Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietary supplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective message regarding health benefits, and the localisation of products will advance sales.Euromonitor International's The Art of Positioning Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.

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The Art of Positioning Dietary Supplements
Published on May 2012
Report Summary
Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of
consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietary
supplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective message
regarding health benefits, and the localisation of products will advance sales.
Euromonitor International's The Art of Positioning Dietary Supplements global briefing examines the size, growth trends and potential
opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations,
research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the
products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and
Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
The Art of Positioning Dietary Supplements
Euromonitor International
May 2012
Introduction
Drivers of Dietary Supplement Demand and Major Positioning Trends
Global Overview
Appendix ' Additional Sources
Report Definitions
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