SynopsisThe report provides top-level market analysis, information and insights, including:' Historic and forecast market sizes covering the entire Chinese travel intermediaries industry' Insights into market entry strategies adopted by foreign companies to enter the market in China' Detailed analysis of marketing strategies adopted by travel intermediaries in China' Descriptions and market outlooks for various sectors in the Chinese travel intermediaries industry, such as travel agents, tour operators and online travel sitesExecutive SummaryOver the last few decades, tourism in China has expanded as a result of the beginning of reform and opening up of the industry in the country. The emergence of a newly-rich middle class and an easing of restrictions on movement by the Chinese authorities have supported the growth of travel and tourism, and China has become one of the world's most popular inbound and outbound tourist destinations. Indeed, China represented the third most visited country in the world in 2011. The increase in tourist volumes and subsequent growth in the travel intermediaries industry can be attributed to factors such as robust global economic growth, initiatives by the Chinese government to promote tourism and the increasing volume of business activities, which have driven demand for business tourism and travel services between 2007 and 2011. During the review period, the Chinese travel intermediaries industry registered a CAGR of 17.1% to reach a market size of US$502.7 billion in 2011.ScopeThis report provides an extensive analysis of the travel intermediaries industry in China: ' It details historical values for the Chinese travel intermediaries industry for 2007'2011, along with forecast figures for 2012'2016' It provides top-level analysis of the overall travel intermediaries industry, as well as individual category values for both the 2007'2011 review period and the 2012'2016 forecast period.' The report provides a detailed analysis of demand drivers, market entry strategies and marketing and growth strategies in the Chinese travel intermediaries industry' The report profiles the top travel intermediaries companies in ChinaReasons To Buy' Take strategic business decisions using top-level historic and forecast market data related to the Chinese travel intermediaries industry and each sector within it' Understand the demand and supply-side dynamics within the Chinese travel intermediaries industry, along with key market trends and growth opportunities' Assess the competitive landscape in the travel intermediaries industry in China, and formulate effective market-entry strategies' Identify the growth opportunities and industry dynamics within the travel intermediaries industry's key categories, including travel agents, tour operators and online travel sites Key Highlights' China's strong economic forecast and positive business confidence will fuel growth in the travel intermediaries industry' The Chinese travel intermediaries industry is projected to grow from CNY533.6 billion in 2012 to CNY633.3 billion in 2016 and record a CAGR of 4.4% during the forecast period' China has adopted new travel agency regulations and lifted restrictions on foreign owned travel agencies' Mobile travel applications are expected to change the dynamics of the overall travel intermediaries industry' Social media is emerging as an innovative marketing strategy to reach vast audiences across the country' Metasearch engines are the latest innovation in the online travel sites marketCompanies MentionedChina International Travel Service Limited (CITS)China Odyssey Tours (China Odyssey)China Connection Tours (CCT)WildChinaCtrip.com International Ltd.eLong, Inc.

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Emerging Opportunities and Growth Prospects in the Chinese Travel
Intermediaries Industry: Analyses and Forecasts to 2016
Published on January 2012
Report Summary
Synopsis
The report provides top-level market analysis, information and insights, including:
' Historic and forecast market sizes covering the entire Chinese travel intermediaries industry
' Insights into market entry strategies adopted by foreign companies to enter the market in China
' Detailed analysis of marketing strategies adopted by travel intermediaries in China
' Descriptions and market outlooks for various sectors in the Chinese travel intermediaries industry, such as travel agents, tour
operators and online travel sites
Executive Summary
Over the last few decades, tourism in China has expanded as a result of the beginning of reform and opening up of the industry in the
country. The emergence of a newly-rich middle class and an easing of restrictions on movement by the Chinese authorities have
supported the growth of travel and tourism, and China has become one of the world's most popular inbound and outbound tourist
destinations. Indeed, China represented the third most visited country in the world in 2011. The increase in tourist volumes and
subsequent growth in the travel intermediaries industry can be attributed to factors such as robust global economic growth, initiatives
by the Chinese government to promote tourism and the increasing volume of business activities, which have driven demand for
business tourism and travel services between 2007 and 2011. During the review period, the Chinese travel intermediaries industry
registered a CAGR of 17.1% to reach a market size of US$502.7 billion in 2011.
Scope
This report provides an extensive analysis of the travel intermediaries industry in China:
' It details historical values for the Chinese travel intermediaries industry for 2007'2011, along with forecast figures for 2012'2016
' It provides top-level analysis of the overall travel intermediaries industry, as well as individual category values for both the 2007'2011
review period and the 2012'2016 forecast period.
' The report provides a detailed analysis of demand drivers, market entry strategies and marketing and growth strategies in the
Chinese travel intermediaries industry
' The report profiles the top travel intermediaries companies in China
Reasons To Buy
' Take strategic business decisions using top-level historic and forecast market data related to the Chinese travel intermediaries
industry and each sector within it
' Understand the demand and supply-side dynamics within the Chinese travel intermediaries industry, along with key market trends
and growth opportunities
' Assess the competitive landscape in the travel intermediaries industry in China, and formulate effective market-entry strategies
' Identify the growth opportunities and industry dynamics within the travel intermediaries industry's key categories, including travel
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agents, tour operators and online travel sites
Key Highlights
' China's strong economic forecast and positive business confidence will fuel growth in the travel intermediaries industry
' The Chinese travel intermediaries industry is projected to grow from CNY533.6 billion in 2012 to CNY633.3 billion in 2016 and record
a CAGR of 4.4% during the forecast period
' China has adopted new travel agency regulations and lifted restrictions on foreign owned travel agencies
' Mobile travel applications are expected to change the dynamics of the overall travel intermediaries industry
' Social media is emerging as an innovative marketing strategy to reach vast audiences across the country
' Metasearch engines are the latest innovation in the online travel sites market
Companies Mentioned
China International Travel Service Limited (CITS)
China Odyssey Tours (China Odyssey)
China Connection Tours (CCT)
WildChina
Ctrip.com International Ltd.
eLong, Inc.
Table of Content
Table of Contents
1 Executive Summary
2 Chinese Travel Intermediaries Industry Market Environment
2.1 Macroeconomic Fundamentals
2.1.1 GDP at constant price
2.1.2 GDP split by key sector
2.1.3 Inflation rate
2.2 Business Confidence
2.3 Consumer Confidence
3 Market Size and Growth Potential of The Chinese Travel Intermediaries Industry
3.1 Travel Agents
3.1.1 Travel agents market size by revenue source
3.2 Tour operators
3.2.1 Tour operators market size by revenue source
3.3 Online Travel Sites
3.3.1 Online travel sites market size by revenue source
4 Key Demand Drivers of the Chinese Travel Intermediaries Industry
4.1 Tourist Volume
4.2 Tourist Volume by Type of Tourist
4.3 Spending Pattern of Domestic and International Tourists
4.4 Total Internet Subscription
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5 Market Entry Strategy for Chinese Travel Intermediaries
5.1 Market Regulations
5.2 Market Entry Route
5.3 Mergers and Acquisitions
6 Marketing and Growth Strategies for Chinese Travel Intermediaries
6.1 Meta search engines
6.2 Mobile travel applications
6.3 Cross-marketing activities
6.4 Leveraging social media
6.5 Growing demand for corporate packages and travel management solutions
7 Competitive Landscape of the Chinese Travel Intermediaries
7.1 Travel Agents Competitive Landscape
7.1.1 China International Travel Service Limited (CITS)
7.1.2 China Odyssey Tours (China Odyssey)
7.2 Tour Operators Competitive Landscape
7.2.1 China Connection Tours (CCT)
7.2.2 WildChina
7.3 Online Travel Agent Competitive Landscape
7.3.1 Ctrip.com International Ltd.
7.3.2 eLong, Inc.
8 Appendix
8.1 About BRICdata
8.2 Methodology
8.3 Definitions
8.4 Disclaimer
8.5 Definitions
8.6 Disclaimer
List of Tables
Table 1: Chinese GDP at Constant Prices (US$ billion), (Base Year 1999'2000), 2007'2016
Table 2: Chinese Inflation (%), 2007'2016
Table 3: Chinese Annual Disposable Income at Constant Prices (US$ Trillion), (Base Year 1999'2000), 2007'2016
Table 4: China 'Total Market Size of Travel Intermediaries (CNY Million), 2007'2011
Table 5: China 'Total Market Size of Travel Intermediaries (CNY Million), 2012'2016
Table 6: China ' Total Market Size of Travel Agents (CNY Million), 2007'2011
Table 7: China ' Total Market Size of Travel Agents (CNY Million), 2012'2016
Table 8: China ' Market Size of Travel Agents (CNY Million), 2007'2011
Table 9: China ' Market Size breakdown of Travel Agents by Revenue Source (CNY Million), 2012'2016
Table 10: China ' Market Size of Tour Operators (CNY Million), 2007'2011
Table 11: China ' Market Size of Tour Operators (CNY Million), 2012'2016
Table 12: China ' Market Size of Tour Operators (CNY Million), 2007'2011
Table 13: China ' Market Size breakdown of Tour Operators by Revenue Source (CNY Million), 2012'2016
Table 14: China ' Market Size of Online Travel Sites (CNY Million), 2007'2011
Table 15: China ' Market Size of Online Travel Sites (CNY Million), 2012'2016
Table 16: China ' Market Size Breakdown of Online Travel Sites by Revenue Source (CNY Million),
Table 17: China ' Market Size Breakdown of Online Travel Sites by Revenue Source (CNY Million),
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Table 18: Multinational Travel Intermediaries Operating in China
Table 19: China International Travel Service Limited, Key Facts
Table 20: China International Travel Service Limited, Main Products and Services
Table 21: China International Travel Service Limited, Key Employees
Table 22: China Odyssey Tours, Key Facts
Table 23: China Odyssey Tours, Main Products and Services
Table 24: China Odyssey Tours, Key Employees
Table 25: China Connection Tours, Key Facts
Table 26: China Connection Tours, Main Products and Services
Table 27: China Connection Tours, Key Employees
Table 28: WildChina, Key Facts
Table 29: WildChina,, Main Products and Services
Table 30: WildChina, Key Employees
Table 31: Ctrip.com, Key Facts
Table 32: Ctrip.com, Main Services
Table 33: Ctrip.com, Key Employees
Table 34: eLong, Inc., Key Facts
Table 35: eLong, Inc., Main Services
Table 36: eLong, Inc., Key Employees
Table 37: Market Intelligence Travel and Tourism Definitions
List of Figures
Figure 1: Chinese GDP at Constant Prices (US$ billion), (Base Year 1999'2000), 2007'2016
Figure 2: Chinese GDP split by key segments (% of GDP), 2007 and 2011
Figure 3: Chinese Inflation (%), 2007'2016
Figure 4: China Business Confidence Index, 2008'2011
Figure 5: China Consumer Confidence Index, 2008'2011
Figure 6: Chinese Annual Disposable Income at Constant Prices (US$ Trillion), (Base Year 1999'2000), 2007'2016
Figure 7: China Unemployment Rate, 2007'2016
Figure 8: China ' Total Market Size of Travel Intermediaries (CNY Million), 2007'2011
Figure 9: China ' Total Market Size of Travel Intermediaries (CNY Million), 2012'2016
Figure 10: China ' Total Market Size of Travel Agents (CNY Million), 2007'2011
Figure 11: China ' Total Market Size of Travel Agents (CNY Million), 2012'2016
Figure 12: China ' Market Size Breakdown of Travel Agents by Revenue Source (%), 2007'2011
Figure 13: China ' Market Size breakdown of Travel Agents by Revenue Source (%), 2012'2016
Figure 14: China ' Total Market Size of Tour Operators (CNY Million), 2007'2011
Figure 15: China ' Total Market Size of Tour Operators (CNY Million), 2012'2016
Figure 16: China ' Market Size Breakdown of Tour Operators by Revenue Source (%), 2007'2011
Figure 17: China ' Market Size breakdown of Tour Operators by Revenue Source (%), 2012'2016
Figure 18: China ' Total Market Size of Online Travel Sites (CNY Million), 2007'2011
Figure 19: China ' Total Market Size of Online Travel Sites (CNY Million), 2012'2016
Figure 20: China ' Market Size Breakdown of Online Travel Sites by Revenue Source (%), 2007'2011
Figure 21: China ' Market Size Breakdown of Online Travel Sites by Revenue Source (%), 2012'2016
Figure 22: China ' Travel Intermediaries Industry, Demand Drivers
Figure 23: China ' Total Tourists Volume (In Million), 2007'2016
Figure 24: China ' Tourist Volume by Type (In Million) Vs. Travel Intermediaries Industry Size (CNY Million), 2007'2016
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Figure 25: China ' Total Spending Pattern of Domestic Tourists by Category (CNY Million), 2007'2016
Figure 26: China ' Total Spending Pattern of Inbound Tourists by Category (CNY Million), 2007'2016
Figure 27: China ' Internet Subscriptions (Millions), 2007'2016
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