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Creativity, Innovation &
the Internet of Things
Reid Carlberg
Senior Director, Developer Evangelism
@ReidCarlberg
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
Safe Harbor
Creativity,
Innovation &
The Internet of Things
This page intentionally left blank.
(Make room for creativity.)
A Couple of Free Weeks in 2011…
Kicked off my own personal Internet of Things journey.
Original Blog
+ =+
…Dreamforce Connected Device Lab!
Great partners, hands on sessions, hundreds of devices, developers galore. Blog.
Play Inspires Creativity
Consumer products are becoming hyper connected, great examples of potential.
Prototyping Nurtures Creativity
Leading enterprise cloud platform integrates devices into your business processes.
Quadcopters 3D Printers LED Lightbulbs
Kiosk With iBeacon, Heroku & Salesforce1 Building Management Automation with Salesforce1
Creativity,
Innovation &
The Internet of Things
Michael Raynor & Mumtaz Ahmed (Deloitte), “3 Rules for Success”, HBR April 2013
Study of 25k+ Companies Reveals
#1 Pick a Great Use Case
Avoid the trivial, focus on things that matter, drive better outcomes.
Coffee Copter New England BiolabsSafecast Blog
#1 Pick a Great Use Case
Avoid the trivial, focus on things that matter, drive better outcomes.
Coffee Copter New England BiolabsSafecast Blog
X
#2 Awesome User Experience
“Doesn’t Suck” not enough. Technology should disappear. Why require a phone?
Good: No buttons!
Weird: Tapping?
Gateway: Phone.
#3 Community & Collaboration
People value interacting around shared contexts. Data, product or transaction centric.
#4 Developer Experience
Remix adds value. Standards based, modern APIs make remix easy.
#5 The Right Data in the Right Place
Humans can’t parse “Big Data”. Process complex streams into actionable insights.
“Call the
customer.”
X
#6 Non-technical Integration
Government regulations still matter. Partner with domain experts early.
Creativity,
Innovation &
The Internet of Things
Very Active Space
Salesforce1 Platform drives connected device success for customers and partners.
http://developer.salesforce.com/wear
Google Glass, Android Wear, Samsung Gear 2, Myo, Nymi, Pebble – Open Source Dev Packs
Get to Know the Body of Knowledge
Lots of interesting stuff happening and smart people are doing great stuff!
Thing Monk on YouTube ThingsCon on YouTube
SolidCon – Super Interesting IOT World (Palo Alto)
Salesforce Developers
Thank You!
http://www.slideshare.net/ReidCarlberg
Blog: http://ReidCarlberg.com
Twitter: @ReidCarlberg
Linked In: in/ReidCarlberg
Email: reid.carlberg@salesforce.com

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Internet Of Things: Creativity, Innovation & The Internet of Things IOT World

  • 1. Creativity, Innovation & the Internet of Things Reid Carlberg Senior Director, Developer Evangelism @ReidCarlberg
  • 2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
  • 4. This page intentionally left blank. (Make room for creativity.)
  • 5. A Couple of Free Weeks in 2011… Kicked off my own personal Internet of Things journey. Original Blog + =+
  • 6. …Dreamforce Connected Device Lab! Great partners, hands on sessions, hundreds of devices, developers galore. Blog.
  • 7. Play Inspires Creativity Consumer products are becoming hyper connected, great examples of potential.
  • 8. Prototyping Nurtures Creativity Leading enterprise cloud platform integrates devices into your business processes. Quadcopters 3D Printers LED Lightbulbs Kiosk With iBeacon, Heroku & Salesforce1 Building Management Automation with Salesforce1
  • 10. Michael Raynor & Mumtaz Ahmed (Deloitte), “3 Rules for Success”, HBR April 2013 Study of 25k+ Companies Reveals
  • 11. #1 Pick a Great Use Case Avoid the trivial, focus on things that matter, drive better outcomes. Coffee Copter New England BiolabsSafecast Blog
  • 12. #1 Pick a Great Use Case Avoid the trivial, focus on things that matter, drive better outcomes. Coffee Copter New England BiolabsSafecast Blog X
  • 13. #2 Awesome User Experience “Doesn’t Suck” not enough. Technology should disappear. Why require a phone? Good: No buttons! Weird: Tapping? Gateway: Phone.
  • 14. #3 Community & Collaboration People value interacting around shared contexts. Data, product or transaction centric.
  • 15. #4 Developer Experience Remix adds value. Standards based, modern APIs make remix easy.
  • 16. #5 The Right Data in the Right Place Humans can’t parse “Big Data”. Process complex streams into actionable insights. “Call the customer.” X
  • 17. #6 Non-technical Integration Government regulations still matter. Partner with domain experts early.
  • 19.
  • 20. Very Active Space Salesforce1 Platform drives connected device success for customers and partners.
  • 21. http://developer.salesforce.com/wear Google Glass, Android Wear, Samsung Gear 2, Myo, Nymi, Pebble – Open Source Dev Packs
  • 22. Get to Know the Body of Knowledge Lots of interesting stuff happening and smart people are doing great stuff! Thing Monk on YouTube ThingsCon on YouTube SolidCon – Super Interesting IOT World (Palo Alto) Salesforce Developers
  • 23. Thank You! http://www.slideshare.net/ReidCarlberg Blog: http://ReidCarlberg.com Twitter: @ReidCarlberg Linked In: in/ReidCarlberg Email: reid.carlberg@salesforce.com