For the complete report, get in touch with us at : info@netscribes.com Growth in the country’s GDP over the past years and a strong surge in trading activities within key industry verticals have resulted in the expansion pf business which in turn has directly amplified the customer base tremendously in India. This increase in customer base and an urgency to cater to the massive amount of data is stimulating the need for business intelligence and analytical tools market in India. Currently, the market is valued at INR 7.9 bn and is expected to attain a CAGR of 22% to reach INR 17.5 bn by 2015. Key industry verticals like Retail and the Healthcare will further intensify the demand for BI tools and vendors in the market will enjoy ample opportunity to capitalize. The report commences with an illustration of Business Intelligence (BI) architectural model followed by an explanation of various types of BI solutions. The section enlightens readers on topics such as the basic function of a BI tool. Market Overview section lists the major BI adopting industry verticals and their primary reasons of adoption. The section also depicts the present and future market size figures of BI in India, thereby giving a clear picture of the current and future market scenario. It also illustrates the share of BI users in the SMB market space. Moving along, the report further elaborates on the BI market scenario within the SMB space, wherein market size and the segments of the type of BI used, is illustrated to give a better insight of the market space. It talks about the key areas of BI implementation amongst SMBs and highlights the breakup between traditional and SaaS based BI. The report also features a section on the Cloud Based BI or on-demand BI, which talks about the various crucial aspects with relevance to BI implementation such as evaluation of appropriate vendors, deployment strategy, usage and the benefits of on-demand BI. It is followed by the Popular Features section which lists and elaborates on the functionality of the most popular features within the Indian BI market. Primarily, the features have been derived and sorted after an in-depth research on the most widely used BI tools by organizations across industries in India. This report features a separate section on Selection and Implementation of BI focusing solely on the most crucial phases of selection and implementation phases of a BI solution. The section enlists and elaborates on three important BI selection procedures, namely Selection by Solution Model, Selection by Solution Purpose and Selection by Solution Components, thereby giving readers with a comprehensive set of value added guidelines, using which the overall selection procedure within an organization can be effectively carried out. This section is immediately followed by Recurring Costs section which chalks out the major cost driven issues of BI implementation in an organization. It enlightens readers on the various BI associa

1. Insert Cover Image using Slide Master View
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Business Intelligence Market - India
November 2011

2. Executive Summary
Current Business Intelligence (BI) market in India is predicted to be valued at INR xxx bn and is expected to
attain a CAGR of y% to reach INR zzz bn by 20--
Formation of tremendous amount of data and information volume across industry verticals happens to be
Market the primary driver for rising demand for BI
Upcoming Government projects will further intensify the demand for BI tools and solutions in India, thereby
creating ample opportunity for vendors to capitalize
Popular Ad Hoc
PLE
BI users in the Indian market exhibit a general tendency to opt for certain features in the BI tools, some of
the most popular features identified comprise of:
Scorecards and Dashboards
Features
M
OLAP Analysis
A
Data Forecasting
S
Data Mining
Key trends to be followed by the overall market in the days to come, can be enlisted as
Mobile BI Tools – The concept of enterprise mobility will gain momentum in future, which in turn will
trigger the need for mobile BI tools and solutions
In-Memory Analytics – Persistent fall in hardware prices will create profitable opportunities for BI vendors
Future Trends to develop and incorporate in-memory analytics and by virtue of its faster processing speed it will gain
tremendous acceptance amongst users
Social Media Involvement – With social media being used an effective marketing tool, it will find a
significant involvement in BI tools
Major Players
Competition SAP AG IBM Microsoft
MAIA Intelligence Pentaho Teradata
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 2

3. •Introduction
•Market Overview
•BI Adoption Amongst SMBs
•Cloud Based BI
•Popular Features
•Selection and Implementation
•Recurring Costs
•Best Practices
•BI Benefits
•Future Trends
•Key Players
•Major Users
•Case Studies
•Strategic Recommendation
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 3

4. A typical Business Intelligence (BI) architecture model
Applications and Tools Procedures Attributes
PLE Decisions Business
M
Intelligence
Data Mining SA Data Drilling Knowledge
Users get in-depth
information about
various parameters of
OLAP, Query the company such as
Analysis and
Languages, Ad hoc Information trends, KPIs (Key
Reporting
Query Performance
Indicators),
profitability, efficiency
and future forecasts
ETL, Data Warehouses,
Collation of Data Data
Data Bases
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 4

5. Advancement in the field of internet and mobile technology
SAMPLE
has resulted in the emergence of multiple BI models
Types of Business Intelligence models available comprise of the following:
Traditional BI Cloud BI
• www • xxx
Types of
Business Intelligence
Mobile BI Open Source BI
• zzz • yyy
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 5

6. BI market in India is poised to reap substantial benefits from
the steady growth in key industry verticals
BI Market – Overview
• Ongoing growth in key verticals such as BFSI, Manufacturing, Telecommunications and the Government sector has
resulted in a mammoth demand for data analytics and business intelligence
Primary reason supporting the need for business intelligence happens to be the prevailing massive data amount that these verticals
E
cater to on a daily basis
INR zzz bn by 20--
PL
• Currently, the BI market in India is estimated to be around INR xxx bn and is expected to achieve a CAGR y% to reach
M
• Competition in the market has gradually intensified amongst the vendors over the past years, which in turn has
A
resulted in the emergence of feature rich and innovative solutions
S
• Esteemed players such as player 1, player 2, player 3 and player 4 mainly dominate the market, however pure play
vendors such as player 5, player 6 and player 7 also have carved a niche for themselves
Pure play vendors unlike their counterparts in the BI market, focus mainly on BI solutions and services
BI Market – Size and Growth BI Market Segmentation – India (2010-11)
INR bn
h i
c g f
e
d 45%
b c 55%
b a
a
2010 2011e 2012e 2013e 2014e 2015e
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 6

7. Implementing an on-demand BI tool has its own stages of
Overview
SAMPLE
execution which ensures maximum ROI
Evaluation of Vendors
• xxx • xxx
Usage and Benefits Deployment
• xxx xxx
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 7

8. BI tools are equipped with a varied range of utility features
SAMPLE
which facilitates efficiency and work productivity
Some of the key BI features incorporated comprise of the following:
xxx xxx
• Primarily used by executives at the • Conducted by analysts, wherein they
management level scout for trends in corporate data
• xxx • xxx
BI Features
xxx xxx
• Generally used by employees and can • Normally used at the strategy division
be used dynamically so as to meet the wherein an estimation is done based
business demands on the current available data
• xxx • xxx
xxx
• Refers to the collation of massive amount of
data in an organized format so as to provide
users with a better meaning at the initial
glance
• xxx
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 8

9. Selection of a BI software is a vital procedure and hence
SAMPLE
should be done in stages to avoid any failure risk
• Selecting an appropriate Business Intelligence software is crucial and important procedure as the Return On
Investment (ROI) depends entirely on the performance and efficiency of the software
• Some of the important guidelines while selecting a BI software can be illustrated as below:
xxx xxx
xxx xxx
xxx xxx
xxx xxx
xxx xxx
xxx xxx
xxx xxx
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 9

10. Selection of a BI software can be based on its model,
purpose and components
SAMPLE
Selecting a business intelligence tool can be done in three major methods, wherein factors such as solution
models, solution purpose and solution components are considered as the basic selection parameters
Selection by Solution Model Selection by Solution Purpose
xxx xxx xxx xxx
xxx xxx xxx xxx
xxx xxx
xxx xxx xxx
Selection by Solution Components
xxx xxx
xxx xxx
xxx xxx
xxx xxx
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 10

11. BI tools and applications are designed especially to provide
xxx
SAMPLE
pivotal support in the decision making procedures
Implementing a Business Intelligence tool
offers significant benefits which facilitates
enhanced work productivity and provide
users with valuable strategic insights about
the business operations
xxx
xxx
xxx
The primarily focus of a BI tool is to aide
and enhance the decision making process,
with utmost efficiency, accuracy and
optimum amount of time consumption xxx
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 11

12. Advancement in technology and increasing social media
SAMPLE
popularity will lead to the emergence of newer trends
Future Trends – Indian Business Intelligence Market
Mobile BI Tools In-memory Analytics
• xxx • xxx
Social Media Involvement
• xxx
Source: Netscribes Analysis
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 12

13. Major Players (1/14)
Company Snapshot: Player 1
Corporate Information Business Highlights
• Operates in India through xxx and has facilities
Head Quarters City A, State B located at premium spots such as Bangalore, Delhi,
LE
Kolkata, Mumbai, Noida and Hyderabad amongst
MP
Industry Abc others
• Software segment of the company offers mainly
SA
Phone 123
deals in providing enterprise application softwares
Fax 456 and middlewares
• Currently, the company is focusing on its expansion
Employee and is planning xxx
xxx
Strength
Sales Intelligence
Mr. x x Mr. x x Mr. x x
xxx xxx xxx
Professional History Professional History Professional History
xxx xxx xxx
Other Other Other
xxx xxx xxx
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 13

14. IBM – Product Information
SAMPLE
xxx - Overview xxx Product Portfolio
Abc
Def
• xxx
Ghi
Jkl
Key Features
Xxx Yyy Zzz
Aaa Bbb Ccc
Ddd Eee Fff
Ggg Hhh Iii
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 14

15. Major BI Users
SAMPLE
Key Industries Users
xxx
Manufacturing
xxx
Healthcare
xxx
BFSI
xxx
Others
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 15

16. Case Study 1
Client Organization
SAMPLE Industry ICT Vendor
xxx yyy zzz
Case: BI deployed to reduce time and manpower consumption
Requirements Solution Benefit
• xxx • yyy • zzz
Solution Used
xyz
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 16

17. SAMPLE
Strategic Recommendation
xxx
xxx xxx
• xxx • xxx
Source: x
BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 17

18. Thank you for the attention
The Business Intelligence Market – India report is a part of Research on India’s Information
Technology Series. For more detailed information or customized research requirements
please contact:
Kalyan Banga Our other offerings in the IT Series:
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BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 18