The Toys and Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage includes: traditional toys and games and video games.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the toys and games industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Toys and Games in Romania
Published on December 2009
Report Summary
The Toys and Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It
provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they new product developments,
distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: traditional toys and games and video games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the toys and games industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
Toys and Games in Romania
Euromonitor International
December 2009
List of Contents and Tables
Executive Summary
Market Still Performing Well
the Recession
Brand Awareness Becoming More Important Relative To Price
More Malls and Online Shops
Big Growth Potential for the Local Market
Key Trends and Developments
Brand Awareness Catching Up in Price-driven Market
Significance of Black Market in Decline
More Demand for Ecological and Learning-oriented Toys
Online Shops Beginning To Make A Real Difference
Important New Players Appearing on the Market
Market Data
Table 1 Sales of Toys and Games by Sector: Value 2004-2009
Table 2 Sales of Toys and Games by Sector: % Value Growth 2004-2009
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Table 3 Sales of Toys and Games by Distribution Format: % Analysis 2004-2009
Table 4 Toys and Games Company Shares by Value 2004-2008
Table 5 Forecast Sales of Toys and Games by Sector: Value 2009-2014
Table 6 Forecast Sales of Toys and Games by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Aradeanca
Strategic Direction
Key Facts
Summary 2 Aradeanca: Key Facts
Summary 3 Aradeanca: Operational Indicators 2006-2008
Company Background
Production
Summary 4 Aradeanca: Production Statistics 2008
Competitive Positioning
Summary 5 Aradeanca: Competitive Position 2008
Best Distribution
Strategic Direction
Key Facts
Summary 6 Best Distribution: Key Facts
Summary 7 Best Distribution: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
Noriel
Strategic Direction
Key Facts
Summary 8 Noriel: Key Facts
Summary 9 Noriel: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
Summary 10 Noriel: Competitive Position 2008
Omnitoys
Strategic Direction
Key Facts
Summary 11 Omnitoys: Key Facts
Summary 12 Omnitoys: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
Summary 13 Omnitoys: Competitive Position 2008
Tnt Games
Strategic Direction
Key Facts
Summary 14 TNT Games: Key Facts
Summary 15 TNT Games: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
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Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 16 New Product Launches 2009
Sector Data
Table 7 Sales of Traditional Toys and Games by Subsector: Value 2004-2009
Table 8 Sales of Traditional Toys and Games by Subsector: % Value Growth 2004-2009
Table 9 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2004-2009
Table 10 Traditional Toys and Games Company Shares by Value 2004-2008
Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value 2009-2014
Table 12 Forecast Sales of Traditional Toys and Games by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 17 New Product Launches 2009
Sector Data
Table 13 Sales of Video Games by Subsector: Value 2004-2009
Table 14 Sales of Video Games by Subsector: % Value Growth 2004-2009
Table 15 Sales of Video Games by Distribution Format: % Analysis 2004-2009
Table 16 Video Games Company Shares by Value 2004-2008
Table 17 Forecast Sales of Video Games by Subsector: Value 2009-2014
Table 18 Forecast Sales of Video Games by Subsector: % Value Growth 2009-2014
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