Renegade Photo Shoots: San Francisco 2008

2. October 2008
A year later and the Renegade Photo Shoots concept has taken on more legs and is
branching out to other cities, adding new adventures. This marks the second issue to profile
San Francisco Renegade exploits, whims and talent. We braved an October day where
most felt downpours were certain. Luckily the mild rain early in the day didn’t interfere with
our initial jaunt: photowalk South of Market. Even better, during the time we were indoors
occupied with the second photo challenge, the clouds were parting, the sun was moving
in, and the weather was warming. Midday brought full sun and helped us cross paths with
more than one young volunteer male sans shirt who desperately wanted to mix it with our
stunning model Karah during the always popular street fashion shoot.
Over the day, Renegades tested skills during four photo challenges:
Photowalking South of Market
AsiaSF night club performers in full drag
Street fashion with designer apparel
Commercial challenge: “Moody Cocktails on the Bar”
Rosemarie Lion, a Bay Area wedding and portrait photographer shares, “This was
the most eclectic photo day so far: inspiring and a fun way to explore different types
of photography one can’t do easily by oneself. You had a chance to try out a
high fashion shoot with real models plus designer clothing, a glamour drag queens
session, architectural photography at a hip bar in San Francisco–all demonstrated
by well known photographers. And what I loved most—everything done with a
renegade spirit!”
Byron Sands of Endless Mountains Studios in Pennsylvania says, “Renegade SF was
a great opportunity for stepping out of our worlds and watching other pros at work,
melding styles, and understanding how to draw from the eyes of each other. No
matter the reality of a scene, we each “see” it from our own experience.”
Craig Lee, San Francisco Chronicle photographer adds, “I really enjoyed being part
of the Renegade shooting experience because it gave me access to observing
and learning from photographers I was interested in meeting. This is a great way to
bring photographers together in a community.”
Renegade plans and organizes educational photography days with an aim to expose
participants to a variety of situations, subjects and environments not normally experi-
enced in their day-to-day work. At each assignment a lead photographer steps forward
to provide tips and tricks for best capturing the assignment. Participants interpret their
vision, share images with one another, and move on to the next shoot.
We’re developing more City Shoots to run alongside photo industry trade shows and
events such as PhotoPlus Expo, WPPI and PMA. We’re working on a new photo safari
program called Wine Country Photo Shoots. Like wine AND photography? The new Sip
and Shoot series is for amateur through advanced photographers interested in exploring
best vistas and vintages. And if you’re in the San Francisco area, be sure to catch our new
Meetup group, the Renegade Photo Shoots: Bay Area. This is a growing tightly-knit photo
collective interested in learning, sharing and shooting slightly eclectic subjects then work-
ing together to jointly promote and market.
Martha Blanchfield
Chief Renegade
martha@renegade-pr.com

3. Renegade City Shoots:
San Francisco 2008
October 4, 2008
Photowalking à la South of Market
Rick Oldano, The Digital Tourist
Only in San Fran – The Gender Illusionists
Kingmond Young, Kingmond Young Photography
Photo shoot at AsiaSF
Street Fashion with a House Painter
Rosemarie Lion, Lion Photography
Featuring fashions from Bay Area designer Cari Borja
Moody Cocktails on the Bar
Eric Neilsen, Eric Neilsen Photography
Photo shoot at Azul Bar and Lounge
With a name like Renegade don’t expect to
do things normal nor normally. Our shoots are
eclectic, unexpected and varied.

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SOMA
Renegade adventures south of Market
started with a morning meet up at
Brainwash, a prime SOMA venue for
coffee, bagels and munchies up front,
dirty laundry at the back. The day
kicked into gear with a brief prints show-
and-tell by local photographer Rick
Oldano, founder of The Digital Tourist.
Group discourse took on a mild debate
over file formats, chatter over best gear
for in-studio printing, then wrapped
with a freeform Q&A for output tips
and tricks. As Renegades packed up,
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Oldano challenged each to find and
study oft-passed over glimpses of the
rough urban scene.
The gang ambled en masse up and
down local alleys. One Renegade
wowed the team with her street pole
dancing skills, another sought out littered
remnants left by the prior night’s party
crowd. The most photographed object:
one participant’s red shoes. Even our
very excellent assistant Jennifer got in
the act, indulging a Renegade need
for harmless pranks: adroitly rearranging
pricing on a gas sign without missing a
beat. In the era of $4 per, would $7.99
a gallon make drivers hit a curb? See
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photo page 21. Further into the day,
photographers froze other signs of the
times, including “Stock Market Crash!”
a memorable young lady’s Lovefest
garb, and a pic showing enduring
popularity of tech gadgets for mobile
entertainment.
But perhaps the most poignant sign of
the times is seen in two images produced
by Byron Sands, our Renegade guy
with the most gear. Sands struck up a
conversation with the men and raised
a few heartfelt smiles. Camaraderie on
the streets can be essential to survival.
Sands also has a photo of two men in
the filmstrip view, page 3.

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7. Rick Oldano
Rick Oldano is a lifelong photographer who has focused his
attention for the last twelve years on the digital imaging world. His
present company, The DigitalTourist, provides testing, evaluation
and written reviews of both professional and consumer digital
imaging products, published both online and in print.
Oldano has served as editor and columnist for publications
such as Digital Camera Magazine, DigitalImager, Publish,
eDigitalPhoto, MacWeek.com and OnComputers radio show. His
reviews and features have appeared in numerous publications
including MacAddict, Macworld Magazine, MacWeek and San
Jose Mercury News.
Prior to his writing career, Oldano served as project leader
for MPG Labs where he provided digital imaging content for
MacUser and MacWeek magazines. He tested digital cameras,
scanners and printers as used by consumer and professional
photography, design and graphics, desktop publishing and pre-
press markets.
www.thedigitaltourist.com
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AsiaSF
More than 10 years ago, Larry Hashbarger and
Skip Young opened AsiaSF. This restaurant-
lounge-dance club quickly became a San
Francisco entertainment landmark. A true
celebration of diversity, many believe AsiaSF to
be the ultimate San Francisco experience.
The stars of the evening are the world famous
gender illusionists, the beautiful and tal-
ented ladies of AsiaSF. Every evening these
divas serve superb Cal-Asian cuisine and
perform renditions hourly atop the Chinese
red runway bar. Thirsty? Here’s the spot for
extravagant cocktails—each Lady of Asia
has her own signature drink and many of the
oversized cocktails are made with sake.
The menu is hip Cal-Asian with starters such
as Asia-dillas—a quesadilla stuffed with
smoked duck and jack cheese topped
with a sun-dried cherry crème fraiche and
porcupines of scallops, shrimp and water
chestnuts rolled in bundles of cellophane
noodles then deep-fried in trans fat free
rice bran oil. Among the main courses are
“Baby Got Back” ribs served with pickled
carrot slices and sweet potato crisps; miso 13
glazed king salmon topped with exciting
miso glaze and served over black forbidden
rice and a sweet tomato-edamame salad;
grilled shrimp and herb salad prepared
with Chinese cabbage, cilantro, mint, basil,
toasted coconut and chopped peanuts
tossed in a Thai vinaigrette.
Dessert for two? Try the banana beignet
split, brandy-flambeed bananas wrapped in
Filipino lumpia and served warm with vanilla
bean ice cream, macadamia nut brittle plus
chocolate and butterscotch sauces.
And to burn it off, head to the subterranean
brick-walled dance floor showered by
dazzling lighting.
Seating Tuesday – Sunday (closed Monday);
reservations recommended
Call 415.255.ASIA(2742) between the hours of
11:00am and 8:00pm Pacific
201 Ninth Street at Howard Street
415.255.2742 | www.asiasf.com

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11. Kingmond Young
Kingmond Young has produced commercial, editorial and special project
photography for clients such as Kodak, Hyatt Hotels, Westin Hotels, BofA,
Well Fargo, AMA, Gymboree, Papyrus, Reed Publishing, Safeway, San
Francisco School District and Moody’s Risk Management. He is a contributing
photographer to World Tribune and Living Buddhism Magazine. Photo District
News recognized his work for the Aid Housing Alliances’ Desperate Divas
calendar as a Best Corporate Calendar 2006.
Young is a black belt Aikido master and active in his community, serving on
the executive board for the Bernal Heights Neighborhood Center. In 2006
he received commendation from the Mayor’s office of San Francisco for his
ongoing photographic contributions. Young graduated from U.C. Berkeley
with B.A. in landscape architecture. He is married and has two daughters.
Kingmond Young Photography, located in San Francisco, is a full service
studio with expertise producing advertising, collateral and editorial photo
shoots both on location and in-studio. Services provided include casting, prop
search, makeup and hair styling and set building. The studio works with 35mm,
medium format and 4x5 view cameras in both digital and film media.
www.kingmond.com
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Cari Borja
Fashion designer Cari Borja pro-
vided fashions for the Renegade
street fashion shot. Borja is simul-
taneously inspired by Madeleine
Vionnet’s bias cut gowns,
Stephen Burrowes’ zig-zag hems
and her own roller-skating outfits
her mother made in the early 80s.
She uses materials as diverse as
fleece, wool, matte jersey, chiffon
and satin brocade. Garments are
textured with pleating, piping and
faux corseting, and the form of
each design is created by expo-
nential ruffles tiered organically,
plus multiple godets inserted into
the main foundation.
Borja began her career as a
clothesmaker in the fall of 2000
whilst earning a Ph.D. in anthro-
pology and film from University
of California, Berkeley. A self- 24
taught designer, she held her first
runway show “Shedding Skins”
in September 2001. Borja shows
a collection each year in the
Telluride AIDS benefit fashion show
in Colorado. Her creations have
been featured in San Francisco
Chronicle newspaper and maga-
zine, San Francisco Examiner,
sfstation.com, style.com, Arise
Magazine, Marie Claire and the
International Herald Tribune. She
has also been a featured de-
signer on the Style Channel’s Big
Boutique. Every piece is produced
in her Berkeley studio.
www.cariborja.com

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15. Rosemarie Lion
Austrian-born photographer Rosemarie Lion is a storyteller, a recorder of
special moments and a creator of visual vignettes inspired by real people
and real things–artistically spiced with a healthy dose of whimsy and
twist. An award-winning photojournalist and commercial photographer,
Lion creates photography for private clients, corporate and editorial
assignment.
After earning her B.A. in photojournalism from San Francisco State, Lion
interned in Salzburg, Silicon Valley and San Francisco assisting both editorial
and commercial photographers. She pursues authentic and fresh ways to
capture her subjects. Clients and credits include assignments with the Los
Angeles Time, Mothering Magazine, Diablo Magazine, California Lawyer
Magazine, San Francisco Bay Guardian, Metro News. Her wedding
photography has been featured in Today’s Bride, Here Comes the Guide,
Northern California Bride, Today’s Bride.
www.lionphotography.com
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Azul Bar and Lounge
Tucked down an alley just a few
paces from San Francisco’s famed
Union Square is a gem of a water-
ing hole…not too crowed, not too
pretentious, quite glam and a per-
fect spot for happy hour. Billed as
a calm oasis with its lush ocean of
blue in the middle of metro frenzy,
Azul boasts multi-level lounge areas
very inviting for both private and
semi-private rendez vous encoun-
ters. Patrons in search of the posh
blend of restaurant and bar will love
the inviting indoor venue, and Azul’s
ample ‘stretch your legs and still
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order a drink outdoors’ real estate.
Ultimate and important dining at
Azul features moderately priced
tapas ($6 to $10 a selection) that
run the gamut from mini burger
with white cheddar and home-
made chips, to a mac and cheese
plate; from spicy Thai prawns and
crab cakes, to a cheese and fruit
platter. Azul features an extensive
wine list, plus full bar and cocktail
specials that rotate nightly– every-
thing from $4 Jack Daniels mixes
to incredible $2 vodka drinks.
The hotspot goes musical every
evening after 10pm, except
Mondays, with local DJs spinning
a variety of tunes. Check the Web 36
site or call ahead to learn what’s
on tap.
Open Monday through Saturday
4pm to 2am
Happy hour specials 4pm to 8pm
Food service from 4pm to 10pm
(service until 9pm Mondays)
1 Tillman Place (Just off of Grant
between Post and Sutter; steps
from Union Square)
415.362.9750 | www.azul-sf.com

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19. Eric Neilsen
Eric Neilsen has been active in photography for more than 30 years.
He presently operates a studio in Dallas, Texas, where he provides
photography services, printing, training and instruction.
Prior, Neilsen managed his studio from Taos, New Mexico, and specialized
in producing platinum prints and table top shooting. Neilsen is frequently
engaged to test and review new inks, papers and software for the digital
imaging and graphics industries. His fine art hangs in private collections
and has been included in numerous exhibitions. Neilsen’s photographic
career also includes stints producing video for the San Francisco School
District’s Department of Special Education.
www.ericneilsenphotography.com
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22. photo credits
1 Bernd Lehmann 29 Rosemarie Lion
2 Craig Lee 30 Rosemarie Lion
3 Byron Sands 31 Eric Neilsen
4 Rosemarie Lion 32 Eric Neilsen
5 Wei Koh 33 Craig Lee
6 Craig Lee 34 Bernd Lehmann
7 Rick Lee 35 Eric Neilsen
8 Joerg Lehmann 36 Eric Neilsen
9 Joerg Lehmann 37 Byron Sands
10 Colleen Leger 38 Rosemarie Lion
11 Joerg Lehmann 39 Joerg Lehmann
12 Rosemarie Lion 40 Rosemarie Lion
13 Wei Koh : AsiaSF-web 41 Rosemarie Lion
14 Craig Lee 42 Bernd Lehmann
15 Byron Sands 43 Rosemarie Lion
16 Joerg Lehmann 44 Joerg Lehmann
17 Bernd Lehmann 45 Joerg Lehmann
18 Eric Neilsen 46 Byron Sands
19 Rosemarie Lion 47 Craig Lee
20 Joerg Lehamnn 48 Joerg Lehmann
21 Kingmond Young 49 Colleen Leger
22 Eric Neilsen 50 Colleen Leger
23 Bernd Lehmann 51 Rosemarie Lion
24 Joerg Lehmann
25 Byron Sands cover by Eric Neilsen with
26 Colleen Leger original and additional
27 Meghan Kennedy source material contribu-
28 Rick Oldano tions by the Renegades.
sponsors
AsiaSF
Azul Bar and Lounge
California Sunbounce
Cari Borja
Dynalite
MagCloud
models: karah peters, eduardo lopez
shoot day assistant: jennifer kuropat
magazine layout and design: meghan kennedy, eric neilsen
Thank you to the City and County of San Francisco for permitting
the roving band of Renegade shooters to photograph on city streets
photo by byron sands

23. Next Up:
PhotoPlus
undup at
NYC Ren egade Ro
Expo 09
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Renegade
*Eric Neilsen
www.ericneilsenp
*Rosemarie Lion hotography.com
www.lionphotogra
*Kingmond Young phy.com
www.kingmond.com
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*Rick Oldano www.thedigitaltourist.co
www.craigleephoto.com
Craig Lee
ios.com
Byron Sands www.endlessmountainsstud
www.photojl.com
Joerg Lehmann
www.photojl.com
Bernd Lehmann
Colleen Leger
www.meghanjkennedy.com
Meghan Kennedy
Wei Koh
Jasmine Tang
*lead photographer
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photo by Eric Neilsen

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