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Eservices.aus.edu
- 3. Together Everyone Achieves More
- 4. Combine expertise marketing & visual design with best practices:
- 5. Usability
- 9. Online academic work is a big share
- 10. 90% of AUS community uses Internet for at least 2 hours per day
- 12. Interactivity
- 13. Convenience
- 14. Most relvant platform used by our audience
- 15. Weaknesses:
- 16. New idea
- 18. Opportunities:
- 19. First university in UAE to provide this wide range of e-services
- 20. WOM on campus
- 21. Audience have busy lives
- 22. Threats:
- 23. New in market
- 24. Approval problemSWOT Analysis
- 26. Build a virtual community
- 29. Size, customer, demographics, purchasing characteristics, competitors and their distribution trends.
- 31. Other universities do not offer this service
- 33. Food ordering, bank services, printing services, calling of a cab etc.
- 36. Facilitation of complex processes
- 37. New and innovative technologies
- 38. Strengthen connection between the users of website & university resources
- 45. Administration that will maintain tools by constantly updating the website
- 46. Security Issues
- 48. Assets
- 49. Strategy,
- 50. Performance
- 51. Search engines
- 52. Stages:
- 53. Content
- 54. Usability/Design
- 57. Red, black and white colors
- 58. Interactive
Hinweis der Redaktion
- students and faculty are heavy users of the InternetOnline academic work takes a big share in the learning process of AUSstudents and faculty members are required to use the Internet. Students said that one of the obstacles they face in AUS is that transportation is not convenient for the ones not owning a car,they are most of the times busy studying and sometimes they do not have time to go out and get things done.
- The company aims at offering unique benefits and value to its target market. It aims to creating a virtual community which act as the crucial success factors for this websiteA virtual community that is uniquely designed for AUS students and faculty membersIt also plans to direct users to the website by providing them with an easier alternative when they seek to accomplish several tasks.The company can benefit from this service by differentiating itself from other universities through the unique selling proposition that offers convenience and efficiency to its customers
- Examining the present state of AUS’s specific market, including its size, customer demographics, purchasing characteristics, competitors and their distribution trends would help in the planning and implementation processaims to offer clicks-only service.universities such as the American University in Dubai (AUD) or University of Sharjah (UOS) do not offer what this website has to offer.The market is still not saturated and there is still a gap to be filled,
- Connecting students and faculty, and creating a virtual community. Provide students and faculty with services that facilitate many complex processes.Explore new and innovative technologies that will improve access to information, increase efficiency and expand learning opportunities Strengthen the connection between users of the website and the university resources.Connect existing services and infrastructure.