Global Swimwear and Beachwear Industry

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Global Swimwear and Beachwear Industry
Published on February 2010

Report Summary

This report analyzes the worldwide markets for Swimwear and Beachwear both by value (US$ Million) and by volume (Million Units)
by the following end-use segments: Men's Wear, Women's Wear, and Children's Wear. The report provides separate comprehensive
analytics for US, Europe, Brazil, and Rest of World. Annual forecasts are provided for each region for the period 2007 through 2015.
Also, a six-year historic analysis is provided for these markets. The report profiles 236 companies including many key and niche
players worldwide such as American Apparel, Inc., Diana Sport, Eveden Group, Equatorsun Ltd., Jantzen, Inc., La Perla Group,
Nitches, Inc., NOZONE Clothing Limited, O'Neill, Inc., PARAH S.p.A., Pentland Group plc., Perry Ellis International, Inc., Quiksilver,
Inc., Seafolly, Seaspray (UK) Ltd., Swim Suit Company, Tefron, The Wet Seal, Inc., TYR Sport, Inc., VF Corporation, and Warnaco
Group, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from
URL research and reported select online sources.

Table of Content

SWIMWEAR AND BEACHWEARMCP-1659
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Swimwear and Beachwear: A Prelude II-1
Growth Drivers II-1
Market Outlook II-1
Review by Geographic Region II-2
Review by End Use Segment II-2
Key Market Trends II-2

Global Swimwear and Beachwear Industry Page 1/16


Surfwear Apparel Industry to Witness Significant Growth II-2
Global Swimwear Market Hamstrung by High Costs II-3
Swim Makers Conquer the Swim Industry With their Trendy Women
Swimsuits II-3
Asymmetric Prints and Designs to Dominate Women's Swimwear II-3
Design Craze Gets Underway II-4
New Trends in Women's Swimwear II-5
Significance of a Correct Fit and Control Fabric II-5
Men's Swimwear Market Witnesses Significant Up Trend II-6
New Trends in Men's Swimwear II-6
A Peek Into What the Manufacturers are Up to II-6
Rising Competition Drives Swimwear Makers to Develop Niche
Products II-8
Out-of-Season Warm Weather in Some Countries Works in Favor
of Swimsuit Makers II-9
Swimwear Market for Mature Women Gains Traction II-9
Non-Skimpy Swimwear Gains Attention II-9
Plus-Size Swimwear Exhibits Significant Potential for Growth II-10
Supercomputing Techniques to Refine Swimwear Designs II-10
Swimwear Transcends to Street-Wear Styles II-11
Technological Innovations Boost Performance Swimwear Market II-11
Beach Towel Revives into a Fashion Accessory II-12
Intimate Apparel Industry Under Transformation II-13

2. SWIMWEAR AND BEACHWEAR: AN OVERVIEW II-14
Swimsuits: An Overview II-14
Evolution of Swimsuits II-14
Advantages of Swimwear II-15
Classification of Swimwear by End User II-15
Women's Swimwear II-15
One-Piece Swimsuits II-16
Tank Suits II-16
Sling Bikini II-16
Pretzel suit II-16
Monokini II-16
Maillots II-16
Two-Piece Swimsuits II-17
Kneeskin II-17
Bodyskin II-17
Racerback II-17
Men's Swimwear II-18
Racing Suits II-18
Drag Suits II-18
Square Leg Suits II-18
Men's Bikinis II-19
Swim Trunks II-19
Speedos II-19
Legskin II-20
Kids Swimwear II-20
Kids Bathing Suits II-20



Girls Swimsuits II-21
Beachwear - More Substantial Wear II-21
Evolution of Beachwear II-21
Beach-Ready Combinations II-21
Classification of Beachwear II-21
Women's Beachwear II-22
Styles in Vogue II-22
Materials in Use II-22
Bandeaux II-22
Bikinis II-23
Bathrobes II-23
Beach Pants II-24
Cover-ups II-24
Joggers II-24
Kimono II-24
Pareos II-25
Sarongs II-25
Swim Pants II-26
Thongs II-26
Burkini Beach Wear II-27
Men's Beachwear II-27
Men's Shirts II-27
Men's Shorts II-27
Men Board Shorts II-28
Men's Beach Pants II-28
Waterproof Pants II-28
Kids/Children's Beachwear II-28
Kids Capris II-29
Girls Shirts II-29
Boys Shorts II-29

3. DISTRIBUTION SCENARIO II-30
Distribution of Swimwear and Beachwear II-30
Innovative Products to Attract Customers on a Large Scale II-30
Changes in Manufacturing and Retailing Strategies for Easy
Accessibility II-30
Development of Better Distribution Channels to Meet
Customers' Requirements II-31
Beachwear Accessories Offered as Add-ons to Increase Profits II-31
Growth in Innovative Sales Channels for New Sales Avenues II-31
Chain Stores- The Major Distribution Channel II-31
Distribution through Super Stores II-32
Role of Sports Stores II-32

4. PRODUCT INNOVATIONS/INTRODUCTIONS II-33
Swimwear World Launches Latest Luxury Swimwear Stock II-33
Opelontex Launches Swimsuit Material with Improved Strength II-33
Christian Audigier to Launch Ed Hardy Swimwear Collection II-33
Wideasia International Launches Two-piece Swimsuit II-33
Speedo Launches LZR Racer Swimsuit II-33



Bancon Unveils Dual Purpose Swimwear II-34
P.J.Salvage Introduces Beachwear Collection II-34
Dani Kates Introduces KanDi Swim by Dani Kates 2009 Line II-35
Cala Ossidiana Launches Top-End Swimwear Line II-35
TYR Sport Launches Tracer Rise II-35
Syrup Swimwear Introduces Exclusive Bikini Collection II-35
Haoxin Launches New Bikini Model II-36
Speedo to Introduce Printed Swimwear Collection II-36
Wahfu Sportswear Introduces New Bikini Model II-36
Liaoning Jiulong Swimwear Launches Bikini Featuring Zigzag Edges II-36
Zhejiang Textiles Unveils Two-Tone Bikini II-37
Allure Introduces Printed Skirt Suitable for Beachwear II-37
Rosa Chá to Introduce Bikinis in Santiago Fashion Stores II-37
Speedo Introduces Innovative Swimsuit II-37
Hennes & mauritz to Launch Bohemianchic Beachwear II-37
Diana Presents Innovative Swimwear Range II-38
Jessica Simpson Unveils Swimwear Collection II-38

5. RECENT INDUSTRY ACTIVITY II-39
Iconix Brand Group Acquires Stake in Hardy Way II-39
Rei Kawakubo Partners with Speedo to Launch New FS LZR Racer
Swimsuit II-39
Nike to Divest Elite Swimwear Business II-39
Warnaco Divests Lejaby Business II-40
Kellwood Divests Hanna Andersson and Gerber Childrenswear II-40
Goldwin to Increase Production of Speedo Swimsuits II-40
Jolidon Acquires 65 Infiore Stores II-41
Billabong Takes Over Tigerlily II-41
Weinstein Co and Hilco Consumer Capital Take Over Neema Clothing II-41
Christina America Acquires Baltex Swimwear Business II-41
In Mocean Acquires Swimwear Group Brands II-42
Fashion Fund Takes Over Vilebrequin II-42
Perry Ellis Inks a Licensing Deal with ES Apparel II-43
Seaside Enters into a Licensing Agreement with Liabel II-43
S & X Bags two New Contracts II-43
Warnaco to Restructure Swimwear Business Operations II-43
Good Prospect Secures Speedo Licensing and Distribution Rights II-44
Vencor International Takes Over 3 New Labels II-44
American Apparel to Merge with Endeavor Acquisition II-44
Catalog Holdings Takes Over Venus Swimwear II-44
Iconix to Acquire Ocean Pacific Brand II-45
Bear Growth Takes Over Water Water Everywhere II-45

6. FOCUS ON SELECT GLOBAL PLAYERS II-46
American Apparel, Inc. (USA) II-46
Diana Sport (USA) II-46
Eveden Group (UK) II-47
Equatorsun Ltd. (UK) II-47
Jantzen, Inc. (USA) II-47
La Perla Group (Italy) II-48



Nitches, Inc. (USA) II-48
NOZONE Clothing Limited (Canada) II-48
O'Neill, Inc. (USA) II-49
PARAH S.p.A (Italy) II-49
Pentland Group plc (UK) II-49
Perry Ellis International, Inc. (USA) II-49
Quiksilver, Inc. (USA) II-50
Seafolly (Australia) II-50
Seaspray (UK) Ltd. (UK) II-50
Swim Suit Company (USA) II-50
Tefron (Israel) II-51
The Wet Seal, Inc. (USA) II-51
TYR Sport, Inc. (USA) II-51
VF Corporation (USA) II-52
Warnaco Group, Inc. (USA) II-52

7. GLOBAL MARKET PERSPECTIVE II-53
Table 1: Global Recent Past, Current & Future Analysis for
Swimwear and Beachwear by Geographic Region - US, Europe,
Brazil, and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Million Units for Years 2007 through
2015 (includes corresponding Graph/Chart) II-53

Table 2: Global Historic Review for Swimwear and Beachwear by
Geographic Region- US, Europe, Brazil, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
Million Units for Years 2001 through 2006 (includes
corresponding Graph/Chart) II-54

Table 3: Global 13-Year Perspective for Swimwear and Beachwear
by Geographic Region - Percentage Breakdown of Volume Sales
for US, Europe, Brazil, and Rest of World Markets for 2003,
2009 & 2015 (includes corresponding Graph/Chart) II-55

Swimwear and Beachwear by Geographic Region - US, Europe,
Brazil, and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2007 through

Table 5: Global Historic Review for Swimwear and Beachwear by
Geographic Region- US, Europe, Brazil, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) II-57

by Geographic Region - Percentage Breakdown of Value Sales for
US, Europe, Brazil, and Rest of World Markets for 2003, 2009 &



Swimwear and Beachwear by End Use Segment - Men's Wear,
Women's Wear, and Children's Wear Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) II-59

by End Use Segment - Percentage Breakdown of Value Sales for
Men's Wear, Women's Wear, and Children's Wear Markets for
2006, 2009 & 2015 (includes corresponding Graph/Chart) II-59

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Swimwear Fashion Trends III-1
Export & Import Statistics III-1
Table 9: US Exports of Women's/Girl's Knitted (Synthetic
Fibres) Swimwear (2007 & 2008): Percentage Breakdown of
Value Exports by Destination Country (includes
corresponding Graph/Chart) III-2

Table 10: US Imports of Women's/Girl's Knitted (Synthetic
Value Imports by Country of Origin (includes corresponding
Graph/Chart) III-3

Table 11: US Exports of Women's/Girls Woven Swimwear (2007 &
2008): Percentage Breakdown of Value Exports by
Destination Country (includes corresponding Graph/Chart) III-4

Table 12: US Imports of Women's/Girl's Woven Swimwear (2007 &
2008): Percentage Breakdown of Value Imports by Country
of Origin (includes corresponding Graph/Chart) III-5

Table 13: US Exports of Women's/Girl's Knitted (Textile)
Swimwear (2007 & 2008): Percentage Breakdown of Value
Exports by Destination Country (includes corresponding
Graph/Chart) III-6

Table 14: US Imports of Women's/Girl's Knitted (Textile)
Imports by Country of Origin (includes corresponding
Graph/Chart) III-7

Table 15: US Exports of Men's/Boy's Knitted (Textile)
Swimwear (2008): Percentage Breakdown of Value Exports by



Destination Country (includes corresponding Graph/Chart) III-8

Table 16: US Imports of Men's/Boy's Knitted (Textile)
Graph/Chart) III-9

Table 17: US Exports of Men's/Boy's Knitted (Synthetic
Value Exports by Destination Country (includes

Table 18: US Imports of Men's/Boy's Knitted (Synthetic
Value Imports by Country of Origin (includes corresponding
Graph/Chart) III-11

Table 19: US Exports of Men's/Boy's Woven Swimwear (2007 &
2008): Percentage Breakdown of Value Exports by Destination
Country (includes corresponding Graph/Chart) III-12

Table 20: US Imports of Men's/Boy's Woven Swimwear (2007 &
2008): Percentage Breakdown of Value Imports by Country of
Origin (includes corresponding Graph/Chart) III-13
Product Launches III-13
Strategic Corporate Developments III-14
Key Players III-17
B.Market Analytics III-21
Table 21: US Recent Past, Current & Future Analysis for
Swimwear and Beachwear - Annual Sales in Million Units for
Years 2007 through 2015 (includes corresponding Graph/Chart) III-21

Table 22: US Historic Review for Swimwear and Beachwear -
Annual Sales in Million Units for Years 2001 through 2006
(includes corresponding Graph/Chart) III-22

Table 23: US Recent Past, Current & Future Analysis for
Swimwear and Beachwear - Annual Revenues in US$ Million for

Table 24: US Historic Review for Swimwear and Beachwear -
Annual Revenues in US$ Million for Years 2001 through 2006

2. EUROPE III-24
Market Outlook III-24
Regional Overview III-24
Distribution Scenario III-24
Sports Stores Support Swimwear and Beachwear Sales III-24



Advantages and Disadvantages of Large-Sized Department Stores III-25
Role of Distribution Circuits III-25
Import Statistics III-26
Table 25: European Imports of Swimwear for the Year 2007
(Value in US$ Million) (includes corresponding Graph/Chart) III-26

Table 26: European Imports of Knitted Synthetic Swimwear by
Category for the Year 2007 (Volume in Million Units)
Table 27: European Recent Past, Current & Future Analysis
for Swimwear and Beachwear by Region - France, Germany,
Italy, UK, Spain, and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Million Units for

Table 28: European Historic Review for Swimwear and
Beachwear by Geographic Region- France, Germany, Italy, UK,
Spain, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2001
through 2006 (includes corresponding Graph/Chart) III-28

Table 29: European 13-Year Perspective for Swimwear and
Beachwear by Geographic Region - Percentage Breakdown of
Volume Sales for France, Germany, Italy, UK, Spain, and Rest
of Europe Markets for 2003, 2009 & 2015 (includes

Table 30: European Recent Past, Current & Future Analysis
for Swimwear and Beachwear by Geographic Region - France,
Germany, Italy, UK, Spain, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-30

Table 31: European Historic Review for Swimwear and
Beachwear by Geographic Region- France, Germany, Italy, UK,
Spain, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001

Table 32: European 13-Year Perspective for Swimwear and
Beachwear by Geographic Region - Percentage Breakdown of
Value Sales for France, Germany, Italy, UK, Spain, and Rest
of Europe Markets for 2003, 2009 & 2015 (includes

2A. FRANCE III-33
Overview III-33



Strategic Corporate Development III-33
Table 33: French Recent Past, Current, and Future Analysis
for Swimwear and Beachwear - Annual Sales in Million Units
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-34

Table 34: French Historic Review for Swimwear and Beachwear-

Table 35: French Recent Past, Current, and Future Analysis
for Swimwear and Beachwear - Annual Revenues in US$ Million
Graph/Chart) III-35

Table 36: French Historic Review for Swimwear and Beachwear-

2B. GERMANY III-36
Market Analysis III-36
Table 37: German Recent Past, Current, and Future Analysis
Graph/Chart) III-36

Table 38: German Historic Review for Swimwear and Beachwear-

Table 39: German Recent Past, Current, and Future Analysis
Graph/Chart) III-37

Table 40: German Historic Review for Swimwear and Beachwear
with Annual Revenues in US$ Million for Years 2001 through
2006 (includes corresponding Graph/Chart) III-37

2C. ITALY III-38
Outlook III-38
Key Players III-39
Table 41: Italian Recent Past, Current & Future Analysis for



Table 42: Italian Historic Review for Swimwear and Beachwear-

Table 43: Italian Recent Past, Current & Future Analysis for

Table 44: Italian Historic Review for Swimwear and Beachwear-

2D. THE UNITED KINGDOM III-42
Market Overview III-42
Table 45: UK Exports of Women's and Girl's Swimwear for the
Year 2007 - Value (In US$ Thousands) and Volume (In
Thousands) III-42

Table 46: UK Imports of Women's and Girl's Swimwear for the
Thousands) III-42

Table 47: UK Exports of Men's and Boy's Swimwear for the
Thousands) III-43

Table 48: UK Imports of Men's and Boy's Swimwear for the
Thousands) III-43
Key Players III-43
Table 49: UK Recent Past, Current & Future Analysis for

Table 50: UK Historic Review for Swimwear and Beachwear -

Table 51: UK Recent Past, Current & Future Analysis for

Table 52: UK Historic Review for Swimwear and Beachwear -

2E. SPAIN III-47



Market Analysis III-47
Table 53: Spanish Recent Past, Current & Future Analysis for

Table 54: Spanish Historic Review for Swimwear and Beachwear-

Table 55: Spanish Recent Past, Current & Future Analysis for

Table 56: Spanish Historic Review for Swimwear and Beachwear-

2F. REST OF EUROPE III-49
Outlook III-49
Swimwear Market in Greece III-49
Table 57: Rest of Europe Recent Past, Current & Future
Analysis for Swimwear and Beachwear - Annual Sales in

Table 58: Rest of Europe Historic Review for Swimwear and
Beachwear - Annual Sales in Million Units for Years 2001

Table 59: Rest of Europe Recent Past, Current & Future
Analysis for Swimwear and Beachwear - Annual Revenues in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-52

Table 60: Rest of Europe Historic Review for Swimwear and
Beachwear - Annual Revenues in US$ Million for Years 2001

3. BRAZIL III-53
Outlook III-53
Scenario of Domestic Textiles Market in Brazil III-53
Emergence of Brazilian Label III-54
Brazilian Products to Continue to Dominate Domestic Market III-54
Swimwear Purchasing Patterns in Brazil III-54
Brazil's Beachwear Exports to Europe III-55
Product Launch III-55



Table 61: Brazilian Recent Past, Current & Future Analysis
Graph/Chart) III-56

Table 62: Brazilian Historic Review for Swimwear and

Table 63: Brazilian Recent Past, Current & Future Analysis
Graph/Chart) III-57

Table 64: Brazilian Historic Review for Swimwear and

4. REST OF WORLD III-58
Outlook III-58
Swimwear Segment Witnesses Upsurge in Sales in Southeast Asia III-58
Focus on Select Regions III-59
Canada III-59
Table 65: Canadian Exports of Women's/Girl's Knitted
(Synthetic Fibres) Swimwear (2007 & 2008): Percentage
Breakdown of Export Value by Destination Country

Table 66: Canadian Imports of Women's/Girl's Knitted
Breakdown of Import Value by Country of Origin (includes

Table 67: Canadian Exports of Women's/Girl's Knitted
(Textile) Swimwear (2007 & 2008): Percentage Breakdown of
Export Value by Destination Country (includes

Table 68: Canadian Imports of Women's/Girl's Knitted
(Textile) Swimwear (2007 & 2008): Percentage Breakdown of
Import Value by Country of Origin (includes corresponding
Graph/Chart) III-62

Table 69: Canadian Exports of Women's/Girl's Woven
Swimwear (2007 & 2008): Percentage Breakdown of Export
Value by Destination Country (includes corresponding
Graph/Chart) III-63



Table 70: Canadian Imports of Women's/Girl's Woven
Swimwear (2007 & 2008): Percentage Breakdown of Import
Value by Country of Origin (includes corresponding
Graph/Chart) III-64

Table 71: Canadian Imports of Men's/Boys Knitted Textile
Graph/Chart) III-65

Table 72: Canadian Exports of Men's/Boy's Knitted
Breakdown of Export Value by Destination Country

Table 73: Canadian Imports of Men's/Boy's Knitted
(Synthetic Fibres) Swimwear (2007 and 2008): Percentage
Breakdown of Import Value by Country of Origin (includes

Table 74: Canadian Exports of Men's/Boy's Woven Swimwear
(2007 & 2008): Percentage Share Breakdown of Export Value
by Destination Country (includes corresponding
Graph/Chart) III-68

Table 75: Canadian Imports of Men's/Boy's Woven Swimwear
(2007 & 2008): Percentage Breakdown of Import Value by
Country of Origin (includes corresponding Graph/Chart) III-69
China III-69
Market Overview III-69
China- The Largest Exporter of Swimwear III-70
Challenges Faced by the Chinese Swimwear Industry III-70
Price Competitions III-70
Labor Shortage III-70
Export Restrictions III-71
Efforts Taken to Revive the Swimwear Industry III-71
China's Domestic Market Witnesses Increased Flow of
Locally Produced Swimwear III-71
Thailand III-71
Swimwear Market to Grow, Exports to Fall III-71
Key Players III-73
Table 76: Rest of World Recent Past, Current & Future
Analysis for Swimwear and Beachwear - Annual Sales in

Table 77: Rest of World Historic Review for Swimwear and




Table 78: Rest of World Recent Past, Current & Future
Analysis for Swimwear and Beachwear - Annual Revenues in
US$ Million for Years 2007 through 2015 (includes

Table 79: Rest of World Historic Review for Swimwear and

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 236 (including Divisions/Subsidiaries - 246)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 74
Canada 5
Japan 2
Europe 93
France 1
Germany 11
The United Kingdom 10
Italy 29
Spain 11
Rest of Europe 31
Asia-Pacific (Excluding Japan) 55
Latin America 6
Africa 5
Middle-East 6
------------------------------------------



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