Gamification – The application of game design and mechanics to activities beyond traditional games M2 Research market spend estimates on Gamification solutions, applying game mechanics and behavioral analytics in non‐traditional applications 70% of Global 2000 organizations will have at least one Gamified application 50% of organizations that manage Innovation processes will Gamify those processes How Gamification Works ? The Psychology Of Game Mechanics (see presentation, Slide 8) 1) Uses positive feedbacks to build up users’ motivation 2) Increases the perceived ability by making difficult jobs simpler and more manageable 3) Places triggers in the path of motivated users Reasons You Should Gamify 1) Consumers Want It - 40% of US online adults are looking for new ways to entertain themselves. 60% of consumers play a video game online in a typical week 2) Social Media Enhances It - On an average, 50% of people online between the ages of 18-44 play social games on a daily basis. 53% of Smartphone users play daily. 66% of Tablet users play daily 3) Early Starters Have Proven It 4) Some Great Implementations Where Do You Start? 1) Pick Your Target 2) Know Your Audience 3) Social and Mobile - Ride The Wave The Bottom Line 1) Continuously growing base of Games and Tech-savy users 2) Mobile, Social and Cloud technologies across business 3) Need to improve business process execution and performance through technology

1. Divya Sangwan| Business Manager | September 25’ 2012
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2. Gamification –
The application of and to
activities
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3. M2 Research market spend estimates on
Gamification solutions, applying game mechanics
and behavioral analytics in non‐traditional
applications
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4. By 2015,
70%
of Global 2000
organizations will
have at least
one Gamified application
50%
of organizations that manage
Innovation processes
will Gamify those processes
© 2012 Regalix Inc. Confidential, All Rights Reserved *Source: Gartner Press Release
4

5. Deloitte,
cited Gamification as one of the
Technology Trends for 2012…
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6. Searches for Gamification…
Summer 2010
500 Results
Today:
6.9 Million Results
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7. How Gamification Works ?
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8. The Psychology Of Game Mechanics
FRUSTRATING
Too hard/confusing
Difficulty
BORING
Too easy
Time Spent Playing
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9. The Psychology Of Game Mechanics
1Uses positive feedbacks to build up users’ motivation
2 Increases the perceived ability by making difficult jobs
simpler and more manageable
3 Places triggers in the path of motivated users
© 2012 Regalix Inc. Confidential, All Rights Reserved 9

10. Reasons You Should Gamify
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11. Consumers Want It
40% of US online adults are looking for new
ways to entertain themselves
of consumers play a video game online in 60%
a typical week
© 2012 Regalix Inc. Confidential, All Rights Reserved 11

12. Social Media Enhances It
On an average, 50% of people online between the ages of 18-44 play social
games on a daily basis
53%
of Smartphone
users play daily
66%
of Tablet users
46 % play daily 54 % play daily play daily
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13. Social Media Enhances It
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14. Early Starters Have Proven It
Engagement
Involvement Interaction Intimacy Influence
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15. Some Great Implementations
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16. 1 Fold.It
Gamification
Discovery of the
mystery of how a key
protein may help cure
HIV
Crowdsourcing
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17. © 2012 Regalix Inc. Confidential, All Rights Reserved 17

18. 2 Salesforce
Performance Management Application
Gamification
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19. © 2012 Regalix Inc. Confidential, All Rights Reserved 19

20. 3 Aldo
A is for ALDO
( Gamification Facebook Instagram )
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21. © 2012 Regalix Inc. Confidential, All Rights Reserved 22

22. © 2012 Regalix Inc. Confidential, All Rights Reserved 23

23. 4 Mindbloom
Life Mindmap
13 Million
Actions
Gamification
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24. © 2012 Regalix Inc. Confidential, All Rights Reserved 25

25. Inspirations Dashboard
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26. Actions Dashboard
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27. Leveling Up
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28. Where Do You ?
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29. Pick Your Target
Know Your Audience
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30. Social Mobile
Ride The Wave
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31. The Bottom Line
Continuously Mobile, Social and Need to improve business
growing base of Cloud technologies process execution and
Games and across business performance through
Tech-savy users technology
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32. Questions ?
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33. Get in Touch
 Forefront of Innovation  visit: www.regalix.com
 Digital Marketing Services
 Technology Enabled Services  If you have any questions about this webinar please
 Regalix Labs feel free to get in touch with the speaker Divya
Sangwan, dsangwan@regalix-inc.com
 Multi-disciplinary Leadership Team & Strong Advisory
Board, 175+ Team
 For a free evaluation of your website / ecommerce
portal, please get in touch with Shivraj Asthana,
 Fortune 500 and Venture Backed Customers (B2B and
sasthana@regalix-inc.com
B2C)
 Global Operations: HQ in Silicon Valley, 4 Offices
 Industry Recognition
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