This report provides an in-depth understanding of how consumers behaved over the main Back to School period in 2012: what did they buy, why did they buy it and where did they shop, are all examined. https://www.reportscorner.com/reports/15337/UK-Retail-Occasions:-Back-to-School-2012/

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Reports Corner
UK Retail Occasions: Back to School 2012

2. DescriptionDescription
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This report provides an in-depth understanding of how
consumers behaved over the main Back to School period in 2012:
what did they buy, why did they buy it and where did they shop,
are all examined.

3. Brief SummaryBrief Summary
Reports Cornerwww.reportscorner.com
Product Synopsis
This report provides an in-depth understanding of how
consumers behaved over the main Back to School period in 2012:
what did they buy, why did they buy it and where did they shop,
are all examined. In addition, the report examines people's
opinions of retailers and of what they are looking for when buying
back to school products. The report is driven by unique consumer
data and interviews.
Introduction and Landscape
Conlumino's Retail Occasions series helps you to understand
how consumers are shopping across the various events and
occasions in the retail calendar. For each occasion we analyze the
results of a large consumer survey to understand what's
happening and what it means for you.

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Key Market Issues
1. Understand what's being purchased
We explore what products people are purchasing for each of the
key occasions and analyze the penetration rates for key
categories. A wide range of products are covered including food,
gifts, clothing and goods for the home.
2. Understand where it's being purchased
We monitor which retailers consumers have visited for each of the
occasions, what they have used those retailers for and what they
thought of them. We analyze retailer customer share both overall
and by product category.

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3. Explore what's being spent
We examine how much people are spending and intend to spend
across the various categories and products and how this differs
to previous years. We also look at total household budgets for the
various occasions.
4. Understand how people are celebrating
We take a broad look at what people are doing for the various
occasions, how they intend to celebrate them and how these
things are influencing and affecting their retail and buying
behavior.
5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a
breakdown by key demographics as well as by region. On a
bespoke basis we can also isolate and explore specific consumer
segmentations.

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Key Highlights
FINANCES REMAIN CONSTRAINED
41% of consumers feel financially worse off this year compared to
last. Despite this, 28.5% spent more on Back to School this year.
However they are still spending more cautiously, taking time to
seek out bargains and the best prices for their Back to School
purchases.
SHOPPING AROUND FOR DEALS IS MORE IMPORTANT
Around 69% of consumers carried out research before buying
Back to School items: parents were spending more time this
summer visiting stores and looking at offers online before making
any purchases.

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ONLINE IS PLAYING A BIGGER ROLE
Online has become a particularly important channel for
researching Back to School purchases with around a third of
consumers looking at offers online before going on to purchase
school items.
GROCERS DOMINATE
The grocers have strong price-led propositions but they also excel
at convenience and wide choice, which helps them grab a
significant amount of Back to school spend across the key
categories including uniforms, accessories and stationery.

8. Table of ContentsTable of Contents
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1. Overview and summary of findings,
2. Consumer attitudes to back to school,
3. Uniform purchasing dynamics,
4. Sportswear and sports equipment purchasing dynamics,
5. Stationery purchasing dynamics,
6. School accessories and books purchasing dynamics,
7. Technical appendix

9. For more informationFor more information
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For more information please visit our website
https://www.reportscorner.com/reports/15337/UK-Retail-Occasions:-Back-to-School-
2012/

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