The Most Comprehensive Report on the Global Yellow Pages Market BIA/Kelsey forecasts revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015. However, Yellow Pages publishers worldwide are gaining traction with new digital products. By 2015, 53 percent of global Yellow Pages revenues will be digital, compared with 29 percent in 2011. How is your organization responding to this shifting marketplace' Global Benchmarks. In-Depth Data. Five Year Forecast.If you have a stake in the future of the Yellow Pages industry - both print and digital - then you need Global Yellow Pages'. This is the most comprehensive fact book available on the global Yellow Pages industry. In its sixth edition, GYP provides all the operational details, analysis and detailed company backgrounds companies need, along with the context for understanding the numbers from respected BIA/Kelsey analysts. OverviewGlobal Yellow Pages' captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force, online and mobile products, prominent executives, advertisers, and major developments and challenges. The report also provides: ' Global forecast through 2016 ' Historical revenues by segment (print and digital)' Print directory titles and distribution' Online directory usage' Detailed lists of products and brands' Key executives' Market-by-market summaries featuring: o Economic overviewo Key macro indicators (GDP, GDP per capita, mobile and smartphone penetration, Internet and broadband penetration, media market size and growth)o Size of directional media market; directional media market forecast through 2016o Directional media as a percentage of ad market; directional media as a percentage of GDPo Directional media per capitaBuyers of this report include companies that need a complete understanding of the state of the industry, its key players and the direction the business is moving such as:' Directory publishers' Investors' Industry suppliers ' Yellow Pages agencies ' Anyone who needs a complete understanding of the state of the industry, its key players and the direction the business is moving.Researched and published by BIA/Kelsey, the leading and trusted source for accurate and thorough information and analysis for the global directory publishing industry, this resource helps business understand: ' Where the Yellow Pages industry is headed (benchmarking)' Which companies are successful (competitive intel)' What global benchmarks reflect growth vs. profit (strategic planning)

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Global Yellow Pages' (GYP) Report
Published on December 2011
Report Summary
The Most Comprehensive Report on the Global Yellow Pages Market
BIA/Kelsey forecasts revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015.
However, Yellow Pages publishers worldwide are gaining traction with new digital products. By 2015, 53 percent of global Yellow
Pages revenues will be digital, compared with 29 percent in 2011. How is your organization responding to this shifting marketplace'
Global Benchmarks. In-Depth Data. Five Year Forecast.
If you have a stake in the future of the Yellow Pages industry - both print and digital - then you need Global Yellow Pages'. This is the
most comprehensive fact book available on the global Yellow Pages industry.
In its sixth edition, GYP provides all the operational details, analysis and detailed company backgrounds companies need, along with
the context for understanding the numbers from respected BIA/Kelsey analysts.
Overview
Global Yellow Pages' captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force,
online and mobile products, prominent executives, advertisers, and major developments and challenges. The report also provides:
' Global forecast through 2016
' Historical revenues by segment (print and digital)
' Print directory titles and distribution
' Online directory usage
' Detailed lists of products and brands
' Key executives
' Market-by-market summaries featuring:
o Economic overview
o Key macro indicators (GDP, GDP per capita, mobile and smartphone penetration, Internet and broadband penetration, media
market size and growth)
o Size of directional media market; directional media market forecast through 2016
o Directional media as a percentage of ad market; directional media as a percentage of GDP
o Directional media per capita
Buyers of this report include companies that need a complete understanding of the state of the industry, its key players and the
direction the business is moving such as:
' Directory publishers
' Investors
' Industry suppliers
' Yellow Pages agencies
' Anyone who needs a complete understanding of the state of the industry, its key players and the direction the business is moving.
Researched and published by BIA/Kelsey, the leading and trusted source for accurate and thorough information and analysis for the
global directory publishing industry, this resource helps business understand:
' Where the Yellow Pages industry is headed (benchmarking)
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' Which companies are successful (competitive intel)
' What global benchmarks reflect growth vs. profit (strategic planning)
Table of Content
Global Yellow Pages 2012-2013, Market by Market Forecast
BIA/Kelsey Market Share Forecast
Global Key Performance Indicators
Historical Debt Levels for Leading Global Publishers
Largest Global Yellow Pages Publishers 2010
Largest U.S. Yellow Pages Publishers 2010
Global Directory Industry Mergers & Acquisitions, 1997-2011
Companies in Briefs ' North America
Companies in Briefs ' Europe
Companies in Briefs ' APAC
Companies mentioned
Companies in North America
AT&T Advertising Solutions
SuperMedia
Dex One
Yellowbook
Berry/Local Insight Media
Valley Yellow Pages
LocalEdge Media
ZipLocal
Names and Numbers
User-Friendly Media
SunShine Pages
HomePages
Hagadone Directories
Haines Publishing
Pinnacle Publishing
Yellow Media
Companies in Europe
Yell UK
Thomson Local (UK)
Yell ES
PagesJaunes Groupe
Seat SpA (Italy)
Eniro AB
European Directories
Truvo
Other Companies
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Sensis
Yellow Pages Group (NZ)
NTT
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