The bath fittings and accessories market is valued at 18 bn in 2008 it is expected to reach INR 40 bn in 2012. Market is dominated by the organized segment. The report provides a brief overview of the market including the estimated market size, growth rate and revenue split between the organized and unorganized segments. An analysis of drivers reveals that increasing urbanization, increase in disposable Income, growth in real estate sector, growth in hospitality industry, improving awareness is driving growth in this sector. The key challenges identified low demand in replacement market, market restricted to urban areas, bathroom size in India. The report identifies the current market trends including manufacturers providing complete bathroom solutions, water conservation technology, tie ups with architects, builders and interior designers, and growing popularity of imported fittings. The competitive landscape profiles the major players in this sector in terms of their business description. The report also provides details key developments in this sector.

1. Bath Fittings and Accessories Market - India
November 2009

2. Executive Summary
Bath fittings & accessories market is valued at INR XX bn in 20- -; Expected to reach INR YY bn in
20- -
Market The market is X% organized
Market is mainly concentrated in urban areas
Drivers: Challenges:
LE
– Increasing urbanization – Market restricted to urban areas
Drivers &
P
– Increase in disposable income – Low replacement demand and small
Challenges – Growth in real estate sector bathroom sizes
–
–
M
Growth in hospitality industry
A
Increasing awareness level among consumers
S
Manufacturers providing complete bathroom solutions
Water conservation technology
Trends Tie ups with architects, builders and interior designers
Popularity of imported fittings
Company A commands a market share of XY% in the organized sector
Competition Both domestic and the foreign manufacturers are supplying products in Indian Market
Foreign players either have partnerships with Indian players or have their own subsidiaries
Companies also market directly to builders and corporates
BATH FITTINGS AND ACCESSORIES MARKET – INDIA.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
BATH FITTINGS AND ACCESSORIES MARKET – INDIA.PPT 3

4. Market is dominated by the organized sector
Market Overview Market Size and Growth
•Bath fittings products in India have evolved
from a low involvement functional product to INR bn
Y
40 A%
a lifestyle statement
•Bath fittings market is growing on account of - 30
LE
20 X
Rapid urbanization
P
Rising income levels 10
Increasing awareness level
M
0
2008 2012e
A
•Companies are constantly innovating and
features
•Both the basic and designer bathroom S
launching new products with new designs and
accessories are available in the market
Organized Vs Unorganized Split
•Market is dominated by the organized sector Unorganized Y%
including manufacturers as well as importers X% Organized
•Key players in the market include Company A,
Company B, Company C
Source:
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5. Drivers & Challenges - Summary
Drivers
Increasing urbanization Challenges
Increase in disposable income Market restricted to urban areas
Low replacement demand and small
Growth in real estate sector
bathroom sizes
Growth in hospitality industry
Increasing awareness among
consumers
BATH FITTINGS AND ACCESSORIES MARKET – INDIA.PPT 5

6. Trends- Summary
Manufacturers providing
Popularity of imported fittings
complete bathroom solutions
Trends
Tie ups with architects, builders
Water conservation technology
and interior designers
BATH FITTINGS AND ACCESSORIES MARKET – INDIA.PPT 6

7. Company A leads in the organized market
Competition Overview Market Structure
• Market is highly fragmented with many organized
and unorganized players
Organized Sector
Share of unorganized sector is gradually declining
People are increasingly opting for branded bath fittings
LE
because of the guarantee in quality and after sales service
• Company A commands a market share of x-y% in the
organized sector
• Both domestic and the foreign manufacturers are
supplying products in Indian Market
MP Importer Manufacturer
SA
Foreign players either have distribution partnerships with
Indian players or have established their own subsidiaries
– Company B and Company C have established their subsidiaries
while Company D and E have distribution tie ups with Indian
companies
Wholesaler
• Companies are opening dedicated showrooms
complete with concept bathrooms for providing
better product demonstrations
• Companies operate both, through direct selling in the Company
Retailers Exclusive Dealers
market and through retailers Showroom
Companies also market directly to builders, architects and
corporates without involving retailers
Source:
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8. Major Players (2/6)
Player Business Description
Company1 • The Company is based in Mumbai
• Company manufactures Bathrooms for physically challenged, bathroom accessories,
bathroom cabinets and sanitaryware
Company 2 • It, acquired the brand rights of from its parent company XYZ for the Indian market in 20--
• The company is based in Noida
• It deals in exclusive range of Bath Fittings, Modular Plate Switches and Dimming Lights
• Its clients include ...
Company 3 • It is present in India through its wholly owned subsidiary
• It has operations in over X countries across the world
• Its products include sanitary ware, bathtubs and whirl tubs, bathroom furniture and
bathroom accessories
Source:
SAMPLE
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9. Thank you for the attention
The Bath Fittings and Accessories- India report is a part of Research on India’s Consumer
Durables Industry Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Gaurav Kumar
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BATH FITTINGS AND ACCESSORIES MARKET – INDIA.PPT 9