The goals of this research study are to provide a broad understanding of purchasing trends surrounding broadcast equipment (which includes video servers, cameras, and encoders) among broadcasters in the United States and Canada. This research study also investigates what factors are considered important for purchasing decisions'such as price, performance, and brand preference. The study also enables readers to understand how small (those with 100 or less employees) and large (those with more than 100 employees) broadcasters differ in their needs and perceptions, which allows for a better understanding of the market trends and outlook.

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2011 North America Broadcast Equipment Purchasing Trends
Published on March 2012
Report Summary
The goals of this research study are to provide a broad understanding of purchasing trends surrounding broadcast equipment (which
includes video servers, cameras, and encoders) among broadcasters in the United States and Canada. This research study also
investigates what factors are considered important for purchasing decisions'such as price, performance, and brand preference. The
study also enables readers to understand how small (those with 100 or less employees) and large (those with more than 100
employees) broadcasters differ in their needs and perceptions, which allows for a better understanding of the market trends and
outlook.
Table of Content
TABLE OF CONTENTS
Research Objectives and Methods 4
Executive Summary and Implications 12
Operations 15
Market Trends 23
Budget 29
Technical Equipment Brand Ownership 36
Video Cameras Usage And Ownership 49
Content Storage and Formats Usage 55
Server Usage and Ownership 61
Switchers 66
Encoders 71
Transcoders 74
Editing 77
Media Asset Management 80
Capture Card and Ownership 83
Appendices 88
The Frost & Sullivan Story 93
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2011 North America Broadcast Equipment Purchasing Trends
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