Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Cloud Computing Market in India 2011. Rapid expansion and need to concentrate on the core business will persuade organizations to outsource their IT services and infrastructure to third party cloud service providers. The report begins with a market introduction to cloud computing, illustration of evolution and structure of cloud computing followed by a brief description about the various types of cloud services prevailing in the industry. Cloud computing overview section comprises of market growth and size figures along with the market share of the cloud components i.e. (SaaS, IaaS and PaaS) for the year 2010. It further describes the individual components of cloud and lists the key players and services available in the Indian cloud computing space. Cloud benefits portion in the report illustrates the various post implementation monitory benefits of a client organization, followed by an elaboration of the pros and cons of cloud computing. Cloud backup section primarily illustrates the advantage and method of cloud backup followed by a comparison between traditional and cloud storage. Role of SMBs in cloud computing initially defines SMBs and then discusses about the current scenario of cloud adoption amongst SMBs. It also elaborates the various opportunities SMBs offer to cloud vendors. Key cloud based application section lists and describes the major available solutions in the industry space. An analysis of drivers explains the factors influencing growth of the industry including reduced IT budget allocation, large number of Micro, Small and Medium Enterprises (MSMEs), improved broadband penetration and availability of large pool of talent for cloud, while the major challenges identified for the industry includes security issues and various transactional and service level issues. It further discusses the industries which are either using or are planning to use cloud computing services in the future. This section provides an outlook and the benefit for specific industries using cloud computing. The industries under consideration include healthcare, financial institution, education, media & entertainment, retail and manufacturing. Competition section provides brief profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, revenues (2010), industry classification and their employee strength. It also covers key point of contacts of respective companies. It is followed by the major cloud user section, wherein the key players adopting cloud computing have been highlighted, thus providing strategic insights about the current market scenario. The report ends with the section listing some relevant case studies in the industry thereby highlighting real life examples in India, followed by a discussion on the tentative areas of future cloud implementation in India.

1. Cloud Computing Market – India
August 2011

2. Executive Summary
Cloud computing is expected to be the next biggest shift in the IT sector wherein more and more
companies will outsource their IT operations through cloud computing
Market size of the industry was estimated at INR a bn in 20-- and is expected to witness an
Market
exponential growth at a CAGR of b% to reach a staggering INR a bn by 20--
SaaS dominates the cloud market with a share of y% while IaaS and PaaS combined hold a share of
the remaining w%
LE
Drivers Challenges
– Reduced IT budget allocation – Security Issues
Drivers &
Challenges P
– Presence of large no. of Micro, Small and
Medium Enterprises
M
– Government involvement in cloud computing
– Improved broadband penetration
– Various transactional and service level issues
A
– Eliminating technology obsolesces risk
S
– Availability of large pool of talent for cloud
Educational institutes and organizations along with government bodies will top the list of cloud
adopters in India
Future Owing to the population boom in the country, small shops and stores will be forced to adopt cloud
Implementation computing and enhance customer relationship so as to get a better competitive edge in the market
Low capital investment and greater scalability of cloud will also persuade upcoming business firms to
embrace cloud computing
SAAS PAAS IAAS
Competition Domestic Player 1 Player 2 Player 3
Foreign Player 4 Player 5 Player 6
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 2

3. •Market Introduction
•Cloud Computing Overview
Cost Benefits
Pros & Cons
•Cloud Backup
Cloud Storage vs. Traditional Storage
•Role of SMBs in Cloud Computing
•Key Cloud Based Applications
•Drivers & Challenges
•Cloud Computing Outlook – Industry Wise
•Competition
•Major Cloud Users
•Case Studies
•Future Implementation of Cloud
•Strategic Recommendation
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 3

4. Cloud computing is all set to witness a massive boom in its
growth in the years to come
Cloud Market - Overview Market Size and Growth
• Greater flexibility in services and easy scalability
options is driving the cloud computing market in INR xx
India 1
6
• Cloud computing market was estimated at INR a bn 1 aa
in 20-- and is expected to register a CAGR of z% to 5
LE
reach INR b bn by 20-- 1 4
• In 20--, the cloud computing space was dominated by 3
P
1 1 2
SaaS, with a market size of INR c bn, while IaaS and
0
PaaS combined, accounted for INR d bn
M
• Benefits such as greater cost savings and better
A
scalability and ability to move from Capex to Opex is
S
boosting the overall cloud market in India
Services are offered in the form of SaaS, IaaS or PaaS,
2010 2011e 2012e
Share – Cloud Services (20--)
2013e 2014e 2015e
which reduce the cost required for floor space, electricity abc Def+ghi
for running the systems
• SMBs and SMEs happen to be the largest cloud
adopters in India
Generally, SMBs and SMEs operate on lower IT budget and
hence cloud computing proves to be an appropriate option g
for SMBs and SMEs
• It finds implementation across industries such as: h
Education, Healthcare, Retail, Manufacturing, BFSI
and Telecom
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 4

5. Cloud computing reduces the cost involved in the operation
and maintenance of IT infrastructure
•Implementation of cloud computing helps reduce the overall IT expenses of the client organizations in
the long run
•Client organizations primarily benefit from the below mentioned segments of IT operations:
abc Costs 33 – 50%
PLE
def Costs
SAM 50%
ghi Costs 33%
jkl 33 – 50%
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 5

6. xxx and yyy finds greater popularity and possess high
availability amongst cloud applications
High xxx
Availability of Solutions yyy
bb Cc / dd eee
aaa ggg
fff
mno
jkl rst
E
hi opq
Low
PL Popularity of Solutions High
AM
• Owing to the elimination of higher cost involvement along with less deployment time, cloud based xxx finds itself at
S
the pinnacle based on its popularity and availability •Demand for ERP has fallen recently but the supply
• Devoid of large IT infrastructure involvement and integration ofremains moderate. makes yyy highly popular amongst
other applications,
cloud solutions •Newer technologies such as RFID are in moderate
demand & supply
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7. Drivers & Challenges – Summary
Drivers
Reduced IT budget allocation
Large number of Micro, Small and
Medium Enterprises (MSMEs) Challenges
Government involvement in cloud
computing Security Issues
Improved Broadband penetration Various Transactional and Service
level issues
Eliminating technology obsolesces risk
Availability of large pool of talent for
cloud
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 7

8. Solutions
SAMPLE
Appendix – Use of SaaS application across industries
Industry
Industry 1 Industry 2 Industry 3 Industry 4 Industry 5 Industry 6
Solution 1
Solution 2
Solution 3
Solution 4
Solution 5
Solution 6
Solution 7
Solution 8
Solution 9
Solution 10
Solution 11
Solution 12
Solution 13
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 8

9. Domestic player in the market (x/x)
Company Snapshot: xxx
Corporate Information Business Highlights
LE
Head Quarters xxx, India • It has developed A applications targeting various
P
verticals such as abc, defl, ghi and jkl and various
Industry
hgt functions such as asd and wxz
M
Classification
• It is world’s First True Business Platform-as-a-Service
Revenue (2010)
No. of.
Employees
xxx
yyy
SA
Key Contacts
(PAAS) company
Mr. x Mr. x1 Mr. x2
xyz xyz xyz
Professional History Professional History Professional History
xx xx xx
Other Other Other
x x x
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 9

10. Case Study 1
Client Organization Cloud Type ICT Vendor
xxx yyy zzz
Case: Implementation of qws and swe
Requirements Solution Benefit
PLE
• xxx
SAM • qqq • aaa
Technology Used
vdf
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 10

11. Strategic Recommendations
abcdef
wer
•aaa
PLE
SAM
•bbb
edf
CLOUD COMPUTING MARKET IN INDIA 2010.PPT 11

12. Thank you for the attention
The Cloud Computing Market – India report is a part of Research on India’s Information
Technology Series. For more detailed information or customized research requirements please
contact:
Our other offerings in the IT Series:
Kalyan Banga •ICT Adoption in Healthcare Sector in India 2011
Phone: +91 033 4064 6215 •ICT Adoption in Manufacturing Sector in India 2011
E-Mail: kalyan.banga@netscribes.com •ICT Adoption in Education Sector in India 2011
Gagan Uppal •ICT in Retail in India 2011
Phone: +91 022 4098 7530 •Netbook Market in India 2011
E-Mail: gagan.uppal@netscribes.com •E-Governance Market in India 2011
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