3. SPECIAL PLACES

4. Special people

5. Special values

7. LE MAT in EUROPE
• Each Le Mat is a social enterprise. This means
that we plan, start and run our enterprises in a
collective way
• Le Mat acts on local level for sustainable and
responsible development and with a global
vision we cooperate across borders
• Le Mat Europe is a European social franchisor,
which strives to strengthen the brand and spread
Le Mat’s idea to other countries. By doing so
more social enterprises will start, and with them
additional job opportunities will arise.

8. Italian roots
• The first Le Mat hotel was started in
Trieste, Italy over 20 years ago.
• Le Mat is the French name of the fool in
the tarot card deck. The Fool is a kind
traveller, the spirit in search of
experience. He represents the mystical
cleverness bereft of reason within us, the
childlike ability to tune into the inner
workings of the world.

9. The Le Mat brand platform
• Our brand is the bearer of our identity.
• What we fill our brand with and how we work with it
affect how others perceive us.
• The branding platform is our practical instrument,
which defines what we stand for.
• The platform will help those who work with and for Le
Mat to steer towards the same goals in the everyday
work.
• The platform includes a description of our vision, our
goal, the trademarks personality and our trademark
promise.
• We stay true to our promises, to ensure credibility and
quality.

10. Our vision
Our vision is to work towards an
inclusive society, through social
entrepreneurship.
In every region and major city in
Europe there will be
a Le Mat.

11. Our goal
Our goal is to build a global social
franchise network able to create job
and career opportunities within
sustainable tourism for persons who
want to become social entrepreneurs
and need empowerment

12. Our brand promises
The Le Mat social enterprises will
provide more opportunities for those
who stand outside the regular labour
market and travel experiences for those
who want to discover Europe from a
different point of view

13. Le Mat’s personality
Empowerment
We know that all people can, with the right support and
circumstances, take power over their lives.
Social and democratic entrepreneurship
Le Mat special places are owned and governed in a
democratic way, usually founded as co-operatives.
Workers can become members and shareholders
Traceability
Goods, services and jobs at Le Mat are sustainable and
legal. Sustainability has to be social, ecological,
economic and equal rights have to be guaranteed.. Our
guests have to be able to see and to trace the goods
and services they find in the Le Mat franchisees.

14. Le Mat’s personality
Accessibility
Le Mat wants to be inclusive. Regardless of
ones functional ability, concerning both guests
and co-workers, Le Mat is a place for all
people.
Collaboration/Partnership
Le Mat is part of the local culture and networks.. We
collaborate with local actors and other social
enterprises. Le Mat is established and grows
through partnership. Le Mat will spread across
Europe with the help of all our social franchisors.

15. Special places
• Lift unique preconditions both concerning
location and geographic placement
• Places that are accessible regardless of guests
and co-workers functionality
• Use sustainable and locally produced material
• Reuse
• Are stylistically pure and hold high quality
• Has the Le Mat feel

16. Special people
• Are curious of people, other places and new
experiences
• Meet both guests and co-workers with
Accoglienza, personal, respectful and warm
reception
• “Travel” through their work
• Receive a hopeful future through their work
• Want to contribute to a sustainable society
• Have personal experience of being excluded

17. Special values
• Empowerment
• Participation
• Reasonability
• Democratically owned and governed
enterprises
• Locally anchored
• Collaboration
• Inclusion

18. The Le Mat Traveler
• Every Le Mat Traveler is special and unique!
• The Le Mat traveler is curious and wants to understand
what’s going on in the Le Mat community. She / he would
like to contribute; to enhance and criticize, thereby
becoming an important part of the community and its
developing projects.
• Every Le Mat traveler is precious, but we particularly
appreciate the participation and experiences of travelers
with disabilities.
• They can help us to learn how to become more accessible;
our buildings, landscapes, activities and environments
more useable and enjoyable for everyone.

19. The Le Mat Storytelling
• Social entrepeneurs are more than simple hoteliers: We
would like a tourism able to open the minds towards
those who are different from us, a tourism where you
can meet people who are curious to meet you; where
through travelling and discovering unfamiliar methods,
thoughts and actions you can listen to thousands of
stories and experiences of different cultures of local
communities willing to exchange with and to welcome
who come from abroad
• That‘s why Le Mat invented Teresa, the Le Mat Traveler
telling about the special places and special people Le
Mat
• Every Le Mat is unique but there are many values and
methodologies we share

20. Le Mat in Bialystock
is coming soon
Teresa the Le Mat traveler
already is speaking about
the special places,
special people
and special values