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Trends in Social Media
Job Seekers, Clients & Recruiters


   Rekha Chedalavada for



  Rekha Chedalavada IMP Corp.   1   6/21/2012
Social Recruiting Personas


   Job Seeker
   Client – Hiring Managers
   Recruiter




                               2
Rekha Chedalavada IMP Corp.        6/21/2012
State of Social Recruiting




                                  Source: Jobvite 2011
                              3
Rekha Chedalavada IMP Corp.              6/21/2012
Job Postings on SM networks




                                  Source: Bullhorn
                              4   Report 2012
Rekha Chedalavada IMP Corp.          6/21/2012
Usage by Region




                                  Source: Bullhorn
                                  Report 2012
                              5
Rekha Chedalavada IMP Corp.          6/21/2012
Top Industries Posting Jobs




                                    Source: Bullhorn
                                    Report 2012
                               6
Rekha Chedalavada IMP Corp.            6/21/2012
Recruiting 3.0 the new wave
         1.0 = fax machines, print advertising, Rolodexes
         2.0 = move online and using technology for
          recruitment purposes. Job boards, online CVs
         3.0 = two-way, free-conversation based
          transparent communities. Map key competitors
          and seducing cream-of-the-crop talent with your
          brand and in-house opportunities

                                               Source: Matthew Jeffrey

Everyone is a potential candidate
                                         7
     Rekha Chedalavada IMP Corp.                         6/21/2012
What does it mean for
Employers?

   Companies can recruit by spending less
   Companies can reach a greater audience
   Shorter time to hire: paperless process



                              8
Rekha Chedalavada IMP Corp.            6/21/2012
Message to Recruiters?

   Build & maintain a talent community
    where hiring managers & recruiters can
    create meaningful, long-standing
    relationships with candidates
   Become intimate with industry lingo -
    ergo needs
   UGC means recruiter needs to sift
    through candidates
                              9
Rekha Chedalavada IMP Corp.            6/21/2012
Case Study: Adidas

       Attract top talent by delivering authentic,
        targeted dialogue across the web
       Reach passive candidates
       Increase authentic dialogue within talent
        networks

How? Job Boards, SEO, SEM, Deep Mining of LinkedIn

                                    10
    Rekha Chedalavada IMP Corp.                6/21/2012
Case Study: Less Volume
    More Quality
   Tools: LinkedIn Company
    page
   Current jobs, career path
    info, current projects they
    are delivering, video
    content and featured
                                Reduction in cost per
    jobs.
                                  hire and time to hire
                                    11
    Rekha Chedalavada IMP Corp.                 6/21/2012
LinkedIn: Connecting Job
        Seekers, Recruiters & Employers
   AIG covers multiple brands under
    flagship
   Leverage contract
   Multiple paths to ideal company fit
   Make it easy
        Visual: logos, icons
        Update contacts!


                                          12
        Rekha Chedalavada IMP Corp.            6/21/2012
Social Media showcases SME




                              13
Rekha Chedalavada IMP Corp.        6/21/2012
Job Seekers Strut Their Stuff




Caution: Every tweet gets archived at the Library of
Congress.

                                    14
 Rekha Chedalavada IMP Corp.                    6/21/2012
Twitter Essentials

                                 Less than 120
                                  characters
                                 Always have a
                                  destination page
                                 Keywords Count
                                 Hashtags - best way
                                  to leverage Twitter



                                     15
Rekha Chedalavada IMP Corp.                     6/21/2012
Networking – the Ultimate Job
      Seeking Tool
    The Bad News
    The Dead Mouse
    Social Media Lasts Forever

80% of job seekers will find a job
through a referral – Lee Hecht Harrison


                                          16
      Rekha Chedalavada IMP Corp.              6/21/2012
What Job Seekers Need
   Mobility                  19% of job seekers use mobile device
                              7% of employers have a mobile career site
                              3% have a mobile app
       Alerts
       Ease of Contact: email, phone, website
   Virtuality
       Virtual resumes
       Online portfolios
   Rate of Response

                                                 17
Rekha Chedalavada IMP Corp.                                       6/21/2012
Lessons Learned
     Recruiting will evolve with technology
     Social media = interactive relationships
     Savvy job seekers showcase their talents
      using social media as a vehicle
     Mobility Matters
     ROI is now ROE – return on engagement

Know Your KPIs
                                18
  Rekha Chedalavada IMP Corp.             6/21/2012
Questions

   Rekha Chedalavada, Independent Media
    Professional
   201.757.7558
   Rekhached@hotmail.com
   @socialrekha


                              19
Rekha Chedalavada IMP Corp.          6/21/2012

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Social recruiting

  • 1. Trends in Social Media Job Seekers, Clients & Recruiters Rekha Chedalavada for Rekha Chedalavada IMP Corp. 1 6/21/2012
  • 2. Social Recruiting Personas  Job Seeker  Client – Hiring Managers  Recruiter 2 Rekha Chedalavada IMP Corp. 6/21/2012
  • 3. State of Social Recruiting Source: Jobvite 2011 3 Rekha Chedalavada IMP Corp. 6/21/2012
  • 4. Job Postings on SM networks Source: Bullhorn 4 Report 2012 Rekha Chedalavada IMP Corp. 6/21/2012
  • 5. Usage by Region Source: Bullhorn Report 2012 5 Rekha Chedalavada IMP Corp. 6/21/2012
  • 6. Top Industries Posting Jobs Source: Bullhorn Report 2012 6 Rekha Chedalavada IMP Corp. 6/21/2012
  • 7. Recruiting 3.0 the new wave  1.0 = fax machines, print advertising, Rolodexes  2.0 = move online and using technology for recruitment purposes. Job boards, online CVs  3.0 = two-way, free-conversation based transparent communities. Map key competitors and seducing cream-of-the-crop talent with your brand and in-house opportunities Source: Matthew Jeffrey Everyone is a potential candidate 7 Rekha Chedalavada IMP Corp. 6/21/2012
  • 8. What does it mean for Employers?  Companies can recruit by spending less  Companies can reach a greater audience  Shorter time to hire: paperless process 8 Rekha Chedalavada IMP Corp. 6/21/2012
  • 9. Message to Recruiters?  Build & maintain a talent community where hiring managers & recruiters can create meaningful, long-standing relationships with candidates  Become intimate with industry lingo - ergo needs  UGC means recruiter needs to sift through candidates 9 Rekha Chedalavada IMP Corp. 6/21/2012
  • 10. Case Study: Adidas  Attract top talent by delivering authentic, targeted dialogue across the web  Reach passive candidates  Increase authentic dialogue within talent networks How? Job Boards, SEO, SEM, Deep Mining of LinkedIn 10 Rekha Chedalavada IMP Corp. 6/21/2012
  • 11. Case Study: Less Volume More Quality  Tools: LinkedIn Company page  Current jobs, career path info, current projects they are delivering, video content and featured Reduction in cost per jobs. hire and time to hire 11 Rekha Chedalavada IMP Corp. 6/21/2012
  • 12. LinkedIn: Connecting Job Seekers, Recruiters & Employers  AIG covers multiple brands under flagship  Leverage contract  Multiple paths to ideal company fit  Make it easy  Visual: logos, icons  Update contacts! 12 Rekha Chedalavada IMP Corp. 6/21/2012
  • 13. Social Media showcases SME 13 Rekha Chedalavada IMP Corp. 6/21/2012
  • 14. Job Seekers Strut Their Stuff Caution: Every tweet gets archived at the Library of Congress. 14 Rekha Chedalavada IMP Corp. 6/21/2012
  • 15. Twitter Essentials  Less than 120 characters  Always have a destination page  Keywords Count  Hashtags - best way to leverage Twitter 15 Rekha Chedalavada IMP Corp. 6/21/2012
  • 16. Networking – the Ultimate Job Seeking Tool  The Bad News  The Dead Mouse  Social Media Lasts Forever 80% of job seekers will find a job through a referral – Lee Hecht Harrison 16 Rekha Chedalavada IMP Corp. 6/21/2012
  • 17. What Job Seekers Need  Mobility 19% of job seekers use mobile device 7% of employers have a mobile career site 3% have a mobile app  Alerts  Ease of Contact: email, phone, website  Virtuality  Virtual resumes  Online portfolios  Rate of Response 17 Rekha Chedalavada IMP Corp. 6/21/2012
  • 18. Lessons Learned  Recruiting will evolve with technology  Social media = interactive relationships  Savvy job seekers showcase their talents using social media as a vehicle  Mobility Matters  ROI is now ROE – return on engagement Know Your KPIs 18 Rekha Chedalavada IMP Corp. 6/21/2012
  • 19. Questions  Rekha Chedalavada, Independent Media Professional  201.757.7558  Rekhached@hotmail.com  @socialrekha 19 Rekha Chedalavada IMP Corp. 6/21/2012