Product Synopsis: This report provides a concise overview of the Confectionery market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future. https://www.reportscorner.com/reports/23639/Market-Focus:-Trends-and-Developments-in-the-Confectionery-Sector-in-Australia/

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Reports Corner
Market Focus: Trends and Developments in the
Confectionery Sector in Australia

2. DescriptionDescription
Reports Cornerwww.reportscorner.com
Product Synopsis:
This report provides a concise overview of the Confectionery
market in Australia. After reading this report, you will understand
the size of the market, the economic, demographic, and
behavioural trends that will drive its evolution and the leading
players within the market, allowing you to plan effectively for the
future.

3. Brief SummaryBrief Summary
Reports Cornerwww.reportscorner.com
Product Synopsis:
This report provides a concise overview of the Confectionery
market in Australia. After reading this report, you will understand
the size of the market, the economic, demographic, and
behavioural trends that will drive its evolution and the leading
players within the market, allowing you to plan effectively for the
future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the
Australian Confectionery sector allows new entrants and
established players to gain rapid and comprehensive insight into
the current state of the market and identify the key trends that will
drive growth in the coming years.

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What is the current market landscape and what is changing?
Australia's population is aging and becoming increasingly health
conscious, which creates an opportunity for more healthy
confectionery product lines. Gum and Sugar confectionery is
growing slowly in local currency owing to the sugar content and
obesity concern. Though there is an increase in the category
value in local currency, due to currency devaluation, categories
are expected to show lower growth rates during 2012-2017
compared to growth in 2007-2012, in US$ terms.
What are the key drivers behind recent market changes?
Australians continue to reward themselves with inexpensive, 'feel
good' luxuries. Innovative packaging, sugar-free innovations, and
dark chocolate product lines are luring consumers. High brand
loyalty and premiumization, combined with aggressive marketing
strategies, have contributed to sales growth.

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What makes this report unique and essential to read?
This report brings together consumer insight and market data to
provide a comprehensive brief of the Australian Confectionery
sector. This allows for the rapid identification of key growth
opportunities across three Confectionery categories and their
packaging.
Key Features and Benefits
Analysis of consumer behaviour, economic conditions and
demography reveals emerging opportunities in the Confectionery
sector.
Key growth categories are highlighted by analysing the market
dynamics of three Confectionery categories.

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Market shares are provided for the leading brands across
Confectionery categories.
An overview of packaging trends in the Australian Confectionery
sector is provided, including primary packaging material and type,
packaging closures, and outer packaging.
Key Market Issues
Woolworths and Coles account fora major share of the Australian
Food market and therefore exert significant influence with
suppliers. Being listed in either or both of these retailers is vital
for Confectionery brands in Australia. IGA and ALDI are other key
retailers

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Convenience plays a major role in Confectionery sales, owing to
the impulse nature of the category. Convenience Stores and Food
and Drink Specialists are the second and third most important
retail formats for confectionery in value terms.
Premium, Dark Chocolate, and Sugar free products are driving
value growth in the Chocolate and Gum categories
Evolving consumption habits will influence the demand across all
the confectionery categories.
Chocolate's high volume share is creating demand for Flexible
Packaging, which was the most commonly used pack material in
Australia's Confectionery sector in 2012.

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Key Highlights
Ethical consumerism, trust, and product quality are key issues
that will create increased demand. Consumers tend to associate
natural, organic sustainable production methods with quality and
are now more conscious about where their chocolate (cocoa) is
sourced from.
Private Labels have high penetration in Sugar Confectionery
compared to the Chocolate and Gum categories.
Chocolate is the fastest-growing category, driven by indulgence,
as Australians continue to reward themselves with inexpensive,
'feel good' luxuries. Innovative packaging, sugar-free innovations,
and dark chocolate product lines are luring consumers.
High volume share of Chocolate and Sugar Confectionery is
creating demand for Flexible Packaging.

9. Table of ContentsTable of Contents
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Country Context
- Australia's population is aging and becoming increasingly health conscious
- Food and Grocery growth will be concentrated in national chains
- Buying convenience plays a major role in Confectionery sales, owing to the impulse nature of the
category
- Public awareness regarding healthy diets and nutrition has increased
- Australian consumers are concerned about value for money and health
- Experience Seeking along with ethical consumerism are emerging trends in the Australian
Confectionery Sector
Sector Analysis
- Indulgence and innovation driving growth in Confectionery Sector
- Sugar Confectionery losses to Chocolate and Gum category, owing to sugar consciousness among
Australians
- Confectionery Market continue to grow with changing Australian lifestyle
- Premium, Dark Chocolate and Sugar free products are driving value growth in the Chocolate and
Gum categories
- Increasing Sugar consciousness will impact Sugar Confectionery growth

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Brands and Private Labels
- Sugar Confectionery has the high private label penetration within Confectionery Sector
- Private Label intensifies competition in low price sugar confectionery segments
- Key brands by category
Packaging Insight
- Chocolate's high volume share is creating demand for Flexible Packaging
- Steady consumption of Chocolates, Gum and Sugar Confectionery driving changes in packaging
demand by 2017
Future outlook - key trends in Australia's Confectionery sector
- Natural, organic and fair trade product lines
- Packaging Innovations to drive sales
- Confectionery will further explore healthcare
- Health benefits will drive Dark Chocolate trend
Data Appendix and Summary Methodology

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https://www.reportscorner.com/reports/23639/Market-Focus:-Trends-and-
Developments-in-the-Confectionery-Sector-in-Australia/

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