Global Mobile Content Services industry

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Global Mobile Content Services industry
Published on April 2010

Report Summary

This report analyzes the Global market for Mobile Content Services in US$ Million. Annual estimates and forecasts are provided for
the period 2006 through 2015. The report profiles 70 companies including AT&T Inc., Bharti Airtel Limited, China Telecom
Corporation Limited, FusionOne Inc., NTT Docomo, SK Telecom, Sprint Nextel Corporation, T-Mobile USA Inc., Telstra Corporation
Ltd., Thumbplay Inc., Verizon Wireless, Virgin Mobile USA, Electronic Arts, Inc., EA Mobile, Inc., Jadestone Group AB, Jadestone
Group AB., Research In Motion Limited, Square Enix Holdings Co. Ltd, and Square Enix Holdings Co. Ltd. Market data and analytics
are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select
online sources.

Table of Content

MOBILE CONTENT SERVICESMCP-6062
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Curtain Raiser II-1
Key Statistics: II-2
Table 1: Global Mobile Entertainment Market (2006 & 2010):
Percentage Share Breakdown of Value Sales by Category
(includes corresponding Graph/Chart) II-2
Mobile Content Services: Current Scenario II-2
Impact of Recession II-3
Could Credit Crunch Hurt Mobile Content Revenues' II-3

Global Mobile Content Services industry Page 1/11


Finding Opportunities in Fraught Economic Conditions II-3
Shrinking Purchasing Power II-3
Rising Unemployment II-4
Noteworthy Trends and Issues II-4
Young People Drive Lot of Mobile Content Usage II-4
Enterprise: A Critical Segment for Mobile Data Providers II-4
Mobile Social Networking, User-Generated Content Will Drive
Mobile Content II-5
Personalised Mobile Content Services: A Form of Articulacy II-5
SMS to Dominate Worldwide Messaging Revenues II-5
Premium SMS: The New Money Spinner II-6
MMS, IMS: Next Generation Mobile Messaging II-6
Premium Mobile Content Market to Thrive, Post Recession II-7
Mobile Advertising Deriving Opportunities from Recession II-7
Mobile Games Will Enjoy Healthy Growth II-7
3G Mobile Communications Offer a Business Case for Mobile
Gaming II-8
Women: Major Revenue Spinners in the Mobile Games Market II-8
Mobile Mania! II-8
Ad-Funded Mobile Games II-9
Mobile Music Is Key to World MME Service Market II-9
Innovations Drive Mobile Music Market II-9
Key Challenges to Market II-10
Availability of 'Free' Content Cause Premium Mobile Services
Unreasonable II-10
A Shift in Preferences For Expenditures of Consumer Dollars II-10
Technology Barriers II-10

2. REGIONAL MARKET OVERVIEW II-11
North America II-11
Mobile Gaming - 'All Set' to Grow II-11
MME Services to Witness Growth II-11
Mobile TV - A Major Contributor to MME Services II-11
Ringtones On a Decline Growth Trajectory II-11
Table 2: US Market for Premium Mobile Downloadable Content
and Applications (2007 & 2010): Percentage Share Breakdown of
Mobile Informational Service Revenue by Application (includes
corresponding Graph/Chart) II-12

Table 3: US Market for Mobile Video Service (2007):
Percentage Share Breakdown of Revenue by Application

Table 4: US Market for Mobile Music (2007): Percentage Share
Breakdown of Revenue by Application (includes corresponding
Graph/Chart) II-12

Table 5: Mobile Content Market in US (Q2 2008): Breakdown of
Users by Service Type (includes corresponding Graph/Chart) II-13



Table 6: Mobile Gamers in the US (2008): Percentage Share
Breakdown by Gender II-14

Table 7: Mobile Game Publishing Market in the US (Q2 2008):
Percentage Share Breakdown of Value Sales by Key Players

Table 8: Top 5 Mobile Game Publishers in the US (Q2 2008):
Breakdown of Number of Downloads by Key Players (in Millions)

Table 9: North American Mobile Gaming Industry (2007):
Percentage Breakdown of Dollar Sales of Leading Players - EA
Mobile, Glu Mobile, Gameloft, Capcom Entertainment, Namco,
Hands-On Mobile, GOSUB 60, Konami, Superscape, RealNetworks
and Others (includes corresponding Graph/Chart) II-15
Europe II-15
Market Overview II-15
Increasing Mobile Broadband Penetration Will Spur Mobile
Content Services II-15
Mobile Games to Spur Demand for MME Services II-16
Inferior Visual Quality Inhibit Growth of Mobile TV II-16
Table 10: Mobile Content Market in Western Europe (2005):
Percentage Share Breakdown of Value Sales by Service Type

Table 11: Mobile Content Market in Europe (2010F):
Percentage Share Breakdown of Value Sales by Service Type
Asia-Pacific II-17
Asian Mobile Content Applications Market II-17
ARPUs To Decline in Mature Mobile Messaging Market II-18
Asian Mobile Video Services Market II-18
Asian Mobile TV Market II-18
Australia II-18
SMS Outrun Other Data Services II-18
Japan II-19
Overview II-19
Table 12: Japanese Mobile Content Market (2006): Percentage
Share Breakdown of Value Sales by Segment (includes
China II-20
Overview II-20
Mobile Gaming Market II-20
Customization Nature Keeps Mobile Advertising Spending on
the Rise II-20



India II-20
Outlook II-20
Mobile Gaming Poised for Robust Growth II-21
Table 13: Indian Gaming Industry (2009): Percentage Share
Breakdown by Gaming Platform - Mobile, PC and Internet
Mobile TV Services in India - An Overview II-21
Future of Mobile Content Services II-22
South Korea II-22
Overview II-22
Tough Market Conditions II-22
Latin America II-23
Adult Mobile Content to Witness Growth II-23
Table 14: Argentine Mobile Messaging Market (2006 & 2008):
Percentage Share of Revenues by Service Type - SMS and MMS II-23

Table 15: Brazilian Mobile Messaging Market (2006 & 2008):

Table 16: Chilean Mobile Messaging Market (2006 & 2008):

Table 17: Colombian Mobile Messaging Market (2006 & 2008):

Table 18: Mexican Mobile Messaging Market (2006 & 2008):

Table 19: Venezuelan Mobile Messaging Market (2006 & 2008):

Table 20: Argentine Mobile Content Services Market (2006 &
2008): Percentage Breakdown of Revenue by Service Type

Table 21: Argentine Mobile Content Services Market (2005):
Percentage Breakdown of Revenue by Company (includes

Table 22: Brazilian Mobile Content Services Market (2006 &

Table 23: Brazilian Mobile Content Services Market (2005):

Table 24: Chilean Mobile Content Services Market (2006 &




Table 25: Chilean Mobile Content Services Market (2005):

Table 26: Columbian Mobile Content Services Market (2006 &

Table 27: Columbian Mobile Content Services Market (2005):

Table 28: Mexican Mobile Content Services Market (2006 &

Table 29: Mexican Mobile Content Services Market (2005):

Table 30: Venezuelan Mobile Content Services Market (2006 &

Table 31: Venezuelan Mobile Content Services Market (2005):
Rest of World II-31
Middle East II-31
South Africa II-31

3. PRODUCT OVERVIEW II-32
Introduction II-32
Types of Mobile Content Services II-32
Mobile Messaging Services II-32
Short Messaging Service (SMS) II-32
Multimedia Messaging Service (MMS) II-33
Other Messaging Services II-33
Mobile Browsing II-34
Mobile Games II-34
Mobile Music II-34
Mobile Video and Radio II-34
Mobile TV II-35
Wallpapers/Images II-35
Alerts II-35

4. RECENT INDUSTRY ACTIVITY II-36



Bharti Airtel Signs Deal with Manchester United II-36
Zed Takes Over Player X II-36
MobiTV Enters Into Partnership with Sun Microsystems II-36
Twistbox Entertainment Signs Distribution Agreement with
Private Media Group II-36
Azuki Systems and Ad Infuse Sign Partnership Agreement II-37
FusionOne Enters into Partnership with Networks In Motion II-37
Media-Saturn Holding Acquires Majority Interest in 24-7
Entertainment II-37
Zain Signs Partnership Agreement with Rotana II-37
mjoy Signs Agreement with FMD II-38
Verizon Collaborates with FusionOne II-38
Tanla Solution Enters into Joint Venture with ZED Worldwide II-38
Sumitomo Acquires Minority Stake in Merchantrade II-38
FusionOne Enters into Partnership with Susteen II-39
Telstra Takes Over Chinese Telecom Service Operators II-39
NetSol Technologies Europe Signs LOI with ID Interactive II-39
Sybase Acquires Paybox Solutions II-39
m-Wise Enters into Partnership with Boltcel II-40
Research In Motion to Acquire Chalk Media II-40
BET Mobile Enters into Partnership with PlayPhone II-40
INgrooves Enters into Agreement with Myxer II-40
IMI Takes Over dx3 II-40
Mobivention Takes Over Airmotion's Content Business II-41
PlayPhone Takes Over Pitch Entertainment Group II-41
Mandalay Media Merges with Twistbox Entertainment II-41
New Motion Merges with Traffix II-41
Droplet Technology Takes Over Sipcall II-42
Neomobile SpA Signs Agreement with Arena Mobile II-42
STC Establishes a Mobile Content JV II-43
Mandalay Media Acquires AMV Holding Limited II-43
FoneNet and Guangdong TV Signs Contract II-43
News Corp Takes Over Jamba II-43
Alcatel-Lucent Acquires Motive II-43
Whoop acquires XOsphere II-44
Mukta Arts Purchases Coruscant Tec II-44
InfoGin Signs Agreement with Microsoft II-44
Reliance Communications Signs Agreement with BBC World News II-44
Zed Takes Over Mobitween II-44
Info2cell.com Enters into Partnership with Future TV II-45
Globe Takes Over EGG II-45
Ofer Media Acquires Minority Stake in Logia Mobile II-45
FusionOne Enters into Partnership with Five Companies II-45
Diemo Enters into Agreement with XIUS-bcgi II-45
Mobopia and Access Enter into Strategic Partnership II-46
Sybase 365 Purchases Hubbing Service II-46
PlayPhone Enters into Partnership with Virgin Mobile USA II-46
New Motion Takes Over Assets of Ringtone.com II-47
Teleunit to Divest Minority Interest in Neomobile II-47
Conmio and TietoEnator Sign Deal with DNA II-47



Tanla Solutions Acquires Stake in Openbit OY II-47
Qualcomm and Universal Music Group Ink Agreement to Enhance
Direct-to-Consumer Mobile Services II-48
Firehot Solutions and Amika Mobile Sign Partnership Agreement
to Offer SMS Services II-48
dotMobi Takes Over Mowser's Intellectual Property Assets II-48
MobiVentures Takes Over Purepromoter Limited II-49
Zodiac Interactive Divests Zodiogo II-49
MobiVentures Takes Over Move2Mobile II-49
Contec Innovations and Danet Signs Agreement for Mobile
Services Delivery II-49
Artificial Life and Thumbplay Sign Agreement II-49
Navteq Enters into Partnership with Telefonica II-50
ClearSky Mobile Media and Guamcell Sign Contract II-50
Microsoft Chooses Viigo to Showcase Mobile Services II-50
LMT Chooses Irdeto's Mobile TV Security Solution II-50
SendMe and IODA Enter into Partnership II-51
China Mobile Teams up with 724 Solutions II-51
SendMe Enters into Agreement with EMI Music II-51
Artificial Life Collaborates with PlayPhone II-51
WIN Acquires Pocket Group II-52
Claro Bags Contract from Amdocs II-52
Call Genie Takes Over PhoneSpots II-52

5. PRODUCT LAUNCHES II-53
Saba Unveils Saba Publisher 9.0 II-53
Mobile Distillery Unveils Alembic 2.0 II-53
DIDMO Launches Magmito II-53
ABC Mobile Unveils New Website II-54
iLoop Mobile Introduces mFinityâ ¢ Version 4.9 II-54
FutureDial Unveils Retail Management Solution Version 4.0 II-54
Discovery Communications Launches Mobile Content Services II-54
Starfish Mobile International, Telekom Network Malawi Partner
to Launch Mobile Content Services II-55
Sprint Selects ChangingWorlds to Deliver Mobile Services II-55
Info2cell, ADU Ink Joint Venture to Offer MMS and SMS Content
Services II-55
AIS, TrueMove, and DTAC Select MCN to launch SMS Triggered
Search Services II-56
PT Media Nusantara Citra and PT Trikomsel Oke Introduce
Mobile Content Services II-56
BSNL Rolls Out 3G Mobile and Voice Data Services II-56
Private Media Group and Mobile Streams Unveil Private.mobi II-56
MobiTV Rolls Out Optimized Delivery Server II-57

6. FOCUS ON SELECT PLAYERS II-58
Network Operators/Service Providers II-58
AT&T Inc (USA) II-58
Bharti Airtel Limited (India) II-58
China Telecom Corporation Limited (China) II-58



FusionOne Inc. (USA) II-58
NTT Docomo (Japan) II-59
SK Telecom (Korea) II-59
Sprint Nextel Corporation (USA) II-59
T-Mobile USA Inc. (USA) II-59
Telstra Corporation Ltd (Australia) II-59
Thumbplay Inc (USA) II-60
Verizon Wireless (USA) II-60
Virgin Mobile USA (USA) II-60
Application Developers/ Content Service Providers II-60
Electronic Arts, Inc. (USA) II-60
EA Mobile, Inc. (USA) II-61
Jadestone Group AB (Sweden) II-61
Hands-On Mobile, Inc. (USA) II-61
Research In Motion Limited (Canada) II-62
Square Enix Holdings Co. Ltd (USA) II-62
Eidos Plc (UK) II-62

7. GLOBAL MARKET PERSPECTIVE II-63
Table 32: World Recent Past, Current & Future Analysis for
Mobile Content Services by Geographic Region - North America,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales in US$ Million for
Years 2006 through 2015 (includes corresponding Graph/Chart) II-63

Table 33: World 10-Year Perspective for Mobile Content
Services by Geographic Region - Percentage Breakdown of Dollar
Sales for North America, Europe, Asia-Pacific, Latin America
and Rest of World for Years 2006, 2009 & 2015 (includes

III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 70 (including Divisions/Subsidiaries - 71)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 32
Canada 3
Japan 2
Europe 15
France 1
Germany 1
The United Kingdom 4
Italy 2
Spain 1
Rest of Europe 6
Asia-Pacific (Excluding Japan) 14



Middle East 4
Africa 1
------------------------------------------



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