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Bridging the Digital Divide: Social Marketing Applied

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Religion Communicators Council
Religion Communicators Council

Slides from Mhike So

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Mhike J. So - KPS & JESCOMEAO- ,[object Object]
 
Introducing Taiwan… ,[object Object],[object Object],[object Object]
Religion ,[object Object],[object Object],[object Object]
Internet users ,[object Object],[object Object]
Taiwan Migrant Stat Jan. 2010 ,[object Object],[object Object]
Social Marketing background ,[object Object],[object Object],[object Object]
What is Social Marketing? ,[object Object],[object Object]
What is Social Marketing? ,[object Object],[object Object]
What is Social Marketing? ,[object Object],[object Object],[object Object]
3 STAGES of Social Marketing ,[object Object],[object Object],[object Object]
PRE-SM STAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SM STAGE (4 Ps + 1) ,[object Object],[object Object],[object Object],[object Object],[object Object]
1 st P ,[object Object],[object Object]
2 ND P ,[object Object],[object Object],[object Object]
3 rd P ,[object Object],[object Object],[object Object]
 
4 th P ,[object Object],[object Object],[object Object]
 
5 th P ,[object Object]
POST Social Marketing STAGE ,[object Object],[object Object]
 
First Class Conducted ,[object Object],[object Object],[object Object],[object Object],[object Object]
New developments… ,[object Object],[object Object]
Further developments…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Success Story ,[object Object]
 
Some personal observations… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Bridging the Digital Divide: Social Marketing Applied

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