“Video Marketing Demystified: Tips, Strategies and Tactics for Today’s Savvy Marketer”. At this Webinar, Lasse Rouhiainen, Author, Speaker and Trainer discussed: • Reasons for the popularity and success of video marketing • Tips, tricks and strategies for getting your video found and maximizing its outreach • How to measure success in video marketing and best practices • The future of video marketing For more information please please visit this link - http://bit.ly/1hfxD9S

1. Video Marketing Demystified:
Tips, Strategies and Tactics for Today's Savvy Marketers
Hashtag: #VideoMarketingDemystified
02/26/14
Presenter
Name:
Lasse Rouhiainen
February / 25 / 2014
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2. Housekeeping
Unmute computer speakers
Slides and recording distributed via email afterwards
Submit questions via the Q&A panel through Go-to-Webinar
Hashtag: #VideoMarketingDemystified
02/26/14
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3. About the Presenter
 Renowned speaker and trainer for corporates, business schools and
universities on how to maximize exposure on YouTube, Facebook, and
how to implement Social Media marketing strategies.
 Has helped hundreds of small and medium sized companies and
entrepreneurs in over 30 countries to promote their businesses online
through Video marketing and Social Media.
Lasse Rouhiainen
Author, Speaker and Trainer
02/26/14
 Has helped more than 200 people in over 10 countries become
successful Video marketing and Social Media managers.
 Author of the bestselling books “101 Video Marketing Tips and
Strategies for Small Businesses” and "Smart Social Media – Your
Guide To Becoming A Highly Paid Social”
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4. About Regalix


Forefront of Innovation
o Digital Marketing Services
o Technology Enabled Services
o Regalix Labs

Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team

Fortune 500 and Venture Backed Customers (B2B and B2C)

Global Operations: HQ in Silicon Valley, 2 Offices

02/26/14
An award-winning Global Innovation company that leverages technology
and marketing to help companies grow.
Industry Recognition
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5. Free Downloads
Lasse Rouhiainen
Author, Speaker and Trainer
02/26/14
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6. Video Marketing Statistics
- 78% of B2B content marketers use videos.
- 84% of B2B marketers report an increasing
demand for videos and other visually rich
marketing material.
- 83% of B2B marketers use video marketing
for branding or to increase awareness around
their brand.
- 94% of B2B marketers rate video marketing
as the most effective sales and marketing
tactic.
[source: Regalix Research]
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7. Video Marketing Statistics
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8. Importance of Viewer
Retention
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9. Future of Video Marketing
Action: Get ready for videos
made using wearable
computing like Google
Glasses. Basically consumers
will create videos anywhere
they go.
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10. YOUR IDEAL CLIENT
02/26/14
Presenter
Name:
Lasse Rouhiainen
February / 25 / 2014
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11. Customer Avatar
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12. Customer Avatar
•Age
•Location
•Interest
•Websites
Facebook.com/ads/create
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13. VIDEO CREATION
02/26/14
Presenter
Name:
Lasse Rouhiainen
February / 25 / 2014
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14. Video Creation Ideas
•How to tutorials - Generate
trust and credibility
•Case study videos - showing
proof
•Quick video where you share
your story
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15. Video Creation Ideas
MISTAKES
•Biggest mistakes ______ make
•3 biggest mistakes of ______
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16. Create a Tutorial Page
•Create at least 5 – 10 tutorial
videos
•Place them on your website
•Create new videos based on FAQ
clients send you.
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17. How To Create a Video That Sells
Videodeo
Question
Tip 1 1
Tip 2
Website
Call to
action
Phone

18. Start Conducting Google Hangouts
•Create educational webinars using
Google Hangouts
•Use professional microphone,
webcam, and lighting
•Case study – Dell Computers
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19. Recommended Equipment
Logitech HD Pro Webcam
C920, 1080p Widescreen
Video Calling
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Samson Meteor Mic USB
Studio Microphone
Plantronics Mirage Headset
with Noise Cancelling
Microphone
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20. Summary of the Recommendations
•
Focus on short videos (2 min and under)
•
Analyze “attention retention”
•
Understand the structure of a promotional video
•
Create a list of video tutorials
•
Learn how to use Google Hangouts
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21. VIDEO PROMOTION
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Presenter
Name:
Lasse Rouhiainen
February / 25 / 2014
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22. How to Rank Your Videos on YouTube
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23. How to Rank Your Videos on YouTube
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24. YouTube Advertising
ALLOWS YOU TO
- Generate more views
- Find your target audience
- Sell your products and
services
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25. YouTube Advertising - Results
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26. Optimize Your YouTube Channel
•
Use “unlisted” videos on
YouTube
•
Use remarketing on
YouTube
•
Select your target audience
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–
You have a lot of different
options to choose from
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27. YouTube Video Overlay
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28. Optimize Your YouTube Channel
•
Use a trailer video
•
Create specific playlist
•
Place your best videos first
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29. Optimize Your YouTube Channel
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30. Get in Touch
 If you have any questions about this webinar please feel free to get in touch with us at
marketing@regalix-inc.com
 For more information on Regalix visit: www.regalix.com
 For more information on Lasse Rouhiainen visit: www.lasserouhiainen.com
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