and administer proper access
Access control control of data at the end points of the system so as to prevent from any
malicious practice


SAMPLE
Enterprise Mobility Industry Outlook (1/x)
• Common solutions implemented within BFSI (Banking and Financial Services Institutions), Pharmaceuticals and
Construction comprise financial inclusion, loan recovery, collections, business intelligence and supply chain management
• People generally using EM amongst the aforesaid industries are sr. management and medical representatives

Industry 1
Sl. No. User Solutions / Business Functions / Users
1 User 1 Xxx, xxx
2 User 2 Xxx
3 User 3 Xxx
Industry 2
Sl. No. User Solutions / Business Functions
1
2
Industry 3
Sl. No. User Solutions / Business Functions
1
2
* The list is not exhaustive


Firms opting for enterprise mobility can select from a wide
SAMPLE
range of hardware and software players in the market
• EMM in India is flooded with players and manufacturers of both these devices and applications which run on them,
some of them are enlisted as below:

Smartphone / Tablet PC Manufacturers

X X X X Major Hardware
Vendors
X X X X

Middleware Players

X X X X Major
Middleware
X X X X Players

Major ISVs / SIs / VAR and Professional Service providers

X X X X Key ISVs/SI/VAR &
Professional
Service Providers
X X X X

Key Network and Telecom Support Providers

X X X X Major Telecom
Players
X X X X


Major Public Companies ‐ Summary
Net Profit/Loss
SAMPLE
130,000
120,000
Size of the Bubble represents Market Capitalization in INR mn
110,000
100,000
90,000
80,000
70,000
1,268,326.8
60,000
50,000 998,516.1
262,912.8
40,000
30,000
20,000
10,000
0 9,673.1
262,089.7
‐10,000
‐100,000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000
Total income
a b c d e

Note: All figures are in INR mn and are based on the latest financials available


Public: Domestic Company – Player A (1/3)
Company Information
SAMPLE Offices and Centres – India

Corporate Address

Tel No. Noida
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange

Products and Services Head Office

Category Products/Services
Key People
Name Designation


Financial Snapshot
SAMPLE Key Ratios
y‐o‐y change
Total Income Particulars 2011 2010 2009 2008
(2011‐10)
INR bn Net Profit / Loss INR bn Profitability Ratios
150 3.0 2.4 2.4 4 Operating Margin ‐0.76 2.13% 2.89% 3.42% 3.76%

3 Net Margin ‐0.54 1.46% 2.00% 1.96% 2.47%
100 1.7
2 Profit Before Tax Margin ‐0.87 2.00% 2.86% 2.86% 3.53%
50 122.7 122.7 120.9 114.8 Return on Equity ‐4.01 8.80% 12.81% 21.39% 30.24%
1
Return on Capital Employed ‐4.91 9.71% 14.62% 31.25% 45.82%
0 0 Return on Working Capital ‐3.70 7.89% 11.59% 20.81% 36.18%
2008 2009 2010 2011 Return on Assets ‐1.35 3.58% 4.94% 7.14% 9.89%

Financial Summary Return on Fixed Assets ‐32.13 56.83% 88.97% 132.15% 187.21%

Cost Ratios
• The company incurred a net profit of INR 1.7 bn in FY 2011, as Operating costs (% of Sales) 0.76 97.86% 97.10% 96.57% 96.24%
compared to net profit of INR 2.4 bn in FY 2010 Administration costs (% of
1.47 7.00% 5.53% 4.83% 4.49%
• The company reported total Income of INR 114.8 bn in FY 2011, Sales)
registering a decrease of 5.05 per cent over FY 2010 Interest costs (% of Sales) 0.37 0.70% 0.33% 0.36% 0.39%
Liquidity Ratios
• The company earned an operating margin of 2.13 per cent in FY
Current Ratio 8.12% 1.98 1.83 1.57 1.41
2011 a decrease of 0.76 percentage points over FY 2010
Cash Ratio 26.98% 0.17 0.14 0.25 0.27
• The company reported debt to equity ratio of 1.46 in FY 2011, a Leverage Ratios
decrease of 8.66 per cent over FY 2010 Debt to Equity Ratio ‐8.66% 1.46 1.59 2.00 2.06
Debt to Capital Ratio
Financial Summary 27.95% 0.24 0.19 0.17 0.26
Interest Coverage Ratio ‐65.48% 3.08 8.92 9.40 9.68

Indicators Value (dd/mm/yyyy) Efficiency Ratios
Market Capitalization (INR) 9673.1 Fixed Asset Turnover ‐12.75% 38.59 44.23 67.48 75.76
Asset Turnover ‐0.88% 2.43 2.45 3.64 4.00
Total Enterprise Value (INR) 10022.3
Current Asset Turnover 1.37% 2.65 2.61 3.86 4.24
EPS (INR) 3.67 Working Capital Turnover ‐7.04% 5.36 5.76 10.63 14.64
PE Ratio (Absolute) 11.44 Capital Employed Turnover ‐6.15% 5.98 6.37 10.92 12.24

Improved Decline


Key Business Segments
SAMPLE Key Geographic Segments
a b
a b c
c d

73.4% 71.9% 70.3% 55.0%
68.2%
56.5%
54.4%
53.9% 27.0%
26.3% 0.3% 27.7% 0.4% 29.1% 0.6% 31.2% 0.7% 29.2% 28.3%
30.2% 15.9% 13.2% 4.7%
16.4% 15.3%
2008 2009 2010 2011
2008 2009 2010 2011

Key Recent Developments
Description News

Overview

New business


Major Private Companies ‐ Summary
Net Profit/Loss
SAMPLE
1,200,000
Size of the Bubble represents Total Assets in INR mn
1,000,000

800,000 5,875,457

600,000 2,724,500

400,000
43,056,862
200,000
5,513 14
0 52,437
11,825
‐200,000

‐400,000

‐600,000

‐800,000
‐4,000,000 ‐2,000,000 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000
Total Income
a b c d e f g

Note: All figures are in INR mn and are based on the latest financials available


Private: Foreign Company – Player B (1/3)
Company Information
SAMPLE Offices and Centres – India

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation
Head Office

Products and Services Bangalore

Category Products/Services
Key People
Name Designation

Note: The list of products and services is not exhaustive


Financial Snapshot
SAMPLE Key Ratios
y‐o‐y change
Total Income Net Profit/Loss Particulars 2010 2009 2008 2007
(2010‐09)
INR mn INR mn Profitability Ratios
Operating Margin ‐5.76 6.47% 12.23% 11.66% 18.53%
25000 20821.8 20880.9 1500
Net Margin ‐0.32 6.27% 6.59% 6.25% 7.77%
20000 Profit Before Tax Margin ‐5.80 6.27% 12.07% 11.51% 18.39%
14462.1 1000 Return on Equity ‐1.35 11.37% 12.73% 9.61% 7.58%
15000 8316.8 Return on Capital Employed ‐6.85 50.11% 56.96% 28.84% 23.46%
10000 Return on Working Capital 9.74 34.31% 24.57% 15.31% 8.96%
500
5000 Return on Assets 0.34 11.07% 10.73% 8.22% 6.56%
Return on Fixed Assets ‐5.08 20.95% 26.02% 20.62% 47.94%
0 0 Cost Ratios
2007 2008 2009 2010 Operating costs (% of Sales) 5.76 93.53% 87.77% 88.34% 81.47%
Administration costs (% of
0.00 0.00% 0.00% 0.00% 0.00%
Sales)
Financial Summary Interest costs (% of Sales) 0.04 0.20% 0.16% 0.15% 0.14%

• The company incurred a net profit of INR 1309 mn in FY 2010, Liquidity Ratios
as compared to net profit of INR 1371 mn in FY 2009 Current Ratio ‐15.18% 1.42 1.67 2.15 3.20
Cash Ratio 29.15% 0.04 0.03 0.02 0.02
• The company reported total income of INR 20880.9 mn in FY Leverage Ratios
2010, as compared to INR 20821.8 mn in FY 2009 Debt to Equity Ratio 13.25% 0.03 0.02 0.02 0.02

• The company earned an operating margin of 6.47 per cent in Debt to Capital Ratio 12.90% 0.03 0.02 0.02 0.02

FY 2010 a decrease of 5.76 percentage points over FY 2009 Interest Coverage Ratio ‐57.69% 32.24 76.21 78.42 134.27

Efficiency Ratios
• The company reported debt to equity ratio of 0.03 in FY 2010,
Fixed Asset Turnover ‐15.45% 3.34 3.95 3.30 6.17
an increase of 13.25 per cent over FY 2009
Asset Turnover 8.37% 1.77 1.63 1.32 0.84
Current Asset Turnover 7.59% 1.61 1.50 1.31 0.79
Working Capital Turnover 46.66% 5.47 3.73 2.45 1.15
Capital Employed Turnover ‐6.13% 1.81 1.93 1.54 0.98

Improved Decline


SAMPLE
Business Highlights

Description News

Overview

Clientele


Strategic Recommendations
SAMPLE
Being completely technology oriented, implementation of enterprise mobility requires immense xyz and
demands constant abc

xxx xxx

• xxx • xxx

xxx

• xxx


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