Be a courageous marketer What you will learn from this presentation is how to become a more courageous client. I will show you how you too can become known as a courageous marketer. The presentation is designed around three stories each aimed at inspiring you to follow a path to becoming more courageous in your job. Enjoy. Ps. And please share if you have learnt something from this presentation. 'Cesaret' = Courage A keynote presentation about courage and what it takes to be a courageous marketer. Given at the Eduworks, 9th Marketing Power Conference in Istanbul, Turkey.

1. cesaret
BREAKING POINT

2. 1.Personal Courage
3.Brand Courage
2.Marketing Courage
ourage is being
scared to death...
and saddling up anyway.

3. 1.
‘David Ogilvy’ by Harry Benson
kişisel
Cesaret
1.

4. At 38
David Ogilvy
started his agency
in New York.
cesaret
He had just
$6,000 and had
never written an
ad in his life.

7. “You will
be met”David Ogilvy

8. ‘David Ogilvy: Original Mad Man’ (2008 TV Movie)

14. 2.
Mc
bulmaN

15. No one ever got fired
for buying IBM

16. by Jean Pigozzi

19. Try new things
and risk failure
‘Fridge Kite’ by Banksy

20. ‘Parking’ by Banksy

21. 1. safe
‘3 Pencils’ by Lucille Clerc
2. surprising
3. cesur

22. Don’t be afraid
to seek help
‘The street is in play’ by Banksy

23. Always
seek the
truth about
your brand
‘Sweeper’ by Banksy

24. ‘Follow Your Dreams. Cancelled.’ by Banksy
Never give up

25. ‘No Future’ by Banksy

26. Have a plan

27. 3.
marka
Cesareti

28. AUSTRALIA’S THIRD
LARGEST BANK
REVENUE:
A$17.74 billion
PROFIT:
A$5.661 billion
ASSETS:
A$642.12 billion
EMPLOYEES:
48,239
CUSTOMERS:
10 million
Mike Smith - CEO ANZ Bank

29. communicate ANZ’s support for
diversity, respect and inclusion
in a fun and meaningful way.
Brief

36. https://www.youtube.com/watch?v=L-Oxzv5QOgg!

37. 62 million media impressions
70 countries
SONUCLAR

38. #GAYTM
SONUCLAR

39. SONUCLAR

40. cesaret
Mike Smith - CEO ANZ Bank

41. GAYTMS
In 2015

42. https://www.youtube.com/watch?v=LHUZkcKg3Ow!
!

44. teşekkür
ederimwww.slideshare.net/Reosurfer