Introduction to Social Media Framework for Online Business
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The document introduces social media and online networking. It discusses various social media platforms like online communities, blogs, wikis and podcasts/webcasts. It provides guidelines for professionals on setting goals and using social media appropriately. Best practices include contributing valuable content, following the golden rule of giving value, and embracing social media as an important communication tool.
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Introduction to Social Media Framework for Online Business
- 1. Introduction to Online Business Networking and Social Media
- 13. Best Practices Facebook, LinkedIn, Twitter, Weblog, Podcast & other online communities
- 16. Post a professional photo & a “my friend, this is what I do” description
- 17. Status update used to indirectly promote upcoming event… Ah, she did it again… Even better. Ah, photos of the kids, grandkids… my trust level just went up 10 points! Using links to promote things on the Lofts website – thought leadership
- 21. Become a Top Expert
- 30. Podcast
- 32. Webcast
- 35. Blog
- 37. Online Community
Hinweis der Redaktion
- 24% - keep most recent status 21% - newsfeeds
- CIO magazine In less than a week, 233,906 friends were removed from 87,771 facebook users
- Brand thyself Who do you want to be online? Ask yourself, would you network with yourself? It’s the business equivalent of online dating. Personal vs. Professional Linked in is for business pursuits. Facebook for personal… or both? If both, have two separate profiles (two emails) one for a business page/profile and one for personal use. Be mindful of what personal information you share broadly. Don't be superficial It’s not about the number of links or friends you have… strive for mutually beneficially relationships Be Valuable Help people meet their goals (referrals, answering questions, be an expert)… give to get Follow-up In the offline world networking was going to cocktail parties and chamber of commerce events, handing out your business cards, collecting some in return, and leaving them in a pile on your desk … that does no good today, you need to find a connection with other people (see above: "be valuable") Follow-up (its THAT important) Plan Plan social networking like any other business pursuit to avoid a potential time sync (ie follow up with people I met at the industry event on Friday morning – invite them to link, send them a link to something valuable on your new blog) Be an expert Develop an expertise and utilize that as part of your brand, seek out forums to answer questions and been seen as an expert (i.e. LinkedIn Answers) Educate yourself Study what others do, track trends in social networking, attend a conference Embrace it It’s here to stay
- Make sure when you fill in your profile, you include your blog or website URL Invite your business colleagues and clients to become your friends Make relevant postings which will appear in your Facebook friends newsfeeds Promote your blog Your posting can appear in your newsfeed and that of your friends Join a group or Start a group Share interesting information, join in discussions, share pictures, and make announcements relevant to your industry If you are looking for exposure, make sure you create open groups that can be easily found and one where members can freely invite their contacts to join Sell and promote on the Marketplace Buy ad space (should you? be careful) You can buy flyers from Facebook- $10 for 5000 impressions - that you can use to promote yourself or your business in the marketplace. Promote an event you are running or attending. Create the event and then invite all your contacts to join. Post the event details in your profile so interested people can RSVP. Create a Facebook Fan page Then everyone in your network know that your Facebook page exists.
- Make sure when you fill in your profile, you include your blog or website URL Invite your business colleagues and clients to become your friends Make relavent postings which will appear in your Facebook friends newsfeeds Promote your blog Your posting can appear in your newsfeed and that of your friends.