Spring clean your website

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The last year has been a time of change. Google has been increasingly ensuring the search landscape has become black and white. Enter Panda update and Penguin update. If you haven't heard about these changes you have been living under a stone. As a marketer fighting to get your site up against the increasing competition, Google throws its spanner into the wheels to get all your efforts into a tailspin. Have you been hit by either of these updates? Do you see a sharp decline in web traffic from 19th April or the 24th April 2012? Key take aways: • How to survive the Panda attack? • Steps to recovery • Quick check of your website. • Rehash your SEO Program If your website has not been hit by either of the updates - could also indicate a badly optimized website.

Technologie News & Politik

Spring Clean Your Website
Fortifying your site against the Pandas & Penguins

Belmond Victor | SEO Manager
March 28th 2012

© 2012 Regalix Inc. Confidential, All Rights Reserved

About Belmond

 SEO & SMM Manager

 Over 8 years of experience with Fortune 500 and start up companies

 Drives SEO Strategy within Regalix.

© 2012 Regalix Inc. Confidential, All Rights Reserved 2

Contents

 Google Algorithm Updates
 Victim of Panda/Penguin Update?
 Steps to Recovery/Preventive Steps

© 2012 Regalix Inc. Confidential, All Rights Reserved

Types of Google Updates

 Algorithm Updates (i.e. Panda)
 Data Refreshes (i.e. Individual Complaints)
 Index Update (i.e. Caffeine)

4

© 2012 Regalix Inc. Confidential, All Rights Reserved

Panda Update

 Date: Jan 2011
 Type of Update: Algorithm
Update
 Impact : Low Quality sites, less
content sites
 Recovery: Revamp Content

6

© 2012 Regalix Inc. Confidential, All Rights Reserved

Penguin Update

 Date: Now
 Type of Update: Algorithm
Update
 Impact: Over Optimized Sites
penalized
 Recovery: Review Website
content & Links

7

© 2012 Regalix Inc. Confidential, All Rights Reserved

POP Quiz : Victim of Panda or Penguin?

8

© 2012 Regalix Inc. Confidential, All Rights Reserved

Penguin Wipeout

© 2012 Regalix Inc. Confidential, All Rights Reserved

Victim of Panda/Penguin?

Penguin Victims
19th April, 25th May

Panda Victims
24th April

© 2012 Regalix Inc. Confidential, All Rights Reserved

Bring Back the Love

© 2012 Regalix Inc. Confidential, All Rights Reserved

Step # 2

 Check Sitelinks on Google Webmaster

 Recovery:
 Modify sitelinks displayed by Google
 Monitor External links to site from rouge websites

© 2012 Regalix Inc. Confidential, All Rights Reserved

Step # 3

 Check Website Errors

 Recovery:
 Fix Errors through Google Webmaster
 Add canonical tags
 Add no index – no follow tags

© 2012 Regalix Inc. Confidential, All Rights Reserved

Step # 4

 Check For Over Optimization

 Recovery:
 Fix Known Excesses
 Remove known paid links
 Remove ads from site

© 2012 Regalix Inc. Confidential, All Rights Reserved

Step # 5

 Be Relevant

 Recovery:
 Make content broader and deeper
 Content should not be limited to text, add in images, videos, infographics

© 2012 Regalix Inc. Confidential, All Rights Reserved

Step # 6

 Current Back Links to Site

 Recovery:
 Avoid Link Networks
 Ensure proper distribution of anchor texts
 Analyze link distribution

© 2012 Regalix Inc. Confidential, All Rights Reserved

Get in Touch

 Forefront of Innovation  visit: www.regalix.com
Digital Marketing Services
Technology Enabled Services  For a Free SEO Audit of your website /
Regalix Labs ecommerce portal, please get in touch with Ritu
Josan, rjosan@regalix-inc.com
 Multi-disciplinary Leadership Team & Strong
Advisory Board, 175+ Team  If you have any questions about this webinar
please feel free to get in touch with the speaker
Belmond Victor, bvictor@regalix-inc.com
 Fortune 500 and Venture Backed Customers (B2B
and B2C)

 Global Operations: HQ in Silicon Valley, 4 Offices

 Industry Recognition

© 2012 Regalix Inc. Confidential, All Rights Reserved 19

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Spring clean your website

5. Famous Updates  Fritz (Summer 2003)  Scraper Filter (Jan. 2011)  Florida (November 2003)  Panda (February 2011 – ongoing)  Austin Update (Jan 2004)  Penguin (Now – ongoing)  The Sandbox (April 2004)  Bourbon (May 2005)  Big Daddy (October 2005)  Supplemental (Jan 2007)  Paid Links (October 2007)  Dewey Update (Mar 2008)  Vince / Brand (March 2009)  May Day (May 2010)  Caffeine (June 2010) 5 © 2012 Regalix Inc. Confidential, All Rights Reserved

7. Penguin Update  Date: Now  Type of Update: Algorithm Update  Impact: Over Optimized Sites penalized  Recovery: Review Website content & Links 7 © 2012 Regalix Inc. Confidential, All Rights Reserved

13. Step # 2  Check Sitelinks on Google Webmaster  Recovery:  Modify sitelinks displayed by Google  Monitor External links to site from rouge websites © 2012 Regalix Inc. Confidential, All Rights Reserved

16. Step # 5  Be Relevant  Recovery:  Make content broader and deeper  Content should not be limited to text, add in images, videos, infographics © 2012 Regalix Inc. Confidential, All Rights Reserved

17. Step # 6  Current Back Links to Site  Recovery:  Avoid Link Networks  Ensure proper distribution of anchor texts  Analyze link distribution © 2012 Regalix Inc. Confidential, All Rights Reserved

18. In Conclusion • Technical On • Content • Usability • Link profile • Local Website • Authorship • Profiles Off • Mentions • Shares • Links • Product feeds Website • Citations • Syndication © 2012 Regalix Inc. Confidential, All Rights Reserved

19. Get in Touch  Forefront of Innovation  visit: www.regalix.com Digital Marketing Services Technology Enabled Services  For a Free SEO Audit of your website / Regalix Labs ecommerce portal, please get in touch with Ritu Josan, rjosan@regalix-inc.com  Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team  If you have any questions about this webinar please feel free to get in touch with the speaker Belmond Victor, bvictor@regalix-inc.com  Fortune 500 and Venture Backed Customers (B2B and B2C)  Global Operations: HQ in Silicon Valley, 4 Offices  Industry Recognition © 2012 Regalix Inc. Confidential, All Rights Reserved 19

Hinweis der Redaktion

Spring always feels like a fresh start, especially with Spring cleaning and cutting out the necessary clutter. Hopefully these tips will give you the motivation to clean things up and try something new!
You may just about end up with your website looking like this. Beware Google Panda is not just restricted to content farms – if you have a website that’s optimized like this you will be in for a shocker.
Guest Bloggers,
Analyze link type distribution. Is it found in a relevant area of an article, the comments, sponsored listing, a directory listing?Ensure that anchor text distribution is natural. Too many links with targeted anchor text will result in a loss in value in the search engine’s eyes.Diversify your anchor text and include a branded keyword. Be transparent about who you are.Be selective with directory listings and choose ones with a good reputation.Avoid link networks, Penguin will penalize you for having a suspicious number of sites interlinking with optimized anchor text.Focus on users. This is probably the most important tip. Create content that’s updated, useful, and relevant. People, not just machines, have to get something out of it.

Spring clean your website

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