Cochlear Limited Market Share Analysis

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Cochlear Limited Market Share Analysis
Published on October 2010

Report Summary


Summary

GlobalData's new report, 'Cochlear Limited Market Share Analysis' provides in-depth information on Cochlear's market position in the
different medical equipment markets it operates in. The report provides Cochlear's market share information in one key market
category ' Hearing Implants. The report also provides data and information on the overall competitive landscape of the markets, the
company operates in. The report is supplemented with global corporate-level profile with information on the company's business
segments, major products and services, competitors, locations and subsidiaries, financial deals and other key developments.

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house
analysis by GlobalData's team of industry experts.

Scope

- Global company shares (in Revenues) information for the key markets Cochlear operates in ' ENT Devices.
- Cochlear's company shares (in Revenues) information for all the key countries the company has presence in ' United States,
Canada, UK, Germany, France, Italy, Spain, Japan, China, India, and Australia.
- Cochlear's company shares (in Revenues) information for all the key market category the company has presence in ' Hearing
Implants
- All the key data-points are for 2009 and cover all the key regions ' North America, Europe, Asia Pacific (APAC), and Middle East and
Africa (MEA).
- Global corporate-level profile with information on the company's business segments, major products and services, competitors, and
locations and subsidiaries.
- The company profile is also supplemented with a SWOT Analysis with in-depth information and analysis of the company's value
proposition and the business climate it operates in.
- Comprehensive coverage of the latest financial deals involving the company and its subsidiaries, if any ' Mergers & Acquisitions
(M&A), Asset Transactions, PE/VC, Equity Offerings, Debt Offerings, and Partnerships.

Reasons to buy

- Develop sales and marketing strategies by identifying who-stands-where in the markets, Cochlear operates in.
- Plan your competition strategies by identifying the company's shares in the markets and geographic regions it operates in.
- Design your own inorganic growth and business-collaboration strategies by understanding the financial deals your competitors are
involved in.
- Advance your understanding of the competitive landscape and the competitors by leveraging on the data and information provided in
the report.
- Support your overall business strategies by leveraging on the key data and information provided in the report, which includes but not
limited to Cochlear's market positions.

Cochlear Limited Market Share Analysis Page 1/7


Table of Content

1 Table of Contents 2
1.1 List of Tables 6
1.2 List of Figures 8
2 Introduction 9
2.1 What Is This Report About' 9
3 Definitions of Markets/Categories Covered 10
3.1 ENT Devices 10
3.1.1 Diagnostic Devices 10
3.1.2 Hearing Aid Devices 10
3.1.3 Hearing Implants 10
4 Company Snapshot 11
4.1 Key Information 11
4.2 Company Overview 11
4.3 Financial Performance 11
4.4 SWOT Snapshot 11
5 Business Description 12
5.1 Business Overview 12
5.2 Implantable Hearing Devices 12
5.2.1 Overview 12
5.2.2 Financials 12
5.2.3 Market View 12
5.2.4 Key Strategies 12
5.3 Major Products and Services 13
5.3.1 Overview 13
6 History 14
7 Business Strategy 18
7.1 Mission Statement 18
8 SWOT Analysis 19
8.1 Overview 19
8.2 Cochlear Limited Strengths 20
8.2.1 Focused Research and Development Activities 20
8.2.2 Diversified Geographic Presence 20
8.2.3 Expanding Market Share in the Sector 20
8.2.4 Efficient Use of Resources 20
8.2.5 Strong Liquidity Position 20
8.2.6 Strong Growth Prospects 21
8.3 Cochlear Limited Weaknesses 21
8.3.1 Patent Infringement Claims 21
8.3.2 Increasing SG&A Expenses 21
8.3.3 Government Investigation 21
8.4 Cochlear Limited Opportunities 22
8.4.1 Product Expansion 22
8.4.2 Acquisitions 22
8.4.3 Relocation 22
8.4.4 Growing Aged Population 22
8.4.5 Growing Hearing Implants Market 22



8.5 Cochlear Limited Threats 23
8.5.1 Technological Developments 23
8.5.2 Changes in Reimbursement Policies 23
8.5.3 Stringent Regulations 23
9 Competitors 24
10 Competitive Landscape 25
10.1 ENT Devices, Global, Company Share (%), 2009 25
11 Cochlear Limited Medical Equipment Market Share Analysis 27
11.1 Cochlear Limited, ENT Devices, Global, Market Share (2009) 27
11.2 Cochlear Limited, Asia-Pacific, Market Share (2009) 28
11.3 Cochlear Limited, Europe, Market Share (2009) 29
11.4 Cochlear Limited, Middle East and Africa, Market Share (2009) 31
11.5 Cochlear Limited, North America, Market Share (2009) 32
11.6 Cochlear Limited, South and Central America, Market Share (2009) 33
12 Cochlear Limited Medical Equipment Market Share Analysis by Category 34
12.1 Cochlear Limited, ENT Devices, Global, Category Revenue Share (2009) 34
12.2 Cochlear Limited, Asia-Pacific, Category Revenue Share (2009) 35
12.2.1 Cochlear Limited, Australia, Category Revenue Share (2009) 35
12.2.2 Cochlear Limited, China, Category Revenue Share (2009) 35
12.2.3 Cochlear Limited, India, Category Revenue Share (2009) 36
12.2.4 Cochlear Limited, Japan, Category Revenue Share (2009) 36
12.2.5 Cochlear Limited, Other Asia-Pacific, Category Revenue Share (2009) 36
12.3 Cochlear Limited, Europe, Category Revenue Share (2009) 37
12.3.1 Cochlear Limited, France, Category Revenue Share (2009) 37
12.3.2 Cochlear Limited, Germany, Category Revenue Share (2009) 37
12.3.3 Cochlear Limited, Italy, Category Revenue Share (2009) 38
12.3.4 Cochlear Limited, Spain, Category Revenue Share (2009) 38
12.3.5 Cochlear Limited, United Kingdom, Category Revenue Share (2009) 38
12.3.6 Cochlear Limited, Other Europe, Category Revenue Share (2009) 39
12.4 Cochlear Limited, Middle East and Africa, Category Revenue Share (2009) 40
12.5 Cochlear Limited, North America, Category Revenue Share (2009) 41
12.5.1 Cochlear Limited, Canada, Category Revenue Share (2009) 41
12.5.2 Cochlear Limited, United States, Category Revenue Share (2009) 41
12.6 Cochlear Limited, South and Central America, Category Revenue Share (2009) 42
12.6.1 Cochlear Limited, Brazil, Category Revenue Share (2009) 42
12.6.2 Cochlear Limited, Other South and Central America, Category Revenue Share (2009) 42
13 Share Holding Structure 43
14 Key Employees 44
15 Key Employee Biographies 45
16 Company Statement 46
17 Locations And Subsidiaries 48
17.1 Head Office 48
17.2 Other Locations & Subsidiaries 48
18 Financial Deals Landscape 50
18.1 Cochlear Limited, Deals Volume Summary, 2005 to YTD 2010 50
19 Cochlear Limited Detailed Deal Summary 52
19.1 Asset Purchase 52
19.1.1 Cochlear To Acquire Technology Rights From Otologics 52
19.2 Acquisition 53
19.2.1 Cochlear Acquires Entific From Nobel Biocare, CapMan And Investor Growth Capital 53



20 Appendix 55
20.1 Research Methodology 56
20.2 Secondary Research 56
20.3 Primary Research 57
20.4 Models 57
20.5 Forecasts 57
20.6 Expert Panels 57
20.7 GlobalData Consulting 58
20.8 Currency Conversion 59
20.9 Contact Us 60
20.10 Disclaimer 60

1.1 List of Tables
Table 1: Cochlear Limited, Key Facts, 2009 11
Table 2: Cochlear Limited, SWOT Analysis, 2009 19
Table 3: ENT Devices, Global, Company Share by Revenue ($m), 2009 26
Table 4: Cochlear Limited, ENT Devices, Global, Revenue ($m) and Market Share (%), 2009 27
Table 5: Cochlear Limited, ENT Devices, Asia-Pacific, Revenue ($m) and Market Share (%), 2009 28
Table 6: Cochlear Limited, ENT Devices, Europe, Revenue ($m) and Market Share (%), 2009 30
Table 7: Cochlear Limited, ENT Devices, Middle East and Africa, Revenue ($m) and Market Share (%), 2009 31
Table 8: Cochlear Limited, ENT Devices, North America, Revenue ($m) and Market Share (%), 2009 32
Table 9: Cochlear Limited, ENT Devices, South and Central America, Revenue ($m) and Market Share (%), 2009 33
Table 10: Cochlear Limited, ENT Devices, Global, Revenue ($m) and Market Share (%) by Category, 2009 34
Table 11: Cochlear Limited, ENT Devices, Asia-Pacific, Revenue ($m) and Market Share (%) by Category, 2009 35
Table 12: Cochlear Limited, ENT Devices, Australia, Revenue ($m) and Market Share (%) by Category, 2009 35
Table 13: Cochlear Limited, ENT Devices, China, Revenue ($m) and Market Share (%) by Category, 2009 35
Table 14: Cochlear Limited, ENT Devices, India, Revenue ($m) and Market Share (%) by Category, 2009 36
Table 15: Cochlear Limited, ENT Devices, Japan, Revenue ($m) and Market Share (%) by Category, 2009 36
Table 16: Cochlear Limited, ENT Devices, Other Asia-Pacific, Revenue ($m) and Market Share (%) by Category, 2009 36
Table 17: Cochlear Limited, ENT Devices, Europe, Revenue ($m) and Market Share (%) by Category, 2009 37
Table 18: Cochlear Limited, ENT Devices, France, Revenue ($m) and Market Share (%) by Category, 2009 37
Table 19: Cochlear Limited, ENT Devices, Germany, Revenue ($m) and Market Share (%) by Category, 2009 37
Table 20: Cochlear Limited, ENT Devices, Italy, Revenue ($m) and Market Share (%) by Category, 2009 38
Table 21: Cochlear Limited, ENT Devices, Spain, Revenue ($m) and Market Share (%) by Category, 2009 38
Table 22: Cochlear Limited, ENT Devices, United Kingdom, Revenue ($m) and Market Share (%) by Category, 2009 38
Table 23: Cochlear Limited, ENT Devices, Other Europe, Revenue ($m) and Market Share (%) by Category, 2009 39
Table 24: Cochlear Limited, ENT Devices, Middle East and Africa, Revenue ($m) and Market Share (%) by Category, 2009 40
Table 25: Cochlear Limited, ENT Devices, North America, Revenue ($m) and Market Share (%) by Category, 2009 41
Table 26: Cochlear Limited, ENT Devices, Canada, Revenue ($m) and Market Share (%) by Category, 2009 41
Table 27: Cochlear Limited, ENT Devices, United States, Revenue ($m) and Market Share (%) by Category, 2009 41
Table 28: Cochlear Limited, ENT Devices, South and Central America, Revenue ($m) and Market Share (%) by Category, 2009 42
Table 29: Cochlear Limited, ENT Devices, Brazil, Revenue ($m) and Market Share (%) by Category, 2009 42
Table 30: Cochlear Limited, ENT Devices, Other South and Central America, Revenue ($m) and Market Share (%) by Category,
2009 42
Table 31: Cochlear Limited, Share Holding Structure 43
Table 32: Cochlear Limited, Key Employees 44
Table 33: Cochlear Limited, Other Locations 48
Table 34: Cochlear Limited, Subsidiaries 48
Table 35: Cochlear Limited, Deals Volume Summary, 2005 to YTD 2010 50
Table 36: Cochlear Limited, Deals Summary, 2005 to YTD 2010 51



Table 37: Cochlear To Acquire Technology Rights From Otologics 52
Table 38: Cochlear Acquires Entific From Nobel Biocare, CapMan And Investor Growth Capital 53
Table 39: USD to Local Currency, Average Exchange Rate 2009 59

1.2 List of Figures

Figure 1: ENT Devices, Global, Company Share (%), 2009 25
Figure 2: Cochlear Limited, ENT Devices, Global, Market Share (%), 2009 27
Figure 3: Cochlear Limited, ENT Devices, Asia-Pacific, Market Share (%), 2009 28
Figure 4: Cochlear Limited, ENT Devices, Europe, Market Share (%), 2009 29
Figure 5: Cochlear Limited, ENT Devices, Middle East and Africa, Market Share (%), 2009 31
Figure 6: Cochlear Limited, ENT Devices, North America, Market Share (%), 2009 32
Figure 7: Cochlear Limited, ENT Devices, South and Central America, Market Share (%), 2009 33
Figure 8: Cochlear Limited, Deals Volume Summary, 2005 to YTD 2010 50

Companies mentioned
Advanced Bionics Corporation
Elkon Private Limited
Envoy Medical Corporation
GN ReSound A/S
Lisound Hearing Aid (Fuzhou) Co., Ltd.
MED-EL
Neurelec
RION Co., Ltd.
Siemens Healthcare
SONIC INNOVATIONS, INC.
Sonova Holding AG
Starkey Laboratories, Inc.
Welch Allyn Inc.
Widex A/S
William Demant Holding A/S



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