Suche senden
Hochladen
Big data mktg
•
Als PPTX, PDF herunterladen
•
0 gefällt mir
•
347 views
Renee Williams
Folgen
Technologie
Business
Melden
Teilen
Melden
Teilen
1 von 13
Jetzt herunterladen
Empfohlen
Big data mktg
Big data mktg
Renee Williams
Steve Forbes: Empowering Marketing
Steve Forbes: Empowering Marketing
BMA Carolinas
NAZILA ALASTI - BRAND & GROWTH HACKING - AN OXYMORON?
NAZILA ALASTI - BRAND & GROWTH HACKING - AN OXYMORON?
Hilary Ip
Falcon.io | 2021 Trends Virtual Summit - Advertising
Falcon.io | 2021 Trends Virtual Summit - Advertising
Falcon.io
Putting Digital In Your Pitch
Putting Digital In Your Pitch
3Sixty Interactive
Data Defining Audiences for Marketers
Data Defining Audiences for Marketers
MediaPost
eMarketer Webinar: Measuring Social Media Success
eMarketer Webinar: Measuring Social Media Success
eMarketer
Digital marketing trends final plymouth Chamber 06.08
Digital marketing trends final plymouth Chamber 06.08
Get up to Speed
Empfohlen
Big data mktg
Big data mktg
Renee Williams
Steve Forbes: Empowering Marketing
Steve Forbes: Empowering Marketing
BMA Carolinas
NAZILA ALASTI - BRAND & GROWTH HACKING - AN OXYMORON?
NAZILA ALASTI - BRAND & GROWTH HACKING - AN OXYMORON?
Hilary Ip
Falcon.io | 2021 Trends Virtual Summit - Advertising
Falcon.io | 2021 Trends Virtual Summit - Advertising
Falcon.io
Putting Digital In Your Pitch
Putting Digital In Your Pitch
3Sixty Interactive
Data Defining Audiences for Marketers
Data Defining Audiences for Marketers
MediaPost
eMarketer Webinar: Measuring Social Media Success
eMarketer Webinar: Measuring Social Media Success
eMarketer
Digital marketing trends final plymouth Chamber 06.08
Digital marketing trends final plymouth Chamber 06.08
Get up to Speed
Measure What Data Actually Matters for Your Event
Measure What Data Actually Matters for Your Event
Hubb
Social selling facts
Social selling facts
SERGEY GUSAROV
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
Julia Grosman
B2B Small Business Content Marketing: 2014 Benchmarks, Budgets and Trends - N...
B2B Small Business Content Marketing: 2014 Benchmarks, Budgets and Trends - N...
Content Marketing Institute
B2B Trends to Budget for in 2019
B2B Trends to Budget for in 2019
Digital Reach
Digital marketing for Charities 2016
Digital marketing for Charities 2016
Smart Insights
Using modern intent data to uncover your best opps
Using modern intent data to uncover your best opps
Clearbit
Win with Retargeting - Getting Started Right
Win with Retargeting - Getting Started Right
Maximize Digital Media
First-Party World Problems: Future-Proof Your Business with First-Party Data
First-Party World Problems: Future-Proof Your Business with First-Party Data
In Marketing We Trust
How to Become a Data Driven Content Marketer
How to Become a Data Driven Content Marketer
gShift
Mintent Webinar: How to Become a Data Driven Marketer with Jeff Riddall
Mintent Webinar: How to Become a Data Driven Marketer with Jeff Riddall
Mintent
Inbound: Marketing People Will Love
Inbound: Marketing People Will Love
Maximize Digital Media
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
Tinuiti
Anti Hype: Measuring What Counts for Your Business in Social Media
Anti Hype: Measuring What Counts for Your Business in Social Media
Dave Wieneke
Social media analytics powered by data science
Social media analytics powered by data science
Navin Manaswi
Future of Marketing
Future of Marketing
Mathew Sweezey
Content marketing rules of the road for B2B Organizations
Content marketing rules of the road for B2B Organizations
Rashish Pandey
Developing A Social Strategy Webinar
Developing A Social Strategy Webinar
Charlene Li
Webinar - First-Party Data and Experiences
Webinar - First-Party Data and Experiences
AnyRoad
Driving Business Results with Social Media
Driving Business Results with Social Media
Find New Customers
The Marketer's guide to Big Data
The Marketer's guide to Big Data
Mickey Alon
It's The End of the Funnel As We Know It [Webinar]
It's The End of the Funnel As We Know It [Webinar]
G3 Communications
Weitere ähnliche Inhalte
Was ist angesagt?
Measure What Data Actually Matters for Your Event
Measure What Data Actually Matters for Your Event
Hubb
Social selling facts
Social selling facts
SERGEY GUSAROV
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
Julia Grosman
B2B Small Business Content Marketing: 2014 Benchmarks, Budgets and Trends - N...
B2B Small Business Content Marketing: 2014 Benchmarks, Budgets and Trends - N...
Content Marketing Institute
B2B Trends to Budget for in 2019
B2B Trends to Budget for in 2019
Digital Reach
Digital marketing for Charities 2016
Digital marketing for Charities 2016
Smart Insights
Using modern intent data to uncover your best opps
Using modern intent data to uncover your best opps
Clearbit
Win with Retargeting - Getting Started Right
Win with Retargeting - Getting Started Right
Maximize Digital Media
First-Party World Problems: Future-Proof Your Business with First-Party Data
First-Party World Problems: Future-Proof Your Business with First-Party Data
In Marketing We Trust
How to Become a Data Driven Content Marketer
How to Become a Data Driven Content Marketer
gShift
Mintent Webinar: How to Become a Data Driven Marketer with Jeff Riddall
Mintent Webinar: How to Become a Data Driven Marketer with Jeff Riddall
Mintent
Inbound: Marketing People Will Love
Inbound: Marketing People Will Love
Maximize Digital Media
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
Tinuiti
Anti Hype: Measuring What Counts for Your Business in Social Media
Anti Hype: Measuring What Counts for Your Business in Social Media
Dave Wieneke
Social media analytics powered by data science
Social media analytics powered by data science
Navin Manaswi
Future of Marketing
Future of Marketing
Mathew Sweezey
Content marketing rules of the road for B2B Organizations
Content marketing rules of the road for B2B Organizations
Rashish Pandey
Developing A Social Strategy Webinar
Developing A Social Strategy Webinar
Charlene Li
Webinar - First-Party Data and Experiences
Webinar - First-Party Data and Experiences
AnyRoad
Driving Business Results with Social Media
Driving Business Results with Social Media
Find New Customers
Was ist angesagt?
(20)
Measure What Data Actually Matters for Your Event
Measure What Data Actually Matters for Your Event
Social selling facts
Social selling facts
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
Jill Kaplan - Customer Analytics and Marketing to Drive Demand
B2B Small Business Content Marketing: 2014 Benchmarks, Budgets and Trends - N...
B2B Small Business Content Marketing: 2014 Benchmarks, Budgets and Trends - N...
B2B Trends to Budget for in 2019
B2B Trends to Budget for in 2019
Digital marketing for Charities 2016
Digital marketing for Charities 2016
Using modern intent data to uncover your best opps
Using modern intent data to uncover your best opps
Win with Retargeting - Getting Started Right
Win with Retargeting - Getting Started Right
First-Party World Problems: Future-Proof Your Business with First-Party Data
First-Party World Problems: Future-Proof Your Business with First-Party Data
How to Become a Data Driven Content Marketer
How to Become a Data Driven Content Marketer
Mintent Webinar: How to Become a Data Driven Marketer with Jeff Riddall
Mintent Webinar: How to Become a Data Driven Marketer with Jeff Riddall
Inbound: Marketing People Will Love
Inbound: Marketing People Will Love
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
Anti Hype: Measuring What Counts for Your Business in Social Media
Anti Hype: Measuring What Counts for Your Business in Social Media
Social media analytics powered by data science
Social media analytics powered by data science
Future of Marketing
Future of Marketing
Content marketing rules of the road for B2B Organizations
Content marketing rules of the road for B2B Organizations
Developing A Social Strategy Webinar
Developing A Social Strategy Webinar
Webinar - First-Party Data and Experiences
Webinar - First-Party Data and Experiences
Driving Business Results with Social Media
Driving Business Results with Social Media
Ähnlich wie Big data mktg
The Marketer's guide to Big Data
The Marketer's guide to Big Data
Mickey Alon
It's The End of the Funnel As We Know It [Webinar]
It's The End of the Funnel As We Know It [Webinar]
G3 Communications
2012 Industry Trends
2012 Industry Trends
Blue Wave
2012 industry trends
2012 industry trends
Blue Wave
Post from channel 123
Post from channel 123
Bhavani Testone
Setting up a Social Media Measurement Program - Dispelling #SMROI Myths & Cas...
Setting up a Social Media Measurement Program - Dispelling #SMROI Myths & Cas...
Dr. Natalie Petouhoff
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...
Dr. Natalie Petouhoff
Social Media and Financial Institutions
Social Media and Financial Institutions
Sallie Burnett
Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?
Sallie Burnett
Maximize Results of Social Media
Maximize Results of Social Media
Sallie Burnett
4.14.15
4.14.15
Social Media Today
Customer data and decisions: How the social data revolution transforms everyt...
Customer data and decisions: How the social data revolution transforms everyt...
Andreas Weigend
Top 10 Benefits Of Implementing Social Media Marketing For Business
Top 10 Benefits Of Implementing Social Media Marketing For Business
Himnshu1
Reject123
Reject123
Chandrashekar Jinka
Approval TODAY
Approval TODAY
Chandrashekar Jinka
Measuring Social Media Success
Measuring Social Media Success
Spiral16
REPUTATION MANAGEMENT - WHY D2C BRANDS NEED TWITTER TRENDING.pptx
REPUTATION MANAGEMENT - WHY D2C BRANDS NEED TWITTER TRENDING.pptx
Online Reputation Management
Integrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process Ppt
David Cheek
Keeping Executives Interested (and Invested) in Social - Through Data
Keeping Executives Interested (and Invested) in Social - Through Data
Social Media Strategies Summit
Strategic snooping
Strategic snooping
B2BCamp
Ähnlich wie Big data mktg
(20)
The Marketer's guide to Big Data
The Marketer's guide to Big Data
It's The End of the Funnel As We Know It [Webinar]
It's The End of the Funnel As We Know It [Webinar]
2012 Industry Trends
2012 Industry Trends
2012 industry trends
2012 industry trends
Post from channel 123
Post from channel 123
Setting up a Social Media Measurement Program - Dispelling #SMROI Myths & Cas...
Setting up a Social Media Measurement Program - Dispelling #SMROI Myths & Cas...
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...
Social Media and Financial Institutions
Social Media and Financial Institutions
Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?
Maximize Results of Social Media
Maximize Results of Social Media
4.14.15
4.14.15
Customer data and decisions: How the social data revolution transforms everyt...
Customer data and decisions: How the social data revolution transforms everyt...
Top 10 Benefits Of Implementing Social Media Marketing For Business
Top 10 Benefits Of Implementing Social Media Marketing For Business
Reject123
Reject123
Approval TODAY
Approval TODAY
Measuring Social Media Success
Measuring Social Media Success
REPUTATION MANAGEMENT - WHY D2C BRANDS NEED TWITTER TRENDING.pptx
REPUTATION MANAGEMENT - WHY D2C BRANDS NEED TWITTER TRENDING.pptx
Integrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process Ppt
Keeping Executives Interested (and Invested) in Social - Through Data
Keeping Executives Interested (and Invested) in Social - Through Data
Strategic snooping
Strategic snooping
Kürzlich hochgeladen
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
Paola De la Torre
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
Pixlogix Infotech
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
BookNet Canada
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Alan Dix
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
Delhi Call girls
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
Maria Levchenko
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
Scott Keck-Warren
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
Results
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
Sinan KOZAK
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
HampshireHUG
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
RTylerCroy
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Puma Security, LLC
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
naman860154
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAG
Sujit Pal
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
Ridwan Fadjar
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
HostedbyConfluent
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
Gabriella Davis
Kürzlich hochgeladen
(20)
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAG
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
Big data mktg
1.
“Big Data” For
Marketing Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 Strategies That Pay Off Deep Consumer Data Analysis Is No Longer The Competitive Edge Of Marketers With Big Budgets www.successful-women-blog.com
2.
Using Big Data
Tools For Effective Strategy Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 • The technical definition of Big Data refers to pools of data that grow so large that makes it challenging to work with. Volumes of data that would almost cost too much time and money for traditional technology to manipulate. • As the new marketing buzz phrase Big Data refers to the volumes of deep consumer data lying behind Facebook likes, Foursquare check-ins, and collected by the Google browser and searches. • The phenomenal growth and popularity of social media not only means growing marketing dollars flowing to social platforms and app developers but also growing demand for proof of performance and return on investment (ROI) www.successful-women-blog.com
3.
Using Big Data
Tools For Effective Strategy • Mega social media players like Facebook, Foursquare and Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 Google are increasingly providing easy access to user friendly, do-it-yourself (DIY) data and analysis. This is fueled by • Recognition of the synergy between their success and that of their business customer • Need to demonstrate justification for increasing share of marketing expenditures The good news is access to robust data for actionable and more effective marketing decisions is no longer a competitive advantage for the largest companies with the largest marketing teams and budgets To make a value case to existing business customers- and help persuade potential new one - there’s a lot of robust data consumer data available even before committing to a campaign www.successful-women-blog.com
4.
“Big Data” Facebook
DIY Data Research • Step 1 • Go to facebook.com/ads/manage/adscreator set up Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 a scenario for an ad campaign adjacent Old Navy’s company page • To the right note the page has a US audience of 158,025,620 • Step 2 Target a geographic location relevant to your business • Step 3 We select target age range of 18- 30 and gender Of the US audience of 158,025,620 we want to reach women, age 18- 30 near zipcode 91104
5.
“Big Data” Facebook
DIY Data Research • Note the definition of “Precise Interests.” • By filling in the corresponding box our audience can be further refined • Here we choose to use “Broad Categories” to target Family Status of Expecting Parents • In the right column definition of our @renee1williams © www.successful-women- blog.com 2012 Follow me on Twitter target audience updates accordingly
6.
“Big Data” Foursquare
Merchant Dashboard • Among other data the Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 dashboard offers • Total daily check-ins over time • Most recent visitors • Gender breakdown • Portion of check-ins that broadcast to Twitter
7.
“Big Data” Facebook
DIY Data Research Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 • Using Old Navy • As a company owner or business location manger we select our company to get our dashboard data
8.
“Big Data” Foursquare
Dashboard Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 • We see geographic map of our business location • We see our total check- ins to the right • And under “Tips” we see comments related to this location • On this screen only 1 from a consumer checking in • There could be valuable actionable marketing intelligence • A number of promotion and upsell tips from Old Navy intended to generate upsells
9.
“Big Data” Google
Analytics Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 • Here you can see of all the online marketing channels you used which influenced your buyers • Actual channel left column - channel share on the right • In this example the largest share comes from direct efforts followed by email • Note there have been cautionary observations that some Google search data may point marketers AWAY from the most accurate action for an individual - instead pushing or recommending ad or ad placement based on most popular in general instead of what would be most accurate for a particular individual
10.
“Big Data” Google
Analytics Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 • A company can could actually see visit volume to their webpage, or Facebook Page • Whether traffic was generated • From a campaign • Referral from another site • Email, etc.
11.
“Big Data” For
Marketing Strategies That Pay Off Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 • Wal-Mart was one of the early pioneers using Big Data to develop predictive consumer analysis to identify, and set strategy, based on customer preferences • They did so on a regional basis • They adjusted stock selections at locations accordingly • Others noticed the success and increased ROI Wal-Mart had and began to do the same • As marketers the accessibility of Big Data makes it evident that digging deeper into consumer analysis is the key to marketing successes
12.
“Big Data” For
Marketing Strategies That Pay Off Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 • Deep consumer data analysis is no longer the competitive edge of marketers with big budgets • It is no longer optional • With data so readily available you can be certain your competitors will take advantage • There are increasing pressures to use data analysis in order to successfully compete • Accessing and analyzing Big Data is the new essential marketing tool for all marketers big and small • To message in real-time • To talk to consumers like you know them • To generate upsell and real-time offers • To understand customer psychographics
13.
“Big Data” For
Marketing Strategies That Pay Off Follow me on Twitter @renee1williams © www.successful-women-blog.com 2012 • SOURCES • Google Analytics • Foursquare.com/business/merchants • Facebook.com/ads/manage/adscreator • Techcrunch; Rise of Big Data, May 4, 2012 • Techcrunch; Apptegic Uses Big Data, May 22, 2012 • Don Vergano, USA Today, Science Snapshot, May 16, 2012 • en.wikipedia.org/wiki/Big_data
Jetzt herunterladen