What you will learn. What type of creative work wins at direct award shows. This presentation is a look back at what direct marketing campaigns won Gold at the ADMA Awards covering the years 1982 up to 2006. I plan to update this presentation if you think its worth my while. Please let me know. Enjoy. Ps. And please share if you have learnt something from this presentation.

1. WHAT WINS
AWARDS

3. WHAT WINS
AWARDS

4. Ideas are your last legal means
of an unfair competitive advantage.

5. Results
Ideas +
__________
Awards

6. WHY ENTER
AWARDS

7. Awards are for everybody.

10. HOW YOU ARE
JUDGED

15. What impresses the judges.
1. Results
2. Ideas
3. Seamless campaigns
4. Innovation
5. Craftsmanship

16. What impresses the judges.
6. Humor, charm and wit
7. The unexpected
8. Emotion
9. Data
10. Brave Strategies

18. DISCOVERING
GOLD

19. 1982

28. 1993

59. The ADMA GOLD Talley 1981-1996
1982 1991 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

62. Missed?

66. Missed?

69. Missed?

86. Missed?

91. Golden Warren
1. Results - Increased customer acquisition by 60%
2. Ideas
3. Seamless campaigns
4. Innovation
5. Craftsmanship
6. Humor, wit and charm
7. The unexpected
8. Emotion
9. Data
10. New ways

98. Missed?

102. The ADMA GOLD Talley 1982-2006
1982 1991 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

103. 2007?

104. Ten ways to help you find GOLD
1. Select your very best work and enter in
every category available to you.
2. Follow the call for entry instructions to the letter.
3. Present your work professionally.
4. Spend the most time on writing the entry form.
5. Then have your best copywriter re-write it.

105. Ten ways to help you find GOLD
6. Demonstrate your campaign and idea.
7. Use catchy name. Egg Man Scotty Warren
8. Don t leave it till the last minute and do your
homework check past award books.
9. Don t break the entry rules by adding extra info, it
pisses off the judges.
10. Be your harshest critic check your entries and save
yourself some time and money.

106. BE LUCKY.
Thank you.