Retail Banks primarily focus on individual customers and smaller businesses. Retail Banking offers comprehensive banking services such as personal loans and deposits, checking accounts, clearing, debit and credit cards, leases, mortgages and ATM networks. In the United States, retail banking has been a very lucrative area for financial services firms in the past three to five years. In 2006, the US banks have unveiled another set of record annual profits.Aruvian's R'search analyzes The Retail Banking Industry in United States in Michael Porter's Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.

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Retail Banking Industry in United States ' Porter's Five Forces
Strategy Analysis
Published on May 2010
Report Summary
Retail Banks primarily focus on individual customers and smaller businesses. Retail Banking offers comprehensive banking services
such as personal loans and deposits, checking accounts, clearing, debit and credit cards, leases, mortgages and ATM networks.
In the United States, retail banking has been a very lucrative area for financial services firms in the past three to five years. In 2006,
the US banks have unveiled another set of record annual profits.
Aruvian's R'search analyzes The Retail Banking Industry in United States in Michael Porter's Five Forces Analysis. It uses concepts
developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore
attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term
macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A
change in any of the forces normally requires a company to re-assess the marketplace.
Table of Content
A. Executive Summary
B. Introduction to the Industry
B.1 Industry Definition
B.2 Industry Profile
B.3 Future Outlook
C. Porter's Five Forces Strategy Analysis
C.1 Bargaining Power of Buyers
C.2 Bargaining Power of Suppliers
C.3 Competitive Rivalry in the Industry
C.4 Threat of New Entrants
C.5 Threat of Substitutes
D. Conclusion
Companies Mentioned
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