Discover the secrets behind this automotive innovator.BMW stands for luxury, performance, comfort, convenience, and innovation. With thousands of ideas coming from over 100,000 employees in over 100 different countries, how does BMW decide which ideas to focus on and how dothey get them to fruition'From the iDrive system that consolidates hundreds of features into one control and display screen, to a laser projected 'Heads-Up display' that keeps drivers' eyes on the road, BMW's product, safety, and service innovations continually impress devoted consumers and enthusiasts. In a fierce industry with many diverse players, BMW has successfully been able to manage innovation and stay ahead of the competition.

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Innovation Case Study: BMW
Published on February 2010
Report Summary
Discover the secrets behind this automotive innovator.
BMW stands for luxury, performance, comfort, convenience, and innovation. With thousands of ideas coming from over 100,000
employees in over 100 different countries, how does BMW decide which ideas to focus on and how do
they get them to fruition'
From the iDrive system that consolidates hundreds of features into one control and display screen, to a laser projected 'Heads-Up
display' that keeps drivers' eyes on the road, BMW's product, safety, and service innovations continually impress devoted consumers
and enthusiasts. In a fierce industry with many diverse players, BMW has successfully been able to manage innovation and stay
ahead of the competition.
Table of Content
1. Introduction to BMW
2. Four Innovation Capabilities Overview
3. Defining Innovation at BMW
3.1. Coordinating Innovation Activities
3.2. Driving Innovation Ideas Forward
3.3. Collaborating with Partners
3.4. Managing Innovation to Launch
3.5. Innovation Examples at BMW
4. What's Next for BMW
5. Apply the Case Study to Your Business
Innovation Case Study: BMW Page 1/3

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