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How to Market Yourself
So you found you perfect job. You send you cv off and
                      nothing.
             Not a peep. How can it be?
         You thought you had it in the bag!
                So what’s the deal?

            Either you are not Marketable
                          or
  You’re probably not Marketing yourself effectively

Either way these templates should help to at least spark
                     interest from
                 prospective1 employers
CV Template: unemployed sample CV
  Unemployed cover letter template
                                                                                                                                                 YOUR NAME
  Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms
                                                                                                                                        CORE SKILLS & EXPERIENCE
  Jones)
                                                                                               This is where you can give a brief overview of your career history. You can either write it as a short paragraph
  I am writing to express my interest in the role of [job title or job reference number]       or as bullet points.
  as advertised on [where you saw the advert].
                                                                                               Include the number of years you’ve been working in the industry and your key skills – if you’re applying for a
                                                                                               management position, highlight your management experience. If you are just starting out, explain why you
  NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY                                       would be good at the job with short examples. These can be from school/university as long as they demonstrate
                                                                                               work ability.
  As you can see from my CV (attached), I am a proven [job role] with a strong track
  record and I would be a great fit for this role.                                                                                           PERSONAL DETAILS

                                                                                               ADDRESS            Current address
  [NOW EXPLAIN YOUR UNEMPLOYMENT WITH A POSITIVE NOTE: I am currently
  unemployed following redundancy/a change in career direction and I have spent the            EMAIL    Best email to reach you on
  past XX months training/gaining additional skills and qualifications/getting work
  experience (then list exactly what you have done). In addition to this, I have XX            TELEPHONE          Mobile and/or home phone
  years experience as a [job title] and I have a solid work history.
                                                                                               NOTE: You do not need to include information on your gender or date of birth but you may want to state your
                                                                                               nationality in this section if you are British or your right to work in the UK if not.
  GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE
                                                                                                                                                EMPLOYMENT
  In my previous roles I was personally responsible for a number of key successes,
                                                                                               NOTE: if you lost your job recently, don’t put about your current unemployment status here – you
  including:
                                                                                               can briefly explain it in the cover letter, instead. Just put in the start and end date of your last job.
     1. EXAMPLE: Decreased customer waiting times by 4% by introducing a new
        strategy where team members were incentivised to respond to calls faster               If you lost your job over two months ago, see our CV template for the longer-term unemployed

     2. EXAMPLE: Cross-trained the team, which has increased job satisfaction                  DATES: Start date of your most recent job – when you left your job
        (reducing absenteeism and sickness)
                                                                                               JOB TITLE: Your full job title
     3. EXAMPLE: Consistently complimented by my manager for a good working
        attitude and a motivational spirit that had a positive affect on the team.             COMPANY: Full business name of your company
                                                                                               A sentence briefly explaining what the company does.
  REASSERT THE FACT THAT YOU ARE THE BEST CHOICE
                                                                                               RESPONSIBILITIES
  I can assure you that my experience, industry knowledge and track record to date
                                                                                                   Add bullet points briefly highlighting your key responsibilities here
  make me a strong candidate for this role. I possess all of the attributes you’re                 Read the job description of the job you’re applying for and keep it relevant
  looking for and I believe this position is a perfect fit.                                        You don’t want to put too many bullet point here – certainly no more than 10 as a general rule.
  I look forward to hearing from you – my contact details can be found on my CV and I          ACHIEVEMENTS
  am ready for an immediate start. (This can be a benefit of being unemployed if the               Did you win an award? Maybe you consistently beat targets? Perhaps you were commended by your
  job is urgent and other candidates have 1 month notice periods).                                    boss for a particular skill? Brag about it here!

  Yours sincerely (if you started the letter Dear Sir/Madam)                                   [Repeat for all of the jobs you have had. The more relevant jobs should have more detail and if you have a long
  OR                                                                                           career history, leave out any early jobs if they aren’t relevant]
  Yours faithfully (if you addressed them by name at the start of the letter)
                                                                                                                                     ADDITIONAL SKILLS/ATTRIBUTES
  Your name
                                                                                                       Here you can add in any additional personality attributes like being punctual, a team player,
  Your phone number                                                                                     motivational or ambitious.
                                                                                                       Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability
                                                                                                        to speak another language.

                                                                                                                                                 EDUCATION

                                                                                               Univeristy dates (if applicable):   UNI NAME
                                                                                               QUALIFICATIONS: List any qualifications gained.

                                                                                               College/Sixth Form dates (if applicable): COLLEGE NAME
                                                                                               QUALIFICATIONS: List any qualifications gained.

                                                                                               School dates: SCHOOL NAME
                                                                                               QUALIFICATIONS: List any qualifications gained.

                                                                                                                                                 REFERENCES

                                                                                               Available on request




Unemploye
    d                                                                                      2
CV Template: long-term unemployed sample CV
Unemployed cover letter template
                                                                                                                                                YOUR NAME
Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms
                                                                                                                                       CORE SKILLS & EXPERIENCE
Jones)
                                                                                             This is where you set the scene… Try not to waffle – keep it relevant to the job
I am writing to express my interest in the role of [job title or job reference number]       you’re applying for, so only highlight the career experience and skills that would make you stand out from the
as advertised on [where you saw the advert].                                                 crowd for THIS job.

                                                                                             This is also where you can put a brief explanation about why you’ve been out of work for a while. Leave all
NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY
                                                                                             negatives aside and concentrate on the positives…
                                                                                             e.g. “I have been out of work for XX months following a decision to change careers. During this time I have
As you can see from my CV (attached), I am a proven [job role] with a strong track           done [course/experience/volunteering/information gathering for your new career etc] and I now feel that this
record and I would be a great fit for this role.                                             period of gaining new skills, along with my past career history, would make me an excellent candidate for this
                                                                                             role.
[NOW EXPLAIN YOUR UNEMPLOYMENT WITH A POSITIVE NOTE: I am currently
                                                                                                                                            PERSONAL DETAILS
unemployed following redundancy/a change in career direction and I have spent the
past XX months training/gaining additional skills and qualifications/getting work            ADDRESS             Current address
experience (then list exactly what you have done). In addition to this, I have XX
years experience as a [job title] and I have a solid work history.                           EMAIL     Best email to reach you on

                                                                                             TELEPHONE           Mobile and/or home phone
GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE
                                                                                             NOTE: You do not need to include information on your gender or date of birth but you may want to state your
In my previous roles I was personally responsible for a number of key successes,             nationality in this section if you are British or your right to work in the UK if not.
including:
                                                                                                                                               EMPLOYMENT
   1. EXAMPLE: Decreased customer waiting times by 4% by introducing a new
      strategy where team members were incentivised to respond to calls faster               DATES: Start date of your most recent job – when you left your job
   2. EXAMPLE: Cross-trained the team, which has increased job satisfaction                  JOB TITLE: Your full job title
      (reducing absenteeism and sickness)
                                                                                             COMPANY: Full business name of your company
   3. EXAMPLE: Consistently complimented by my manager for a good working
                                                                                             A sentence briefly explaining what the company does.
      attitude and a motivational spirit that had a positive affect on the team.
REASSERT THE FACT THAT YOU ARE THE BEST CHOICE                                               RESPONSIBILITIES
                                                                                                 Add bullet points briefly highlighting your key responsibilities here
I can assure you that my experience, industry knowledge and track record to date                 Read the job description of the job you’re applying for and keep it relevant
make me a strong candidate for this role. I possess all of the attributes you’re                 You don’t want to put too many bullet point here – certainly no more than 10 as a general rule.
looking for and I believe this position is a perfect fit.
                                                                                             ACHIEVEMENTS
I look forward to hearing from you – my contact details can be found on my CV and I              Did you win an award? Maybe you consistently beat targets? Perhaps you were commended by your
am ready for an immediate start. (This can be a benefit of being unemployed if the                  boss for a particular skill? Brag about it here!
job is urgent and other candidates have 1 month notice periods).
                                                                                             [Repeat for all of the jobs you have had. The more relevant jobs should have more detail and if you have a long
Yours sincerely (if you started the letter Dear Sir/Madam)                                   career history, leave out any early jobs if they aren’t relevant]
OR
Yours faithfully (if you addressed them by name at the start of the letter)                                                         ADDITIONAL SKILLS/ATTRIBUTES

                                                                                                      Here you can add in any additional personality attributes like being punctual, a team player,
Your name                                                                                              motivational or ambitious.
Your phone number                                                                                     If you’ve been out of work for a while, include any courses you’ve done or any skills you’ve gained
                                                                                                       from what you’ve been doing during your career break.
                                                                                                      Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability
                                                                                                       to speak another language.

                                                                                                                                                EDUCATION

                                                                                             Univeristy dates (if applicable):   UNI NAME
                                                                                             QUALIFICATIONS: List any qualifications gained.

                                                                                             College/Sixth Form dates (if applicable): COLLEGE NAME
                                                                                             QUALIFICATIONS: List any qualifications gained.

                                                                                             School dates: SCHOOL NAME
                                                                                             QUALIFICATIONS: List any qualifications gained.

                                                                                             (NOTE: if you have no qualifications, include details of your school attended but leave out the qualifications
                                                                                             section. If asked in interview it’s easier to explain then)




      Long Term
                                                                                                                                                REFERENCES

                                                                                             Available on request




     Unemployed                                                                          3
CV Template: non-graduate first job CV
First job (non-graduate) cover letter template
                                                                                                                                                YOUR NAME
Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms
Jones)
                                                                                                                                      CORE SKILLS & EXPERIENCE

I am writing to express my interest in the role of [job title or job reference number]            This is your chance to write about you as a person. Why do you want this job and why would you be
as advertised on [where you saw the advert].                                                      good at it?

NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY                                            Don’t just talk about your good points – show them off with examples. If you’re a punctual person talk
                                                                                                  about how good your punctuality record was at school. If you work well in a team then write about a
As you can see from my CV (attached), I have the enthusiasm and motivation to                     time when you worked well with others to achieve a good result… Use the job advert to pick out what
succeed in this role.                                                                             skills the job needs and then use examples to show how you are the perfect person for the job.

[Although you’ve never had a job before, you can use examples from school and                     You can either write this as a short paragraph or as bullet points.
your life to show why you’d be good for the job…]
                                                                                                                                           PERSONAL DETAILS
I have all of the attributes you require, demonstrated by:
   1. EXAMPLE: At school I headed up the school council/a school club where I led                 ADDRESS           Current address
      a team and organised fundraising events. We raised over £XX for charity by
      (explain how).                                                                              EMAIL Best email to reach you on

   2. EXAMPLE: I was complimented by my teacher for a positive working attitude                   TELEPHONE         Mobile and/or home phone
      and a motivational spirit. They are happy to provide me with a glowing
      recommendation on request.                                                                  NOTE: You do not need to include information on your gender or date of birth but you may want to
   3. EXAMPLE: I am very driven with a passion to succeed. My exam results were                   state your nationality in this section if you are British or your right to work in the UK if not.
      particularly good (list, if so) and I joined in with lots of after-school activities.
      I’m not scared of hard work and I’m keen to prove myself in the workplace.                                                                EDUCATION

REASSERT THE FACT THAT YOU ARE THE BEST CHOICE                                                    College/Sixth Form dates (if you went to college): COLLEGE NAME
I can assure you that my life skills, drive to succeed and willingness to learn make              QUALIFICATIONS: List qualifications gained.
me a strong candidate for this role. I possess all of the attributes you are looking for
and this position is a perfect fit.                                                               School dates: SCHOOL NAME
                                                                                                  QUALIFICATIONS: List qualifications gained.
I look forward to hearing from you – my contact details can be found on my CV. I am
ready for an immediate start. (This can be a benefit if you’re not currently working              (NOTE: if you have no qualifications, include details of your school attended but leave out the
and the job is urgent as other candidates may have 1 month+ notice periods).                      qualifications section. If asked in interview it’s easier to explain then if they ask)
Yours sincerely (if you started the letter Dear Sir/Madam)
OR                                                                                                                                             EMPLOYMENT
Yours faithfully (if you addressed them by name at the start of the letter)
                                                                                                  Although this is your first job, if you’ve had any experience, whether it’s babysitting, work experience
Your name                                                                                         or volunteering, here is the place to talk about it.
Your phone number
                                                                                                  DATES: Start date of your most recent job – when you left your job

                                                                                                  JOB TITLE: Your full job title
                                                                                                  RESPONSIBILITIES
                                                                                                      Add bullet points briefly explaining what you did
                                                                                                      Read the job description of the job you’re applying for and keep it relevant
                                                                                                      You don’t want to put too many bullet points here –no more than 10
                                                                                                  (repeat this information for each of your past jobs)

                                                                                                  NOTE: Even if it’s a cleaning job, it’s worth taking a bit of time to talk about key employment skills,
                                                                                                  even if it’s just timekeeping or your willingness to work hard to succeed. ANY work history can be a
                                                                                                  benefit.

                                                                                                                                   ADDITIONAL SKILLS/ATTRIBUTES

                                                                                                          Here you can talk about any other skills you have like being punctual, a team player or
                                                                                                           motivational.
                                                                                                          Also add in any extra qualifications or skills you have, from computer skills through to the
                                                                                                           ability to speak another language.

                                                                                                                                               REFERENCES




  First Job Non                                                                                   Available on request




    Graduate                                                                                  4
CV Template: graduate sample CV (no experience)
 Graduate (first jobber) cover letter template
                                                                                                                                                  YOUR NAME
 Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms
 Jones)                                                                                                                                 CORE SKILLS & EXPERIENCE

                                                                                              This is where you give a brief overview of you as a person and what skills you’ve gained from summer jobs and
 I am writing to express my interest in the role of [job title or job reference number]       your degree (important if you’re applying for a related job). Also include any transferable skills you’ve gained,
 as advertised on [where you saw the advert].                                                 such as leadership skills (heading up a project), literacy, numerical skills, computer skills – anything relevant to
                                                                                              the role.
 NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY
                                                                                              You can either write it as a short paragraph or as bullet points.
 As you can see from my CV (attached), I am a graduate with the required
                                                                                                                                             PERSONAL DETAILS
 qualifications for this role. In addition to this, I have a strong track record in the
 workplace that makes me a great fit for this role.                                           ADDRESS             Current address

 [Now explain… You will/should have had some work experience to date, even if it’s            EMAIL     Best email to reach you on
 ‘just’ a summer job. If you’ve volunteered or done work experience in a related field
 then make the most of this. If it’s just general summer jobs then explain how it’s           TELEPHONE           Mobile and/or home phone
 taught you valuable employment skills like time keeping, working in a team,
                                                                                              NOTE: You do not need to include information on your gender or date of birth but you may want to state your
 management – use examples).                                                                  nationality in this section if you are British or your right to work in the UK if not.

 E.g.                                                                                                                                             EDUCATION

 IF YOU DID WORK EXPERIENCE                                                                   Univeristy dates: UNI NAME
 I recently undertook work experience at [related company] where I was                        QUALIFICATIONS: List qualifications gained.
 complimented for my drive. During my time there I was involved in a number of
                                                                                              NOTE: If you are applying for a job related to your degree then it’s also worth going into more detail about your
 successful projects…                                                                         course units and what specifics you learned, here. Keep it relevant to the job you’re applying for but talking about
    1. EXAMPLE: Implemented a new filing system that reduced admin and allowed                a related project or assignment in a bit more detail could be a big draw for an employer!
       key team members to answer customer queries more efficiently.
                                                                                              College/Sixth Form dates: COLLEGE NAME
    2. EXAMPLE: Shadowed a senior member of staff where I learnt (examples of                 QUALIFICATIONS: List qualifications gained.
       what you learnt, related to the job ad).
                                                                                              School dates: SCHOOL NAME
    3. EXAMPLE: I was consistently complimented by my manager for a positive                  QUALIFICATIONS: List qualifications gained.
       working attitude and a motivational spirit. They are happy to provide me with
       a recommendation on request.
                                                                                                                                                 EMPLOYMENT
 IF YOU’VE DONE SUMMER JOBS
 In addition to my degree, which qualifies me for this role, I also have a solid work         NOTE: Even if it’s a cleaning job, it’s worth taking a bit of time to talk about key employment skills,
 history that has taught me a number of important work skills.                                even if it’s just timekeeping or your willingness to work hard to succeed. ANY work history can be a
                                                                                              benefit.
    4. List transferable skills learnt on the job
    5. If you were given any additional responsibilities or had a good working                Repeat for all of the jobs you have had. And include internships, work experience and volunteer work.
       relationship with your manager then shout about it and say they are happy to
       provide you with a recommendation on request                                           DATES: Start date of your most recent job – when you left your job
 REASSERT THE FACT THAT YOU ARE THE BEST CHOICE
                                                                                              JOB TITLE: Your full job title
 I can assure you that my experience, industry knowledge and track record to date
 make me a strong candidate for this role. I possess all of the attributes you’re             COMPANY: Full business name of your company
 looking for and I believe this position is a perfect fit.                                    A sentence briefly explaining what the company does.

 I look forward to hearing from you – my contact details can be found on my CV. I am          RESPONSIBILITIES
 available for an immediate start. (This can be a benefit if you’re not currently                 Add bullet points briefly highlighting your key responsibilities here
 working and the job is urgent as other candidates may have 1 month+ notice                       Read the job description of the job you’re applying for and keep it relevant
 periods).                                                                                        You don’t want to put too many bullet point here – certainly no more than 10 as a general rule.
                                                                                                                                     ADDITIONAL SKILLS/ATTRIBUTES

                                                                                                       Here you can add in any additional personality attributes like being punctual, a team player,
                                                                                                        motivational or ambitious.
                                                                                                       Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability
                                                                                                        to speak another language.

                                                                                                                                                  REFERENCES

                                                                                              Available on request




Gradu
 ate                                                                                      5
CV Template: career ladder climber CV sample
Cover letter template career ladder climber

Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms
Jones)                                                                                                                               YOUR NAME

I am writing to express my interest in the role of [job title or job reference number]                                     CORE SKILLS & EXPERIENCE
as advertised on [where you saw the advert].
                                                                                             This is where you can give a brief overview of your career history. You can either write it as
NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY                                       a short paragraph or as bullet points.

As you can see from my CV (attached), I am a proven [job role] with a strong track           Include the number of years you’ve been working in the industry and your key skills – if
record and I would be a great fit for this role. [EXAMPLE (relate to the job ad and          you’re applying for a management position, highlight your management experience.
what it’s looking for): I have 2 years experience as a team leader, running a call
centre team of 65 members for a leading UK household insurer].                                                                  PERSONAL DETAILS

GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE                                         ADDRESS         Current address
In this role I was personally responsible for a number of key successes, including:
                                                                                             EMAIL Best email to reach you on
   1. Decreased customer waiting times by 4% by introducing a new strategy
      where team members were incentivised to respond to calls faster                        TELEPHONE       Mobile and/or home phone
   2. Cross-trained the team, which has increased job satisfaction (reducing
      absenteeism and sickness)                                                              NOTE: You do not need to include information on your gender or date of birth but you may
                                                                                             want to state your nationality in this section if you are British or your right to work in the
   3. Consistently complimented by my manager for a positive working attitude and
                                                                                             UK if not.
      a motivational spirit that had a positive affect on the team.
REASSERT THE FACT THAT YOU ARE THE BEST CHOICE                                                                                      EMPLOYMENT
I can assure you that my experience, industry knowledge and track record to date
make me a strong candidate for this role. I possess all of the attributes you’re             DATES: Start date of your most recent job – present
looking for and I believe this position is a perfect fit.
I look forward to hearing from you – my contact details can be found on my CV.               JOB TITLE: Your full job title
                                                                                             RESPONSIBILITIES
Yours sincerely (if you started the letter Dear Sir/Madam)                                       Add bullet points briefly explaining what you did
OR                                                                                               Read the job description of the job you’re applying for and keep it relevant
Yours faithfully (if you addressed them by name at the start of the letter)                      You don’t want to put too many bullet points here –no more than 10
Your name
                                                                                             (repeat this information for each of your relevant past jobs)
Your phone number
                                                                                                                        ADDITIONAL SKILLS/ATTRIBUTES

                                                                                                    Here you can add in any additional personality attributes like being punctual, a
                                                                                                     team player, motivational or ambitious.
                                                                                                    Also add in any extra qualifications or skills you have, from Microsoft Excel skills
                                                                                                     through to the ability to speak another language.

                                                                                                                                     EDUCATION

                                                                                             Uni dates (if applicable): COLLEGE NAME
                                                                                             QUALIFICATIONS: List qualifications gained.

                                                                                             College/Sixth Form dates (if applicable): COLLEGE NAME
                                                                                             QUALIFICATIONS: List qualifications gained.

                                                                                             School dates: SCHOOL NAME
                                                                                             QUALIFICATIONS: List qualifications gained.


                                                                                                                                     REFERENCES

                                                                                             Available on request



Career Ladder
   Climber                                                                               6
CV Template: career change sample CV
Career changer cover letter template

Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms                                                                    YOUR NAME
Jones)
                                                                                                                                           CORE SKILLS & EXPERIENCE
I am writing to express my interest in the role of [job title or job reference number]
as advertised on [where you saw the advert].                                                   This is where you can give a brief overview of your career history. You can either write it as a short paragraph or
                                                                                               as bullet points.
NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY                                         This is also the place to briefly talk about why you’re making a career change and explain why you’d be good in a
                                                                                               new role.
As you can see from my CV (attached), I am a proven [job role] with a strong track
record in my industry; however, I have been retraining and I’m looking to transfer             Look at the job ad and what skills/experience the employer wants and briefly use examples from your old career
my skills and take my career in a new direction. I would be a great fit for this role, I       to showcase why you’d be good in the new one. Transferable skills are key to this!
have [list new qualifications gained] and my strong wealth of transferable skills in
what has been a very successful career would be of great benefit to your company.
                                                                                                                                              PERSONAL DETAILS

GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE                                           ADDRESS             Current address

In previous roles I was personally responsible for a number of key successes,                  EMAIL     Best email to reach you on
including:
                                                                                               TELEPHONE           Mobile and/or home phone
   1. Choose examples of projects in your career that fit the new job, even if
      they’re unrelated industries.                                                            NOTE: You do not need to include information on your gender or date of birth but you may want to state your
   2. Things like numeracy, the ability to hit targets, leadership and project                 nationality in this section if you are British or your right to work in the UK if not.
      management skills are often buzz words you can use.
                                                                                                                                                  EMPLOYMENT
   3. Make sure you read and re-read the job ad and fit the successes you mention
      here to what they’re looking for. Remember to be truthful!                               NOTE: If you quit your job to change careers and have been studying for new qualifications, mention this at the
                                                                                               top of this section with details about your courses.
REASSERT THE FACT THAT YOU ARE THE BEST CHOICE
I can assure you that my experience, qualifications and general work track record              DATES: Start date of your most recent job – when you left your job
make me a strong candidate for this role. I possess all of the attributes you’re
                                                                                               JOB TITLE: Your full job title
looking for and I believe this position is a perfect fit.
I look forward to hearing from you – my contact details can be found on my CV.                 COMPANY: Full business name of your company
                                                                                               A sentence briefly explaining what the company does.
Yours sincerely (if you started the letter Dear Sir/Madam)
OR                                                                                             RESPONSIBILITIES
Yours faithfully (if you addressed them by name at the start of the letter)                        Add bullet points briefly highlighting your key responsibilities here
                                                                                                   Read the job description of the job you’re applying for and keep it relevant. This is even more important
Your name                                                                                             for you as you need to showcase why a possibly completely unrelated job has prepared you for this new
                                                                                                      role.
Your phone number
                                                                                                   You don’t want to put too many bullet points here – certainly no more than 10 as a general rule.
                                                                                               ACHIEVEMENTS
                                                                                                   Did you win an award? Maybe you consistently beat targets? Perhaps you were commended by your
                                                                                                      boss for a particular skill? Brag about it here!

                                                                                               [Repeat for all of the jobs you have had]

                                                                                                                                      ADDITIONAL SKILLS/ATTRIBUTES

                                                                                                        Here you can add in any additional personality attributes like being punctual, a team player,
                                                                                                         motivational or ambitious.
                                                                                                        Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability
                                                                                                         to speak another language.

                                                                                                                                                   EDUCATION

                                                                                               Univeristy dates (if applicable):   UNI NAME
                                                                                               QUALIFICATIONS: List any qualifications gained.

                                                                                               College/Sixth Form dates (if applicable): COLLEGE NAME
                                                                                               QUALIFICATIONS: List any qualifications gained.

                                                                                               School dates: SCHOOL NAME
                                                                                               QUALIFICATIONS: List any qualifications gained.

                                                                                               (NOTE: if you have no qualifications, include details of your school attended but leave out the qualifications




Career
                                                                                               section)

                                                                                                                                                   REFERENCES

                                                                                               Available on request




Change                                                                                     7
CV Template: returning to work sample CV
Career break cover letter template
                                                                                                                                                 YOUR NAME
Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms
Jones)                                                                                                                                  CORE SKILLS & EXPERIENCE

I am writing to express my interest in the role of [job title or job reference number]        This is where you give a brief overview of your career history. You can either write it as a short paragraph or as
                                                                                              bullet points.
as advertised on [where you saw the advert].
                                                                                              This is also the place to briefly talk about why you have decided to get back into the world of work – use this as
NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY                                        an opportunity to show off your drive to succeed.

As you can see from my CV (attached), I am a proven [job role] with a strong track
record and I would be a great fit for this role.                                                                                             PERSONAL DETAILS

[NOW EXPLAIN YOUR CAREER BREAK WITH A POSITIVE NOTE: I am currently                           ADDRESS             Current address
unemployed following a career break after I started a family/went travelling. I am
                                                                                              EMAIL     Best email to reach you on
now looking to get back to what was a very successful career and I have spent the
past XX months training/gaining additional life skills and qualifications/getting work        TELEPHONE           Mobile and/or home phone
experience (then list exactly what you have done). In addition to this, I have XX
years experience as a [job title] and a solid work history with lots of contacts in the       NOTE: You do not need to include information on your gender or date of birth but you may want to state your
industry, which I have kept up-to-date.                                                       nationality in this section if you are British or your right to work in the UK if not.

                                                                                                                                                EMPLOYMENT
GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE
                                                                                              NOTE: If you quit your job to start a family or travel, mention this at the top of this section with details about
In my previous roles I was personally responsible for a number of key successes,              any courses or additional qualifications you have gained or any life skills that being a parent/globetrotting has
including:                                                                                    given you that can be applied to a job.
   1. EXAMPLE: Decreased customer waiting times by 4% by introducing a new
                                                                                              DATES: Start date of your most recent job – when you left your job
      strategy where team members were incentivised to respond to calls faster
   2. EXAMPLE: Cross-trained the team, which has increased job satisfaction                   JOB TITLE: Your full job title
      (reducing absenteeism and sickness)
                                                                                              COMPANY: Full business name of your company
   3. EXAMPLE: Consistently complimented by my manager for a good working                     A sentence briefly explaining what the company does.
      attitude and a motivational spirit that had a positive affect on the team.
                                                                                              RESPONSIBILITIES
REASSERT THE FACT THAT YOU ARE THE BEST CHOICE                                                    Add bullet points briefly highlighting your key responsibilities here
I can assure you that my experience, industry knowledge and track record to date                  Read the job description of the job you’re applying for and keep it relevant. This is even more
make me a strong candidate for this role. I possess all of the attributes you’re                    important for you as you need to showcase why a possibly completely unrelated job has prepared you
                                                                                                    for this new role.
looking for in a [job role] and I believe this position is a perfect fit.
                                                                                                  You don’t want to put too many bullet point here – certainly no more than 10 as a general rule.
I look forward to hearing from you – my contact details can be found on my CV. I am
ready for an immediate start. (This can be a benefit of being unemployed if the job is        ACHIEVEMENTS
urgent and other candidates have 1 month notice periods).                                         Did you win an award? Maybe you consistently beat targets? Perhaps you were commended by your
                                                                                                     boss for a particular skill? Brag about it here!
Yours sincerely (if you started the letter Dear Sir/Madam)
OR                                                                                            [Repeat for all of the jobs you have had]
Yours faithfully (if you addressed them by name at the start of the letter)
                                                                                                                                     ADDITIONAL SKILLS/ATTRIBUTES
Your name
                                                                                                       Here you can add in any additional personality attributes like being punctual, a team player,
Your phone number                                                                                       motivational or ambitious.
                                                                                                       Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability
                                                                                                        to speak another language.

                                                                                                                                                 EDUCATION

                                                                                              Univeristy dates (if applicable):   UNI NAME
                                                                                              QUALIFICATIONS: List any qualifications gained.

                                                                                              College/Sixth Form dates (if applicable): COLLEGE NAME
                                                                                              QUALIFICATIONS: List any qualifications gained.

                                                                                              School dates: SCHOOL NAME
                                                                                              QUALIFICATIONS: List any qualifications gained.

                                                                                              (NOTE: if you have no qualifications, include details of your school attended but leave out the qualifications
                                                                                              section)

                                                                                                                                                 REFERENCES




Career
                                                                                              Available on request




Break                                                                                     8
Remember
1. First impressions count 
Greet your interviewer with a smile and firm handshake. Give eye contact. Try to make small talk during the walk from the reception area to the interview room. Even if
you are not interviewing for a sales position, you have to sell yourself and the first 30 seconds are when the interviewer subconsciously makes decisions about whether
they like you or not and whether you will fit into the team. Remember you are being interviewed by the company so everyone is on scouting duty from the Receptionist to
the Managing Director.

2. Be prepared 
Always bring an updated CV. Re-read your CV (if it needs updating, do it) and just before the interview make sure you have read the advert. Do your research thoroughly:
Look at the company web site or obtain literature. You may be asked about the salary you are after so make sure you research that as well.

3. Don't waffle 
Answer questions properly - even if you need a few moments' silence to collect your thoughts. It's better to say you need a minute to think about your answer rather than
speak instantly and regret it afterwards.

4. Why should they hire you? 
Most job adverts will list qualities they're looking for - a team worker, a good communicator - so it's up to you to think of examples of how you can demonstrate these
skills. Be ready to talk about your knowledge, experience, abilities and skills. Have at least three strong points about yourself that you can relate to the company and job
on offer.

5. Be positive 
Your interviewer will be thinking about what it would be like to work with you, so the last thing they'll want to hear is you talking about your boss or current colleagues
behind their back. Interviewers like to see someone who enjoys a challenge and is enthusiastic.

6. Remember your body language 
It is not what you say, but how you say it. During the interview, do not fold your arms and lean back or look to the floor! Sit upright and try to maintain good eye contact.
Use your hands and lean forward when making a point. Many people cannot think and control their body language at the same time, which is why you need to prepare.

7. Act ‘As If’ but be respectful 
Act as if you are the perfect candidate but respect the interview process. Remember you are a guest and being over bullish when it comes to interviewing shows a
disrespectful nature. When it comes to potential earnings, you will earn what you are worth so take you time to approach the topic. It definitely is on the mind of the
interviewer but wait for them to bring it up.

8. Develop rapport 
Show energy, a sense of humour and smile. People like to have fun and always enjoy a bit of ‘banter’ so find out about the interviewer and find a common ground to
relate to them on.

9. Clarify anything you are unsure of 
If you are not certain what are meant by a particular question, ask for clarification. At the end, ask the interviewer if there is anything else he or she needs to know about.
Do not be afraid to ask when you are likely to hear if you have been successful or not.

10. Have the last word 
Tell the interviewer why you are interested in the company and job opportunity. Summarize your application by a final word selling your reasons why you should be
selected for the next round of interviews then follow it up by sending a "thank-you" e-mail or letter, saying how much you enjoyed meeting them and how interested you
are. Take the opportunity to detail the key advantages you bring.
                                                                                      9
Next
 Image.....
  Do’s and
 Don’ts of
  personal
presentation

    Vs


     10

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Market Yourself

  • 1. How to Market Yourself So you found you perfect job. You send you cv off and nothing. Not a peep. How can it be? You thought you had it in the bag! So what’s the deal? Either you are not Marketable or You’re probably not Marketing yourself effectively Either way these templates should help to at least spark interest from prospective1 employers
  • 2. CV Template: unemployed sample CV Unemployed cover letter template YOUR NAME Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms CORE SKILLS & EXPERIENCE Jones) This is where you can give a brief overview of your career history. You can either write it as a short paragraph I am writing to express my interest in the role of [job title or job reference number] or as bullet points. as advertised on [where you saw the advert]. Include the number of years you’ve been working in the industry and your key skills – if you’re applying for a management position, highlight your management experience. If you are just starting out, explain why you NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY would be good at the job with short examples. These can be from school/university as long as they demonstrate work ability. As you can see from my CV (attached), I am a proven [job role] with a strong track record and I would be a great fit for this role. PERSONAL DETAILS ADDRESS Current address [NOW EXPLAIN YOUR UNEMPLOYMENT WITH A POSITIVE NOTE: I am currently unemployed following redundancy/a change in career direction and I have spent the EMAIL Best email to reach you on past XX months training/gaining additional skills and qualifications/getting work experience (then list exactly what you have done). In addition to this, I have XX TELEPHONE Mobile and/or home phone years experience as a [job title] and I have a solid work history. NOTE: You do not need to include information on your gender or date of birth but you may want to state your nationality in this section if you are British or your right to work in the UK if not. GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE EMPLOYMENT In my previous roles I was personally responsible for a number of key successes, NOTE: if you lost your job recently, don’t put about your current unemployment status here – you including: can briefly explain it in the cover letter, instead. Just put in the start and end date of your last job. 1. EXAMPLE: Decreased customer waiting times by 4% by introducing a new strategy where team members were incentivised to respond to calls faster If you lost your job over two months ago, see our CV template for the longer-term unemployed 2. EXAMPLE: Cross-trained the team, which has increased job satisfaction DATES: Start date of your most recent job – when you left your job (reducing absenteeism and sickness) JOB TITLE: Your full job title 3. EXAMPLE: Consistently complimented by my manager for a good working attitude and a motivational spirit that had a positive affect on the team. COMPANY: Full business name of your company A sentence briefly explaining what the company does. REASSERT THE FACT THAT YOU ARE THE BEST CHOICE RESPONSIBILITIES I can assure you that my experience, industry knowledge and track record to date  Add bullet points briefly highlighting your key responsibilities here make me a strong candidate for this role. I possess all of the attributes you’re  Read the job description of the job you’re applying for and keep it relevant looking for and I believe this position is a perfect fit.  You don’t want to put too many bullet point here – certainly no more than 10 as a general rule. I look forward to hearing from you – my contact details can be found on my CV and I ACHIEVEMENTS am ready for an immediate start. (This can be a benefit of being unemployed if the  Did you win an award? Maybe you consistently beat targets? Perhaps you were commended by your job is urgent and other candidates have 1 month notice periods). boss for a particular skill? Brag about it here! Yours sincerely (if you started the letter Dear Sir/Madam) [Repeat for all of the jobs you have had. The more relevant jobs should have more detail and if you have a long OR career history, leave out any early jobs if they aren’t relevant] Yours faithfully (if you addressed them by name at the start of the letter) ADDITIONAL SKILLS/ATTRIBUTES Your name  Here you can add in any additional personality attributes like being punctual, a team player, Your phone number motivational or ambitious.  Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability to speak another language. EDUCATION Univeristy dates (if applicable): UNI NAME QUALIFICATIONS: List any qualifications gained. College/Sixth Form dates (if applicable): COLLEGE NAME QUALIFICATIONS: List any qualifications gained. School dates: SCHOOL NAME QUALIFICATIONS: List any qualifications gained. REFERENCES Available on request Unemploye d 2
  • 3. CV Template: long-term unemployed sample CV Unemployed cover letter template YOUR NAME Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms CORE SKILLS & EXPERIENCE Jones) This is where you set the scene… Try not to waffle – keep it relevant to the job I am writing to express my interest in the role of [job title or job reference number] you’re applying for, so only highlight the career experience and skills that would make you stand out from the as advertised on [where you saw the advert]. crowd for THIS job. This is also where you can put a brief explanation about why you’ve been out of work for a while. Leave all NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY negatives aside and concentrate on the positives… e.g. “I have been out of work for XX months following a decision to change careers. During this time I have As you can see from my CV (attached), I am a proven [job role] with a strong track done [course/experience/volunteering/information gathering for your new career etc] and I now feel that this record and I would be a great fit for this role. period of gaining new skills, along with my past career history, would make me an excellent candidate for this role. [NOW EXPLAIN YOUR UNEMPLOYMENT WITH A POSITIVE NOTE: I am currently PERSONAL DETAILS unemployed following redundancy/a change in career direction and I have spent the past XX months training/gaining additional skills and qualifications/getting work ADDRESS Current address experience (then list exactly what you have done). In addition to this, I have XX years experience as a [job title] and I have a solid work history. EMAIL Best email to reach you on TELEPHONE Mobile and/or home phone GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE NOTE: You do not need to include information on your gender or date of birth but you may want to state your In my previous roles I was personally responsible for a number of key successes, nationality in this section if you are British or your right to work in the UK if not. including: EMPLOYMENT 1. EXAMPLE: Decreased customer waiting times by 4% by introducing a new strategy where team members were incentivised to respond to calls faster DATES: Start date of your most recent job – when you left your job 2. EXAMPLE: Cross-trained the team, which has increased job satisfaction JOB TITLE: Your full job title (reducing absenteeism and sickness) COMPANY: Full business name of your company 3. EXAMPLE: Consistently complimented by my manager for a good working A sentence briefly explaining what the company does. attitude and a motivational spirit that had a positive affect on the team. REASSERT THE FACT THAT YOU ARE THE BEST CHOICE RESPONSIBILITIES  Add bullet points briefly highlighting your key responsibilities here I can assure you that my experience, industry knowledge and track record to date  Read the job description of the job you’re applying for and keep it relevant make me a strong candidate for this role. I possess all of the attributes you’re  You don’t want to put too many bullet point here – certainly no more than 10 as a general rule. looking for and I believe this position is a perfect fit. ACHIEVEMENTS I look forward to hearing from you – my contact details can be found on my CV and I  Did you win an award? Maybe you consistently beat targets? Perhaps you were commended by your am ready for an immediate start. (This can be a benefit of being unemployed if the boss for a particular skill? Brag about it here! job is urgent and other candidates have 1 month notice periods). [Repeat for all of the jobs you have had. The more relevant jobs should have more detail and if you have a long Yours sincerely (if you started the letter Dear Sir/Madam) career history, leave out any early jobs if they aren’t relevant] OR Yours faithfully (if you addressed them by name at the start of the letter) ADDITIONAL SKILLS/ATTRIBUTES  Here you can add in any additional personality attributes like being punctual, a team player, Your name motivational or ambitious. Your phone number  If you’ve been out of work for a while, include any courses you’ve done or any skills you’ve gained from what you’ve been doing during your career break.  Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability to speak another language. EDUCATION Univeristy dates (if applicable): UNI NAME QUALIFICATIONS: List any qualifications gained. College/Sixth Form dates (if applicable): COLLEGE NAME QUALIFICATIONS: List any qualifications gained. School dates: SCHOOL NAME QUALIFICATIONS: List any qualifications gained. (NOTE: if you have no qualifications, include details of your school attended but leave out the qualifications section. If asked in interview it’s easier to explain then) Long Term REFERENCES Available on request Unemployed 3
  • 4. CV Template: non-graduate first job CV First job (non-graduate) cover letter template YOUR NAME Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms Jones) CORE SKILLS & EXPERIENCE I am writing to express my interest in the role of [job title or job reference number] This is your chance to write about you as a person. Why do you want this job and why would you be as advertised on [where you saw the advert]. good at it? NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY Don’t just talk about your good points – show them off with examples. If you’re a punctual person talk about how good your punctuality record was at school. If you work well in a team then write about a As you can see from my CV (attached), I have the enthusiasm and motivation to time when you worked well with others to achieve a good result… Use the job advert to pick out what succeed in this role. skills the job needs and then use examples to show how you are the perfect person for the job. [Although you’ve never had a job before, you can use examples from school and You can either write this as a short paragraph or as bullet points. your life to show why you’d be good for the job…] PERSONAL DETAILS I have all of the attributes you require, demonstrated by: 1. EXAMPLE: At school I headed up the school council/a school club where I led ADDRESS Current address a team and organised fundraising events. We raised over £XX for charity by (explain how). EMAIL Best email to reach you on 2. EXAMPLE: I was complimented by my teacher for a positive working attitude TELEPHONE Mobile and/or home phone and a motivational spirit. They are happy to provide me with a glowing recommendation on request. NOTE: You do not need to include information on your gender or date of birth but you may want to 3. EXAMPLE: I am very driven with a passion to succeed. My exam results were state your nationality in this section if you are British or your right to work in the UK if not. particularly good (list, if so) and I joined in with lots of after-school activities. I’m not scared of hard work and I’m keen to prove myself in the workplace. EDUCATION REASSERT THE FACT THAT YOU ARE THE BEST CHOICE College/Sixth Form dates (if you went to college): COLLEGE NAME I can assure you that my life skills, drive to succeed and willingness to learn make QUALIFICATIONS: List qualifications gained. me a strong candidate for this role. I possess all of the attributes you are looking for and this position is a perfect fit. School dates: SCHOOL NAME QUALIFICATIONS: List qualifications gained. I look forward to hearing from you – my contact details can be found on my CV. I am ready for an immediate start. (This can be a benefit if you’re not currently working (NOTE: if you have no qualifications, include details of your school attended but leave out the and the job is urgent as other candidates may have 1 month+ notice periods). qualifications section. If asked in interview it’s easier to explain then if they ask) Yours sincerely (if you started the letter Dear Sir/Madam) OR EMPLOYMENT Yours faithfully (if you addressed them by name at the start of the letter) Although this is your first job, if you’ve had any experience, whether it’s babysitting, work experience Your name or volunteering, here is the place to talk about it. Your phone number DATES: Start date of your most recent job – when you left your job JOB TITLE: Your full job title RESPONSIBILITIES  Add bullet points briefly explaining what you did  Read the job description of the job you’re applying for and keep it relevant  You don’t want to put too many bullet points here –no more than 10 (repeat this information for each of your past jobs) NOTE: Even if it’s a cleaning job, it’s worth taking a bit of time to talk about key employment skills, even if it’s just timekeeping or your willingness to work hard to succeed. ANY work history can be a benefit. ADDITIONAL SKILLS/ATTRIBUTES  Here you can talk about any other skills you have like being punctual, a team player or motivational.  Also add in any extra qualifications or skills you have, from computer skills through to the ability to speak another language. REFERENCES First Job Non Available on request Graduate 4
  • 5. CV Template: graduate sample CV (no experience) Graduate (first jobber) cover letter template YOUR NAME Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms Jones) CORE SKILLS & EXPERIENCE This is where you give a brief overview of you as a person and what skills you’ve gained from summer jobs and I am writing to express my interest in the role of [job title or job reference number] your degree (important if you’re applying for a related job). Also include any transferable skills you’ve gained, as advertised on [where you saw the advert]. such as leadership skills (heading up a project), literacy, numerical skills, computer skills – anything relevant to the role. NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY You can either write it as a short paragraph or as bullet points. As you can see from my CV (attached), I am a graduate with the required PERSONAL DETAILS qualifications for this role. In addition to this, I have a strong track record in the workplace that makes me a great fit for this role. ADDRESS Current address [Now explain… You will/should have had some work experience to date, even if it’s EMAIL Best email to reach you on ‘just’ a summer job. If you’ve volunteered or done work experience in a related field then make the most of this. If it’s just general summer jobs then explain how it’s TELEPHONE Mobile and/or home phone taught you valuable employment skills like time keeping, working in a team, NOTE: You do not need to include information on your gender or date of birth but you may want to state your management – use examples). nationality in this section if you are British or your right to work in the UK if not. E.g. EDUCATION IF YOU DID WORK EXPERIENCE Univeristy dates: UNI NAME I recently undertook work experience at [related company] where I was QUALIFICATIONS: List qualifications gained. complimented for my drive. During my time there I was involved in a number of NOTE: If you are applying for a job related to your degree then it’s also worth going into more detail about your successful projects… course units and what specifics you learned, here. Keep it relevant to the job you’re applying for but talking about 1. EXAMPLE: Implemented a new filing system that reduced admin and allowed a related project or assignment in a bit more detail could be a big draw for an employer! key team members to answer customer queries more efficiently. College/Sixth Form dates: COLLEGE NAME 2. EXAMPLE: Shadowed a senior member of staff where I learnt (examples of QUALIFICATIONS: List qualifications gained. what you learnt, related to the job ad). School dates: SCHOOL NAME 3. EXAMPLE: I was consistently complimented by my manager for a positive QUALIFICATIONS: List qualifications gained. working attitude and a motivational spirit. They are happy to provide me with a recommendation on request. EMPLOYMENT IF YOU’VE DONE SUMMER JOBS In addition to my degree, which qualifies me for this role, I also have a solid work NOTE: Even if it’s a cleaning job, it’s worth taking a bit of time to talk about key employment skills, history that has taught me a number of important work skills. even if it’s just timekeeping or your willingness to work hard to succeed. ANY work history can be a benefit. 4. List transferable skills learnt on the job 5. If you were given any additional responsibilities or had a good working Repeat for all of the jobs you have had. And include internships, work experience and volunteer work. relationship with your manager then shout about it and say they are happy to provide you with a recommendation on request DATES: Start date of your most recent job – when you left your job REASSERT THE FACT THAT YOU ARE THE BEST CHOICE JOB TITLE: Your full job title I can assure you that my experience, industry knowledge and track record to date make me a strong candidate for this role. I possess all of the attributes you’re COMPANY: Full business name of your company looking for and I believe this position is a perfect fit. A sentence briefly explaining what the company does. I look forward to hearing from you – my contact details can be found on my CV. I am RESPONSIBILITIES available for an immediate start. (This can be a benefit if you’re not currently  Add bullet points briefly highlighting your key responsibilities here working and the job is urgent as other candidates may have 1 month+ notice  Read the job description of the job you’re applying for and keep it relevant periods).  You don’t want to put too many bullet point here – certainly no more than 10 as a general rule. ADDITIONAL SKILLS/ATTRIBUTES  Here you can add in any additional personality attributes like being punctual, a team player, motivational or ambitious.  Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability to speak another language. REFERENCES Available on request Gradu ate 5
  • 6. CV Template: career ladder climber CV sample Cover letter template career ladder climber Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms Jones) YOUR NAME I am writing to express my interest in the role of [job title or job reference number] CORE SKILLS & EXPERIENCE as advertised on [where you saw the advert]. This is where you can give a brief overview of your career history. You can either write it as NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY a short paragraph or as bullet points. As you can see from my CV (attached), I am a proven [job role] with a strong track Include the number of years you’ve been working in the industry and your key skills – if record and I would be a great fit for this role. [EXAMPLE (relate to the job ad and you’re applying for a management position, highlight your management experience. what it’s looking for): I have 2 years experience as a team leader, running a call centre team of 65 members for a leading UK household insurer]. PERSONAL DETAILS GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE ADDRESS Current address In this role I was personally responsible for a number of key successes, including: EMAIL Best email to reach you on 1. Decreased customer waiting times by 4% by introducing a new strategy where team members were incentivised to respond to calls faster TELEPHONE Mobile and/or home phone 2. Cross-trained the team, which has increased job satisfaction (reducing absenteeism and sickness) NOTE: You do not need to include information on your gender or date of birth but you may want to state your nationality in this section if you are British or your right to work in the 3. Consistently complimented by my manager for a positive working attitude and UK if not. a motivational spirit that had a positive affect on the team. REASSERT THE FACT THAT YOU ARE THE BEST CHOICE EMPLOYMENT I can assure you that my experience, industry knowledge and track record to date make me a strong candidate for this role. I possess all of the attributes you’re DATES: Start date of your most recent job – present looking for and I believe this position is a perfect fit. I look forward to hearing from you – my contact details can be found on my CV. JOB TITLE: Your full job title RESPONSIBILITIES Yours sincerely (if you started the letter Dear Sir/Madam)  Add bullet points briefly explaining what you did OR  Read the job description of the job you’re applying for and keep it relevant Yours faithfully (if you addressed them by name at the start of the letter)  You don’t want to put too many bullet points here –no more than 10 Your name (repeat this information for each of your relevant past jobs) Your phone number ADDITIONAL SKILLS/ATTRIBUTES  Here you can add in any additional personality attributes like being punctual, a team player, motivational or ambitious.  Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability to speak another language. EDUCATION Uni dates (if applicable): COLLEGE NAME QUALIFICATIONS: List qualifications gained. College/Sixth Form dates (if applicable): COLLEGE NAME QUALIFICATIONS: List qualifications gained. School dates: SCHOOL NAME QUALIFICATIONS: List qualifications gained. REFERENCES Available on request Career Ladder Climber 6
  • 7. CV Template: career change sample CV Career changer cover letter template Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms YOUR NAME Jones) CORE SKILLS & EXPERIENCE I am writing to express my interest in the role of [job title or job reference number] as advertised on [where you saw the advert]. This is where you can give a brief overview of your career history. You can either write it as a short paragraph or as bullet points. NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY This is also the place to briefly talk about why you’re making a career change and explain why you’d be good in a new role. As you can see from my CV (attached), I am a proven [job role] with a strong track record in my industry; however, I have been retraining and I’m looking to transfer Look at the job ad and what skills/experience the employer wants and briefly use examples from your old career my skills and take my career in a new direction. I would be a great fit for this role, I to showcase why you’d be good in the new one. Transferable skills are key to this! have [list new qualifications gained] and my strong wealth of transferable skills in what has been a very successful career would be of great benefit to your company. PERSONAL DETAILS GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE ADDRESS Current address In previous roles I was personally responsible for a number of key successes, EMAIL Best email to reach you on including: TELEPHONE Mobile and/or home phone 1. Choose examples of projects in your career that fit the new job, even if they’re unrelated industries. NOTE: You do not need to include information on your gender or date of birth but you may want to state your 2. Things like numeracy, the ability to hit targets, leadership and project nationality in this section if you are British or your right to work in the UK if not. management skills are often buzz words you can use. EMPLOYMENT 3. Make sure you read and re-read the job ad and fit the successes you mention here to what they’re looking for. Remember to be truthful! NOTE: If you quit your job to change careers and have been studying for new qualifications, mention this at the top of this section with details about your courses. REASSERT THE FACT THAT YOU ARE THE BEST CHOICE I can assure you that my experience, qualifications and general work track record DATES: Start date of your most recent job – when you left your job make me a strong candidate for this role. I possess all of the attributes you’re JOB TITLE: Your full job title looking for and I believe this position is a perfect fit. I look forward to hearing from you – my contact details can be found on my CV. COMPANY: Full business name of your company A sentence briefly explaining what the company does. Yours sincerely (if you started the letter Dear Sir/Madam) OR RESPONSIBILITIES Yours faithfully (if you addressed them by name at the start of the letter)  Add bullet points briefly highlighting your key responsibilities here  Read the job description of the job you’re applying for and keep it relevant. This is even more important Your name for you as you need to showcase why a possibly completely unrelated job has prepared you for this new role. Your phone number  You don’t want to put too many bullet points here – certainly no more than 10 as a general rule. ACHIEVEMENTS  Did you win an award? Maybe you consistently beat targets? Perhaps you were commended by your boss for a particular skill? Brag about it here! [Repeat for all of the jobs you have had] ADDITIONAL SKILLS/ATTRIBUTES  Here you can add in any additional personality attributes like being punctual, a team player, motivational or ambitious.  Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability to speak another language. EDUCATION Univeristy dates (if applicable): UNI NAME QUALIFICATIONS: List any qualifications gained. College/Sixth Form dates (if applicable): COLLEGE NAME QUALIFICATIONS: List any qualifications gained. School dates: SCHOOL NAME QUALIFICATIONS: List any qualifications gained. (NOTE: if you have no qualifications, include details of your school attended but leave out the qualifications Career section) REFERENCES Available on request Change 7
  • 8. CV Template: returning to work sample CV Career break cover letter template YOUR NAME Dear Sir/Madam (it’s better if you can address them by name e.g. Mr Smith or Ms Jones) CORE SKILLS & EXPERIENCE I am writing to express my interest in the role of [job title or job reference number] This is where you give a brief overview of your career history. You can either write it as a short paragraph or as bullet points. as advertised on [where you saw the advert]. This is also the place to briefly talk about why you have decided to get back into the world of work – use this as NOW TELL THEM YOU ARE WHAT THEY’RE LOOKING FOR AND WHY an opportunity to show off your drive to succeed. As you can see from my CV (attached), I am a proven [job role] with a strong track record and I would be a great fit for this role. PERSONAL DETAILS [NOW EXPLAIN YOUR CAREER BREAK WITH A POSITIVE NOTE: I am currently ADDRESS Current address unemployed following a career break after I started a family/went travelling. I am EMAIL Best email to reach you on now looking to get back to what was a very successful career and I have spent the past XX months training/gaining additional life skills and qualifications/getting work TELEPHONE Mobile and/or home phone experience (then list exactly what you have done). In addition to this, I have XX years experience as a [job title] and a solid work history with lots of contacts in the NOTE: You do not need to include information on your gender or date of birth but you may want to state your industry, which I have kept up-to-date. nationality in this section if you are British or your right to work in the UK if not. EMPLOYMENT GIVE THEM MEASURABLE EXAMPLES OF SUCCESS IF POSSIBLE NOTE: If you quit your job to start a family or travel, mention this at the top of this section with details about In my previous roles I was personally responsible for a number of key successes, any courses or additional qualifications you have gained or any life skills that being a parent/globetrotting has including: given you that can be applied to a job. 1. EXAMPLE: Decreased customer waiting times by 4% by introducing a new DATES: Start date of your most recent job – when you left your job strategy where team members were incentivised to respond to calls faster 2. EXAMPLE: Cross-trained the team, which has increased job satisfaction JOB TITLE: Your full job title (reducing absenteeism and sickness) COMPANY: Full business name of your company 3. EXAMPLE: Consistently complimented by my manager for a good working A sentence briefly explaining what the company does. attitude and a motivational spirit that had a positive affect on the team. RESPONSIBILITIES REASSERT THE FACT THAT YOU ARE THE BEST CHOICE  Add bullet points briefly highlighting your key responsibilities here I can assure you that my experience, industry knowledge and track record to date  Read the job description of the job you’re applying for and keep it relevant. This is even more make me a strong candidate for this role. I possess all of the attributes you’re important for you as you need to showcase why a possibly completely unrelated job has prepared you for this new role. looking for in a [job role] and I believe this position is a perfect fit.  You don’t want to put too many bullet point here – certainly no more than 10 as a general rule. I look forward to hearing from you – my contact details can be found on my CV. I am ready for an immediate start. (This can be a benefit of being unemployed if the job is ACHIEVEMENTS urgent and other candidates have 1 month notice periods).  Did you win an award? Maybe you consistently beat targets? Perhaps you were commended by your boss for a particular skill? Brag about it here! Yours sincerely (if you started the letter Dear Sir/Madam) OR [Repeat for all of the jobs you have had] Yours faithfully (if you addressed them by name at the start of the letter) ADDITIONAL SKILLS/ATTRIBUTES Your name  Here you can add in any additional personality attributes like being punctual, a team player, Your phone number motivational or ambitious.  Also add in any extra qualifications or skills you have, from Microsoft Excel skills through to the ability to speak another language. EDUCATION Univeristy dates (if applicable): UNI NAME QUALIFICATIONS: List any qualifications gained. College/Sixth Form dates (if applicable): COLLEGE NAME QUALIFICATIONS: List any qualifications gained. School dates: SCHOOL NAME QUALIFICATIONS: List any qualifications gained. (NOTE: if you have no qualifications, include details of your school attended but leave out the qualifications section) REFERENCES Career Available on request Break 8
  • 9. Remember 1. First impressions count  Greet your interviewer with a smile and firm handshake. Give eye contact. Try to make small talk during the walk from the reception area to the interview room. Even if you are not interviewing for a sales position, you have to sell yourself and the first 30 seconds are when the interviewer subconsciously makes decisions about whether they like you or not and whether you will fit into the team. Remember you are being interviewed by the company so everyone is on scouting duty from the Receptionist to the Managing Director. 2. Be prepared  Always bring an updated CV. Re-read your CV (if it needs updating, do it) and just before the interview make sure you have read the advert. Do your research thoroughly: Look at the company web site or obtain literature. You may be asked about the salary you are after so make sure you research that as well. 3. Don't waffle  Answer questions properly - even if you need a few moments' silence to collect your thoughts. It's better to say you need a minute to think about your answer rather than speak instantly and regret it afterwards. 4. Why should they hire you?  Most job adverts will list qualities they're looking for - a team worker, a good communicator - so it's up to you to think of examples of how you can demonstrate these skills. Be ready to talk about your knowledge, experience, abilities and skills. Have at least three strong points about yourself that you can relate to the company and job on offer. 5. Be positive  Your interviewer will be thinking about what it would be like to work with you, so the last thing they'll want to hear is you talking about your boss or current colleagues behind their back. Interviewers like to see someone who enjoys a challenge and is enthusiastic. 6. Remember your body language  It is not what you say, but how you say it. During the interview, do not fold your arms and lean back or look to the floor! Sit upright and try to maintain good eye contact. Use your hands and lean forward when making a point. Many people cannot think and control their body language at the same time, which is why you need to prepare. 7. Act ‘As If’ but be respectful  Act as if you are the perfect candidate but respect the interview process. Remember you are a guest and being over bullish when it comes to interviewing shows a disrespectful nature. When it comes to potential earnings, you will earn what you are worth so take you time to approach the topic. It definitely is on the mind of the interviewer but wait for them to bring it up. 8. Develop rapport  Show energy, a sense of humour and smile. People like to have fun and always enjoy a bit of ‘banter’ so find out about the interviewer and find a common ground to relate to them on. 9. Clarify anything you are unsure of  If you are not certain what are meant by a particular question, ask for clarification. At the end, ask the interviewer if there is anything else he or she needs to know about. Do not be afraid to ask when you are likely to hear if you have been successful or not. 10. Have the last word  Tell the interviewer why you are interested in the company and job opportunity. Summarize your application by a final word selling your reasons why you should be selected for the next round of interviews then follow it up by sending a "thank-you" e-mail or letter, saying how much you enjoyed meeting them and how interested you are. Take the opportunity to detail the key advantages you bring. 9
  • 10. Next Image..... Do’s and Don’ts of personal presentation Vs 10

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