Our Sitecore Development Director Tom and Specialist Sitecore Account Manager Tristan went to Sitecore Symposium 2016, read their micro blog presentation.

1. Micro
blog
15th – 16th September

2. Day 1
• Opening Keynote by Sitecore CEO Michael Seifert
• Shift to Context Marketing
• What is available in 8.2 and what is coming in 8.3
• Jason Silva
• Says a lot, very quickly - https://www.youtube.com/user/ShotsOfAwe/featured spoke mainly about the
exponential shift in technology and how web should follow.
• Sitecore eXperience Accelerator
• Radically change how sites are developed – quicker time to market
• Azure
• Cloud is no longer a second class citizen – Azure web apps

3. • Marketing Keynote
• Industry professionals pushing the hashtag #ltmoredo. This was to help push everyone to actually
start personalising instead of just talking about doing it. It’s the best way to success.
• Email eXperience Manager
• New look with a manageable dashboard showing things such as CTRs, Bounce Rates, Open Rates
etc, as well as the ability to have personalised emails out of the box using xDB.
• Sitecore Commerce
• It’s been 4 years in the making, but users will now have the ability to personalise the full shopping
experience, as well as dynamic pricing based on personas etc.
Day 1
continued

4. • At the House of Blues in the heart of the French Quarter
• 5 different Jazz bands
• Awesome selection of New Orleans cuisine
• Great way to sample the local craft beers
• Plenty of opportunities to network with the Sitecore community
Party

5. • Sitecore Habitat
• It’s a demo site – not something you should be copying
• Based on Helix – a set of standards and directions from Sitecore - http://helix.sitecore.net/
• Turbocharging Publishing
• How Sitecore is shifting towards a micro-service architecture using .NET Core
• Publishing is now crazily fast
• Closing Keynote by Lars Nielsen
• Glimpse into what Sitecore is doing in its Labs
• Shows how Sitecore is becoming a marketing platform
• Ways of managing online & offline campaigns
Day 2

6. • Xamerin
• 7bn people in the world, 6.5bn with phones compared to 4.5bn toilets. People expect mobile apps.
Xamerin makes it so easy to use the website content and develop in .net and push to all app
platforms.
• Future xDB
• The xDB of the future will look in to all interactions, not just Sitecore, Tweets, phone calls bricks and
mortar payments.
• Danone Nutricia case study
• The head of digital at Danone Nutricia talk us through the data first strategy they took along their 2
year journey to make their site completely personalised depending on where you are in your
pregnancy. Definitely worth checking it out.
Day 2
continued

7. • We will be sharing
• Blog posts on our favourite topics from Symposium
• Detailed talks on technical topics at the first Sitecore User Group in Dorset -
http://www.meetup.com/Sitecore-Technical-User-Group-United-Kingdom/events/232861103/
• Align Redweb’s Sitecore Strategy with Sitecore’s direction
• Next year
• There is now going to be an annual Symposium
• Next one is in Las Vegas – looking forward to it already!
What’s
Next?