Euromonitor International's Vitamins and Dietary Supplements in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage: vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplementsData coverage: market sizes (historic and forecasts), company shares and brand shares.Why buy this report'* Get a detailed picture of the vitamins and dietary supplements industry;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

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Vitamins and Dietary Supplements in Thailand
Published on May 2009
Report Summary
Euromonitor International's Vitamins and Dietary Supplements in Thailand report offers a comprehensive guide to the size and shape
of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new
product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplements
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report'
* Get a detailed picture of the vitamins and dietary supplements industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed
strategic planning
Table of Content
Vitamins and Dietary Supplements in Thailand
Euromonitor International
May 2009
List of Contents and Tables
Executive Summary
Growth in OTC Healthcare Market Slows As Consumers Tighten Budgets
Advertising and Marketing Strategies Drive Brand Sales
Major Players Gain Ground As Smaller Players Face Regulatory Difficulties
Hospitals A Significant Distribution Channel
Fast-paced and Stressful Lifestyles Increase Minor Ailments and Illness
Key Trends and Developments
2008 Sees Slower Growth Than 2007
OTC Healthcare Sees Fierce Marketing Strategies and Advertising
Hospitals Become Another Distribution Channel Competing With Retailers
Stressful Lifestyles Impact OTC Healthcare Sales
Multinational Brands Dominate, Small Brands Lose Ground
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Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
Market Data
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
Summary 1 OTC Healthcare Switches 2005-2007
Definitions
Summary 2 Research Sources
British Dispensary (lp) Co Ltd, the
Strategic Direction
Key Facts
Summary 3 The British Dispensary (LP) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 The British Dispensary (LP) Co Ltd: Competitive Position 2008
Government Pharmaceutical Organization, the
Strategic Direction
Key Facts
Summary 5 The Government Pharmaceutical Organization: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 The Government Pharmaceutical Organization: Competitive Position 2008
Greater Pharma Ltd
Strategic Direction
Key Facts
Summary 7 Greater Pharma Ltd: Key Facts
Summary 8 Greater Pharma Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Greater Pharma Ltd: Competitive Position 2008
Thai Nakorn Patana Co Ltd
Strategic Direction
Key Facts
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Summary 10 Thai Nakorn Patana Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Thai Nakorn Patana Co Ltd: Competitive Position 2008
Thai Pharmed 1942 Co Ltd
Strategic Direction
Key Facts
Summary 12 Thai Pharmed 1942 Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Thai Pharmed 1942 Co Ltd : Competitive Position 2008
Headlines
Trends - Vitamins
Trends - Dietary Supplements
Competitive Landscape
Prospects
Sector Data
Table 12 Dietary Supplements: Brand Ranking by Positioning 2008
Table 13 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 14 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 15 Folic Acid v Other B Vitamins 2004-2008
Table 16 Dietary Supplements by Positioning 2006-2008
Table 17 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 18 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 19 Vitamins Brand Shares by Value 2005-2008
Table 20 Dietary Supplements Brand Shares by Value 2005-2008
Table 21 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 22 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
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