Guerilla marketing by larry de vincenzi
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Guerilla marketing by larry de vincenzi
- 1. guerrilla marketing encountering your brand Larry marketing strategist Larry DeVincenzi BRAND DIRECTOR | BIGGEST LITTLE GROUP RENO-TAHOE AMA5.2.2013
- 2. The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The BasicsWhat Is It?
- 3. The Origins The term was coined and defined by Jay Conrad Levinson in his book “Guerrilla Marketing”.
- 4. Levinson’s Definitio The foundations of guerrilla marketing: Geared for the small business brand and entrepreneurial thinking. Based on human psychology instead of experience, judgment, and guesswork. Instead of money, the primary investments of marketing should be time, energy, and imagination. The primary statistic is amount of profits, not sales. Concentrate on how many new relationships are made each month. Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services. Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions. Forget about the competition and concentrate more on cooperating with other businesses.
- 5. Guerrilla marketing involves unusual approaches such as Unexpected Marketi street giveaways of products, pr stunts, etc. any unconventional marketing intended to get maximum results from minimal resources. intercept encounters in public places
- 6. More innovative approaches to Guerrilla marketing now utilize mobile digital technologies. The Digital to environmentally engage the consumer and create a memorable brand experience.
- 7. The Successful 5 Required Elements Creativity Unexpected More With Less Maximize Your Surroundings Interactive
- 8. Meile Makes It Memora
- 9. Less Is More
- 11. Engage Your Bran
- 13. Larry DeVincenzi Brand Director 775.771.7004 larry@biggestlittlegroup.com BiggestLittleGroup.com On Facebook search for biggest little group On Twitter: BiggestLittleGp integrated communications agency
Hinweis der Redaktion
- Sun Tzu, “The Art of War”
- In guerilla marketing, the world is your billboard / 30-second TV spot / lower-third. Guerilla marketing begins with out-of-the-box ideation. To develop on-target, unexpected, effective guerilla campaigns, throw convention to the wind and get your creative juices boiling. The heart of every successful guerilla campaign is creativity. Without it, you ’re conventional… or worse yet, annoying.
- A billboard is expected. On your way to work, there are always the same billboards—with bright colors, maybe a catchy line that makes you smile. It ’s expected. The German housewares manufacturer, Miele created a campaign that transformed a typically static flat billboard surface into so much more. To satirically demonstrate the power of their vacuum’s suction, they draped an actual hot air balloon over a billboard with their vacuum cleaner sucking the balloon into the the billboard.
- When brainstorming guerilla initiatives, it ’s easy to become fantastical and impractical. If you’re a smaller company with budgetary constraints, pasting a 20-foot soccer ball to the side of a building might not be the best consideration. Being reasonable, intelligent and unexpected stretches your creativity to develop a very effective guerilla campaign without an exorbitant budget.
- Lining the street with coffee cups does no one good. It ’s not intelligent, too abstract, not relatable and a pedestrian inconvenience. But if you utilize your environment in an unexpected, intelligent way–like Folgers, when they used the steam from manhole covers to show the steam from their coffee–you’re making more meaningful impressions.
- Though interactivity is not a staple in all guerilla campaigns, it brings the consumer / company relationship to a more meaningful space.
- I hope you all found the information and ideas I shared today helpful. In closing, I invite you to take down my contact information and contact me with any questions.