How home builders and real estate professionals can use QR codes and smart phone technology to help market and sell homes and condos.

1. A Quick Guide to
QR CODES FOR HOME BUILDERS
redrocketLA.com

2. QR Codes provide a great
marketing opportunity for home builders
+
redrocketLA.com

3. QR Codes
can increase engagement
• Prompts buyers to initiate contact
• Opens a dialogue
• Serves as an "opt in" for future communications
redrocketLA.com

4. QR Codes
can record impressions
• Trackable
• Similar analytics as website data
• Shows which codes pull and which don’t
redrocketLA.com

5. QR Codes can provide
buyers with valuable info
• Pricing info
• Product info
• Contact info
redrocketLA.com

6. But what are QR Codes*?
You’ve probably seen them around:
*QR Codes are also known as 2D Bar Codes
redrocketLA.com

7. They are a new way to represent
information graphically, just like a
bar code or even regular text.
redrocketLA.com

8. However,
Unlike regular text, QR Codes can easily be
read by smart phones equipped with cameras...
redrocketLA.com

9. ...and information displayed by the QR Code
can direct a phone to a specific website.
You can think of
QR Codes as real
world “links” for your
smart phone.
redrocketLA.com

10. Why Should Home Builders
Use QR Codes?
redrocketLA.com

11. Typically, home builders provide signs
with product and contact information
MADISON PLACE
Homes from $260,990
Next right
McCa reyHomes.com
redrocketLA.com

12. But now there’s a better way...
Today’s consumers are becoming
accustomed to using QR Codes
redrocketLA.com

13. • An estimated 30-40% of all smart
phone users have downloaded a
barcode scanning application
• In 2010, there was a 1600%
increase in mobile barcode scanning
http://2dbarcodes.wordpress.com/2011/01/24/some-great-stats-regarding-qr-code-usage/
redrocketLA.com

14. 7 ways QR Codes can be
used by home builders
redrocketLA.com

15. Photo Galleries
Show prospective buyers what
finished homes will look like
redrocketLA.com

16. Interest List Registration
redrocketLA.com

17. Links to Area Amenities
Schools, libraries, community centers,
shops, parks and entertainment
redrocketLA.com

18. Listing Information
Including building plans, floor plans,
amenities and pricing
redrocketLA.com

19. Coupons
To encourage real-world interaction
with the neighborhood
redrocketLA.com

20. Maps of the Area
Familiarize prospective buyers
with local attractions
redrocketLA.com

21. Welcome Video
Create a virtual tour hosted by a sales
representative to establish a personal
connection with prospects
redrocketLA.com

22. Five easy steps to creating
and using QR Codes
redrocketLA.com

23. 1
Create your destination sites, and make sure
they are optimized for mobile browsing
redrocketLA.com

24. 2
http://zxing.appspot.com/generator/
Use a QR Code generator to create
the codes for the destination sites
redrocketLA.com

25. 3
Use a smart phone and download a
QR Code reader to test your codes
redrocketLA.com http://2d-code.co.uk/qr-code-readers/

26. 4
Print out your codes at different sizes
and test them from various distances
redrocketLA.com

27. 5
Sycamore
Creek
Single-Family Homes
From the $000s
Finally, incorporate the codes on your signs...
redrocketLA.com

28. your business cards...
redrocketLA.com

29. or wherever you see fit.
redrocketLA.com

30. It’s as easy as that!
redrocketLA.com

31. Additional Resources and Instructions
http://vyoo.it/ Vyoo.it is a service designed specifically for
mobile real estate listings. It even automatically
generates a QR Code.
http://goo.gl Goo.gl will turn any URL into a QR Code, and will
help you scan the number of codes tracked (just
add .qr at the end of the short code!)
zxing.appspot.com/ A free QR Code generator
red rocket LA This presentation in blog format
redrocketLA.com

32. Did you enjoy the presentation?
Please like it, plus it, tweet it, share it or embed it.
Thanks for watching!
http://www.redrocketla.com
http://blog.redrocket.com
http://www.facebook.com/rrlamarketingpr
contact us
redrocketLA.com

33. Or stop by our page to say hello...
redrocketLA.com