Improve Online Conversion Rate – Do more with your Website
There is just one take away from this presentation.
Improved Conversion Rate !
User Interface / Site Navigation / Flow
Support / Help
Marketing Mix / Attribution Model
& some more which we wont cover today (Content, Speed, Customer Experience etc.)
Every Customer Touch point is an User Interface
Website, Mobile App, Call Center, Social Pages
Give Users a chance to discover “Who you are”, “What you sell / do”, “Why they should trust you” and “Get out of their way quickly” & “Be there for them”
If they have to learn how to navigate your site, you lose them
If they can’t get what they are looking for, you lose them
If they have to wait 5 minutes to talk to your custom rep, you lose them
If they read about bad customer experiences on social pages, you lose them
Page Bounce & Exit Rates
Heat Map (i.e. what is working on a page & what is not)
% of visitors who are visiting the Product Page
% of visitors who reach Checkout
Path Analysis (Path Length etc.)
Checkout Flow (% of people who reach each step)
Use A/B, Multivariate tests to design better UI