Motorcycles - Global Group of Eight (G8) Industry Guide, MarketLine Industry Guides

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Motorcycles - Global Group of Eight (G8) Industry Guide, MarketLine
Industry Guides
Published on November 2012

Report Summary

Motorcycles - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the
Motorcycles industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Japan)
countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year
market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each
country. .

* Includes a five-year forecast of the industry

Highlights

The G8 countries contributed $15,667.0 million in 2011 to the global motorcycles industry, with a compound annual growth rate
(CAGR) of -11.6% between 2007 and 2011. The G8 countries are expected to reach a value of $19,248.4 million in 2016, with a
CAGR of 4.2% over the 2011-16 period.

Among the G8 countries, the US holds the major share of the motorcycles industry. It accounted for a share of 27.1% in 2011.

Among the G8 nations, the US is the leading country in the motorcycles industry, with market revenues of $4,245.0 million in 2011.

The US is expected to lead the motorcycles industry in the G8 nations with a value of $6,345.0 million in 2016.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

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* Save time carrying out entry-level research

Market Definition

The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered
two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorized propulsion and with
restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as
'motorcycles'. (The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension, and/or has
a step-through chassis, thus depending on its engine capacity a scooter may fall into either moped or motorcycle category). Volumes
reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency
conversions are carried out at constant average annual 2011 exchange rates.

Table of Content

TABLE OF CONTENTS

Introduction 14
What is this report about' 14
Who is the target reader' 14
How to use this report 14
Definitions 14
Group of Eight (G8) Motorcycles Industry Outlook 15
Motorcycles in Canada 19
Market Overview 19
Market Data 20
Market Segmentation 22
Market outlook 24
Five forces analysis 26
Macroeconomic indicators 32
Motorcycles in France 34
Market Overview 34
Market Data 35
Market outlook 39
Motorcycles in Germany 49
Market Overview 49
Market Data 50
Market outlook 54
Motorcycles in Italy 64
Market Overview 64



Market Data 65
Market outlook 69
Motorcycles in Japan 79
Market Overview 79
Market Data 80
Market outlook 84
Motorcycles in Russia 94
Market Overview 94
Market Data 95
Market outlook 99
Motorcycles in The United Kingdom 109
Market Overview 109
Market Data 110
Market outlook 114
Motorcycles in The United States 124
Market Overview 124
Market Data 125
Market outlook 129
Company Profiles 139
Leading companies 139
Appendix 164
Methodology 164

LIST OF TABLES

Table 1: G8 motorcycles industry, revenue($m), 2007-16 15
Table 2: G8 motorcycles industry, revenue by country ($m), 2007-11 17
Table 3: G8 motorcycles industry forecast, revenue by country ($m), 2011-16 18
Table 4: Canada motorcycles market value: $ million, 2007'11 20
Table 5: Canada motorcycles market volume: thousand units, 2007'11 21
Table 6: Canada motorcycles market geography segmentation: $ million, 2011 22



Table 7: Canada motorcycles market share: % share, by value, 2011 23
Table 8: Canada motorcycles market value forecast: $ million, 2011'16 24
Table 9: Canada motorcycles market volume forecast: thousand units, 2011'16 25
Table 10: Canada size of population (million), 2007'11 32
Table 11: Canada gdp (constant 2000 prices, $ billion), 2007'11 32
Table 12: Canada gdp (current prices, $ billion), 2007'11 32
Table 13: Canada inflation, 2007'11 33
Table 14: Canada consumer price index (absolute), 2007'11 33
Table 15: Canada exchange rate, 2007'11 33
Table 16: France motorcycles market value: $ million, 2007'11 35
Table 17: France motorcycles market volume: thousand units, 2007'11 36
Table 18: France motorcycles market geography segmentation: $ million, 2011 37
Table 19: France motorcycles market share: % share, by value, 2011 38
Table 20: France motorcycles market value forecast: $ million, 2011'16 39
Table 21: France motorcycles market volume forecast: thousand units, 2011'16 40
Table 22: France size of population (million), 2007'11 47
Table 23: France gdp (constant 2000 prices, $ billion), 2007'11 47
Table 24: France gdp (current prices, $ billion), 2007'11 47
Table 25: France inflation, 2007'11 48
Table 26: France consumer price index (absolute), 2007'11 48
Table 27: France exchange rate, 2007'11 48
Table 28: Germany motorcycles market value: $ million, 2007'11 50
Table 29: Germany motorcycles market volume: thousand units, 2007'11 51
Table 30: Germany motorcycles market geography segmentation: $ million, 2011 52
Table 31: Germany motorcycles market share: % share, by value, 2011 53
Table 32: Germany motorcycles market value forecast: $ million, 2011'16 54
Table 33: Germany motorcycles market volume forecast: thousand units, 2011'16 55
Table 34: Germany size of population (million), 2007'11 62
Table 35: Germany gdp (constant 2000 prices, $ billion), 2007'11 62
Table 36: Germany gdp (current prices, $ billion), 2007'11 62
Table 37: Germany inflation, 2007'11 63
Table 38: Germany consumer price index (absolute), 2007'11 63
Table 39: Germany exchange rate, 2007'11 63
Table 40: Italy motorcycles market value: $ million, 2007'11 65
Table 41: Italy motorcycles market volume: thousand units, 2007'11 66
Table 42: Italy motorcycles market geography segmentation: $ million, 2011 67
Table 43: Italy motorcycles market share: % share, by value, 2011 68
Table 44: Italy motorcycles market value forecast: $ million, 2011'16 69
Table 45: Italy motorcycles market volume forecast: thousand units, 2011'16 70
Table 46: Italy size of population (million), 2007'11 77
Table 47: Italy gdp (constant 2000 prices, $ billion), 2007'11 77
Table 48: Italy gdp (current prices, $ billion), 2007'11 77
Table 49: Italy inflation, 2007'11 78
Table 50: Italy consumer price index (absolute), 2007'11 78
Table 51: Italy exchange rate, 2007'11 78
Table 52: Japan motorcycles market value: $ million, 2007'11 80
Table 53: Japan motorcycles market volume: thousand units, 2007'11 81
Table 54: Japan motorcycles market geography segmentation: $ million, 2011 82



Table 55: Japan motorcycles market share: % share, by value, 2011 83
Table 56: Japan motorcycles market value forecast: $ million, 2011'16 84
Table 57: Japan motorcycles market volume forecast: thousand units, 2011'16 85
Table 58: Japan size of population (million), 2007'11 92
Table 59: Japan gdp (constant 2000 prices, $ billion), 2007'11 92
Table 60: Japan gdp (current prices, $ billion), 2007'11 92
Table 61: Japan inflation, 2007'11 93
Table 62: Japan consumer price index (absolute), 2007'11 93
Table 63: Japan exchange rate, 2007'11 93
Table 64: Russia motorcycles market value: $ million, 2007'11 95
Table 65: Russia motorcycles market volume: thousand units, 2007'11 96
Table 66: Russia motorcycles market geography segmentation: $ million, 2011 97
Table 67: Russia motorcycles market share: % share, by value, 2011 98
Table 68: Russia motorcycles market value forecast: $ million, 2011'16 99
Table 69: Russia motorcycles market volume forecast: thousand units, 2011'16 100
Table 70: Russia size of population (million), 2007'11 107
Table 71: Russia gdp (constant 2000 prices, $ billion), 2007'11 107
Table 72: Russia gdp (current prices, $ billion), 2007'11 107
Table 73: Russia inflation, 2007'11 108
Table 74: Russia consumer price index (absolute), 2007'11 108
Table 75: Russia exchange rate, 2007'11 108
Table 76: United Kingdom motorcycles market value: $ million, 2007'11 110
Table 77: United Kingdom motorcycles market volume: thousand units, 2007'11 111
Table 78: United Kingdom motorcycles market geography segmentation: $ million, 2011 112
Table 79: United Kingdom motorcycles market share: % share, by value, 2011 113
Table 80: United Kingdom motorcycles market value forecast: $ million, 2011'16 114
Table 81: United Kingdom motorcycles market volume forecast: thousand units, 2011'16 115
Table 82: United Kingdom size of population (million), 2007'11 122
Table 83: United Kingdom gdp (constant 2000 prices, $ billion), 2007'11 122
Table 84: United Kingdom gdp (current prices, $ billion), 2007'11 122
Table 85: United Kingdom inflation, 2007'11 123
Table 86: United Kingdom consumer price index (absolute), 2007'11 123
Table 87: United Kingdom exchange rate, 2007'11 123
Table 88: United States motorcycles market value: $ million, 2007'11 125
Table 89: United States motorcycles market volume: thousand units, 2007'11 126
Table 90: United States motorcycles market geography segmentation: $ million, 2011 127
Table 91: United States motorcycles market share: % share, by value, 2011 128
Table 92: United States motorcycles market value forecast: $ million, 2011'16 129
Table 93: United States motorcycles market volume forecast: thousand units, 2011'16 130
Table 94: United States size of population (million), 2007'11 137
Table 95: United States gdp (constant 2000 prices, $ billion), 2007'11 137
Table 96: United States gdp (current prices, $ billion), 2007'11 137
Table 97: United States inflation, 2007'11 138
Table 98: United States consumer price index (absolute), 2007'11 138
Table 99: United States exchange rate, 2007'11 138
Table 100: Harley-Davidson, Inc.: key facts 139
Table 101: Harley-Davidson, Inc.: key financials ($) 140
Table 102: Harley-Davidson, Inc.: key financial ratios 141



Table 103: Honda Motor Co., Ltd.: key facts 143
Table 104: Honda Motor Co., Ltd.: key financials ($) 144
Table 105: Honda Motor Co., Ltd.: key financials (¥) 144
Table 106: Honda Motor Co., Ltd.: key financial ratios 144
Table 107: Suzuki Motor Corporation: key facts 146
Table 108: Suzuki Motor Corporation: key financials ($) 147
Table 109: Suzuki Motor Corporation: key financials (¥) 147
Table 110: Suzuki Motor Corporation: key financial ratios 147
Table 111: Yamaha Motor Co., Ltd.: key facts 149
Table 112: Yamaha Motor Co., Ltd.: key financials ($) 149
Table 113: Yamaha Motor Co., Ltd.: key financials (¥) 150
Table 114: Yamaha Motor Co., Ltd.: key financial ratios 150
Table 115: Honda Motor Co., Ltd.: key facts 152
Table 116: Honda Motor Co., Ltd.: key financials ($) 153
Table 117: Honda Motor Co., Ltd.: key financials (¥) 153
Table 118: Honda Motor Co., Ltd.: key financial ratios 153
Table 119: Kawasaki Heavy Industries, Ltd.: key facts 155
Table 120: Kawasaki Heavy Industries, Ltd.: key financials ($) 155
Table 121: Kawasaki Heavy Industries, Ltd.: key financials (¥) 156
Table 122: Kawasaki Heavy Industries, Ltd.: key financial ratios 156
Table 123: Bayerische Motoren Werke AG (BMW Group): key facts 158
Table 124: Bayerische Motoren Werke AG (BMW Group): key financials ($) 159
Table 125: Bayerische Motoren Werke AG (BMW Group): key financials (') 159
Table 126: Bayerische Motoren Werke AG (BMW Group): key financial ratios 159
Table 127: Piaggio & C. S.p.A.: key facts 161
Table 128: Piaggio & C. S.p.A.: key financials ($) 162
Table 129: Piaggio & C. S.p.A.: key financials (') 162
Table 130: Piaggio & C. S.p.A.: key financial ratios 162

LIST OF FIGURES
Figure 1: G8 motorcycles industry, revenue($m), 2007-16 18
Figure 2: G8 motorcycles industry, revenue($m), 2007-16 19
Figure 3: G8 motorcycles industry, revenue by country ($m), 2007-11 20
Figure 4: G8 motorcycles industry forecast, revenue by country ($m), 2011-16 21
Figure 5: Canada motorcycles market value: $ million, 2007'11 23
Figure 6: Canada motorcycles market volume: thousand units, 2007'11 24
Figure 7: Canada motorcycles market geography segmentation: % share, by value, 2011 25
Figure 8: Canada motorcycles market share: % share, by value, 2011 26
Figure 9: Canada motorcycles market value forecast: $ million, 2011'16 27
Figure 10: Canada motorcycles market volume forecast: thousand units, 2011'16 28
Figure 11: Forces driving competition in the motorcycles market in Canada, 2011 29
Figure 12: Drivers of buyer power in the motorcycles market in Canada, 2011 30
Figure 13: Drivers of supplier power in the motorcycles market in Canada, 2011 31
Figure 14: Factors influencing the likelihood of new entrants in the motorcycles market in Canada, 2011 32
Figure 15: Factors influencing the threat of substitutes in the motorcycles market in Canada, 2011 33
Figure 16: Drivers of degree of rivalry in the motorcycles market in Canada, 2011 34
Figure 17: France motorcycles market value: $ million, 2007'11 38
Figure 18: France motorcycles market volume: thousand units, 2007'11 39



Figure 19: France motorcycles market geography segmentation: % share, by value, 2011 40
Figure 20: France motorcycles market share: % share, by value, 2011 41
Figure 21: France motorcycles market value forecast: $ million, 2011'16 42
Figure 22: France motorcycles market volume forecast: thousand units, 2011'16 43
Figure 23: Forces driving competition in the motorcycles market in France, 2011 44
Figure 24: Drivers of buyer power in the motorcycles market in France, 2011 45
Figure 25: Drivers of supplier power in the motorcycles market in France, 2011 46
Figure 26: Factors influencing the likelihood of new entrants in the motorcycles market in France, 2011 47
Figure 27: Factors influencing the threat of substitutes in the motorcycles market in France, 2011 48
Figure 28: Drivers of degree of rivalry in the motorcycles market in France, 2011 49
Figure 29: Germany motorcycles market value: $ million, 2007'11 53
Figure 30: Germany motorcycles market volume: thousand units, 2007'11 54
Figure 31: Germany motorcycles market geography segmentation: % share, by value, 2011 55
Figure 32: Germany motorcycles market share: % share, by value, 2011 56
Figure 33: Germany motorcycles market value forecast: $ million, 2011'16 57
Figure 34: Germany motorcycles market volume forecast: thousand units, 2011'16 58
Figure 35: Forces driving competition in the motorcycles market in Germany, 2011 59
Figure 36: Drivers of buyer power in the motorcycles market in Germany, 2011 60
Figure 37: Drivers of supplier power in the motorcycles market in Germany, 2011 61
Figure 38: Factors influencing the likelihood of new entrants in the motorcycles market in Germany, 2011 62
Figure 39: Factors influencing the threat of substitutes in the motorcycles market in Germany, 2011 63
Figure 40: Drivers of degree of rivalry in the motorcycles market in Germany, 2011 64
Figure 41: Italy motorcycles market value: $ million, 2007'11 68
Figure 42: Italy motorcycles market volume: thousand units, 2007'11 69
Figure 43: Italy motorcycles market geography segmentation: % share, by value, 2011 70
Figure 44: Italy motorcycles market share: % share, by value, 2011 71
Figure 45: Italy motorcycles market value forecast: $ million, 2011'16 72
Figure 46: Italy motorcycles market volume forecast: thousand units, 2011'16 73
Figure 47: Forces driving competition in the motorcycles market in Italy, 2011 74
Figure 48: Drivers of buyer power in the motorcycles market in Italy, 2011 75
Figure 49: Drivers of supplier power in the motorcycles market in Italy, 2011 76
Figure 50: Factors influencing the likelihood of new entrants in the motorcycles market in Italy, 2011 77
Figure 51: Factors influencing the threat of substitutes in the motorcycles market in Italy, 2011 78
Figure 52: Drivers of degree of rivalry in the motorcycles market in Italy, 2011 79
Figure 53: Japan motorcycles market value: $ million, 2007'11 83
Figure 54: Japan motorcycles market volume: thousand units, 2007'11 84
Figure 55: Japan motorcycles market geography segmentation: % share, by value, 2011 85
Figure 56: Japan motorcycles market share: % share, by value, 2011 86
Figure 57: Japan motorcycles market value forecast: $ million, 2011'16 87
Figure 58: Japan motorcycles market volume forecast: thousand units, 2011'16 88
Figure 59: Forces driving competition in the motorcycles market in Japan, 2011 89
Figure 60: Drivers of buyer power in the motorcycles market in Japan, 2011 90
Figure 61: Drivers of supplier power in the motorcycles market in Japan, 2011 91
Figure 62: Factors influencing the likelihood of new entrants in the motorcycles market in Japan, 2011 92
Figure 63: Factors influencing the threat of substitutes in the motorcycles market in Japan, 2011 93
Figure 64: Drivers of degree of rivalry in the motorcycles market in Japan, 2011 94
Figure 65: Russia motorcycles market value: $ million, 2007'11 98
Figure 66: Russia motorcycles market volume: thousand units, 2007'11 99



Figure 67: Russia motorcycles market geography segmentation: % share, by value, 2011 100
Figure 68: Russia motorcycles market share: % share, by value, 2011 101
Figure 69: Russia motorcycles market value forecast: $ million, 2011'16 102
Figure 70: Russia motorcycles market volume forecast: thousand units, 2011'16 103
Figure 71: Forces driving competition in the motorcycles market in Russia, 2011 104
Figure 72: Drivers of buyer power in the motorcycles market in Russia, 2011 105
Figure 73: Drivers of supplier power in the motorcycles market in Russia, 2011 106
Figure 74: Factors influencing the likelihood of new entrants in the motorcycles market in Russia, 2011 107
Figure 75: Factors influencing the threat of substitutes in the motorcycles market in Russia, 2011 108
Figure 76: Drivers of degree of rivalry in the motorcycles market in Russia, 2011 109
Figure 77: United Kingdom motorcycles market value: $ million, 2007'11 113
Figure 78: United Kingdom motorcycles market volume: thousand units, 2007'11 114
Figure 79: United Kingdom motorcycles market geography segmentation: % share, by value, 2011 115
Figure 80: United Kingdom motorcycles market share: % share, by value, 2011 116
Figure 81: United Kingdom motorcycles market value forecast: $ million, 2011'16 117
Figure 82: United Kingdom motorcycles market volume forecast: thousand units, 2011'16 118
Figure 83: Forces driving competition in the motorcycles market in the United Kingdom, 2011 119
Figure 84: Drivers of buyer power in the motorcycles market in the United Kingdom, 2011 120
Figure 85: Drivers of supplier power in the motorcycles market in the United Kingdom, 2011 121
Figure 86: Factors influencing the likelihood of new entrants in the motorcycles market in the United Kingdom, 2011 122
Figure 87: Factors influencing the threat of substitutes in the motorcycles market in the United Kingdom, 2011 123
Figure 88: Drivers of degree of rivalry in the motorcycles market in the United Kingdom, 2011 124
Figure 89: United States motorcycles market value: $ million, 2007'11 128
Figure 90: United States motorcycles market volume: thousand units, 2007'11 129
Figure 91: United States motorcycles market geography segmentation: % share, by value, 2011 130
Figure 92: United States motorcycles market share: % share, by value, 2011 131
Figure 93: United States motorcycles market value forecast: $ million, 2011'16 132
Figure 94: United States motorcycles market volume forecast: thousand units, 2011'16 133
Figure 95: Forces driving competition in the motorcycles market in the United States, 2011 134
Figure 96: Drivers of buyer power in the motorcycles market in the United States, 2011 135
Figure 97: Drivers of supplier power in the motorcycles market in the United States, 2011 136
Figure 98: Factors influencing the likelihood of new entrants in the motorcycles market in the United States, 2011 137
Figure 99: Factors influencing the threat of substitutes in the motorcycles market in the United States, 2011 138
Figure 100: Drivers of degree of rivalry in the motorcycles market in the United States, 2011 139
Figure 101: Harley-Davidson, Inc.: revenues & profitability 144
Figure 102: Harley-Davidson, Inc.: assets & liabilities 145
Figure 103: Honda Motor Co., Ltd.: revenues & profitability 148
Figure 104: Honda Motor Co., Ltd.: assets & liabilities 148
Figure 105: Suzuki Motor Corporation: revenues & profitability 151
Figure 106: Suzuki Motor Corporation: assets & liabilities 151
Figure 107: Yamaha Motor Co., Ltd.: revenues & profitability 153
Figure 108: Yamaha Motor Co., Ltd.: assets & liabilities 154
Figure 109: Honda Motor Co., Ltd.: revenues & profitability 157
Figure 110: Honda Motor Co., Ltd.: assets & liabilities 157
Figure 111: Kawasaki Heavy Industries, Ltd.: revenues & profitability 159
Figure 112: Kawasaki Heavy Industries, Ltd.: assets & liabilities 160
Figure 113: Bayerische Motoren Werke AG (BMW Group): revenues & profitability 163
Figure 114: Bayerische Motoren Werke AG (BMW Group): assets & liabilities 163



Figure 115: Piaggio & C. S.p.A.: revenues & profitability 166
Figure 116: Piaggio & C. S.p.A.: assets & liabilities 166


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