We think and design user experiences for a digital world. Just relax. Together we can make it simple.

1. Relax In The Air
Relax In The Air 2014 - We think and design experiences that deliver value

2. Relax In The Air
What we do
Relax In The Air 2014

3. Guiding businesses during their digital transformation
Businesses must adapt to consumers new behaviours. Our job is
to understand the needs of your business in a constantly changing
world.
Relax In The Air
Relax In The Air 2014

4. Helping to define and manage the brand ecosystem
to know where and how to interact with users
It is essential to explore and develop global strategies so that users’
experience fits in with all the brand’s communication channels.
Relax In The Air
Relax In The Air 2014

5. Identifying opportunities to deliver
the best possible experience at every point of contact
We put the user at the centre of the process in order to deliver
meaningful services and experiences. We aim to generate value and
commitment for your business.
Relax In The Air
Relax In The Air 2014

6. Business Ecosystem Experience
Digital Transformation
Business model
Consulting
Audit
UX and Digital Strategy
Social Media Programs
Digital Ecosystems
Digital Branding
User Research
Customer & User Experience
Customer Journey
Service Design
Relax In The Air
Services and added value
Relax In The Air 2014

7. Relax In The Air
Our approach
Relax In The Air 2014

8. We are an agile company
Relax In The Air
Our approach
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
Relax In The Air 2014

9. evaluer
Learn
Design
Evaluate
Relax In The Air
Ideas
Product
Data
Our approach
Relax In The Air 2014

10. Relax In The Air
Network and implementation
We are techno agnostic
We don’t code.
We define the technical development.
We help you find the right partner.
We collaborate with your developer’s team.
Relax In The Air 2014

11. Relax In The Air
Work with Relax In The Air
Relax In The Air 2014

12. Since 2009
we integrate our client’s team to become more than a partner:
a new member of your team with a shared understanding and vision.
Relax In The Air
Work with Relax In The Air
Relax In The Air 2014

13. Relax In The Air
War Room*
Work with Relax In The Air
* dedicated space in your offices or in the Relax In The Air workshop annexe.
Relax In The Air 2014

14. Global and shared understanding
Deliver value not documents
Eliminate waste
Goal driven and outcome focused
Relax In The Air
Work with Relax In The Air
Relax In The Air 2014

15. Relax In The Air
Work with Relax In The Air - A way of working in 7 words
Entrepreneurship because our team is more than employees
Training because professional improvement matters to get quality
Remote because quality of life matters too
Tools because using the best makes our work better
Time because rush and stress are the enemies of quality
Collaboration because everyone has a piece of knowledge and part of the solution
Sharing because it’s good to challenge the market and your competitors
Relax In The Air 2014

16. Relax In The Air
Your A-Team
Relax In The Air 2014

17. Relax In The Air
Your A-Team
Sabine
Managing Partner
Strategist
Lean Startup Machine Certified
Relax In The Air 2014
MC
Managing Partner
UX Strategist & Designer
Lean Startup Machine Certified
Julien
Technical Architect
Research & Development
Software & Math Engineer
Louiselle
User Researcher
Remote User Testing Specialist
PhD in Human-Computer Interactions

18. Relax In The Air
Speaking engagements
• IMD Business School - Lausanne
• Women in Digital Switzerland - Geneva
• UXLx User Experience - Lisbon
• Observatoire Technologique - Geneva
• Swiss Tech Talks - Fribourg
• Mobile Monday - Geneva
• Rézonance - Lausanne / Geneva
• Uncomfortable Talk - Vienna
• Lift Conférence - Lyon
• 11th Connect Alliance - Montreux
Relax In The Air 2014
http://rita.ly/RITAIMD
http://rita.ly/RITAWDSch
http://rita.ly/UXLxRITA
http://rita.ly/OTLabRITA
http://rita.ly/RITAswisstechtalks
http://rita.ly/MobileMRITA
http://rita.ly/SmRITA
http://rita.ly/UncomfRITA
http://rita.ly/UGCRITA
http://rita.ly/ConnectRITA

19. • HEG - Haute Ecole de Gestion de Genève
• SAWI
• Polycom
• CREA Genève
• CREA Digital
• ESM - Ecole Supérieure de Marketing
Relax In The Air
Teaching
Relax In The Air 2014

20. Relax In The Air
Our successes
Relax In The Air 2014

21. Relax In The Air
Our team’s successes
Radio Télévision Suisse
Relax In The Air 2014
Maus Frères S.A.
Digital Transformation
User Research
SEO Strategy
Social Media Program
Simplification of architecture and workflows
Ergonomic and visual evolutivity
Micro-interactions optimization
Adjustment to users’ business needs
New visual identity

22. User Research
User Experience
Prototyping
Interaction requirements for development
Visual design based on SQLI guidelines
Relax In The Air
Our team’s successes
Services Industriels de Genève
Relax In The Air 2014
Musée d’art et d’histoire de Genève
Digital Transformation
Digital Strategy
User Research
Social Media Program
Website
Blog

23. Nestlé Purina Petcare Europe
Relax In The Air
Our team’s successes
TopDeal
Relax In The Air 2014
UX, workflow and interaction audit
SEO audit
Corporate website
Event website
Mechanized roll-out to 20 countries
Business Strategy
User Research
Digital Strategy
Social Media Program
Website
E-mail Marketing

24. Relax In The Air
Testimonials
Relax In The Air 2014

25. La force de Relax in the Air est de combiner une grande expertise numérique avec
une fine connaissance en marketing. Résultat, tous les développements web sont
conçus et réalisés dans le but de faire prospérer l’entreprise tout en intégrant les
besoins des clients.
La méthode de travail très dynamique qu’a élaboré cette agence permet de faire
évoluer les procédures de travail. Une expérience très formatrice que je ne pourrai
que recommander tant elle nous a permis de repenser le cadre de notre business.
Relax In The Air
Testimonials
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Victoria Marchand
Rédactrice en chef du Cominmag
Relax In The Air 2014

26. Relax In The Air
Stay in touch
Sabine DUFAUX
Managing Partner
Strategist
sabine@relaxintheair.com
+41 79 745 30 74
Skype: sdufaux
Relax In The Air Sàrl
Rue Vautier 16
CH-1227 Carouge
hello@relaxintheair.com
www.relaxintheair.com
Relax In The Air 2014
MC CASAL
Managing Partner
UX Strategist & Designer
mc@relaxintheair.com
+41 76 539 77 01
Skype: mccasal